305-A | 3 rd floor, Flat no. 4
Krishnapuri Gali No.-1
Mandawali Fazalpur | Delhi – 110092
9818490829/9990308619 | mintoo2012@gmail.com
CAREER OBJECTIVE
I want to relish working in Leading Company with dedication and determination, as that would fulfill my professional taste as well.
To excel in the field of Marketing and head a team, taking it through ever increasing heights of competitive performance to reach new pinnacles.
To be an indispensable asset for the progressive organization.
To understand and pursue organization goals.
Highly result-oriented with willing to learn more with experience.
PROFESSIONAL EXPERIENCE
GITANJALI GROUP | GITANJALI LIFESTYLE | Delhi | Oct’2011 to Feb’2015
A chain of multi-brand lifestyle stores that retail a vast range of leading diamond and gold jewellery brands like
Nakshatra, Gilli, Asmi, D’ Damas, Sangini and others as well as lifestyle Accessories & Watch.
ASSISTANT MANAGER – MARKETING
Job profile-
Responsible for all branding and promotional activities across the region.
To be responsible for increasing target consumer awareness of the brand in a competitive market.
Managing all ATL/BTL activities & communication.
Identify suitable OOH options to increase awareness and visibility of the Brand through Hoarding, Flag
Poles & Signage, Metro Branding, Cab Advertising, Mall Activations & Branding, RWA activation etc.
Planning and Execution of all Product/ATL campaigns to ground level as per the target segment.
Develop and promote the company brand image by introducing innovation retail promotion programs, point of purchase material, store level activations to drive in walk-ins etc.
Handling BTL marketing (At zonal/state level) to meet specific market requirement.
To be part of designing related activities like (brochures, leaflets, flyers, tent card, advertising art-works etc).
Budget Management - planning & Managing Promotional Budgets.
Overseeing the design & implementation of marketing activities, Sales promotion, BTL campaigns, Visual
Merchandising, Product display & demonstration.
Handling store ambiance & customer services, monitoring customer complaints and feedback.
Coordinating with event management agencies, manage vendors network i.e. fabricators, printers for timely delivery of brand collateral, POP material, display stands & in shop/ outdoor brandings.
Marketing research and competition analysis.
New Product launch, organizing brand/product based contests, Consumer contacts, tie up/cross promotions, Market research, special targeted mailers & other direct communications.
Organized Events, Exhibitions, and Trade Shows.
Responsible for new store & scheme launch activities (pre launch to Post launch).
Media purchase and release coordination.
Preparing MIS reports.
PROFESSIONAL EXPERIENCE
TITAN INDUSTRIES LIMITED | Delhi | July’2006 to Sep’2011
The Manufacture of India’s leading watch brand and India’s only national Jewellery brand. It is the Joint Venture between India’s most respected business organization – the Tata Group and Tamil Nadu Industrial Development
Corporation (TIDCO).
MARKETING EXECUTIVE
Job profile-
Formulate, direct and coordinate marketing activities and policies to promote brand, product and services of the company.
Planning and execution of all BTL activities.
Visual Merchandising & Proper Display of Merchandise along with identifying shelf-space in prime outlets and put proposals for them.
Co-ordination of events advertising and promotional programmers.
Vendor Management – printing of collaterals, outdoor activities like canopy set ups, flag sign poles, leaflet insertions, tent card, general branding etc.
Build & retain relationship with potential buyers and to promote brand.
Directing brand management, PR, media relation, corporate positioning, product launches, advertisement and marketing collateral.
Supervision of the marketing programs organized by the company from time to time.
Learn the competitor’s strategy and initiate new marketing strategies to counter it.
Budget management. To deliver all marketing activity within the agreed budget.
PROFESSIONAL QUALIFICATION
Diploma in computer application | Bhartiya Vidhya Bhawan.
B.Com (P) | Delhi University.
MBA | SCDL, PUNE.
COMPUTER PROFICIENCY
Proficiency in MS- Office Covering:-
MS-Word, Excel, Power point, Internet etc.
Father’s Name
Date of Birth
Sex
PERSONAL DETAILS
: Sh. Durga Nand Thakur
: 12.12.1984
: Male
Marital Status
Languages Familiar With
: Single
: Hindi and English
Hobbies : Playing Cricket and Listening Music
Salary Expected
DATE -
PLACE – DELHI
: Negotiable
MINTOO THAKUR