W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Portfolio http://www.digitalriverguide.com
User Experience Architect/Interaction Design:
1415 Carswell Terrace
Arlington, TX 76010
Delivering Delightful User-Empowered
Solutions.
To create a delightful Customer Experience for a mobile app, eCommerce, responsive web
or internal app project, you need someone who can:
 Think strategically about product development, while keeping the tactical
interaction design in view…

Elicit and elaborate the user stories, needs and goals of the Business/Product
Management …

Systematically research the user’s needs through polling, card sorts,
ethnographic user interviews, SME interviews, whiteboard sketch sessions, usability
sessions, etc …

Guide and collaborate with the Agile team stakeholders with holistic usercentered design best practices and thought leadership …



Define the customer experience with interaction design supported with
personas, taxonomies, user needs matrixes, storyboards, process flows, user
stories, information architecture, wireframes, heuristics, UI visual design direction,
prototypes, mockups, style guides & supporting documentation …

Effectively communicate the needs and requirements of the Business/Product
Management, to IT, Creative & Development teams …

Collaborate closely in an Agile/Scrum environment with Definition and
Delivery teams to ensure that the big picture and desired user experience is
delivered as promised!
I’m that someone!
A Experience and interaction designer, UX architect, usability analyst, information architect,
designer and business analyst, communicating fluently in the strategic, conceptual and
technical domains for user-centered design (UCD) that has an eye for visual design around
usability. Experienced development and creation of IA documents such as wireframes,
customer journey maps, user stories, personas, and other user-centric documentation
16 years of experience in Consumer and B2B eCommerce and online marketing, enterpriselevel Product Development and software development process, collaboration workspace
development, user experience design, technical writing, requirements gathering, project
management, CMS, SEO, database/technical deliverables marketing and software
development process.
Software:
Axure RP | Omnigraffle | Visio - mockups/wireframes/prototypes
Adobe Creative Suite 6.0 (Illustrator and Photoshop)
MS Word, MS Office, MS PowerPoint, MS Project, MS Excel, Camtasia Suite
Project Management Software
Clarity, Rally, HP Quality Center, JIRA, SharePoint, VersionOne, Qualtrics
FileMaker, Visual Studio 2010, TFS Source Control
Key User Experience skills:
Page 1 of 14
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Portfolio http://www.digitalriverguide.com
User experience strategy & evangelism
1415 Carswell Terrace
Arlington, TX 76010
Advanced Axure RP skills for Rapid
Wireframes & Prototyping
Responsive Web Design
Ethnographic interviews
User-centered Design
Persona development
Wireframe development
Capturing the Voice Of the Customer
User needs matrix
User experience best practices
UX Researcher/Designer with Visual UI
Design skills
Creative development
User story development
UX for SalesForce.com
Style guide development
Define standard UX conventions
Stakeholder communication
Copywriting for the web
Information Architecture
Client & user workshops
Taxonomy Development
UX Lead
Workflow Process Documentation
User group discovery
Usability Engineering
UX Best Practices Application
Agile/SCRUM
Interaction Design
Widget library creation in Axure
Card sorting
Usability Design & Testing
Customer Journey Maps
Heuristic Evaluation
Collaboration with Creative and IT
User interviews & task analysis
Card-sorting Exercises
Key Business Analyst skills:
Requirements Gathering and
Documentation
Interviewing SME for content & business
rules development
HP QC
Visio
Executive Presentation Development
B2C & B2B marketing & advertising
Visual Studio,
TFS Source
Control
Photoshop
User story development
Application & IT-related deliverables
Excel
Clarity
Use case development
Technical linguistics
CMS
Axure
Measurement and Analytics
UAT activities
Mantis
Bugzilla
CMS coordination & integration
Project Management
Agile
UAT
Google Analytics
Metrics Requirements Gathering
Content Matrix
Omniture
Client brands and companies: AT&T Mobility, Verizon, Verizon FiOS TV, GameStop,
Hewlett-Packard, Honeywell, Wal-Mart, Nissan, United Health Group, Microsoft, Copart, DAI,
Eli Lilly, Verizon, First Choice Power, Jackson Hewitt, Pep Boys, Miami Dolphins, Friendly’s
Ice Cream, PepsiCo, Denny’s, BMW, Terminix, Sauza, Frito-Lay, Proctor & Gamble, Sabre,
Worldspan, De Beers, Nestle, IBM and FEMA’s National Flood Insurance Program.
Selected Accomplishments:

DRIVES E-COMMERCE PRODUCT IMPROVEMENT: IntelliCentrics has a hospitalmandated, captive user base in the Healthcare industry. In spite of users being
mandated to use the IntelliCentrics product, the management had assumed a 20%
abandonment rate. Working in a cross-functional team environment, I mapped out the
checkout experience to identify the usability issues in that were causing a 50%
abandonment rate and significant revenue loss. Through analysis, customer journey
mapping and high fidelity wireframes/mockups, I established solutions that would allow
them to capture $5.5 Million of additional revenue for this $30 million company.
IntelliCentrics eCommerce Analysis & Recommendations
Page 2 of 14
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Portfolio http://www.digitalriverguide.com
1415 Carswell Terrace
Arlington, TX 76010

DRIVES CONSUMER USER EXPERIENCE: Extensive cross-enterprise collaboration, As
program manager, business analyst, user experience designer & information architect,
directed and collaborated for redesign of Nissan’s next generation of Search Engine
Optimized (SEO) landing pages, driving tier II automotive sales. Interviewed client and
vendor partner SMEs for business requirements gathering as well as industry research
and best practices. Conducted analysis to bring meaningful conclusions and prepare
effective presentations to convey findings. Wrote BRD and user experience
recommendations and working wireframes for CMS-based, conversion-oriented regional
landing pages.
Using Scrums, managed and directed functional requirements
development, usability testing and issued final report.
Coordinated and managed
multiple vendor partners, Omniture stats, CMS, Development, SEO and UX/IxD
consulting/testing for production, hosting and deployment of landing pages. Nissan SEO
Case Study Results: 300+% increase in lead requests

USER EXPERIENCE RESEARCH FOR UX IMPROVEMENT – User research lead
(Contractor) providing project leadership and user research expertise for planning and
executing user research project at large tradeshow, analysis of research and producing
recommendations report for Underwriter’s Labs online property ULEnvironment.com.
UNDERWRITERS Labs UX Final Report
LEADS USER EXPERIENCE DESIGN FOR ENTERPRISE SOFTWARE: As User
Experience Lead for Microsoft Consulting Services’ Solution Development Center,
consulted for user-centered experience design on Eli Lilly (Pharma), software redesign of
Collaboration (e.g. SharePoint) and Management (e.g. Project Server) tools and
implementation. Working independently and with BA and project architect, conducted
user research and analysis to bring meaningful conclusions and prepare presentations to
convey findings. Deliverables also included: user survey, user experience requirements
and information architecture, which included client workshops, user needs matrix,
personas, user scenarios and wireframes as well as functional prototypes. Eli Lilly
Sharepoint App UX Case Study
Professional Experience:
Cummins, Inc – Senior UX Interaction Designer (Short-term project contractor) –
Columbus, IN
May 2015 – August 2015
Interaction design and prototyping






Create custom widget library, wireframes and prototypes using Axure
UX Interaction Designer desktop, tablet and mobile
Specializing in Axure RP consulting and prototyping for public-facing sites and forms as well as
internal applications and forms
Collaborate and influence corporate web and application design standards
Project plan development
Level of Effort estimating
Digital River Guides – User Experience Architect (Self-employed) – Arlington, TX
January 2015 – May 2015
User Experience architect, UX lead and usability consultant.



UX evangelism and UX education presentations for staffing clients
UX Architect, copywriter/editor, art director and UX Lead for www.emilyclaireauthor.com
UX consultation for www.gracearlington.com site redesign
Page 3 of 14
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Portfolio http://www.digitalriverguide.com

1415 Carswell Terrace
Arlington, TX 76010
Create mockups and wireframes using Axure
IntelliCentrics – UX Specialist (UX) via Matrix Resources– Flower Mound, TX
November 2014 – January 2015
User Experience architect for world’s largest Healthcare industry outsourced credentialing
organization.







