Verte Café
Revitalized Marketing Initiative
Katherine Grayson, Project Manager
Who is Verte Café?
• Verte Café is a small, ethically sourced, local and community-based
café in the town of Bennington, VT
• Mission: to provide Bennington county with high quality and healthy foods at reasonable prices
Project:
Revitalized Marketing Initiative
What
Why
When
How
Where
Who
Project Goal
To revamp our marketing techniques and bring in an overall goal of 2530% sale increases over the next two years (by 2016)
In order to achieve this
goal, Verte Café must
achieve a more
prominent position in
social media, specifically
Facebook. We must also
generate an official
Website with prices,
location, business
information and other
promotional materials
such as photos,
discounts and sales.
I
N
F
O
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P
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Online Marketing
Components
Website and Facebook Planning
* Have Wi-Fi in café
Comcast – $49.99/mo.
GoDaddy – domain name host - $12.99/year
Website Design Strategy
Facebook Promotion Strategy
Website Prototype
Facebook Prototype
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Build Plan
(A different approach to a timeline, includes all high-level steps to complete project)
Test Strategy
Customer Satisfaction/Information
Sales Monitoring
Effectiveness of Methods
Support and Resources Needed
In order to perform these tests, Verte Café will need:
- QuickBooks Software
- Records of social media performance
- Computers
- Capabilities to print surveys on each sales receipt
- Suggestion box, suggestion/comments link on Website and Facebook page
Production Plan
High Level Readiness Criteria
The following list is a high level checklist for the production phase of the Revitalized Marketing
Initiative.
- Computer and Internet Capabilities
- Team Communication
- Research and Strategy
- Initial Gathered Marketing Materials
- Project Plan
- Employee Training (for Website and Facebook design and management)
- Risk Management Plan
-Test Strategy
- Method of Review
Works Cited
"6 Key Elements to a Good Website." Marketing Mojo for Small Business. Webs, 28 Feb. 2012. Web. 12
Feb. 2014.
"Infographic Generator” Venngage. N.p., n.d. Web. 10 Feb. 2014.
"Domain Names." GoDaddy. N.p., n.d. Web. 12 Feb. 2014.
Heibutzki, Ralph. "The Average Profits for a Small Cafe." Chron. N.p., n.d. Web. 09 Feb. 2014.
Larson, Elizabeth, and Richard Larson. "How To Create A Clear Project Plan." Computer Weekly. N.p.,
n.d. Web. 19 Feb. 2014.
Porterfield, Amy. "9 Facebook Marketing Strategies To Build Super Fans." Social Media Examiner. N.p.,
26 Sept. 2011. Web. 19 Feb. 2014.
Ross, Peggy. "Production Readiness Checklist." Wiki. University of Washington, 26 Feb. 2013. Web. 23
Apr. 2014.
Singh, Inder P. "Example Test Strategy." Software Testing Space. BlogSpot, 19 Mar. 2014. Web. 20 Apr.
2014.
W, Steve. "7 Common Reasons For Poor Marketing Results." Results Easy. N.p., 12 June 2013.
Web. 09 Feb. 2014.
Young, Wesley. "8 Tips For Planning Your Small Business' 2014 Marketing Strategy." Search Engine
Land. N.p., 9 Dec. 2013. Web. 09 Feb. 2014.