Results of the 2015
National Multicultural Festival
Spectator Survey
Prepared by:
Data and Research
Policy and Organisational Services
Community Services Directorate
i
Contents
Table of Contents
Executive Summary ......................................................................................................... ii
Introduction .................................................................................................................... 1
Benefits of the National Multicultural Festival ........................................................... 1
The 2015 Multicultural Festival .................................................................................. 2
Method ........................................................................................................................... 3
Spectator survey .................................................................................................... 3
ACT community survey ............................................................................................... 3
Results ............................................................................................................................. 4
Satisfaction
.................................................................................................... 4
Value for money
.................................................................................................... 6
Improving the Festival from the spectators’ viewpoint ............................................. 7
Social contribution of the Festival ............................................................................ 14
Contribution to economy.......................................................................................... 18
Website Statistics .................................................................................................. 18
Spectator demographics ........................................................................................... 20
i
Executive Summary
Overall assessment of the 2015 National Multicultural Festival
For the 2015 National Multicultural Festival, three key measures were taken:

a survey of spectators undertaken at the festival;

a survey of participants (including stall holders and performers); and

a community telephone survey on a selection of the ACT population.
This report presents results of the survey of spectators at the 2015 National Multicultural
Festival (the Festival).
The spectator survey was undertaken by distributing surveys for self-completion during the
evening on Friday and daytime on Saturday and Sunday of the Festival. A total of 924 surveys
were received. This relatively high number of responses provides a high level of confidence that
the responses received are reflective of all spectators.
A separate community survey was conducted by telephone with a representative sample of
1,000 ACT residents.
Results from Google Analytics relating to the use of the festival website was also used.
Satisfaction with the Festival
Almost all of those interviewed (96%) were either satisfied or very satisfied with the National
Multicultural Festival overall. In addition

89% expressed that they were most likely to attend again in 2016; and

95% expressed that they would recommend the Festival to a friend.
Food was the thing that most of the respondents liked the most about the Festival. The diversity
of culture, music and overall entertainment all rated highly in what respondents enjoyed about
the Festival. These findings were similar to the findings in the 2014 survey report.
Festival improvements
When asked how the Festival could be improved, most commonly spectators commented on
problems associated with the crowding aspects and wanting cheaper food.
Spectator safety
Virtually all spectators (98%) felt safe or very safe during the Festival. Ten people indicated that
they felt unsafe or very unsafe.
Contribution to tourism and the ACT Economy
Around 40,000 interstate and international visitors attended the Festival. This included 9000
from Queanbeyan/ Jerrabomberra and the remaining from interstate or overseas. Interstate and
international visitors contributed to approximately 23,000 additional overnight stays due to the
ii
festival. For visitors who came to Canberra and attended the Festival, the total expenditure is
estimated at approximately $6 million.
When the tourism multiplier effect (a factor of 0.3) is used for the Multicultural Festival, the
additional benefit of the Festival to the ACT economy is over $1.8 million. This brings the total
contribution to the economy to more than $7.8 million.
iii
Introduction
The promotion of intercultural harmony is an important policy concern for the ACT. Policymakers continue to face both the opportunities and challenges inherent in ensuring the
successful integration of refugees, immigrants and members of diverse cultural communities.
Social capital plays a role in fostering harmony and integration.
Social capital refers to the quality of relationships between individuals who are part of a
community. Communities high in social capital are usually characterised by:

high levels of trust between individuals

strong friendship networks between individuals

high levels of participation in community activities

norms of behavior that facilitate the achievement of shared goals

a sense of obligation towards goodwill for each other.
The main hypothesis underlying the inclusion of measures of social capital in the spectator
survey was that the Festival advances intercultural harmony by providing:

opportunities to showcase different cultures;

an atmosphere in which cultural diversity can be freely expressed and is valued;

facilitating social bonding and bridging by encouraging the participation of families and
friends in an environment that enables integration; and

encouraging participation in community activities.

