Public Relations
Could this be the career for you?
About Us
Laura Daronatsy
National President
Heather Harder
Immediate Past
President
Victoria Lewis
Vice President of
Advocacy
Josh Gordon
Vice President of Member Service
About Us
The Public Relations Student Society of
America (PRSSA) is a pre-professional
organization for college students interested
in public relations and communications.
About YOU
“Public
Relations”
Public Relations, Defined
“Public relations is a strategic
communication process that builds
mutually beneficial relationships
between organizations and their
publics.” – PRSA
Do you enjoy….
•Writing
•Networking
•Telling stories
•Offering advice
•Reading the news
•Solving problems
•Using social media
•Organizing events
• Learning
• Public speaking
• Building
relationships
• Creating
• Researching
Six Principles of PR
What does this have to do
with public relations?
Six Principles of PR
1.
All about relationships
Six Principles of PR
1.
2.
All about relationships
Deals with facts, not fiction
Six Principles of PR
1.
2.
3.
All about relationships
Deals with facts, not fiction
Connection between organizations and
their publics
Six Principles of PR
1.
2.
3.
4.
All about relationships
Deals with facts, not fiction
Connection between organizations and
their publics
Uses social sciences
Six Principles of PR
1.
2.
3.
4.
5.
All about relationships
Deals with facts, not fiction
Connection between organizations and
their publics
Employs social sciences
Obligation to foresee problems and
solve them when they arise
Six Principles of PR
1.
2.
3.
4.
5.
6.
All about relationships
Deals with facts, not fiction
Connection between organizations and
their publics
Employs social sciences
Obligation to foresee problems and solve
them when they arise
Service-oriented
Six Principles of PR
Regardless of your career, will you expect to
come into contact with:
– Relationships?
– Facts?
– Communication?
– Solving problems?
– Service?
Launching Your Career
Want a job in…
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Nonprofit
Entertainment
Automotive
Travel/Touris
m
Education
Public Affairs
Fashion
Sports
Finance
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Healthcare
Engineering
Technology
Food
Government
Music
Corporate
Agency
Social Media: Do’s and
Don’ts
• Don’t post anything you
wouldn’t want a boss or
teacher to see
–Security functions aren’t enough
• Do create a positive personal
brand
Start Getting Experience
• You can start determining what
you want to do now
–Job shadow days
–Talk with professionals you know
–Volunteer
Join PRSSA!
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Berry College
Clark Atlanta University
Columbus State University
Georgia College & State University
Georgia Southern University
Georgia State University
Kennesaw State University
Savannah State University
University of Georgia
University of West Georgia
Valdosta State University
Connect With Our
National Committee
Laura Daronatsy
Heather Harder
National President
Immediate Past President
@LauraDaronatsy
ldaronatsy@gmail.com
@HeathHarder
HeatherLHarder@gmail.com
Victoria Lewis
Josh Gordon
Vice President of Advocacy
Vice President of Member Services
@VictoriaKLewis
LewisVictoriaK@gmail.co
m
@_JoshGordon
Jcgordon2@liberty.edu
@PRSSANational
PRSSA National
@PRSSANational
Questions?
Thank You!