RTV 215
Media Performance
Chapter 1
Reminders
• Training slots this week – overbooked will not
be accommodated
• Regular half-hour production slot each week
starting Monday. See sign up link
• Create Google Drive class folder. Details will be
on course outline
• Keep up with your own obligations
• Practicum requirement
Media Jobs
• Production
• Writing
• Promotions / Marketing
• Sales
• Performance / talent
Basic Media History
• Gutenburg
Movable type, c. 1439 (before? … )
• Newspapers / magazines
• Telegraph (1844) / telephone (1876) /
photograph (1839)
• Radio (1895) / television (1800s /
early 1900s) / cable (1940s) /
satellite (1960s)
• Vacuum tubes / transistors /
integrated circuits / computers
• PCs / the Internet / broadband
How Are the Media Changing?
• Institutions
• Constant flux of ‘new media’
• Ideological connotations of ‘the new’
• Inclusive – ‘interactive media’ …
• ‘computer mediated communication’
Siri?
• … virtual reality … non-linear
communication …
• ‘TV everywhere’
• IOT – Internet of Things
…everything is connected
Discussion
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How is each made?
Why is each made?
How is each distributed?
What role do you have in the
communication process?
• How would these products be
different if you lived in
–China? –Saudi Arabia?
-Cuba? -Nigeria?
‘New Media’
• Convergence
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UGC
Citizen journalism
‘fan films’ / crowdsourcing
‘Old media’ and ‘new media’
‘Science’ vs. Art (design)
High culture / popular culture
Entertainment, propaganda
‘New Media’
• Theories and Models (paradigm)
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Relationships and Power
Economics
Nature and Nurture
How can you evaluate a system
in which you are intricately
involved?
Shannon’s (1948) Model
Our book discusses Schramm’s 6 steps of communication in mass media
Mediated Communication
Do you recognize the gatekeeper?
• Bill Maher
• Bill O'Reilly
• CNN, Fox, MSNBC, CBS News, People
Magazine
• Inform, Persuade, Entertain
• Or Manipulate? -- Propaganda
– Intentional or not?
– A reason to understand theories
Interactive Communication
Schramm’s Interactive Model in our book says
the communication process is an empathic, or
circular response
A Transactional Model
David Berlo is noted in our book in adding to
Shramm’s model that meaning is transmitted as part
of the communication process.
Analysis of Media Content
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Newspapers
Magazines
Tabloids
Blogs
Video games
Radio programming
TV programming
Online video (YouTube, Netflix)
The Performer
• ‘Sends’ messages. We receive
and interpret and respond
• The focal point of every media
production is the performer
• So, what is ‘Communication’?
‘the ability of one person to evoke
a response from or create an
impression on another person”
Who is a ‘performer’?
• Newscaster, DJ, commercial
spokesperson, interviewer,
teacher, minister, social
activist…
• Someone who uses some form of
media to impart information so
that people respond through
action (eg. Purchases), political
support, intellectual endeavors,
or for entertainment
What are the performer’s skills?
• ‘Trained’ voice?
• Appearance?
• Personality?
• Charisma?
• Knowledge of a variety of
subjects?
• Writing ability?
• “Talent” ?
Some Chapter One Content
The ability of one person to evoke a
response from and/or create an
impression on another person."
communication
Some Chapter One Content
The term ______ in our book refers
to those who want to become or
are employed as communicators of
news, information, or
entertainment.
performer
Some Chapter One Content
Someone who defines him/herself as
a _________ takes on a sanctity and
responsibility about themselves in a
way that differs from the concept of
being an entertainer.
journalist
Some Chapter One Content
Your first 'performance' job may
last from ____ to _____.
6 months to years
Some Chapter One Content
A type of media performer who
may appear on TV to offer
knowledge of any area or offer
commentary
non-career performer
Some Chapter One Content
Prerecorded edited events are
often referred to as ____
or ______.
Packaged or
‘canned’
Some Chapter One Content
A ____ performance, as compared to a
______ performance, is one the
viewer/listener actually experiences and
absorbs, despite multitasking,
daydreaming, or other interference.
Communicated /
remembered
Some Chapter One Content
Characteristics the performer and
his/her associates want to convey to
the audience about the performer
constitute the ___ image.
public
Some Chapter One Content
The performer’s public perception
the book says mastery over what
the public sees and hears is
called _______
Image control
Sample materials…