DEVELOPING ENTREPRENEURSHIP CURRICULUM THAT MOVES IDEAS TO REALITY
Monday January 26, 2009, 9 am to 4 pm
Cochise College, Sierra Vista Campus • 901 North Colombo Avenue • Sierra Vista, AZ 85635
Goal of Workshops: Provide a comprehensive framework for teaching outcome-driven
entrepreneurship, including a determination of what to teach, why to teach it, how to teach it, and
how to manage it.
Presented by the McGuire Center for Entrepreneurship, Eller College of Management, The University
of Arizona, www.entrepreneurship.eller.arizona.edu
Guillermo "Bill" Quiroga
Director of Rural Initiatives and Tribal Liaison
McGuire Center for Entrepreneurship
Eller College of Management
The University of Arizona
(520) 621-4210 | bquiroga@eller.arizona.edu
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This is an Equal Opportunity Employer/Program. Auxiliary aids and
services are available upon request to individuals with disabilities.
Innovation Frontier Arizona is funded by a $5 million WIRED grant and
a $2 million Community Based Job Training Grant from the U.S.
Department of Labor. The IFA partners have identified an additional $8
million in expected leveraged resources.
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DEVELOPING ENTREPRENEURSHIP CURRICULUM THAT MOVES IDEAS TO REALITY
Workshop #1: Pedagogy
8:00 – 9:00
Registration and Continental Breakfast
9:00 – 10:45 Session 1:
Introductions
Elements of Teaching Entrepreneurship,
Goals of Teaching Entrepreneurship
Challenges of Teaching Entrepreneurship
10:45 – 11:00 Break
11:00 – 12:15 Session 2:
Critical Success Factors
12:15 – 1:15 Lunch
1:15 – 2:30
Session 3:
2:30 – 2:45
Break
2:45 – 4:00
Session 4:
Elements and Phases of New Venture Development,
Competency standards for Student Outcomes
Wrap up and Projects for Workshop #2
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(60 mins)
DEVELOPING ENTREPRENEURSHIP CURRICULUM THAT MOVES IDEAS TO REALITY
Workshop 1: A framework for entrepreneurship curriculum: Teaching goals that mirror the venture
path
Introductions and the essential elements of teaching entrepreneurship
Participants:
C OPYRIGHT BY M C G UIRE C ENTER F OR E NTREPRENEURSHIP , J ANUARY 2009

Introductions

Identify essential elements of
teaching entrepreneurship -what absolutely needs to be
taught in entrepreneurship?
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General discussion: Entrepreneurship teaching

What is the goal in teaching entrepreneurship?

What distinguishes entrepreneurship from routine business education?

What are the challenges in teaching entrepreneurship?

Focus on input vs output?
(45 mins)
(1.75
hrs)
Discussion path:

What is the goal in teaching
entrepreneurship?
 Launch new companies?
 Launch entrepreneurs?
 (build rockets or
build rocket
scientists?)

What distinguishes
entrepreneurship from routine
business education? (innovation,
validation)

What are the challenges in teaching
entrepreneurship

Why focus on the input, rather than
the output? [early stage
assessment, creating a valid
concept, then allowing mechanics to
follow, such as business plan, etc].


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Any good concept can get a
good business plan
A business plan without a
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good concept cannot
succeed
Break (15 minutes) 1.75 hrs
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Entrepreneur Bill’s critical success factor

Five factors critical to the movement of any idea in any environment

Problem. Must have a valid problem

Affected population. Must understand needs, costs, and
alternatives of population affected by problem.

Solution. Must have a viable solution

Resources. Must have understanding of necessary resources
(human, facility, capital, expertise, other)


(30 mins)
Introduce our entrepreneur: Bill
Entrepreneur Bill’s critical success factors:

Problem. Must have a valid problem

Affected population. Must understand needs, costs, and
alternatives of population affected by problem.

