Michelle M. Burcin, MPH, PhD
Walden University
Allison J. Smith, MPA
New York University
#HealthyCampus










Michelle Burcin, Walden University
Allison Smith, New York University
George Brown, University of Alabama
Cynthia Burwell, Norfolk State University
Jim Grizzell, CSU-Pomona
Katie Vatalaro Hill, Virginia Commonwealth University
Jacque Hamilton, Texas A & M- Corpus Christi
Eric Stein, Stanford University
Sara Stahlman, UNC- Chapel Hill
Ann Quinn-Zobeck, The BACCHUS Network
#HealthyCampus



Chair: Michelle M. Burcin, Walden University
Vice-chair: Allison J Smith, New York University
Subcommittee Chairs:
◦ Engagement: George Brown, University of Alabama
◦ Communications: Sara Stahlman, UNC- Chapel Hill
◦ Assessment: Adrienne Wald – Health Sciences University of
Massachusetts Boston & Jim Grizzell
◦ Continuing Education: Katie Vatalaro-Hill – Virginia
Commonwealth University
#HealthyCampus
#HealthyCampus

Comprehensive sets of national
health objectives
(US Health & Human Services)


Designed to measure progress
over time
Public and college health
documents
(American College Health Association)

Leading Health Indicators
#HealthyCampus



54 Student Objectives and 21 Faculty/Staff Objectives
Ecological Model
MAP-IT
#HealthyCampus
#HealthyCampus
#HealthyCampus




2 webinars
11 presentations at national & regional
meetings
442 members on the Healthy Campus listserv
Website Utilization (Feb 22-May 19, 2013)
◦ 4,616 unique visitors
◦ 15,944 pageviews

Launched social media platforms
#HealthyCampus

27% (n=106) reported having a Healthy Campus initiative

Target Audience:
◦ 231 (59%) didn’t answer question
◦ Of those that responded (n=162):
 54% faculty, staff and students
 40% students only
 6% faculty, staff only
Source: January 29, 2013 Webinar Registration Survey; n=393
#HealthyCampus
Implementation of MAP-IT Framework
 39% (n=152) reported having a multidisciplinary coalition/committee/task
force (above and beyond student health and wellness)

37% (n=145) reported assessing both needs and resources and setting
priorities based on this assessment

18% (n=69) reported developing Healthy Campus plan with goals,
objectives, targets, and action steps

18% (n=69) reported implementing evidence-based policies, programs,
or health communication strategies

25% (n=99) reported conducting regular evaluations to measure progress of
selected HC objectives
Source: January 29, 2013 Webinar Registration Survey; n=393
#HealthyCampus
Challenges
 How to get started… where to begin
 Motivating our campus
 Getting support
 Buy-in from other functional areas
 Lack of personnel
 Support from administration
 Funding
 Territory Issues
 Lacking Knowledge/Information
Source: January 29, 2013 Webinar Registration Survey; n=393
#HealthyCampus