UX evangelism and UX education presentations across the enterprise
User profiling and creating user stories
Demonstrated ability understand both the User and Product requirements for design
Create mockups, wireframes and prototypes using Axure
Usability analysis and solution development
Lightweight gorilla testing, prototypes and screen grabs for user testing









Customer journey maps
Collaborated closely with Product Management
Ecommerce workflow analysis and recommendations
Customer experience strategy, planning and development
UX evangelism and UX education presentations across the enterprise
Usability analysis and solution development
Customer experience strategy, planning and development
Valuation of UX activities to define business value delivered
Interaction Design and wireframes/prototype development for existing “RepTrax” product
experience redesign and improvement
Interaction Design and wireframes/prototype development for new “SEC3URE” product
development
Worked across all departments of enterprise: Product Management, Operations, Technology,
Sales, Finance and CEO/Strategy
Demonstrated high aptitude for team collaboration and open communication
Agile development environment
Wireframe and prototype and workflow diagram development in Axure RP for applications for
desktop, tablet and mobile platforms
Excelled at providing highly analytical and highly creative ideas to a Product Mgmt and
Technology
Proven problem-solving skills and independent self-direction
Business process analysis that involve multiple systems
Collaboration and interface with Technology for project and general issues
Layout and comps for UI
Valuation of UX activities to define business value delivered
Interaction Design and wireframes/prototype development for existing “RepTrax” product
experience redesign and improvement
Interaction Design and wireframes/prototype development for new “SEC3URE” product
development
Worked across all departments of enterprise: Product Management, Operations, Technology,
Sales, Finance and CEO/Strategy
Demonstrated high aptitude for team collaboration and open communication
Agile development environment
Wireframe and prototype and workflow diagram development in Axure RP for applications for
desktop, tablet and mobile platforms
Excelled at providing both highly analytical as well as highly creative ideas to a design
engagement
Proven problem-solving skills and independent self-direction
Visual conception and execution for storyboard and story telling
Business process analysis that involve multiple systems
Collaboration and interface with Technology for project and general issues






















Proven ability to identify gaps in user workflow and the finding (proposing) solutions with
analysis, mockups and other artifacts
Page 4 of 14
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Portfolio http://www.digitalriverguide.com

1415 Carswell Terrace
Arlington, TX 76010
Layout and comps for UI
WorldVentures – User Experience Architect (UX Contractor) – Plano, TX
June 2014 – September 2014
User Experience architect for travel products organization for design and redesign of
customer-facing/public-facing sites and multiple internal applications to improve user
experience.




















Responsive Web Design for DreamTrips 2.5 web property consolidation
Interaction Design and wireframes/prototype for DreamTrips 2.5 site redesign
Information Architecture deliverables for multiple projects
Demonstrated high aptitude for team collaboration and open communication
Agile/SCRUM development environment
Extensive Interaction Design and wireframes/prototype for WorldVentures Foundation site
redesign
Wireframe and prototype and workflow diagram development in Axure RP for applications and
customer and field representative portal
Excelled at providing both highly analytical as well as highly creative ideas to a design
engagement
UX evangelism and UX education presentations across the enterprise
HTML wireframes and prototypes via Axure RP
Experience design for web, tablet and mobile
Visual conception and execution for storyboard and story telling
Business process analysis that involve multiple systems
Creative and concept development for company marketing events/projects
Art direction and visual direction for UI design
Collaboration (and direction) with multiple Creative team member for UI design
Deliverables planning and production of UX deliverables
Scrum sprint planning
Collaboration and interface with IT/Technology for project and general issues
Layout and comps for UI
iSIGHT Partners – User Experience Architect (UX) – Dallas, TX
January 2014 – March 2014
User Experience architect for leading cyber security and threat mitigation organization for
design and redesign of client-facing/public-facing sites and multiple internal applications to
bring them up to an “enterprise” level user experience.

Wireframe and prototype and workflow diagram development in Axure RP for AWB applications
and MySIGHT client portal




UX Research (contextual Inquiry, field studies, user studies, non-scripted observation)
Plan and Facilitate Usability Studies (user profiling, creating user stories)







Demonstrated ability understand both the User and Product requirements for design
Close collaboration with Product Management and Business Process SMEs for solution
development with wireframes and prototypes
Joined iSIGHT Partners without any experience in IT security industry
Provided both highly analytical as well as highly creative ideas to a design engagement
Lead in the creation and definition of the new UX, including a comprehensive, new UI
Conducted primary user research including but not limited to interviews, focus groups, diary
studies, day in the life studies and other observational data
Across a global workforce, exhibited strong aptitude for team collaboration and open
communication
Successfully ramped up on Cyber Threat Mitigation and the iSIGHT process in a short period of
time
Work with UX designers on how the research can inform the design decisions
Page 5 of 14
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Portfolio http://www.digitalriverguide.com