Almost half of all Canberrans (45%) were either born overseas (24%) or had at least one
parent born overseas (21%) with 17% born in a non-main English speaking country. The
most common ancestries in the ACT apart from Australian are English, Irish, Scottish,
German, Chinese, Italian, Indian, Dutch and Greek (2011 Census).
Benefits of the National Multicultural Festival
The National Multicultural Festival has important social and community benefits including:

strengthening communities and building bonding and bridging social capital;

reducing social isolation and exclusion;

contributing to generating a sense of identity and self-confidence;

changing perceptions of the nature of the ACT community; and

raising the profile of community groups.
Economic benefits are created through:

generating increases in economic activity directly through engagement with
entertainers and cultural groups and through attraction of tourists to the region;
1

contributing to quality of life in the ACT and attracting people to live, work and study
here;

attracting support and investment in cultural and community activities in the ACT; and

Providing brand awareness for Festival sponsors.
The 2015 Multicultural Festival
The National Multicultural Festival 2015 was held over the weekend of 13 to 15 February in the
Canberra city centre.
The Festival opened with a free concert at the Garema Place main stage with a series of
performances including a dynamic performance by feature hip hop group, Justice Crew and
English blues psychedelic group, Z-Star.
2015 featured an expanded footprint utilizing the City bus interchange. 2015 continued the
success of elements such as the American Experience, with a Hawaiian theme.
The festival is now in its 19th year, It is estimated that over 231,000 people attended the festival
during the three day duration. There were more than300 stalls at the Food and Dance
Spectacular on the Saturday. People were able to buy food from across the globe – everything
from Spanish paella and German sausages, to Dutch pancakes and Thai curry. There was more
entertainment this year with the number of stages across the festival footprint rising to seven.
There were showcases and sections where people could enjoy and revel in the food and culture
of all these continents.
Assessment of Festival success
To assess the success of the 2015 Multicultural Festival, the Office of Multicultural Affairs sought
the assistance of the Data and Research team in the Community Services Directorate to assist
the Office to undertake a survey of spectators attending the Festival and a survey of participants
(that is, groups or individuals who contributed to the Festival).
The estimation of the economic contribution of the Festival to the ACT economy required a
robust measure of visitor numbers. Further estimates on crowd were obtained from a survey of
the ACT community which recorded Festival attendance by a representative sample of
households and was supplemented with additional information from the Australian Bureau of
Statistics.
This report provides an analysis of the results of the survey of Festival spectators and the ACT
community survey. A separate report will provide the results of the survey of Festival
participants.
2
Method
Spectator survey
Survey content
The 2015 Multicultural Festival spectator survey was designed to capture a number of aspects of
the event including:




