OVERVIEW
Where can you find 55,000+ affluent and connected participants in San Diego?
How can you interact with these individuals on a daily basis at home, at work
and at play? VAVi Sport & Social Club, the second largest organizer of adult
sports leagues, social events and tournaments in the country is where these
individuals play hard and have fun.
Our website and email newsletters keep our members informed on leagues
and activities going on in the Southern California area. We organize over 3,000
social events a year including post game happy hours in over 12 locations per
night and 7 days a week, monthly parties and custom events throughout the
year. It begs for you to ask the question, “do you play?”
The following pages outline promotional, interactive and hands-on
Marketing opportunities proven to produce results through
sponsorship of VAVi Sport & Social Club leagues and events.
22ndnd Largest
Largest
COED,
COED,
ADULT
ADULT
Sport
Sport
and
and
Social
Social
Club
Club
In
In the
the
World!
World!
Email List
Of 60,000
And
growing
Daily!
50:50
MALE
MALE to
toFEMALE
FEMALE
PARTICIPATION
PARTICIPATION
DEMOGRAPHICS
Smart, Young and Available
Male to Female Ratio: 1 to 1
86% are single
90% are college graduates
35% are in a management role
96% between the ages of 21 and 40
Connected
51% spend 10+ hours a week on the internet
65% book travel, get news, network & shop online
13%
Funded
70% are worth more than $50,000
34% own a home
56% make $60,000 or more
AGES
AGES 21-25
21-25
42%
AGES
AGES 26-30
26-30
27%
Healthy
50% eat or drink healthy food
78% are health club members
53% workout 3 times a week
AGES
AGES 31-35
31-35
12%
AGES
AGES 36-40
36-40
6%
41+
41+
LEAGUES and CLASSES
Throughout the City of San Diego, on almost every night of the year, you’ll find our
members playing a sport they love. From Kickball to Kayaking or Beach Volleyball to
Dodgeball, we offer our members a chance to let loose one hour a week, 9 weeks a
season, four seasons a year with over 30 different sports and activities.
Customized programs are available to sponsors that will allow direct access to this
elusive and active audience. VAVi Sport & Social Club offers turnkey, maximum
impact marketing opportunities:
• Inclusion in pre-league, current season and post-season marketing
• League Sponsorship (advertising on the back of every shirt in a league)
• Full Integration into registration process via website, e-newsletters and other
media
• On-site presence via signage, booth space and interactive displays
• Annual, seasonal, sport-specific and one-day programs available
• Post-league sponsor bar program
• Brand ambassadors and sampling opportunities
500+
500+
LEAGUES
LEAGUES
MORE
MORETHAN
THAN
50
50
FACILITIES
FACILITIES
EVENTS:
SOCIAL EVENTS
More than just sports, we host over 3,000 social events throughout the year that cater
to a wide-range of interests. From happy hours to beach parties, VAVi Sport & Social
Club creates events that are must attend, high-energy happenings for their members.
VAVi Sport & Social Club provides sponsorship opportunities for existing social events or
we can create and promote a proprietary event just for you.
Turn-Key, Maximum Impact Marketing Opportunities
• Integration of sponsor product, service or messaging on-site
• Extensive signage/branding opportunities at venue
• Over 3,000 social events a year including post game happy hours in over 12
locations per night, 7 days a week and monthly parties.
• Title Sponsorship Rights
• Customized programs tailored to your company’s goals
ROC RACE
DEL MAR
MUD RUN
SD New Years
EVE
CHARGERS
TAILGATE
VAVi Day at
PETCO PARK
VAVi DAY AT
DEL MAR RACE
TRACK
HALLOWEVE
SPONSOR BENEFITS & OPPORTUNITIES
Sponsorship opportunities exist for virtually most budgets and can be customized to
meet almost all marketing objectives. Allow us to assist you in reaching an exclusive,
active, well educated audience. We are happy to help develop a plan that will make
your brand stand out in a cluttered marketplace.
• Turn-Key programming
• Multiple touch points available
• One-time, weekly, seasonal &
annual programs
• Customized solutions that work
for your goals
• Drive direct sales & increase
brand awareness
• Measurable programs
• Exclusivity
•
•
•
•
•
•
•
•
VAVi’s “Kickin’ Deals”
Sampling & Promotion at leagues
Custom Emails
Online Advertising
Sponsor Bars
Newsletter banner ads
League Sponsorships
Equipment Sponsor
VAVi IN THE NEWS
AWARDS
• San Diego Business Improvement District’s Business of the Year in 2010
• American Marketing Association’s Amy Award 2010: VAVi Day at PETCO Park Event Winner
• San Diego Business Journal’s 40th Fastest Growing Business in San Diego in 2009
• American Marketing Association’s Amy Awards 2008: Best Viral Marketing Strategy
• San Diego Business Journal’s: 32nd Fastest Growing Business in San Diego in 2008
Publications
• Newsweek
• Union Tribune
• 944
• Citybeat
• San Diego Business Journal
• Competitor Magazine
CLIENT LIST:
Miller Lite
CLOSING
Jack in the Box
iTAN
VAVi Sport and Social Club has been providing young professionals the opportunities to
have fun for over 9 years. Just as important, we have introduced and promoted
numerous brands to over 60,000 consumers in San Diego.
Clif Bar
Allow us to get your brand “in the game!”
Wilson
Keith Cunningham
Marketing Director
858-273-3485 x15
keith@govavi.com
Latane Meade
President
858-273-3485 x11
latanemeade@govavi.com
Road Runner
Sports
UCSD Sports
Medicine
Muscle Milk
Del Mar
Race Track