1415 Carswell Terrace
Arlington, TX 76010
Established winning relationships across the enterprise with Product Management, Marketing,
Customer Engagement, Systems Engineering and UI teams and the users from the Global
Intelligence Teams' different ThreatScape SMEs, analysts and team managers
Evangelized UX practices within company
Gathered business needs and organizational information from business stakeholders and SMEs
Improved iSIGHT's customer portal's UX (MySIGHT) through a redesigned customer
experience via usability analysis and recommendations
Product brand development for Analyst Workbench (AWB) brand via Adobe CS 6.0
Developed the branding for the AWB suite of six applications via Adobe CS 6.0
Team member and daily stand-up meetings as part of the UX/UI team which is remotely based
in Pune, India
Collaboration with and UX deliverables presentation to System Engineering team and
VP/directors/managers in their roles as product owners
NTT Data – User Experience Architect (UX) – Dallas, TX
August 2013 – December 2013
User Experience architect for NTT Data clients







SAP UI5 user experience improvement for Copart SAP application for Customer Service Reps
User profiling and creating user stories
Demonstrated ability understand both the User and Product requirements for design
Create mockups, wireframes and prototypes using Axure
Usability analysis and solution development
Lightweight gorilla testing, prototypes and screen grabs for user testing







Wireframe and workflow diagram development for desktop applications
User interviews and usability analysis for Honeywell Immigration sites
Direct interface and collaboration with Product Owners and Product Management team
User Experience analysis and recommendations
Agile team member as part of the UX/UI team
Close collaboration with Business Process SMEs for wireframes and prototype development
Collaboration with and UX deliverables presentation to Business Process managers in their
roles as product owners
Proven ability to identify gaps in user workflow and the finding (proposing) solutions with
analysis, mockups and other artifacts
Verizon via Infovision, Inc. – User Experience Architect (UX) Verizon Mobile
Healthcare – Irving, TX
June 2013 – August 2013
User Experience architect for Verizon Mobile Healthcare application development.











Wireframe and workflow diagram development for mobile, desktop and native mobile
applications for Android and iOS
Direct interface and collaboration with Product Owners and Product Management team
User Experience analysis and recommendations
Analyze and organize content independently in a way that is usable and understandable to
users
Agile team member as part of the UX/UI team
Daily standup participation
Sprint velocity estimating
User Story point value estimating
Microsoft TFS sprint and user story management
Close collaboration with UI development team for prototype development
Collaboration with and UX deliverables presentation to Product Owners
Page 6 of 14
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Portfolio http://www.digitalriverguide.com
1415 Carswell Terrace
Arlington, TX 76010
Verizon via Kaztronix – Product Development Process Consultant (UX) (Short-term
Project Contractor) – Irving, TX
April 2013 – May 2013
Conduct usability and user experience analysis for FiOS TV Verizon Media Server consumer
product launch.
Manage the governance of the user experience across the Telecommunication ecosystem to
allow for consistency and familiarity across the various customer engagement points.
Manage Operational Readiness Trials, assessing the customer experience for new or
enhanced products and services.










Manage the strategy, direction and administration for Operational Readiness Trials.
Identify usability and user experience goals, recruiting criteria, and usability test plans for
FiOS VMS product testing.
Usability Testing to ensure designs meet Usability Requirements
Manage deliverables of other usability team members
Creating survey screeners for consumer and business customers
Prepare and deliver presentations on the results of usability studies, making concrete, datadriven recommendations for change based on findings.
Support the governance of user experience across the Telecommunication ecosystem; ensure
consistency and familiarity across customer engagement points.
Determine appropriate success metrics, entrance/exit criteria, and appropriate research
protocols & tools (e.g. focus groups, surveys, one-on-one interviews, etc.).
Interact with development/business teams to understand business imperatives and strategies.
Interact with cross functional teams with data driven recommendations to launch the product.
Write/Edit customer surveys in collaboration with product owners and usability team
GameStop, Inc – Customer Experience Architect (UX) (Full-time Contractor) –
Grapevine, TX
November 2012 – March 2013
Responsible for aligning customer needs from an omni-channel perspective across multiple
company brands and including internal applications such as point of sale. Involved in stages
of project process from initial data analysis, ideas, concepts, user story development,
wireframes and screen flows.