Solution. Must have a viable solution

Resources. Must have understanding of necessary
resources (human, facility, capital, expertise, other)

Evaluation/validation. How do you know it will work?
Evaluation/validation. How do you know it will work?
Core success factor:
Economically viable solution, which the individual or entity for whom it
is designed is willing and able to access.
(2.25 hrs)
Group discussion
Core success factor:
Economically viable solution, which the Individual or
entity for whom it is designed is willing and able to
access.
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6
Lunch break (60 minutes)
Model to define entrepreneurship and phases of business
(15 mins)
Defined Markets/Paths
(2.5 hrs)
Discussion path:
If this in fact reflects the actual venture
path, then all elements of teaching
entrepreneurship need to identify their
entry point into this continuum and
need to mirror the path.
 ________  ________________________________________
Research/
Exploration
Innovation
_____________ _______
Delivery Mechanism
ENTREPRENEURIAL PRINCIPLES
APPLIED
Activity: Discuss examples of teaching
areas/course focus
Commercialization
[Business]
Business = delivery mechanism (means by which goods and services are delivered for individuals or entities for whom they are
designed)
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Mirroring the idea/venture path, 1: Entrepreneurial mindset
(30 mins)
Establishing identity for the realistic phases of an idea/venture path
Entrepreneurial mindset: phase
development.
Research
Innovation
Entrepreneurial Principles Applied
Business formation
(3 hrs)
What is entrepreneurial mindset at
various points in this continuum?
Group briefly identify each area.
Use top row of diagram to demonstrate
and record responses.
DESCRIPTION
OF PH AS E
Use group statements to create phase
definitions (formulating initial
perceptions of opportunity, problem,
customer, solution,
industry/environment, costs, etc)
Group to identify formulation,
validation, strategies, bplan
authorship, fluency funding,
application (bplan authorship might be
an insertion)
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Mirroring the venture path: areas of focus
(45 mins)

Identifying the elements that are common to any venture and on which the entrepreneur must
focus throughout all stages of the venture path

Creating definitions to fit to the broadest possible application (profit driven, not for profit, socially
relevant, high tech, fast growth, etc)
Research
Innovation
Entrepreneurial Principles Applied
Business formation
(3.75 hours)
Entrepreneurial areas of focus: element
identification.
Identifying the elements that are common
to any venture and on which the
entrepreneur must focus throughout all
stages of the venture path
Creating definitions to fit to the broadest
possible application. As Entrepreneur Bill
navigates through these phases, on what
topics does he focus?
DESCRIPTION OF
PH ASE
Suggestions for elements common to any
venture (for profit, not for profit, social,
fast growth, etc.
VENTURE ELEMENT
VENTURE ELEMENT 1
(Eg: Problem, customer,
solution, environment
and industry, etc.)
VENTURE ELEMENT 2
(Eg: Problem, customer,
solution, environment
and industry, etc.)
VENTURE ELEMENT 3
Etc
Inventory against McGuire terms
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DEVELOPING ENTREPRENEURSHIP CURRICULUM THAT MOVES IDEAS TO REALITY
Venture phase, element, and competency measures worksheet
Research
formation
Innovation
Entrepreneurial principles applied
Business
Phase titles
DESCRIPTION OF
PH ASE
SUM M ARY OF
PH ASE GOALS
ACADEMIC
DATES
VEN TU RE ELEM EN T
VENTURE ELEMENT 1
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VENTURE ELEMENT 2
VENTURE ELEMENT 3
VENTURE ELEMENT 5
Etc
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Team activity: Formulating measures of competency in phased venture development

Development of definitions of competency measures at phase/element intersection
(90 mins)
(5.25 hrs)
If time allows, team selection and
development of definitions of competency
measures at phase/element intersections
(note: time frame of team activity based on
class progress).
Examples of benchmark definitions?
If possible, ad-hoc teams to create definitions
within the intersections of benchmarks, as
time allows.
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Team results: Compiling phase-based measures of competency
(60 mins)
(6.25hrs)
Presentation and discussion
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Wrap up and Workshop 2 project overview
(30 mins)
Project: Using blank grid, draft
Project: Using Blackboard discussion
board, develop the venture path elements
and competency measures for your
institution/class.
1) phase
2) phase definitions
(6.75 hrs)
3) venture elements
4) competency measures for a course in entrepreneurship
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NOTE:

You may use as much or as little of
workshop-developed information
as is appropriate for course.

Please be prepared to present
elements in Workshop 2
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This workforce solution was funded by a grant awarded under Workforce Innovation in Regional Economic Development (WIRED)
as implemented by the U.S. Department of Labor’s Employment and Training Administration. The solution was created by the
grantee and does not necessarily reflect the official position of the U.S. Department of Labor. The Department of Labor makes no
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on linked sites and including, but not limited to, accuracy of the information or its completeness, timeliness, usefulness, adequacy,
continued availability, or ownership. This solution is copyrighted by the institution that created it. Internal use by an organization
and/or personal use by an individual for non-commercial purposes is permissible. All other uses require the prior authorization of
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