FALL 2010 MRKT 4353 INTERNATIONAL MARKETING 9:00-9:50 AM ARCH 231
Team Research Paper
The Marketing Environment
Countries assigned to teams: Nigeria Kenya South Africa
Example for Coleman session: Tanzania
--------------------------------------------------------------Class Theme: The Marketing Environment- Focus on Africa
Team Research Paper Title: The Marketing Environment of …….
1. The Economic Environment of …
Rank and standing of … in The World Economy
Economic System
Market Capitalism, Centrally Planned Socialism, Centrally Planned
Capitalism or Market Socialism
Stages of Market Development
Low-Income Country, Lower-Middle-Income Country, or Upper-MiddleIncome Country
Marketing Opportunities in … as LDC or Developing Country
Marketing Implications of the Stages of Development
Balance of Payments
Trade in Merchandise and Services
Overview of International Finance
Purchasing Power Parity
Economic Exposure
Managing Exchange Rate Exposure
2. Regional Market Characteristics and Preferential Trade Agreements of ….
Relationship with The WTO and GATT
Preferential Trade Agreements
Free Trade Area
Customs Union
Common Market
Economic Union
Economic Community of West African States (ECOWAS)
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FALL 2010 MRKT 4353 INTERNATIONAL MARKETING 9:00-9:50 AM ARCH 231
East African Cooperation
Southern African Development Community (SADC)
3. Social and Cultural Environments of …
Society, Culture, and Global Consumer Culture
Attitudes, Beliefs, and Values
Religion
Aesthetics
Dietary Preferences
Language and Communication
Marketing’s Impact on Culture
High- and Low-Context Cultures
Hofstede’s Cultural Typology
The Self-Reference Criterion and Perception
Diffusion Theory
The Adoption Process
Characteristics of Innovations
Diffusion of Innovations in …
Marketing Implications of Social and Cultural Environments
4. The Political, Legal, and Regulatory Environments of …
The Political Environment
Nation-States and Sovereignty
Political Risk
International Law
Common Law, Civil Law, or Islamic Law
Sidestepping Legal Problems: Important Business Issues
Jurisdiction
Intellectual Property: Patents, Trademarks, and Copyrights
Antitrust
Licensing and Trade Secrets
Bribery and Corruption: Legal and Ethical Issues
Conflict Resolution, Dispute Settlement, and Litigation
Alternatives to Litigation for Dispute Settlement
The Regulatory Environment
Regional Economic Organizations
5. Special comments (if any)
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