Information architecture, wireframes and prototypes in Axure RP
o Provide recommendations on information organization
o Navigation
o Screen flow
o Low to high fidelity wireframes and accompanying documentation defining experience
solutions across channels that target the customer
o High fidelity prototypes with embedded business rules
Create UX assets in support of all product development initiatives including:
o Wireframes
o Scenarios
o Screen flows
o Error states
o User stories
o Interactive prototypes
o Interaction design as needed
Write functional requirements
Analysis and write user stories for digital identify consolidation project, using only process
flows
Extensive competitive research and analysis of
o mobile app cart check out best practices
o Help section best practices
Page 7 of 14
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Portfolio http://www.digitalriverguide.com









1415 Carswell Terrace
Arlington, TX 76010
o Gift Card section best practices
o Wire-framing for new Mobile Check Out process
Evaluate customer data
Research and Mock-ups for PowerUp Pro (paid loyalty) program renewal messaging
Work with management and creative
Analysis and research – Develop omni-channel experience strategies by:
o Competitive Research
o Analyzing customer data
o Conducting field interviews
o Reviewing and/or conducting usability tests and researching best practices
Loyalty program engagement best practices and recommendations
Research best practices Help/Customer Service and provide recommendations
Strategy management
o Produce supporting data and facilitate stakeholder buy-in
Cross-team collaboration – Work with team members from varying departments to ensure
successful project implementation
Communication – Effectively communicate intended functionality, flow, design, patterns,
usability factors and strategy to all stakeholders both verbally and through documentation
AT&T Mobility – Business Analyst (Full-time Consultant via CGI) – Richardson, TX
November 2011 – November 2012
eCommerce Business analyst for AT&T Mobility Customer Digital Experience team, for
service & support web and mobile applications












Formal Agile team and Scrum training
Content matrix (CMX ) Subject Matter Expert (SME) for Business Requirement team
Analyze and organize content independently in a way that is usable and understandable to
users
Conducted training for CMX preparation, development and maintenance for Business
Requirement team members in Atlanta, Dallas and Bothell, WA
System requirements/Content matrix (CMX) support for multiple AT&T Wireless Support
applications via analyzing existing business requirements
Interviewed multiple SMEs, technical and business stakeholders for content and detailed
business rule development within ATT.com support domain
Elicitation, requirements gathering, documentation, analysis, verification and validation of
software requirements for web and mobile applications with AT&T business managers for AT&T
wireless customers
Application Business Requirements CMX documentation (BIRD)
Preparing complex Detailed Business Requirements (DBR) and Business Interaction
Requirements (BIRD) documentation for web and mobile support applications
CMX analysis, documentation, maintenance and trouble-shooting for very large (5K – 20K
line) Excel files used at the beginning of the content implementation process into TeamSite
content management system (CMS)
Project and Defect Tracking and Resolution utilizing JIRA toolset.
Participated in wireframe/HTML development/review process/iteration process with Customer
Experience Team (CXT) across multiple time zones and geographies
Verizon Business via Pyramid Consulting – User Experience Architect (Contractor)
– Irving, TX
May 2011 – October 2011
User Experience Architect and business analyst for Verizon’s enterprise-level application
integration project for all of their call center-facing applications: Internal Agent Desktop
(IAD)
Page 8 of 14
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Portfolio http://www.digitalriverguide.com










1415 Carswell Terrace
Arlington, TX 76010
Developing UI/UX recommendations for UX improvements and interaction design via Style
guides, Storyboards, User flows, Screen mockups and Wireframes via Visio, Axure and
PowerPoint
Extensive strategic and tactical planning for enterprise application development projects
Project management for User Experience team across 2-3 projects and managing UX
deliverables of 3, 2-3 person analyst teams, including Accenture resources
Preparing and running daily deliverables status web virtual meetings with team consisting of 3
management members, 5 analysts and 1 interaction designer
Promote, educate and brief business stakeholders and IT project owners about purpose and
value of user experience design
Prepared Requirement Specification and Functional design documents in support of IAD
Extensive presentation research, writing and development for User Experience activities for
executive-level audiences
Briefly touched Salesforce.com as project platform was changed to SFDC after UAT
Usability Analysis and improvement written/visual recommendations in PowerPoint
Off-shore development Team coordination with Before/After screen capture/mockups
Hewlett-Packard Enterprise Services – User Experience Designer & Business
Analyst (Contractor via Aquent) – Plano, TX
January 2011 – May 2011
User Experience lead for HP’s MyCyberTwin automated chat project








