W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Download my Portfolio
User Experience Architect:
1415 Carswell Terrace
Arlington, TX 76010
Delivering User-Empowered Solutions.
To create a delightful Customer Experience for a mobile app, eCommerce, web marketing or
internal app project, you need someone who can:
 Think Strategically while keeping the tactical in view…
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Systematically research the user’s needs through polling, card sorts,
ethnographic user interviews, SME interviews, whiteboard sketch sessions, usability
sessions, etc……
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Elicit and elaborate the user stories, needs and goals of the Business…
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Guide and collaborate with the Agile team stakeholders with best practices and
thought leadership…
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Define the customer experience with personas, user needs matrixes, user
stories, heuristics, wireframes, prototypes, mockups, style guides & supporting
documentation…
Effectively communicate the needs and requirements of the Business to IT &
Development teams…
Collaborate closely in an Agile environment with Definition and Delivery
teams to ensure that the big picture and desired user experience is delivered
as promised!
I’m that someone!
A Customer Experience designer and architect, interaction designer, usability analyst,
information architect and business analyst, communicating fluently in the strategic,
conceptual and technical domains for user-centered design (UCD) that has an eye for visual
design around usability.
15 years of experience in Consumer and B2B eCommerce and online marketing, enterpriselevel software development process, Collaboration workspace development, user experience
design, technical writing, requirements gathering, project management, CMS, SEO,
database/technical deliverables marketing and software development process.
Software:
Wireframes/Prototypes: Axure | Omnigraffle | Visio
Camtasia Suite, Qualtrics
Adobe Creative Suite 6.0 (Illustrator and Photoshop)
MS Word, MS Office, MS PowerPoint, MS Project, MS Excel,
FileMaker, Visual Studio 2010, TFS Source Control
Clarity, Rally, HP Quality Center, JIRA, SharePoint
Key User Experience skills:
User experience strategy & evangelism
Rapid Prototype Development
Creating survey screeners
Ethnographic interviews
User interviews & task analysis
Persona development
Wireframe development
User needs matrix development
Scenario development
User experience best practices
UX for Sharepoint
Creative development
User story development
Sketch and Whiteboard Session
Style guide development
Business requirements gathering
Stakeholder communication
Copywriting for the web
Page 1 of 12
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Download my Portfolio
1415 Carswell Terrace
Arlington, TX 76010
Information Architecture
Client & user workshops
Content Strategy
UX Lead
Workflow Process Documentation
User group discovery
User Experience Strategy
UX Best Practices Application
Visual Design and Layout
Interaction Design
Current State Analysis
Card sorting
Usability Design & Testing
Training and Knowledge Transfer
Heuristic Evaluation
Key Business Analyst skills:
Requirements Gathering and
Documentation
Interviewing SME for content & business
rules development
HP QC
Visio
Executive Presentation Development
B2C & B2B marketing & advertising
Visual Studio,
TFS Source
Control
Photoshop
User story development
Application & IT-related deliverables
Excel
Clarity
Use case development
Technical linguistics
CMS
Axure
Measurement and Analytics
UAT activities
Mantis
Bugzilla
CMS coordination & integration
Project Management
Agile
UAT
Google Analytics
Metrics Requirements Gathering
Content Matrix
Omniture
Client brands and companies: AT&T Mobility, Verizon, Verizon FiOS TV, GameStop,
Hewlett-Packard, Honeywell, Wal-Mart, Nissan, United Health Group, Microsoft, Copart, DAI,
Eli Lilly, Verizon, First Choice Power, Jackson Hewitt, Pep Boys, Miami Dolphins, Friendly’s
Ice Cream, PepsiCo, Denny’s, BMW, Terminix, Sauza, Frito-Lay, Proctor & Gamble, Sabre,
Worldspan, De Beers, Nestle, IBM and FEMA’s National Flood Insurance Program.
Selected Accomplishments:
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DRIVES CONSUMER USER EXPERIENCE: As program manager, business analyst, user
experience designer & information architect, directed and collaborated for redesign of
Nissan’s next generation of Search Engine Optimized (SEO) landing pages, driving tier II
automotive sales. Interviewed client and vendor partner SMEs for business requirements
gathering as well as industry research and best practices. Conducted analysis to bring
meaningful conclusions and prepare effective presentations to convey findings. Wrote
BRD and user experience recommendations and working wireframes for CMS-based,
conversion-oriented regional landing pages.
Using Scrums, managed and directed
functional requirements development, usability testing and issued final report.