demographic details of spectators;
spectators satisfaction with the event, and with various aspects of it;
spectators’ awareness of sponsors;
an assessment of aspects of the economic contribution of the Festival through
measurement of non-ACT resident spectator spending; and the contribution of the
Festival to building social capital. Many of the questions from previous surveys were
replicated in the 2015 survey to enable comparison of the 2015 event against previous
results.
The spectator survey form is found at Appendix A.
Spectator survey distribution
A team of volunteers distributed the surveys to spectators on each day of the Festival.
Spectators self-completed the survey. This year Data and Research set a target of 1000 surveys
however this was not achieved due to fewer volunteers conducting the surveys.
Participation rate
Using the self-completion method, a total of 934 surveys were returned, representing
approximately 0.4% of total spectators attending the Festival. This large survey base gives a high
level of confidence to (95%) to the findings from the survey.
ACT community survey
ACT community survey method
Attendance at the 2015 Festival by ACT households was measured through the Canberra and
Region Social and Market Survey (CRSMS). This is a regular omnibus survey usually run monthly
throughout the year. Telephone interviews are conducted by trained interviewers with a
representative sample of 1,000 people in the Canberra community aged 18 years and over. The
telephone interviews for this survey took place over the period 11 February – 24 February 2015.
Weights are applied to the analysis to align the sample on key demographics. Questions are
analysed by relevant socio-demographics and by region.
3
Results
Satisfaction
Using a five point scale from very satisfied to very dissatisfied, spectators were asked to rate
their overall satisfaction with the Festival. Overall, 96% of spectators reported that they were
either very satisfied (58%) or satisfied (38%) with the event. Just eight people expressed
dissatisfaction with the event.
Table 1 Overall spectator satisfaction with the 2015 Multicultural Festival
Overall satisfaction
Very satisfied
Satisfied
Neither satisfied nor dissatisfied
Dissatisfied
Very dissatisfied
Total
n
%
539 58.0%
353 38.0%
24
2.6%
9
1.0%
5
0.5%
930 100.0%
Cumulative
total
58.0%
95.9%
98.5%
99.5%
100.0%
Figure 1 Spectator satisfaction with the Festival overall: 2008-2013
Overall Satisfaction
98%
97%
96%
95%
94%
93%
92%
91%
90%
89%
2008
2010
2011
2012
2013
2014
2015
A high level of satisfaction is noted over the last six years with 92% as the lowest rating. Over
the last four years the satisfaction has been in the high 90s ranging from 96% to 97%.
Two other measures to capture the level of spectator satisfaction are the likelihood that they
would attend the Festival again the following year and whether or not they would recommend
the Festival to a friend.
Ninety Five percent (95%) of respondents said that they would recommend the Multicultural
Festival to a friend and 92% said that they were most likely to attend the Festival again next
year.
4
Understanding the satisfaction ratings
Spectators were asked to describe, in their own words, what they liked most about the
Multicultural Festival. Figure 2 below shows a word cloud generated from spectator responses
where the size of the word is dependent on the number of responses that mention that word.
Food, Cukture, music,vwere dominant (Table 2).
Figure 2 Word cloud generated from responses to the question 'What did you like most about the
multicultural Festival?'
Table 2 Major themes in relation to 'what did you like most about the festival?'
Keyword
Food
Culture
Music
Cultural
Different
entertainment
Stalls
People
Diversity
Dancing
Atmosphere
number of times
expressed
134
84
49
36
34
33
30
27
23
22
20
Percentage
11.5%
7.2%
4.2%
3.1%
2.9%
2.8%
2.6%
2.3%
2.0%
1.9%
1.7%
5
performances
Variety
Dance
performance
16
13
12
12
1.4%
1.1%
1.0%
1.0%
Value for money
In total, 83% of spectators were satisfied or very satisfied with the Festival’s value for money
(Table 3).
Table 3 Satisfaction with the Festival’s value for money 2015.
