PROMOTION
Any form of communication a
business or company uses to
inform, persuade, or remind
people about products and to
improve its image
Lesson Objectives
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Define _____
________purposes of promotion
Define ________promotion
Identify __types of promotion
Define promotional ___
Purposes of Promotion
• REMIND; INFORM; PURSUADE
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Convince potential ________to ___
Explain __________of products
Tell _____products are sold
Advertise ______on products
Answer customers’ ________
Introduce ____products
Create a _______image of the company or product
Two Basic Kinds of
Promotion
• ______P
• Institutional Promotion
Institutional Promotion
Used to create a
________image of the
company, rather than
to ______sell products
Institutional Promotion
Discussion
• Why would an organization
promote itself and not its
products?
Types of Promotion
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_________
Sales Promotion
_______Selling
Publicity/ Public
Relations
• ______Merchand
ising
• Direct _______
ADVERTISING
The _________
presentation of
ideas and
products by an
______sponsor.
**PAID FOR**
SALES PROMOTION
2 for 1 Sale
Buy One,
Get One
Free
$2 off
after 8PM
on Tuesday
• ______purchases
• increase store ______
PERSONAL SELLING
The ______presentation of a
product or company to one or
more _______buyers
PUBLICITY
PUBLIC RELATIONS
Creating _____
for a business or
product by placing
_____about it in
the media
Visual Merchandising
The coordination of all
______elements in a place of
business so that it projects the
right ____to its customers
Direct Marketing
• Directed towards a ______group
of prospects.
• Types of Direct Marketing
– _____Direct Mail
– Electronic _____ Mail
Can you name a type of business
that…
• Uses a lot of advertising and sales
promotion, but very little personal
selling?
• Uses very little advertising, but lots
of personal selling?
What types of promotion do
you think the following
businesses use?
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Hayes Chrysler/Jeep
Ruby Tuesday
Avon Corporation
ebay
The ________of promotion
types represents a product’s
PROMOTIONAL ___