MICK ROSOLEK
8 West Main Street #3
Hastings-on-Hudson, NY 10706
917.684.5435
mick.rosolek@gmail.com
I bring over twelve years of experience as a UX Designer and Information Architect in the Corporate and Agency
environment designing sites and applications for desktop, tablet and mobile devices which help to fulfill business
requirements and needs.
Freelance UX Designer and Information Architect
Clients
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New York, NY August 2005 to present
Projects
AIG
Corsair Studios
Digitas
Evoke Interactive
G2
Grey Health Group
Harrison and Star
Hanft Raboy Partners
IMC²
Knowledgent
MRM World Wide
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McGarry Bowen
Medicus
NYSE
Renegade Marketing
Ruder Finn
Sapient
Showtime
Scholastic Books
Standard & Poors
Sudler & Hennesey
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Mobile Application Design
Web Site Design
Business Systems Interface Design
Consumer Websites
Social Networking
B2B
eCommerce
Design
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Designed web site and application interface Site Maps and Wireframes for:
o Mobile Hand-held Devices
o Tablets
o Desktop
o Tradeshow Panels and Kiosk’s
o Tablet PC’s
Built Site Maps based on content audits and site taxonomies which were designed to fulfill business
requirements.
Designed responsive web based applications and sites to allow these systems to be viewed properly by
users with tablet and mobile devices.
Utilized the inherent capabilities of the tablet and mobile devices to enhance the user experience on these
devices.
Designed enhancements to business systems within an Agile Development environment.
Advocated usability best practices for application interfaces and implemented these in new and existing
designs.
Usability and the UCD Process
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Conducted Heuristic Evaluations on existing systems to determine deficiencies and made recommendations
for immediate and long term improvements.
Conducted Card-Sort usability test with users to determine:
o Site taxonomies
o Interface viability
o Screen sequencing
Conducted workshops and interviewed users of various systems to determine workflows, system touch
points and potential areas of concern in for new and existing redesigns.
Built HTML, Axure, iRise and paper prototypes for usability testing and applied findings to designs using the
UCD methodology within Agile sprints.
Utilized the inherent capabilities of the tablet and mobile devices to enhance UX.
Advised on, and established, UX best practices
Documentation
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Annotated sitemaps and screen wireframes with concise documentation to facilitate proper development
and coding of sites and applications.
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Documented content audits of existing web sites and analyzed these content audits with business owners
and web strategist and built site taxonomies from these sessions.
Wrote personas based on user interviews which identified user needs and design enhancements
opportunities.
Developed use case documentation.
Researched and documented common interface design solutions and implemented designs based on user
needs and business requirements.
Analyzed site metrics to determine how users obtain information from sites and used this data to determine
web site and application navigation schemes.
Advised on and established UX design best practices.
Wrote Functional Specs and Wireframe annotation.
Business Requirements
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Examined Product Requirement Documents (PRD’s) to determine appropriate design methodologies, and to
ensure that system functionality would meet the business requirements while maintaining project scope.
Researched existing and competitor systems to contribute in determining appropriate redesign
methodologies.
Worked with tech teams to determine appropriate software solutions.
Conducted audits and Heuristic Evaluations to determine system failures and outlined redesign strategies.
Designed “quick fixes” where possible to improve system performance in the short term and allow mission
critical systems to take priority.
Worked with Business Analysts and Copy Writers to shape the content story and ensure a complete yet
concise message was delivered.
Through interviews with product owners and system stakeholders determined the function and identified
appropriate and targeted areas of attention for a system.
Worked with content strategists to determine current and obsolete content.
Worked with client service teams to ascertain greater understanding of client and product needs.
Met with product stakeholders and C level executives to identify product and market gaps then
recommended system and design solutions.
Staff UX Designer and Information Architect Positions
UX Design Lead, Vibrant Media
New York, NY April 2012 – December 2012
Designed an interface and system to initiate and track online advertising campaigns.
When implemented this system will replaced five out dated legacy software interfaces.
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Conducted workshops with internal user to understand current system operations which include user
testing of present system.
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Interviewed specific users to determine their system touch points.
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Determining system failures and outlined redesign strategies.
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Designed “quick fixes” where possible to improve system performance in the short term.
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Developed Axure prototypes and conducted UCD sessions with user within Agile sprints to both improve the
design and define an MVP.
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Delivered a system and interface design that can track an online advertising campaign and associated assets
from conception to implementation through to reconciliation. System also contains an internal messaging
system.
Production Director, Studio One Networks,
New York, NY
March 2008 – April 2009
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Oversee production and maintenance of all Studio One Network web programs and partner web sites which
includes:
o Updating content and creation of web materials
o Communicating to the client or account services all task deadlines, progress, changes and updates
to projects
o Ensuring adherence to best practice standards and guidelines
o Dealing with external and internal customer queries in a timely and efficient manner
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Introduced Usability and Accessibility guidelines on all aspects of Web Production
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Coordinate work with off-site vendors
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Wrote quality control standards for SON and procedures for checking and maintaining these standards
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Conceived and implemented job tracking system
Designed interface for an application to facilitate web syndication request for SON
Conceived and designed original SON web syndicated programs, (micro sites)
User Interface Designer, DoubleClick,
New York, NY
June 2004 – July 2005
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Designed software interfaces to fulfill product and marketing requirements and according to the usercentered design process
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Designed large scale features and continuous enhancements for multiple web based and software
applications for media planning, ad serving and campaign management
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Conducted usability test and concluded design decisions from test results
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Developed wireframes, prototypes and visual designs
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Developed clear and thorough documentation of feature interaction and architecture for tech and
programming teams
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Wrote documentation on product requirements for engineers and product managers according to
marketing requirement documentation
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Collaborated among multiple teams throughout the product release cycle
User Interface Design Specialist, Northwestern Mutual,
Milwaukee, WI,
May 2001– April 2004
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Lead role on project development teams consisting of Designers, Programmers and User-Centered Design
Specialist designing front-end interfaces of web based applications and intranets using; HTML, CSS, JAVA
Script and Photoshop. Reported to department head
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Conducted and evaluated pre-design usability labs to bench mark user task and determine usability
deficiencies in design, conducted and evaluated post-design usability labs to evaluate design and document
usability improvements
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Served as liaison with design team and programmers implementing user centered design principles during
the interface design process
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Managed interface design and Intranet projects from conception to implementation including Intranet
usability redesign, which won the Neilson Norman Group, Ten Best Intranet award of 2002
Graphic/Web Designer, Street | Cance Advertising Milwaukee, WI
June 1997 – January 2001
Production Artist/Graphic Designer, Adams Alioto Inc, San Francisco, May 1993 – March 1997
Skills:
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Practical knowledge and working application of Agile Methodology
Solid knowledge of user interface design, information architecture and HCI principles.
Diverse experience investigating user goals and workflows through usability testing and user research
processes including use cases, surveys, heuristic evaluations, workshops and contextual inquiry
Strong analytical and strategic thinking applied to solving complex problems and understanding business
requirements and market trends
Clear writing and interpersonal communication skills. Cross-cultural team and outsourcing experience
Deep familiarity with web technologies, design principles and prototyping
Software and Languages:
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Visio
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Axure
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HTML, DHTML, CSS
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iRise
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Drupal
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Adobe CS
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OmniGraffle
Education and Training:
1985 – Milwaukee Area Technical College Milwaukee, WI