How satisfied are you with the Festival's value for money?
Very satisfied
Satisfied
Neither satisfied nor dissatisfied
n
335
427
117
%
36.3%
46.2%
12.7%
Dissatisfied
40
4.3%
Very dissatisfied
5
0.5%
TOTAL
924
100.0%
Figure 3 Spectator satisfaction with the Festival’s value for money: 2008 – 2015.
100%
90%
80%
70%
60%
50%
Dissatisfied
40%
Satisfied
30%
20%
10%
0%
2008
2010
2011
2012
2013
2014
2015
The time series above suggests a trend increase in satisfaction with value for money at the
festival over the past three years, with the 2015 result (83%) up from the 2013 result of 77%.
Conversely, the expressed level of dissatisfaction has also decreased over the last three years
from six to five percent.
6
Improving the Festival from the spectators’ viewpoint
One of the most important sections of the survey is the free text section which gives
respondents a chance to make suggestions for improving the festival. 621 respondents
answered the free text question “How can the Multicultural Festival be improved?” These
responses were categorised into common themes with the aim to summarise all comments.
Comments in relation to improvements were proportionately similar to last year’s especially the
top four. Many spectators did not provide suggestions for improvement and a number indicated
that no improvement was needed.
Figure 4 Word cloud generated from text responses to: How can the Multicultural Festival be improved?
Table 4 How can the Multicultural Festival be improved? : Spectator responses.
Category
Space and crowd
All good - don’t
change
Food
other
Longer Duration
programme
Car parking transport
More Seating
More Shade
n
%
98
15.8%
89
87
60
31
24
24
24
15
14.3%
14.0%
9.7%
5.0%
3.9%
3.9%
3.9%
2.4%
7
signage
more
More toilets
More stalls
Cheaper
More Beer
freebies
More Entertainment
more childrens
activities
advertising
change venue
less alcohol
more cultures
reschedule
public transport
more music
weather
stalls
activities
map
access
info
maps
traffic
website
Sunday
cleaning
traffic management
13
11
11
10
8
8
8
7
2.1%
1.8%
1.8%
1.6%
1.3%
1.3%
1.3%
1.1%
7
6
6
6
6
6
5
5
5
4
4
3
3
3
3
2
2
2
2
2
1.1%
1.0%
1.0%
1.0%
1.0%
1.0%
0.8%
0.8%
0.8%
0.6%
0.6%
0.5%
0.5%
0.5%
0.5%
0.3%
0.3%
0.3%
0.3%
0.3%
8
Weather issues
For 2015, temperatures than were more mild than the previous festivals and there were less
comments from spectators complaining about the heat.
For February 2015, Maximum temperatures were 1 °C above average at Canberra Airport, with
minimum temperatures equal to the historical average. Following a cool start, with a maximum
temperature of just 21.8 °C on the 4th, days were generally warm later in the month. Eight days
reached at least 30 °C, which is average for February, with a warm spell of nine consecutive days
reaching at least 29 °C between the 15th and 23rd.
Previous years comments had requested different or cooler time of year and the remaining
mainly requested water, water sprays and coolers. For the 2015 survey,
Figure 5 Minimum and maximum temperatures for February 2015.
Approximately 16 percent of respondents requested crowd control and complained about space
limitation and requested moving to a bigger location.
A timed program. Euro area needs more space
Bigger venue space like EPIC
Clean up the entire space
Different location. More space
European stalls too crowded
Good as it is. More space
Improved crowd management
More dining areas
More market items for sale and more space
More pram space
More seating and viewing space around stages
More space
More space for EU displays
More space for prams
9
More space, improved directional signage and clearer walkways
More space. More programs available in all locations
More space. Stall allocation to be more open, transparent and fair
More space. Advertise program performance times
More space. Do not use bus interchange. Difficult for commuters.
More space. Rubbish.
Move main stage else where too small in Garema
Move main stage to outside Canberra Theatre
Move the Fringe Festival back to Civic Square
Open bins with holes on top. More structure. More space
Pedestrian traffic. Private esky sales
