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Disrupting the Automobile
W3C@10, Boston, Massachussetts
December 1, 2004
Balaji Prasad
EDS Chief Technologist, Automotive Telematics
W3C– Balaji Prasad, EDS
W3C – Balaji Prasad, EDS
W3C – Balaji Prasad, EDS
Breaking the sound barrier
W3C – Balaji Prasad, EDS
Technology trickle-down
Defense Aeronautics Space
R&D
High-end
Automotive
Mainstream
Automotive
Other
The Hydrogen Economy
Mainstream
CH
H
CH
Concept
2004
2040
"We are driving to have compelling and affordable fuel cell
vehicles on the road by the end of the decade.”
- Larry Burns, GM's Vice President of Research and Development and Planning
Hydrogen in Tokyo
Source: General Motors
GM AUTOnomy
The “Skateboard Chassis”
Source: Automotive Intelligence
GM Hy-Wire proof of concept
Source: Automotive Intelligence
Thermoplastic Olefin Nanocomposite
• Light Weight
• Robust
Processing
• Improved
Surface Quality
• Cost Effective
M-Van Step Assist
Courtesy: General Motors Corporation
 World’s First
Production
Implementation
Designer Parts
Courtesy: Z Corporation
Photochromism
Spiropyrane
Transportation 20xx
• Affordable
• Safer
• Secure
• Comfortable
• Quicker
• Efficient
• Cleaner
• Customized
• Versatile
OnStar: Make it easy
• One-touch activation
• 24-hour personalized attention
• Hands-free operation, voice-activated interface
Courtesy: OnStar
Delphi’s GMX320 Nav Radio
Courtesy: Delphi Corporation
Delphi’s TruckPC
Courtesy: Delphi Corporation
The sixth sense
Blind spot monitoring & warning
Jeep Grand Cherokee Concierge prototype
Source: DaimlerChrysler
Autonomous Intelligent Cruise Control
Distronic system in SL-class Roadster
Source: DaimlerChrysler
Driver State Monitoring System
Monocular camera
Dual IR illuminators
Courtesy: Delphi Corporation
Distraction
Monitoring
Gaze
Direction
Impairment
Monitoring
Eye Closure
Detection
Intelligent highways
Source: Figg Engineering Group via Engineering News-Record
Economies of Reach
WSDL
SOAP
Contract
UDDI
The Enterprise
Auto industry view
The technology pipeline
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Telematics
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Adaptive Cruise Control
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Electrically Assisted Steering
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Electrohydraulic Braking
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42 Volt
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AMT Transmission
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CVT Transmission
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Personalized Instrument Displays
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Brake-By-Wire
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Night Vision
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Anti “drowsy driving”
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Diesel Engines
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Steer-by-wire
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All-wheel Steering
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Hybrid Vehicles
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Radar Brakes
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Fuel Cells
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Joystick Controls
Source: Oberg Industries’ study at SAE Show 2003 – “Model Year 2010 Beyond the Horizon”
IT Industry View
Pandora’s Box
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Speech recognition, AVSR, Expressive TTS, Multimodality, Coarse Ink, Gestures
Biometrics
Telematics platforms, RTOS
Sensor fusion
Computing/Communication Devices
Jini, OSGi, UPnP
Wide-area wireless: Analog, 2G, 2.5 G, 3G
Bluetooth, Wi-Fi, Zigbee, WiMax, Ultrawideband
Java, J2ME, BREW
Seamless mobility, SIP
Web Services, XML, Semantic Web
VoIP, SVD, MPLS
Distributed call centers
Software ecosystems
CRM / Personalization
Data Warehousing/Mining
Content Integration and representation – traffic, advanced nav
The times, they are a-changin’
Materials
Machines
Information
Communication
Human-machine interface
Human beings
Transportation 20xx
• Affordable
• Safer
• Secure
• Comfortable
• Quicker
• Efficient
• Cleaner
• Customized
• Versatile
• Fly
• Break up into little pieces
The art of the possible
Science may set limits to knowledge, but should
not set limits to imagination.
– Bertrand Russell
Business may set limits to implementation, but
should not set limits to what is possible.
– Balaji Prasad
eds.com
Balaji Prasad, EDS Chief Technologist, Automotive Telematics
Balaji.Prasad@eds.com
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