Accommodations
The Day Resort
Six Star
Caribbean Theme
Beach-front Resort
Guest Rooms
• Fully furnished including a balcony
• Overlooks an endless amount of infinity pools and the breathtaking
ocean
• Includes combined shower and bathtub, an armoire with a flatscreen television, and full balcony.
Regal and Presidential Suites
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Master bedroom fully furnished with flat screen television
Master bath has a combined shower and bath with twin sinks
There is a guest bedroom with guest bathroom
The suite also has a living space with two full balconies overlooking the
gorgeous view.
Amenities
• Home to the outdoor restaurants: American Cuisine,
Mesquite Oasis, and Asian Bistro
• Pools surround the resort and include swim up bars,
water slides, and a lazy river.
The Night Resort
Six Star
Elegant
Beach-front Resort
Guest Rooms
• Fully furnished and include a balcony overlooking the Atlantic
Ocean
• Shower and bathtub, an armoire with a flat-screen television,
and full balcony.
Regal and Presidential Suites
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Master bedroom fully furnished with flat screen television
Master bath has a combined shower and bath with twin sinks
Guest bedroom with a full guest bathroom
Living area includes two balconies overlooking the breath
taking views.
Amenities
• Large casino of tables and night lounges open all night
• Outdoor theatre that sits waterfront
• Home to the formal dining restaurants, Kudeta, Amore, and
the Blue Dolphin, as well as one casual dining restaurant, El
Sombrero
The Seashell
Four Star Beach-front Hotel
The Seashell
• 100 guest rooms fully furnished including a balcony
overlooking the ocean
• One large beachfront pool
The Sun and Sand
Four Star Beach-front Hotel
The Sun and Sand
• 100 guest rooms fully furnished with a balcony overlooking
the ocean and large pool on the premises
• Casual dining that sits parallel to the pool area
The Blue Wave
Three Star Hotel Beach-front Hotel
The Blue Wave
• 100 guest rooms with full balcony
• Located conveniently close to the airport
Food and Dining Services
Coakley Cay Boulevard
This street has three Tea Stops. The Tea Stop is Serenity
Island’s signature café. It offers a variety soothing and
calming tea for the guests. There is a Starbucks located
on this street as well.
There are two commercial markets and one
local market located on the main street.
The local market offers a lot of seafood caught
right there on the island, as well as food native
to the Bahamas.
The two commercial markets will give the
tourists the ability to shop for food items that
they would be able to find in their own homes.
The Serene Sanctuary
The most extravagant dining experience that a
guest will have can be found on the top floor
of the Serene Sanctuary. This five star rated
fine dining restaurant is called Ambiance From
Above.
Along with this marvelous dining experience,
there is a smoothie cart on the first floor, along
with a beverage cabana on the sixth floor, and
a Tea Stop on the fourth floor.
The Sandwalk
There are six different restaurants located on the sandwalk.
Italian Palace
Calm Waters
Ocean Grill (Seafood)
The Cove (American steakhouse)
Sakura (Japanese)
Palm Café (Buffet-style)
The Night Resort
There are three formal restaurants and
one casual dining restaurant located in the
Night Resort.
•The Blue Dolphin (Seafood)
• Amoré (Italian)
• Kudeta (Thai)
• El Sombrero (Mexican)
The Day Resort
There is one fine dining restaurant and
two casual dining restaurants located in
this resort.
• Asian Bistro (Chinese and Japanese)
• American Cuisine (Buffet-style)
• Mesquite Oasis (Barbeque-style)
***These three restaurants are all located outside the hotel.
Culinary Packages
• Five days and four nights with casual dining
privileges and one recreational activity of
choice
• Seven days and six nights with causal and fine
dining privileges and two recreational activities
of choice
• Seven days and six nights with casual and fine
dining privileges and two recreational activities
of choice with a reservation to the Ambiance
From Above restaurant located in the Serene
Sanctuary
Food Festival
There is an annual food festival on our Island. This
festival is an elegant and prestige fish market that sells
all types of seafood caught fresh on the island. Our
festival is known for their fresh lobster, salmon, and
crab.
This festival falls on the last week
of July every year. With a small
fee, all tourists and locals are
welcome!
Marketing Plan
Slogan:
“COME EXPERIENCE THE TRUE
MEANING OF TRANQUILITY AT
SERENITY ISLAND.”