Relocate event to Lake Burley Griffin. Far too crowded to have it in the city
Prefer it become an arts festival
Food
Fourteen percent of responses were about food. Most of these were requests for cheaper food
followed by smaller portions and a greater variety of food.
More food
Belgium stand - more free food
Better food quality/taste
Better variety of food
Cheaper food
Cheaper food and drinks
Cost of food and drink
Czech food
Czech food. Bigger place. More performances
Earlier availability of food before 10am
Easier to find the food
Food queues too long. More food vendors
Free food
Free food. More variety of stalls selling clothes, jewellery etc
Group food geographically e.g. Asian, African, South American etcImproved
ventilation for food tents so we don't have to evacuate our building
10
Less bars and cheaper food
Less of the sideshow junk food vendors and more cultural themed stalls
Less snack food businesses. It's not the Show
Make food prices cheaper
More advertising. Less food. Circulations planning
More cultural stalls than just food stalls
More different kinds of foods
More food
More food and activities
More food and bevvies
More food and entertainment
More food on Friday
More food samples rather than meals
More food stalls from countries
More food. More stalls. Maybe family/pram friendly
More food. Provide maps of stalls. Last year there was one in the Chronicle
More people and food
More small sample foods
More small sample foods between $2-$5
More space for food stalls
More specific food guide
More stall assistants so food and drink queues aren't so long. Too many
push chairs and parents ramming themselves into me
More stalls that are not food based
No alcohol on Sunday. No commercial food
No commercial restaurants or shops. Keep carnival stalls. More authentic
cultural stalls. Food overpriced.
Providing more free foods
Rearrangement of tents has made food stalls more accessible
Shorter food queues
Smaller food servings so that you can try more
Smaller portions and cheaper food
11
Split the food areas up
Sweeping stages for performers. Better signage for food
There's a lot of food. Some more interesting stuff
No Change, good as is
Fourteen percent of responses advised the NMF was good/great as is and did not request any
change. While responses that were left blank could be thought to suggest no change, these
were not counted.
All good
Already very good
Doesn't need any improvement
Gets better every year. Keep on doing what you are doing
Good as it is
Impossible - excellent
Improved from last year. Well done
Improves every year. Lots more seating areas this year.
It improves every year
It is good
It's already improved
It's better this year and bigger
It's fabulous the way it is
It's good
It's perfect
It's very good
Just keep up the high standards
Keep going and make sure all communities are welcome
Keep it going
Keep it here in Civic
Keep the same
Keep up what you are doing
12
Figure 6 Word cloud generated from text responses to “How did you first find out about the
2015 Multicultural festival?”
Table 6 How did you first find out about the Multicultural Festival: Categorised Spectator responses
Category
n
%
family friends
Previous Years
Media and advertising
Word of mouth
Local resident
Television
internet
walking by
Radio
other
Work
Community/embassy
219
140
107
80
76
51
45
31
28
27
21
19
24.9%
15.9%
12.2%
9.1%
8.6%
5.8%
5.1%
3.5%
3.2%
3.1%
2.4%
2.2%
13
facebook
Press
At school
TOTAL
13
1.5%
11
1.3%
11
1.3%
879 100.0%
Social contribution of the Festival
The main hypothesis underlying the inclusion of questions about the social contribution of the
Festival was to test spectators’ views on whether the Festival advances intercultural harmony;
an atmosphere in which cultural diversity can be freely expressed and is valued; facilitating
social bonding and bridging by encouraging the participation of families and friends in an
environment that enables integration; and encouraging participation in community activities.
Spectators were asked to express the degree to which they believe that the Festival contributes
to five qualities believed to make cities a good place to live. The qualities were:




family friendly;
active local community;
rich in culture and entertainment; and
values diversity.
Respondents agreed overwhelmingly (88%-95%) that the Festival contributes to these qualities,
importantly, this perception has been increasing over time.
Figure 7 Extent to which respondent believes that the Festival makes the city feel:
100.0%
90.0%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
2012-13
2013-14
2014-15
14
Festival attendance
The Multicultural Festival ran over three days, with large crowds attending across the three
days. As the events in the city were not ticketed and not conducted in a gated area, attendance
for the purposes of this report was measured after the event by a community survey rather than
during the event.
ACT resident attendance
The community survey of 1,000 ACT residents found that 44% of ACT households attended the
Festival. This is a 1% increase from last year (43%) Using the Australian Bureau of Statistics
projections for the total number of households in the ACT at the time of the Festival (150,738),
the total number of ACT households attending is estimated at 65,7221 (Table 9). Using the
average number of people per household from the 2011 Census projections gives an estimate of
187,820 ACT residents attending the Festival over the three day period.
Table 8 CRSMS Community Survey Attendance at NMF.
Total
Total
Total
Total
Total
Total
2010
2011
2012
2013
2014
2015
%
%
%
%
%
One/only me
%
6.9
8.7
8.2
9.7
10.1
9.3
Two
4.7
11.5
8.7
10.7
11.5
12.4
Three
2.4
1.9
3.6
6
8.2
7.4
Four
2.4
3.4
4.2
5.8
6.5
7.8
Five
1.3
2.1
0.7
1.8
2.4
3.1
Six or more
0
1.2
2.1
3.1
4.1
3.6
One or more people from
household attended
No one attended
17.7
82.3
28.8
71.2
27.5
72.5
37.3
62.7
42.8
57.2
43.6
53.4
43.6% of ACT households attended the 2015 Festival, the highest proportion
ever measured. This equates to over 187,000 individuals.
1
Australian Bureau of Statistics, 2004. Household and Family Projections, Australia, 2001 to 2026, Cat. No.
3236.0.
15
Table 9 Estimated number of ACT households and residents attending the Festival.
Household
attendance
Total number of ACT
households
Estimated number of ACT
households attending
43.6%
150,738
65,721
Estimated number
of ACT attendees
187,820
Figure 6 proportion of ACT households attending 2010-2015 of house
One or more people from ACT
households attendeding
50.0
40.0
30.0
20.0
10.0
0.0
Total 2010 Total 2011 Total 2012 Total 2013 Total 2014 Total 2015
%
%
%
%
%
%
Figure 6 emphasises the increased interest in the festival over the 2010-2015 period, as
measured by the community survey. In 2010 17% of ACT households attended, in 2015
44% of households attended the festival.
Interstate and overseas attendance
Residents of the ACT accounted for 81% of the spectators surveyed by volunteers.
NSW/Interstate visitors accounted for 15% of the spectators surveyed and 3% reported that
they were from overseas.
The total attendance at the Festival – including ACT residents and non-ACT residents – is
estimated by adding the estimated non-ACT resident figure to the estimated ACT resident
attendance figure.
Table 10 Where do you usually live:
Where do you usually live
ACT
Queanbeyan/Jerrabomberra
Overseas
Other NSW
Other Interstate
n
(survey)
759
37
19
78
29
%
81.3%
4.0%
2.0%
8.4%
3.1%
16
estimate
187820
9156
4702
19302
7176
nil response
TOTAL
12
1.3%
934 100.0%
2969
231,125
Assuming interstate or overseas visitors made up 19.7% of the spectators attending the Festival,
this group would have added another 43,000 spectators, bringing the total attendance to an
estimated 231,125.
Many attendance figures quoted for events spanning a day or more count the total number of
visits (e.g. turnstile entries) rather than the number of unique attendees. By this method, total
attendance is calculated as the cumulative attendance over the span of the event.
Days the festival was frequented
The community survey identified the proportion of Festival attendees according to
which days they attended the Festival. Most (56%) attended on Saturday.
Table 11 Days community survey respondents attended the Festival.
Among the households in
which anyone attended
Friday
Saturday
Sunday
Did not attend
%
8.0%
56%
17%
24%
Contribution to tourism
A number of questions in the survey yield information to assess the contribution to tourism in
the ACT by visitors to the Festival.
Nights stayed – visitors who came for the Festival
While 19.5% of participants at the festival were from outside the ACT, 50 indicated that they
would stay in Canberra for an average of 5 nights and 36 spectators (4% of respondents)
indicated that they would stay on average of 2.5 more nights because of the Festival. Expanding
this survey number to the population gives 8,900 people and 23,014 bednights. Isolating only
those respondents staying extra nights in paid accommodation gives 4,207 people staying 6,186
bednights (See Table 12). Australian Bureau of Statistics data suggests that on average, rooms
cost $102 per guest night which suggests these people spent $631,048 on accommodation in
Canberra.
People staying in Canberra because of the National Multicultural Festival
spent $631,000 on paid accommodation.
17
Table 12 Nights intending to stay in Canberra due to NMF.
% of
total
Total
people
staying
extra
nights
Total bednights
36
4%
8,908
23,014
17
2%
4,207
6,186
Total
surveyed
Total indicating they