Coordinated and managed multiple vendor partners, Omniture stats, CMS, Development,
SEO and UX/IxD consulting/testing for production, hosting and deployment of landing
pages. http://Local.Nissanusa.com Results: 300+% increase in lead requests
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DELIVERS IMPROVED UX AND SEO TRAFFIC INCREASE – Producer/General
Contractor providing project leadership and client relationship management along with
User Experience direction for site’s overall navigational and visual design – Developed a
redesigned, CMS-based corporate website presence for Total Pharmacy Supply client that
integrated SEO best practices into a persona-based user experience.
Goal: Drive
customer engagement and required development of a custom application to integrate
their existing e-commerce system for product promotions. The site was delivered on
Page 2 of 12
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Download my Portfolio
1415 Carswell Terrace
Arlington, TX 76010
schedule and on-budget. Results: 175% increase in SEO traffic to shopping pages.
www.tps-online.com
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LEADS USER EXPERIENCE DESIGN FOR ENTERPRISE SOFTWARE:
As User
Experience Lead for Microsoft Consulting Services’ Solution Development Center,
consulted for user-centered experience design on Eli Lilly (Pharma), software redesign of
Collaboration (e.g. SharePoint) and Management (e.g. Project Server) tools and
implementation. Working independently and with BA and project architect, interviewed
PhD-level biochemist and scientist SMEs and partner stakeholders for business
requirements gathering as well applied best practices in redesign and rebuilding of an
existing Workflow management tracking software.
Extracted existing application’s
functionality and information architecture from existing hard-coded pages. Conducted
analysis to bring meaningful conclusions and prepare presentations to convey findings.
Using user-centered design approach within Agile team. Deliverables also included: user
survey, user experience requirements and information architecture, which included client
workshops, mental mapping, user needs matrix, personas, user scenarios and wireframes
as well as functional prototypes.
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DRIVES E-COMMERCE SITE INFORMATION ARCHITECTURE:
As contracting
business analyst, technical writer and information architect, consulting and user
experience design for new eCommerce web site user experience First Choice Power’s
consumer presence redesign. Deliverables: wireframes, user/sit flow design and site
maps. Working with CTO, produced user experience recommendations and wireframes
for new version of a CMS-based, consumer-oriented ecommerce site. Business and
Functional requirements development for CMS.
New site launched in Q1 2010
http://www.firstchoicepower.com
Professional Experience:
iSIGHT Partners – User Experience Architect (UX) – Dallas, TX
January 2014 – March 2014
User Experience architect for leading cyber threat mitigation organization for design and
redesign of client-facing/public-facing sites and multiple internal applications to bring them
up to an “enterprise” level user experience.
 Joined iSIGHT Partners without any experience in IT security industry
 Successfully ramped up on Cyber Threat Mitigation and the iSIGHT process in a short
period of time
 Established winning relationships across the enterprise with Product Management,
Marketing, Customer Engagement, Systems Engineering and UI teams and the users
from the Global Intelligence Teams' different ThreatScape SMEs, analysts and team
managers
 Evangelized UX practices within company
 Improved iSIGHT's customer portal's UX (MySIGHT) through a redesigned customer
experience via usability analysis and recommendations
 Product brand development for Analyst Workbench (AWB) brand via Adobe CS 6.0
 Developed the branding for the AWB suite of six applications via Adobe CS 6.0
 Wireframe and prototype and workflow diagram development in Axure RP for AWB
applications and MySIGHT client portal
Page 3 of 12
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Download my Portfolio
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1415 Carswell Terrace
Arlington, TX 76010
Team member and daily stand-up meetings as part of the UX/UI team which is
remotely based in Pune, India
Close collaboration with Business Process SMEs for wireframes and prototype
development
Collaboration with and UX deliverables presentation to System Engineering team and
VP/directors/managers in their roles as product owners
NTT Data – User Experience Architect (UX) – Dallas, TX
August 2013 – December 2013
User Experience architect for NTT Data clients
 User interviews and analysis for Honeywell Immigration sites
 Direct interface and collaboration with Product Owners and Product Management
team
 Improvement of user experience for Copart SAP application for their Customer
Service Reps.
 User Experience analysis and recommendations
 Wireframe and workflow diagram development for desktop applications
 Agile team member as part of the UX/UI team
 Close collaboration with Business Process SMEs for wireframes and prototype
development
 Collaboration with and UX deliverables presentation to Business Process managers in
their roles as product owners
Verizon – User Experience Architect (UX) Verizon Mobile Healthcare – Irving, TX
June 2013 – August 2013
User Experience architect for Verizon Mobile Healthcare application development.
