red robin - InMoment

advertisement
RED ROBIN
DAVE GATES, VP OF OPERATIONS SERVICES
RED ROBIN GOURMET BURGERS
•
500 full-service restaurants in 42 states
•
Strong brand recognition and
consideration
•
Specializing in “craveable” burgers
•
Family focused and adult-friendly
•
Values-based culture for Team Members
and Guests
and Canada
2
STRATEGIC DIRECTION
•
Sell the best, most “craveable” burgers during family
and adult-focused dining occasions
•
•
Served in casual dining and non-traditional locations
•
Delivered with an unbridled spirit and culture by our
Team Members
•
Supported with a best-in-class infrastructure
Differentiation with relevant experiences and everyday
value with our Guests in control of the pace of the
dining occasion
3
4
5
DESIGNING A COMPREHENSIVE PROGRAM
Guest
Team
Member
(field)
Home
Office
6
DESIGNING WITH THE GUEST IN MIND
7
Great Guest Experience - Innovation
8
ACTIONABLE DATA
9
“Melissa's and my favorite place for
date night...the servers are like
family to us...we love it!!”
Shared with 1,166 friends on Facebook
10
GREAT GUEST / TM EXPERIENCE
11
12
Download