Build a base of supporters
Prepare to address objections
Neutralize nay sayers
Show them you have their best interests in mind
Time it right
Make it easy for them to say “yes”
Don’t give up on good ideas
Simple and clear proposal
Co-create the solution with feedback
What’s in it for me
Tie it into a larger goal
#HealthyCampus
#HealthyCampus
Vision
Where are
we going?
Mission
Why do we exist?
Goals
What is the plan trying to
accomplish?
Objectives
What are we going to?
Strategy
How are we going to get there?
Actions/Activities
Individual action steps needed to complete each strategy.
#HealthyCampus
Evidence-based interventions
 Literature review
 Seminal documents
 Higher education non-profits/organizations/profesionnal
organizations
 The Community Guide for Prevention
 Healthy People, CDC, Government Affiliated Departments
Innovation/Sharing of Ideas/Local Adaptation
 Brainstorming
 Networking
 Listservs
 Lay press
#HealthyCampus
1.
2.
3.
4.
5.
6.
Know Where You’re Going
Be Specific. Not only must your goal be specific, but you must
also create a specific intention as well as very specific tasks or
steps that will move you toward the completion of that goal.
Create Measurable Milestones. Once you have a clear picture of
what you’re out to accomplish, as well as what targets you will
need to hit throughout the time span of the project or period,
the next step is to create measurable milestones
Make a List and accompanying time line of specific action
items or tasks to complete in order to hit those milestones.
Break Large Tasks into Smaller, More Manageable Chunks.
Some tasks or milestones may seem more daunting to achieve
than others. That’s when it makes sense to break larger tasks
down into smaller, more manageable chunks.
Put Time-lines on Everything. Without specific time frames and
deadlines, work will definitely expand to fill the time allotted,
and some tasks may never get completed.
#HealthyCampus
7.
8.
9.
10.
Create a Visual Representation - 'Once you’ve created your action
items and set a specific time-line, the next step is to create some type
of visual representation of your plan. You might use a flowchart, a
Gantt chart, a spreadsheet, or some other type of business tool to
accomplish this.
Schedule out Your Accomplishments. Have each person involved, grab
their schedule or day planner or smart phone and schedule out their
accomplishments.
Work Your Plan and Don’t Stop Until It’s Complete. Once your plan is
established, shared with the team, and accomplishments are
scheduled, the next step is simple: take daily action and follow up
with responsible parties to ensure that everyone is doing their part.
Change the Date if You Must, but Never Give up on the Goal.
Occasionally, circumstances or unforeseen events can arise that throw
a wrench in your ability to meet deadlines, complete tasks and achieve
your goal. If this happens, do not get discouraged – revise your plan
and continue working to meet targets and move forward.
#HealthyCampus
Action Step
Person(s)
Responsible
Date to
be Completed
Resources
Required
1. Draft a
social
marketing plan
Terry (from
Campus
Marketing,
Advertising, and
Publications)
April, 2014
$15,000
2. Remove
John (from
sugar
Dining Services)
beverages
from vending
machines
#HealthyCampus
Potential
barriers or
resistance
None
anticipated
Collaborators
Res Life,
Student
Student
Resource
Center
September,
2013
Health
Promotion
Graduate
Complaints from
Dining
assistant for 30
students
Advisory Board
hours @
wanting certain
$15/hour
beverages
Health
Promotion
Potential sales
losses
Dietician
Student
Senators
Council


If everyone is in charge, no one is in charge
Elements:
◦ Some kind of governance: who makes the
decisions, and how?
◦ Rules by which the coalition/initiative operates
◦ A distribution of work

Roles/examples:
◦ steering committee, coordinating council,
coordinator/director, task forces, action
committees, support committees, board of
trustees/community trustees, support
organizations, partner organizations
#HealthyCampus







Find out who has direct authority over the
person and bring that supervisor into the
process
Put it in writing
Be specific
Follow up
Make the person accountable to the team
Get commitment
Create a sense of urgency and importance
#HealthyCampus

Search: Healthy Campus 2020 (group)
◦ http://www.linkedin.com/groups/ACHAHealthy-Campus-2020-4456156/about



ACHAHealthyCampus
ACHAHC2020
#HealthyCampus
#HealthyCampus




Communication Subcommittee is responsible for maintaining the
Coalition’s communication platforms, including a newsletter,
Facebook, Twitter, and LinkedIn.
Assessment Subcommittee assesses utilization and impact of
Healthy Campus 2020. This subcommittee is responsible for
updating the annual data points for the Healthy Campus 2020
objectives.
Continuing Education Subcommittee identifies educational needs
and wants surrounding Healthy Campus. This subcommittee
implements educational webinars, presentations, and web-based
resources.
Engagement Subcommittee collaborates with higher education
organizations and institutions to exchange knowledge and resources
regarding Healthy Campus. This subcommittee will develop
opportunities to engage higher education colleagues in the Healthy
Camps movement, including potentially developing a national
Healthy Campus designation and recognition.
Sign up @
http://www.acha.org/HealthyCampus/connect.cfm
#HealthyCampus
#HealthyCampus