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SMU MBA SEM 4 HCS SUMMER 2015 ASSIGNMENTS
MH0056 – Public Relations & Marketing for Healthcare Organizations
1 SWOT analyse the hospital you are in and evaluate the same in the light of hospital service
offered, from the customer’s point of view and write a report.
Explanation of SWOT analysis
Report
2 Explain the types of public relations research.
Mentioning the types
Explanation
3 Define e-marketing. Explain the various components of an e-marketing activity plan.
Definition
Explanation
4 Describe the current scenario of medical tourism in India.
A Explanation of medical tourism
Explanation of present situation of medical tourism
Advantages of medical tourism
5 Describe the future of healthcare marketing.
A Brief outline of healthcare marketing
Explanation of future of healthcare marketing
6 Discuss brand building on the internet.
Definition of brand
Purpose
Explanation of various components of brand building
MH0057 – Management of Healthcare Human Resources
1 Discuss management development in healthcare organisations.
Definition
Methods
Management development programmes Principles of management development
Line and staff responsibilities in management development
2 Describe recruitment in healthcare services.
Meaning and definition
Factors affecting recruitment process
Importance of recruitment
Sources of recruitment
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Recruitment process
3 Explain the objectives of HRM in healthcare.
Listing the objectives
Explanation
4 Define performance appraisal. Explain the components of performance appraisal.
A Definition of performance appraisal
Listing the components of performance appraisal
Explanation of the components of performance appraisal
5 Discuss HR audit process.
A Mentioning of phases of HR audit process
Explanation of various phases
Mentioning the components of HR audit process
Explanation of the components
6 What is collective bargaining? Explain the principles and characteristics of collective
bargaining.
Definition
Explanation of principles
Explanation of characteristics
MH0058 – Legal Aspects in Healthcare Administration
1 Define negligence. Explain civil, criminal and contributory negligence in detail.
Definition
Explanation of civil, criminal and contributory negligence
2 Discuss Prenatal Diagnostic Technique Act of 1994 in detail.
Discussing all the components of Prenatal Diagnostic Technique Act
3 Discuss the important aspects of Consumer Protection Act.
A Explaining the important aspects of Consumer
Protection Act
4 Explain the code of practice and legal aspects of assisted reproductive techniques.
Code of practice
Legal aspects
5 Explain the regulatory requirements in setting up and running a blood bank.
A Explanation of the important regulatory requirements in setting up and running a blood bank.
6 Define euthanasia. Explain euthanasia in Indian scenario.
Definition
Euthanasia in Indian scenario
MH0059 – Quality Management in Healthcare Services
1 Discuss the history and scope of quality in healthcare.
History
Scope
2 Explain the application of quality concepts in healthcare organisations.
Explaining the application of quality concepts in healthcare organisations
3 Discuss quality management in health care.
Dimensions of quality management
Principles of quality
Objectives of quality and quality policy
Requirements of quality patient care
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4 Explain the seven quality tools. Add a note on advantages and disadvantages of quality
control.
Explanation of seven quality tools
Advantages and disadvantages of quality control
5 Discuss quality assurance in healthcare services.
Strategy of quality assurance
Implementation of quality assurance programmes
Advantages and disadvantages of quality assurance
6 Explain the importance of teams in healthcare.
Explanation of importance of teams in healthcare
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