Programming for “Virtual Chat Assistant” user experience
Technical linguistics to “teach” concepts artificial intelligence-based system
Interviewing SME and business stakeholders for content and business rules development
Design chat logic flow
HTML text formatting coding
Programming of language concepts into automated chat engine
Optimization of language concepts and input nodes within system
Trained on MyCyberTwin’s proprietary Chat Flow Engine for online Artificial Intelligence-driven
chat robot used for customer service and customer interaction
Manifest Digital – Chicago, IL
Contractor – User Experience Research Lead
November 2010 – December 2010






Client: Underwriters Laboratories, ULenvironment.com
Lead junior team member and account manager on conducting user research activities
Discovery for ULenvironment.com user-centered design improvement
User experience consulting and recommendations for user experience improvement for
ULenvironment.com
User research conducted on-site at national tradeshow with Ethnographic user interviews, Live
user task analysis, Card-sorting via divide-the-dollar exercise
User profile development
Rockfish Interactive – Frisco, TX
Contractor – Usability Analyst/Information Architect/
October 2010 short-term contract


Clients: Wal-Mart, United Health Group
Deliverables:
o Wireframe interaction recommendations in Visio and Axure
o Usability audit and quick win/long-term usability recommendation
o Discovery for Salesforce.com CRM tool User-centered design improvement
o User experience design for MyWalmart.com with wireframe recommendations
o Coaching client to deliver user tasks & goals information
o Business process mapping through SME interviews and analysis
Page 9 of 14
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Portfolio http://www.digitalriverguide.com
1415 Carswell Terrace
Arlington, TX 76010
User profile and Persona development via user group identification and task analysis
Consulting and written final report/recommendations for user experience improvement for
Salesforce.com Customer Relationship Management system
Quickly understands the business and marketing issues of multiple client’s organization and
industry
Conduct UX evaluations of existing systems and provide usability reports and analysis
o
o


Idea Interactive – Houston, TX
Contractor – User Experience Lead
Client: Microsoft/Eli Lilly – Indianapolis, IN - April 2010 – August 2010
User-centered design for VOICE application for Eli Lilly consisting design and deployment of
new code, Sharepoint Services, MS Project Server for Eli Lilly project



Deliverables: client workshops, business process mapping, mental mapping, user needs
matrix, personas, user scenarios, wireframes, functional prototypes developed in Axure
Using MS Visual Studio and MS Team Foundation Server, within Agile process, directed
requirements gathering and implemented user experience development
Consulted and interfaced with multiple Microsoft and Eli Lilly team members and stakeholders
Client: Center for Development Excellence – Bethesda, MD Sept - October 2010
Directed and implemented requirements gathering for User Experience Design Discovery
project for CDEhome.org



Deliverables: Business requirements document development, client & stakeholder interviews
and workshops, business process mapping, user profile development, wireframes, digital
content strategy, ESP research, CMS research for business requirements brief
Consulted and interfaced with multiple DAI and CDE team members and stakeholders
Conduct content inventory and analysis of existing data and information
Ascend Marketing – Grapevine, TX
Contractor – Technical Project Manager/Information Architect/Business Analyst
January 2010 – March 2010




Clients: Verizon, Starbucks, Alpheus Communications,
Wireframes and prototype for User experience design for 300-seat Sharepoint Services
deployment
Technical writing, information architecture and consulting for consulting firm’s technology
focused clients: Verizon & Alpheus Communications
Business Analyst and Project manager for Exchange email provider research and project
management for email migration. User support for migration
First Choice Power – Irving, TX
Contractor - Information Architect/Business Analyst
October 2009 – December 2009
Information Architecture and consulting for new e-Commerce site user experience design for
First Choice Power’s redesigned consumer presence.

