FRESHER TASTE AT A FASTER PACE
Restaurant Proposal
Business Idea
I-75
New Circle Rd
ColdStream Labs
ABFM
HP
TempurPedic
AllConnect
MedTech College
Business Idea
Denny’s
Waffle House
Subway
McDonald’s
Happy Dragon
Cracker Barrel
Tachibana
Market Position
High
Quality
/
Taste
Low
Slow
Fast
Speed of Service
Wally’s Value Proposition
A fresher taste at a faster pace!
Deli- style, fast service meals
Prepared from quality ingredients
Served fresh to maximize on taste
In an atmosphere that suits today’s working professionals
Signature Meal
Pick 3-Combo
Today’s combo
Featured Local Ingredients
Vegetables
Herbs
Salad greens
Combo Price: $10
Proposed Location
Intersection of
Newtown Pike
and Citation
Boulevard
Theme
• Modern, minimalist design and decor
Area: 4500 Sq. Ft.
Capacity : 50
Layout
Parking
Entrance
Parking
Parking
Drive-Through
Kitchen
Additional Features
• WiFi access
• Charging points
• Reservable meeting space
Uniforms & Staffing Plan
•
•
•
•
•
General manager
Assistant manager
Shift coordinator
Kitchen staff
Wait Staff
1
1
1
4
4
Menu & Pricing Strategy
Tax-inclusive model
Pricing (lunch or dinner)
Hot or Cold Sandwiches
Soups
Salads
Sides
Beverages
Combo meal strategy
$7
$3
$3
$1
$1
Costing & Profitability
Budget Item
Revenue per Day
Amount
$ 4000
Food Cost per Day*
$ 1600
Food % of Revenue
40%
Projected
Annual
Revenue
$ 1.4 Million
Principal competitors
High
Quality
/
Taste
Low
Slow
Fast
Speed of Service
Potential competitors
High
Quality
/
Taste
Low
Slow
Fast
Speed of Service
Marketing Plan
 Build brand awareness in local
community through
 Promotional events
 Free office lunch catering
 Creating local business parternships
Marketing Plan
 Active on Social Media
Marketing Plan
•
Channel traffic from
Interstate through
billboards
•
Build brand loyalty
through membership
cards, gift cards
“Buy 5
combos, get
the 6th combo
free!”
Recipe for Success
• Core Strategy and Value Chain
• First mover
• Express service, quality offerings vs. competitors
• Procurement from local sources
• Scope for expansion
• Attractive profit margins
Restaurant Team
William Blandford
Jacob Moak
Taylor Cronk
David Mulloy
Eric Howard
Scott Pabian
Timothy Greyling
Pooja Talauliker
Cameron Lackey
Domini Upton
Betty Harvey