For more information or questions contact:
Michelle Wilson
Falcon Sports Marketing
719-333-3437
The Marketing Benefits of
The United States
Air Force Academy Athletics
Distinction & Prestige
Your business is special, and the competition is fierce for
customers. The average consumer is hit by over 2000
commercial messages each week. Only a handful enjoy the
prestigious alignment with The United States Air Force
Academy. In the eyes of your customer, the Falcons will
separate you from your competition.
The Marketing Benefits of
The United States
Air Force Academy Athletics
Consistent Advertising
The high interest level of Air Force Academy Athletics sports
listeners, plus the foreground nature of sports broadcasts,
assures high listener attention. Your advertising message will be
heard and acted upon. Falcon Sports Marketing will broadcast the
action of every Falcon football and men’s basketball game, as well
as countless women’s basketball, hockey and baseball games.
Your message will reach The United States Air Force Academy
fans all year long, with a consistent, results driven marketing
plan.
The Marketing Benefits of
The United States
Air Force Academy Athletics
Advertising Loyalty
Your partnership with The United
States Air Force Academy will earn
the allegiance of Falcon fans. And
with a fan base of over 300,000
there is substantial customer loyalty.
Your partnership will build a
profitable relationship with Falcon
fans as well as establish new
customers and repeat business.
Your Chance to Support
The United States
Air Force Academy
And when you support USAFA, you’ve harnessed the most
meaningful and results driven campaign available.
You benefit by receiving:
Distinctive, prestigious sponsorship
Large, responsive audience
High sponsor recall
Incredible selling climate
Emotion of sports play by play
Fan appreciation and loyalty
Alumni Appreciation
Maximum commercial impact
Desirable upscale, educated consumer
USAFA is the ideal way to reach the Front Range region...
Air Force Athletics
Mission Statement
The objective of the Academy athletic program is to provide all cadets a realistic leadership experience in a
mentally and physically challenging environment. This prepares and motivates cadets for a lifetime of service
through physical education, fitness training and testing, intramural and intercollegiate athletic competition.
The mission also includes generating a major portion of revenue necessary to operate a multi-million dollar
athletic program and to promote the Academy to the nation through athletics.
All cadets must participate in an intercollegiate or intramural sport throughout the academic year. There are
27 men's and women's intercollegiate sports, competing in the highly competitive Mountain West Conference.
Furthermore, cadet-athletes enjoy some of the best facilities available anywhere. The cadet gym contains 12
squash courts; 21 handball/racquetball courts and nine basketball courts. There are two swimming pools and
four indoor tennis courts; gymnastics, wrestling, fencing, boxing, aerobic fitness and judo rooms.
The $5.6 million field house, considered one of the top sports structures in the country, contains a one-sixth mile
indoor track with Astroturf infield. It is the home of the 6,002-seat basketball/volleyball Clune Arena, a 2,502
seat ice hockey rink, training rooms and lockers for varsity sports. Basketball and ice hockey are uniquely
serviced by a common press box that overlooks both arenas. A spectator concourse separates the two areas
and serves as access to the seating gallery for the indoor track, ticket offices, gift shop and concession stand.
Falcon Stadium, in one of the most beautiful settings in the nation, seats more than 52,480 for varsity football
contests. Other outdoor facilities include 57 athletic fields (143 acres) for intercollegiate and intramural
sports, two baseball diamonds and a 400-meter all-weather track. Eisenhower Golf Course, also located on
the Academy, offers two 18 hole championship courses for varsity golf and cross country competition.
Air Force Academy Athletics
Colorado Springs, CO
El Paso county recently
surpassed the 500,000 mark,
ranking as the 80th largest city in
the US and the 18th fastest
growing.
The Air Force Academy is a quick
45 miles from the Denver Metro
area.
Having exclusive exposure to Fightin’ Falcon fans is an
invaluable resource for any product or service.
The United States
Air Force Academy
USAFA is located at the base of Rampart Range on
18,500 acres.
There are 4,100 cadets on base each year. More than
33,000 cadets have graduated since 1959.