Wireframe and Process flow development Site map development for existing and new
customer-facing areas of www.firstchoicepower.com
Total Pharmacy Supply, Inc. – Arlington, TX
Contractor – Program Manager, Solution Architect, User Experience Strategist
December 2009 –February 2010

Engaged to redesign corporate web site and deploy promotion back-end solution. Competitive
and best practices research to drive solution ideation for interactive design and user
Page 10 of 14
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Portfolio http://www.digitalriverguide.com



1415 Carswell Terrace
Arlington, TX 76010
experience for consumer engagement for SEO shopping experience.
Results: Generated 150 - 200% increase in SEO traffic to shopping pages.
Team leadership, Solution ideation, User Experience design and SOW development.
Created new information architecture to work in conjunction with new CMS, for next
generation of corporate web site.
Acted in technical liaison role with vendor partners as well as client’s IT personnel for technical
issues and resolution of creative and time-sensitive issues.
Zimmerman Partners Advertising – Los Angeles, CA
Contractor – Program Manager, Business Analyst & User Experience
July 2008 – June 2009
Clients: Nissan, Jackson Hewitt, Pep Boys, Miami Dolphins, Friendly’s Ice Cream











Engaged to lead teams for the Pep Boys SEO Landing Pages and Nissan Regional Landing
Pages redesign project.
Competitive and best practices research to drive solution ideation for interactive design and
user experience for consumer engagement for lower funnel shopping experience, UI design,
usability testing and SOW development.
Created new information architecture to work in conjunction with CMS, for next generation of
Nissan’s regional sales-focused landing pages.
Acted in technical liaison role with Zimmerman’s vendor partners as well as client’s IT
personnel for technical issues and resolution of time-sensitive issues.
Program manager and User Experience Architect for Nissan project. - Results: 300% increase
in Online leads for local.nissanusa.com SEO landing pages.
Provided guidance and ideas in the planning and development stage that will offer creative
solutions to production challenges
Technical Advisor to Agency and Client in identifying resources, best practices and new
technologies to enhance the product deliverable
Developed user experience architecture, direction and interactive design along with wireframe
Investigating and researching new and best-in-class technologies to identify and use them to
the Agency’s strategic and tactical benefit
Deliverables management for landing pages, back-end development, Flash and multimedia
development and site functionality
SME interviews and analysis of multiple Nissan stakeholders and partners
Quality Assurance testing
Publicis Mid America – Dallas, TX
Director of Interactive Production
May 2008 – July 2008
Digital and traditional Project Manager/Producer for client brands such as BMW, Terminix
and Denny’s. Courted and recruited by senior management to conduct process reengineering for entire enterprise with attempt to infuse project management methodologies
into an older, retail-oriented agency whose processes had fallen into disrepair and had
become outmoded and inefficient.





Advocated for the consumer/user
Managed team of 4 project managers & producers and consulted with numerous agency
leaders on Digital Advertising issues
Oversaw the entire production process on all interactive/digital projects throughout the
agency’s multiple accounts, ensuring that they stayed on budget and on time
Technical Advisor to Agency and Clients in identifying resources, project management best
practices and new technologies that enhanced the product the agency delivers
Leadership of senior management team that evaluated, re-engineered and planned the new
Project management-centric process
Page 11 of 14
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Portfolio http://www.digitalriverguide.com


1415 Carswell Terrace
Arlington, TX 76010
As in-house Consultant, conducted SME and employee interviews across enterprise to assess
current state of process
Evaluated the capabilities and quality of both internal and external resources
JWT - RMG Connect – Dallas, TX
Technical Project Manager
September 2007 – May 2008
RMG Connect, a division of J. Walter Thompson - Interactive and Technical Project Manager
of full lifecycle SDLC, web site and application development: SOW development, business
analysis and estimating, application development and deployment for FEMA’s National Flood
Insurance Program.









Oversaw the entire production process on all eCommerce tasks for FEMA, ensuring delivery
within budget, on or ahead of schedule.
Worked closely with Creative, Media and Account Services to provide guidance and ideas in
the planning and development stage that would offer creative solutions to production
challenges
Conducted the management of wireframe & Information Architecture process, while ensuring
client acceptance of wireframes.
Deliverables management for consumer and secure web site, back-end development, Flash
and multimedia development, development/deployment and site functionality
Project management for complete SDLC for web-delivered e-commerce applications, including
planning, estimating and project health forecasting using MS Project.
Flash and multimedia estimating, scoping and deliverables management for gaming
application
Applied Agile/Waterfall Project Management Life Cycle methodologies
Requirements gathering, discovery and development and database deliverables management
for SDLC Java-based application development projects and Oracle-based site management
Project financials management and Estimate vs. Actual (EvA) analysis/reporting on a weekly
basis
Independent Contractor
Business Analyst/Project Manager/ Technical Writer
September 2006 – August 2007
Freelance interactive design and Technical Project Manager of full lifecycle SDLC, web site
and application development: SOW development and estimating, application development
and deployment.
OnIt Digital – New York, New York
Digital Advertising Project Manager (Contractor-Remote)
Project Manager of SDLC, full lifecycle web site and digital campaign development: SOW and
estimating, application development, multimedia development, video, e-mail deployment, online media for various national agencies such as BBDO NY and Carmichael-Lynch and brands
such as M&M’s, Appleton Coated Papers and Havaianas.