stayed in Canberra
longer because of
festival
staying extra nights
because of the
festival
934
staying extra nights
because of the
festival in paid
accommodation
934
Contribution to economy
A number of questions in the survey provide information to assess the contribution the Festival
makes to the economy of the ACT through the interstate and overseas visitors that it attracts.
Expense patterns of interstate visitors
Interstate and international visitors indicated that they would spend a total of $16,816. This
was for 125 people, comprising of 96 adults and 24 children. This is an average of $140.13 per
person.
If this average amount is expended for each of the estimated 43,000 non-local area spectators
then the direct contribution to the ACT economy is over $6 million.
Multipliers
According to the Auditor General Performance Audit Report on the V8 Car Races in Canberra –
Costs and Benefits, a multiplier between 0.2 and 0.5 is reasonable for the ACT. The cost benefit
analysis on Canberra hosting the Women’s Australian Golf Open in 2013 was 0.3. That is, for
every dollar of expenditure by tourist/visitors, the impact on economic activity (e.g. Gross State
Product) is 30 cents.
When the multiplier of 0.3 is used for the Multicultural Festival, the additional benefit of the
Festival to the ACT economy is over $1.8 million. This brings the total estimated contribution to
the economy to more than $7.8 million.
Website Statistics
An analysis of the festival website http://www.multiculturalfestival.com.au/ was conducted over
the period December 2014 –February 2015 using Google Analytics.
18
In total there were 28,635 visits to the site over the period with 80,765 page views. The most
popular pages were the home page (15,880 visits) ‘About us’ (7,187 visits), performers (672
visits and program (497 visits)
19
Spectator demographics
Age and Gender of respondents
Almost half (47%) of the respondents were aged between 25 and 34 while young people (those
aged 15 to 34. As with previous surveys, respondents were predominately female (59%). Note
that these demographics may be affected by the characteristics of the surveyors although the
gender difference was also corroborated somewhat by the Winton survey with 48% of female
respondents reporting attendance from the household compared to 40% for male respondents
(Table 13)
Table 12 Age group of spectators surveyed
Age
15-24
25-34
35-44
45-54
55-64
65 and
over
TOTAL
Male Female
5.5%
14.6%
11.4%
15.9%
9.8%
11.9%
6.0%
7.5%
5.1%
5.6%
3.0%
40.8%
People
20.1%
27.3%
21.8%
13.4%
10.7%
3.7%
6.7%
59.2% 100.0%
Total
20
%
Men
%
One/only
me
Two
9.3
12.4
10.8
10.0
Women
%
7.5
14.9
18-39
%
17.4
9.6
16.7
40-59
%
60+
%
7.1
7.3
14.8
8.2
10.7
Three
7.4
8.0
6.8
Four
7.8
6.8
8.6
5.8
Five
3.1
1.5
5.0
6.0
4.1
1.1
Six or
more
3.6
2.3
5.3
3.5
6.6
0.7
11.0
1.1
4.5
At least
one
attended
43.6
39.4
48.1
59.0
51.8
25.4
No one
attended
53.4
60.6
51.9
41.0
48.2
74.6
Base [n=]
1000
501
499
209
433
358
21
Tell us what you think of the National Multicultural Festival
and help us give you more of the best every year!
1.
How did you first find out about the 2015 Multicultural Festival?
10. Would you recommend the Multicultural Festival
to a friend?
Yes O
Maybe O
No
O
2.
Can you name any of the major sponsors of the Festival?
11. How do you identify your gender?
Male O
Female O
12. How old are you?
3.
Satisfied
Neither satisfied nor
dissatisfied
4.
Very dissatisfied
O
O
25-34
O
35-44
How much do you agree or disagree with the following statements:
Disagree
More family friendly
O
O
O
O
O
O
O
O
Like it has an active local
community
Rich in culture and
entertainment
Like it values diversity
O
O
O
O
O
O
O
O
O
O
How satisfied are you with the Festival’s value for money?
Very satisfied O
Dissatisfied O
Satisfied
Neither satisfied nor
dissatisfied
O
O
Very dissatisfied
O
6. How safe did you feel during the Multicultural Festival?
Very
Very
Safe O Unsafe O
safe O
unsafe O
7.
What do you like most about the Multicultural Festival?
O
O
O
45-54
55-64
65 and over
O
O
O
13. Are you of Aboriginal or Torres Strait Islander
origin?
No
Strongly
disagree
Neither agree
nor disagree
Agree
Strongly
agree
O
O
That the National Multicultural
Festival makes Canberra feel:
5.
15-24
How satisfied are you with the Multicultural Festival overall?
Very satisfied O
Dissatisfied O
Yes, Torres
Strait Islander
O
O
Yes Aboriginal
Yes Aboriginal and Torres
Strait Islander.
14. Where do you usually live?
ACT O
Queanbeyan/Jerrabomberra
Overseas (please specify?)
O
O
O
O
Other NSW
Other interstate
15. What is your postcode?
If you are from interstate or overseas, please
answer the following about your time in the
A.C.T.
16. How many nights do you intend to stay in
Canberra?
_____nights
17. How many more nights will you stay because of
the Multicultural Festival?
_____nights
18. Do you intend to visit other Canberra attractions
during your stay?
Yes O
Maybe O
No O
8.
9.
How can the Multicultural Festival be improved?
How likely are you to attend the Multicultural Festival next year?
Yes, Most likely O
Neither likely nor unlikely
Unlikely
O
O
19. Are you staying in paid accommodation?
Yes O
No O
20. Please give your best estimate of how much you
intend to spend in the ACT whilst at the
Festival?
$_____________
21. How many people does all your expenditure
cover?
__________Adults
__________Children
THANK YOU FOR YOUR TIME
O
O