The Academy is the youngest of the four service
academies.
Approximately one million visitors come to the
Academy annually
Air Force Academy Athletics
Demographics
Blue & Silver Membership
Blue & Silver Club
Mid-West
17%
East
11%
West
72%
West
Mid-West
East
Denver & North
39%
Colorado
Springs &
South
61%
Colorado Springs &
South
Denver North
Air Force Academy
Athletic Quick Facts
27 Current NCAA Varsity Sports
Head Coach Fisher DeBerry has taken the Falcons to
12 Bowl games in his, thus far, 20 year career at AFA. Eight
Bowl games since 1990.
Commander-in-Chief’s Trophy
Air Force
16 (*Every year since 1997)
Army
6
Navy
5
Venue Capacities:
Falcon Stadium
52,480
Clune Arena
6,002
Cadet Ice Arena
2,502
Air Force Football
Falcon Stadium
The pageantry at Falcon Stadium on game day is among the finest in all of college football. The pregame
fly-bys and Wings of Blue parachute team are among the favorites.
Before every home game the cadets squadrons march into Falcon Stadium as part of the pregame
festivities. Following the march-on the cadets rush to the east grandstand to take their seats for the
game.
After every Falcon score, the cadets run to the field and do one push-up for every point on the
scoreboard.
At halftime, the Falconers take the field for a special aerobatic demonstration by one of the Air Force’s
12 to 15 Falcons. Air Force has the only performing mascot in the NCAA.
Following every game, win or lose, the Falcons join hands in front of the band for the playing of the Alma
Mater. For service academy games, both teams come together for each academy’s song.
Falcon Stadium Opportunities
On Premise Signage
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12’ x 12’ back-lit panels on main scoreboard at the South end
6’ x 25’ back-lit panels on main scoreboard at the South end
5’ x 12’ tri-vision signage on main scoreboard at South end of stadium
5’ x 31’ color animation matrix scoreboard
5’ x 15’ End Zone Field Banners
North end tri-vision signage
Falcon Stadium
South Scoreboard
Clune Arena Opportunities
On Premise Signage
 3’ x 16’ rotating courtside signs
 Center-hung Scoreboard
 Basketball Standard Pads
Cadet Ice Arena Opportunities
On Premise Signage
 2’5” x 8’ Dasherboard panels
 New center-hung scoreboard to be installed
Spring 2004
Falcon Sports Network Radio
Few things in sports are more exciting or elicit an immediate response
better than the sound of a touchdown or 3-pointer on radio. Sports on the
radio spans generations, families and friends. Sports the on radio is the
ultimate companion, in the car, at a cook out or at the game. Radio is
with you every step of the way. Sports on the radio are front of mind and
reach a very interested and passionate listener, a listener that will hear and
react to your advertising message.
The perfect pre-qualified consumer.
Affiliates:
KVOR 740 AM - Colorado Springs, CO
KBZC THE BUZZ 1300 AM - Colorado Springs, CO
KKFN 950 AM - Denver, CO
KMYL 1190 AM - Phoenix, AZ
KGNB 1420 AM - San Antonio, TX
KRAE 1480 AM - Cheyenne, WY
KQTZ 105.9 AM - Altus, OK & Wichita Falls, TX
Promotional Opportunities
Field Goal contests
Kick off for cash
Mascot Appearances
Flatbed truck field goal
Broadcast Booth visits
Scoring for kids - charity
Logo on schedule cards
Exit sampling
Logo on sports posters
Drive of the Game
Pre game receptions
Hit of the game
Behind scenes tour of stadium
Terrible towels sponsorship
Scoreboard recognition during the games
E-mail question of the week
On field visits during the game
Player of the Year contest
Golf with coaches/staff
Junior reporter
Sampling and distribution opportunities
Coaches report
Player of the week recognition
Trivia contests
Web site inclusion
Keys to the Game
Out of town scoreboards
Game Recaps
Half time reports
In-Store Ticket Giveaways
Starting line ups
Team Charter Trip Giveaways