Facilitated requirements gathering, discovery and development team for highly technical
XML development project
Utilized Agile/Waterfall project management and development methodologies
User experience, interactive design and deliverables management for web sites, back-end
development, Flash and multimedia development, on-line media development, e-mail
development/deployment and site functionality, and add-to-blog functionality
Publicis – Dallas, TX
Business Analyst/Project Manager (Contractor)
Page 12 of 14
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Portfolio http://www.digitalriverguide.com
1415 Carswell Terrace
Arlington, TX 76010
Business Analyst for initial estimating and project management of web site and digital
campaign development: SOW and estimating, application development, Multimedia
development, video, and on-line media for the Nestle’s Powerbar brand.

Requirements gathering and discovery, defining Scope-of-Work and timeline development
and technical writing of same.
Tribal DDB – Dallas, TX
Senior Project Manager/Business Analyst
October 2005 – September 2006
Project Manager for full lifecycle web and back-end development for digital campaign
development: Digital campaign, Flash site, gaming on-line sweepstakes for Frito-Lay and
Pepsi brands.










Responsible for Communication, documentation and project leadership for 25+ crossfunctional team members
Agile/Waterfall project management and development methodologies utilizing MS Project
Planning tools
Worked closely with Creative, App Dev, Media and Account Service to provide guidance and
ideas in the planning and development
Digital promotions/sweepstakes and on-line media
Conducted virtual meetings, audio conferencing, web-collaboration
Spear-headed management team to win $250K/year Frito-Lay web sites hosting contract
Coordinated migration of all Frito-Lay web sites to Tribal DDB hosting
17 Cheetos-branded Flash games produced for the site during campaign
Managed maintenance for multiple Cheetos-branded pre-existing games on site
Use case development for software testing and deployment while managing the QA process
through bug tracking and change management practices.
Experiom, Inc – Dallas, TX
Business Analyst/Project Manager (Staff Contractor)
April 2005 – October 2005
As full-time contracted employee, key client contact as Project Manager and business
development for outsourcing organization – Project management, creative, SOW
development, e-Marketing, client consultation, consulting, networking and presentation for
new business development and account management. Proposal development, strategy and
writing for agency clients.












Assigned as Procter & Gamble Key Client Contact
Business analyst for discovery, requirements gathering, documentation and direct client
contact
Facilitated Technical writer and project documentation
Directed interactive design (Information Architecture and wireframe development)
Business analysis driving strategic recommendations for interactive design
Managed and directed off-shore resources for timely delivery of creative and technical
deliverables
Technical writing for RFP and proposal roadmap development
Project plan development including WBS, oversight, presentation to Sr. Management
Formulated Project scope-of-work, estimating and timeline development
Project management for creative, print, marketing, interactive, and e-Learning deliverables
Executive and C-level liaison, reporting and presentation
Developed and led executive-level presentations Hispanic marketing agency client proposal
development and presentation Consultant/Writer
OS Platforms:
Page 13 of 14
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Portfolio http://www.digitalriverguide.com
1415 Carswell Terrace
Arlington, TX 76010
MS Windows 7, XP, Vista
Mac OSX
Additional Career Highlights:






Extensive Travel industry experience with clients: Sabre, Worldspan and Xtra Online
Corporation
Experienced Producer/Director - 30 years video production and post for broadcast and
industrial
Multimedia Producer - 10 years Multi-media producer for video, web, online media,
sweepstake, database-enabled, and gaming Flash applications
Application development – Application/database design and development using FileMaker Pro
Creative – Copywriting, art direction and for print/web/video/multimedia
Technical writing, RFP and proposal development
Education:
Graduate Studies in Communications, Southwestern Seminary, Ft. Worth, TX
Mass Communications, BS, Florida State University, Tallahassee, FL
Page 14 of 14