BULGARIA AND BRITAIN: A CHANGING RELATIONSHIP
British in Bulgaria
Representation in Bulgarian Press
Irina Chongarova, Milena Katsarska
28.02.2007, London
Plan
• Methodology
• A Kapital Case
• From Foreigners to Neighbours
Methodology
•
•
•
•
Aims
Timeframe 2001-2006
Texts
Quantitative and qualitative parameters of
analysis
A Kapital case
•
•
•
•
•
Kapital’s profile
English vs. British
Yearly/Monthly distribution of publications
Thematic spread
Traditional use/uses of English (England, and
the Island)
• Attitudinal Changes
• The Quantitative and Qualitative Transformation
Kapital’s profile
•
•
•
•
•
•
•
•
•
Active employment age
Employed in firms with over 200 people
Monthly income over 700 BGN
Higher managerial
Qualified specialists
Leadership positions
Executive positions
Higher education
English speaking
88%
5.1%
20%
19.1%
56.5%
47%
43.6%
68%
53%
British vs. English
• Yearly/Monthly distribution of publications
– Patterns of accumulation and distribution
– Differences
• Thematic spread
– Parallel ‘realities’
– Different contexts, different attitudes
Traditional use/uses of English
(England, and the Island)
•
•
•
•
A historical note
Stereotypes and fossils
Cultural, literary & linguistic dimensions
New contexts and roles
Attitudinal Changes
neutrality →→ negativism →→ ‘neutrality’
• Collages & Tropes
‘…no tiny flats for the English’
‘…and ravines smell of bathed English’
‘Mr& Mrs Smith arrive at Sofia Airport…’
‘The Apolitical Romantic Englishwoman’ (Novinar)
The Transformation
• Diversification of
contexts and
representations
• Individualization &
pesonalization
From Foreigners to Neighbors
Faces, Patterns, Facets
Newspapers
Standart (2001-2006) National Daily
Circulation 70 000, readership 200 000
Borba (2005) Regional Daily (Veliko Tarnovo
region), Readership 80 000
Viara (2005, 2006) Regional Daily (Southwest
Bulgaria), Circulation – no data
National Business Post (2002 – 2006) –
Regional Weekly (Stara Zagora), Circulation
17 000
Sources: World Association of Newspapers,
M3 Communications, Opus Advertising
Magazines
Egoist (2005, 2006) - Monthly Lifestyle
Magazine, Circulation 8 000
Playboy (2002 – 2006) - Monthly Adult
Entertainment Magazine, Circulation 50 000
Lik (2006) - Monthly Magazine for
Literature, Culture, Art, Circulation – no data
Sources: Opus Advertising, Publishers
Standart - 2001
14
13
12
10
8
8
7
English
6
6
British
4
4
4
2
2
1
0
I
II
III
IV
V
VI
VII
VIII
IX
X
XI
XII
Standart - 2002
18
17
17
16
14
14
13
12
12
12
11
10
10
10
10
99
9
8
English
8
7
6
6
66
6
5
4
2
3
2
0
I
II
III
IV
V
VI
VII
VIII
IX
X
XI
XII
British
Standart - 2003
18
17
17
16
16
16
14
15
15
14
14
13
12
12
12
12
11
11
10
10
9
9
10
8
English
8
8
7
British
6
5
5
5
4
2
0
I
II
III
IV
V
VI
VII
VIII
IX
X
XI
XII
Standart - 2004
30
28
27
26
25
25
23
21
20
17
16
15
15
14
13
English
13
13
13
14
British
10
9
10
10
10
10
8
8
7
5
5
0
I
II
III
IV
V
VI
VII
VIII
IX
X
XI
XII
Standart - 2005
50
45
45
40
37
35
33
34
34
30
32
30
25
26
25
26
English
21
20
20
18
British
14
16
15
13
14
14
11
12
14
10
10
8
6
5
0
I
II
III
IV
V
VI
VII
VIII
IX
X
XI
XII
Standart - 2006
80
70
70
60
51
50
45
39
40
38
37
28
30
34
29
25
15
31
British
17
20
16
22
20
19
21
15
13
11
11
10
10
6
0
I
II
III
English
IV
V
VI
VII
VIII
IX
X
XI
XII
Standart 2001- 2006
80
70
60
50
2001
2002
40
2003
30
2004
2005
20
2006
10
0
I
II
III
IV
V
VI
VII
VIII
IX
X
XI
XII
Dynamic of Appearance
British among the other foreigners
Foreigners Seeking out Villas near
Varna - Standart, 22.07.2002
Westerners Invade the Southern
Coast, Standart, 11.06.2002
They Purchase Seaside Houses in Bulk
Standart, 22.07.2002
Brits Buy Houses on the Black Sea
Coast - Standart, 31.08.2002
Dynamic of Appearance
British and other foreigners
Brits Eager for Houses on the Coast
Standart, 13.04.2003
Owning a House in Bulgaria – The Latest
Hit for the Brits, Standart, 05.06.2003
The Brits are Crazy about our Villages
Standart, 21.07.2003
A Scot Erects the First Hotel
Standart, 01.09.2003
Dynamic of Appearance
People & Places
An Englishman Exchanges Essex with Vetren Dol,
Standart, 18.04.2004
Englishmen Paying EUR 30 000 for a house in
Rogachevo, Standart, 14.04.2004
The Village of Vruv Expecting Neighbours from
England, Standart, 27.08.2004
The English Ambassador in Search of Property in
Turnovo, Standart, 22.03.2005
A Liverpool Fan Stabbed in Varna
Standart, 25.05.2005
PATERNS
- The Invader An English Hooligan Runs Riot on the Coast
Standart, 05.09.2005
The Last Piece of Land on the Coast is Being
Bought, Standart, 10.10.2005
Bankers from the British Isles Invade Pirin
Standart, 03.09.2006
The English and the Irish Occupy Pamporovo
Standart, 02.01.2006
PATERNS
- The Savior –
Englishmen Seek Refuge in Our
Villages - Standart, 19.10.2004
An English Businessman Buys
Dilapidated Houses
Standart, 21.04.2005
Englishmen became the Mascots of
Kurdzhali -Standart, 03.04.2005
PATERNS
- The Neighbor The Village of Vruv looking Forward to Neighbours
from England
Standart, 27.08.2004
British Citizens living next door to Zorka Parvanova
Standart, 16.01.2005
British Subjects Damage Cars in Local potholes
Standart, 25.05.2005
English Drama in Our Village
Vyara, 30.10.2006
From Tool to
Empowering Mediator
Englishmen Learning to read Bulgarian in
Ustrem - Standart, 22.06.2004
Old Grannies Choose to Study the Language
of Shakespeare - Standart, 13.11.2004
British Citizens Shopping in the Village Via
Dictionary - Standart, 24.08.2005
Grannies from Buntsevo Discuss Politics in
English - Standart, 04.12.2005
The Rates of Exchange
A British Grandson Popularizes a Bulgarian from the
Revival Period
Standard 25.09.2006
Sonya Uvalieva - Roove: He Never Became English,
Standard 14.11.2005
A Brit wed one of ours, a translator aided, Vyara,
16.02. 2006
Telephone Love Brings Together a British lad and a
Bulgarian Girl, Vyara, 13.06. 2006.
BULGARIA AND BRITAIN: A CHANGING RELATIONSHIP
British in Bulgaria
Representation in Bulgarian Press
Irina Chongarova, Milena Katsarska
28.02.2007, London