Summary
• Serenity Islands takes pride in providing its
guests with an escape from the outside,
everyday world
• Staff works hard to provide guests with
relaxing, hush atmosphere
• Market destinations by offering a vacation
experience like no other
Unique Attractions
• Offering
– Tier-shaped spa
– One-of-a-kind
sandwalk
– Luxurious resorts
– Exclusive
restaurants
– Theatre and
recreational
activities
• These target the
objective to provide
guests with an
“escape” to Serenity
Islands
Target Market
• Adults eighteen years and older
• Regional market includes North American and
Central America
• Vacation Tourists
Objectives
• Serenity Island to become
one of top ten vacation
spots in the Caribbean
• If success is met in number,
trademarks such as “most
relaxed” and “most
peaceful” will be addressed
• Be in high demand
• Increasing profits and
increasing visitors
• Decrease expenses by
becoming eco-friendly
• Pay back investors and
refund partners
• Returning cliental
• Overall, to become
evident and known in
the hospitality market
Challenges
• Competition
– Other destinations providing a relaxed and
tranquil atmosphere
– Airfare
– Room prices
– Making profit
• Rely on staff to assure challenges are met and
overcome
SWOT Analysis
• Strengths and
Opportunities
– Development will allow
enormous employment
opportunities
– Guests given chance to
explore new
environment and culture
– Prime location with
exceptional weather and
unique attractions
• Weaknesses and
Threats
– Great competition from
other islands and
destinations
– Lower airfare and room
rate prices
Product Mix
• Selling an “escape” from everyday life
• An experience that cannot be found at
“home”
• Wow factors and exclusive packages offered to
guests
WOW Factors and Packages
WOW Factors
• 5 and 6 star “Night” and
“Day” resorts with full
services
• First ever, “Sandwalk”
– A strip of shops and
restaurants along the beach
•
Tier-shaped Spa made
completely out of glass
– Offering exclusive spa,
recreation, and food services
Packages
• Accommodate guests stay
and wallet
• Payments by week rather
than separate days
• Resorts services offered to
guests of entire island
• Price increases as exclusive
offers do
• Other packages offering
complementary experiences
Price
• The property costs: $25,000,000
• The Day and Night Resort as followed:
– Standard Guest Room start at: $420.00 per night
– Regal Suite: $685.00 per night
– Presidential Suite: $980.00 per night
• Prices for the Seashell, Sun and Sand, and Blue
Wave Resort as followed:
– Standard Room: $275.00 per night
• Spa Packages start at: $350.00
• Spa Services start at: $60.00
Promotions and Advertising
• Done through internet
• Paying to advertise on
well-known websites
such as Expedia and
Travelocity.
• Island website
promotes packages and
is main way of
reservation
• TV ads, mail, brochures
and email
• Main way is by word of
mouth from satisfied
customers
• Goal is to guarantee an
experience like no
other.
People
Requirements and Expectations
of Employees
Demographic of Customer
• Previous experience in
the industry
• Good communication
skills
• Able to handle
customer concerns
• Provide excellent
service
• considerate to guests
• Couples/Loved
Ones/Honeymooners/N
ewly Weds/Friends
• Ages 18+
• $75,000+ income
average
• Middle to Upper Class
• World Wide customers
Expectations
“Tranquil Designs, Inc. expects to be a successful
destination if certain criteria will be meant.
These include having low expenses, high
revenue, an eco-friendly environment, and a
resort that is high in demand. If these basic
marketing strategies are meant, Serenity
Islands will become one among the top
resorts in the world.”
Sustainability Plan
Government
• Immigrant or nonimmigrant visa required
• Drugs and prostitution is illegal
• Distributive policies to extend goods and service as well as distribution of
the costs of these goods and services amongst organization members is
applied
• Government policies that will impact the destination are welfare, public
education, road and highway plans, public safety, and professional
organization’s benefit plans
• Regulatory policies to limit certain types of bad behavior that marked
illegal such as speeding or littering are enforced
• Constituent policies will also be used to determine lines of power in the
government as well as police force
LEED
Internationally recognized green building certification system
The Serene Sanctuary is a “green”, eco-friendly building. The accessories
used to make this a “green” building are the use of high efficiency water
heaters, recycled building materials, food recycling chutes, porous paving
schemes, and a rainwater collection system. The Serene Sanctuary is a
place to come to rejuvenate, feel relaxed, and healthy; by making this spa
a green building those same factors are being given back to the
environment.
Environmental
• Alternative means of transportation to prevent pollution
• Developing sustainable buildings that will cater to demographic trends
now and in the future
• Renovations done on an as need basis
Cultural
• Embrace the local’s beautiful environment, delicious fresh foods, and
traditional practices
Social
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Show the locals’ that their culture will be embraced not replaced
Promote local food festivals and fresh food markets
Incorporate the traditional music at the resorts and other attractions
Encourage the locals to obtain jobs at all of the various attractions
Capacity Management
• Implementing a plan to manage our
population is of high importance.
• Our population is a combination of
tourists/visitors and locals.
• With serenity and peace being our theme,
population management becomes even more
crucial.
• Large number of guests could easily exhaust
our natural resources
» Beaches
» Beautiful scenery
• Safety is a major concern of ours which could
be jeopardized my large numbers of tourists.
• Determining how many guests our island can
facilitate is the first and most important step
in managing a population.
• You can also limit the number if guests
allowed to visit
• Alert hotels and resorts and give them a
maximum capacity, they can only accept a
certain number of reservations.
• Guests placement is a key step also.
• Place hotels and resorts far enough apart so
guests feel as though they have enough room.
• Give shops and restaurants enough space to
operate while not be crowded together.
• Creating specific pathways and direct routes
can also help ease the flow of traffic and make
traveling safer.
Future Developments