 Direct interface and collaboration with Product Owners and Product Management
team
 User Experience analysis and recommendations
 Wireframe and workflow diagram development for mobile, desktop and native mobile
applications for Android and iOS
 Agile team member as part of the UX/UI team
 Daily standup participation
 Sprint velocity estimating
 User Story point value estimating
 Microsoft TFS sprint and user story management
 Close collaboration with UI development team for prototype development
 Collaboration with and UX deliverables presentation to Product Owners
Verizon – Product Development Process Consultant (UX) (Short-term Project
Contractor) – Irving, TX
April 2013 – May 2013
Conduct usability and user experience analysis for FiOS TV Verizon Media Server consumer
product launch.
Manage the governance of the user experience across the Telecommunication ecosystem to
allow for consistency and familiarity across the various customer engagement points.
Manage Operational Readiness Trials, assessing the customer experience for new or
enhanced products and services.
Page 4 of 12
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Download my Portfolio
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1415 Carswell Terrace
Arlington, TX 76010
Manage the strategy, direction and administration for Operational Readiness Trials.
Identify usability and user experience goals, recruiting criteria, and usability test plans for
FiOS VMS product testing.
Manage deliverables of other usability team members
Creating survey screeners for consumer and business customers
Prepare and deliver presentations on the results of usability studies, making concrete, datadriven recommendations for change based on findings.
Support the governance of user experience across the Telecommunication ecosystem; ensure
consistency and familiarity across customer engagement points.
Determine appropriate success metrics, entrance/exit criteria, and appropriate research
protocols & tools (e.g. focus groups, surveys, one-on-one interviews, etc.).
Interact with development/business teams to understand business imperatives and strategies.
Interact with cross functional teams with data driven recommendations to launch the product.
Write/Edit customer surveys in collaboration with product owners and usability team
GameStop, Inc – Customer Experience Architect (UX) (Full-time Contractor) –
Grapevine, TX
November 2012 – March 2013
Responsible for aligning customer needs from an omni-channel perspective across multiple
company brands and including internal applications such as point of sale. Involved in stages
of project process from initial data analysis, ideas, concepts, user story development,
wireframes and screen flows.
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Write functional requirements
Analysis and write user stories for digital identify consolidation project, using only process
flows
Extensive competitive research and analysis of mobile app cart check out best practices
Extensive competitive research and analysis of Help section best practices
Extensive competitive research and analysis of Gift Card section best practices
Extensive competitive research and analysis of Evaluate customer data
Wire-framing for new Mobile Check Out process
Research and Mock-ups for PowerUp Pro (paid loyalty) program renewal messaging
Work with management and creative
Analysis and research – Develop omni-channel experience strategies by:
o Competitive Research
o Analyzing customer data
o Conducting field interviews
o Reviewing and/or conducting usability tests and researching best practices
Loyalty program engagement best practices and recommendations
Research Help/Customer Service best practices and provide recommendations
Information architecture, wireframes and prototypes in Axure RP
o Provide recommendations on information organization
o Navigation
o Screen flow
o Low to high fidelity wireframes and accompanying documentation defining experience
solutions across channels that target the customer
o High fidelity prototypes with embedded business rules
Create UX assets in support of all product development initiatives including:
o Scenarios
o Screen flows
o Error states
o User stories
o Wireframes
o Interactive prototypes
o Interaction design as needed
Page 5 of 12
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Download my Portfolio
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1415 Carswell Terrace
Arlington, TX 76010
Strategy management
o Produce supporting data and facilitate stakeholder buy-in
Cross-team collaboration – Work with team members from varying departments to ensure
successful project implementation
Communication – Effectively communicate intended functionality, flow, design, patterns,
usability factors and strategy to all stakeholders both verbally and through documentation
AT&T Mobility – Business Analyst (Full-time Consultant via CGI) – Richardson, TX
November 2011 – November 2012
eCommerce Business analyst for AT&T Mobility Customer Digital Experience team, for
service & support web and mobile applications
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Formal Agile team and Scrum training
Content matrix (CMX ) Subject Matter Expert (SME) for Business Requirement team
Conducted training for CMX preparation, development and maintenance for Business
Requirement team members in Atlanta, Dallas and Bothell, WA
System requirements/Content matrix (CMX) support for multiple AT&T Wireless Support
applications via analyzing existing business requirements
Interviewed multiple SMEs, technical and business stakeholders for content and detailed
business rule development within ATT.com support domain
Elicitation, requirements gathering, documentation, analysis, verification and validation of
software requirements for web and mobile applications with AT&T business managers for AT&T
wireless customers
Application Business Requirements CMX documentation (BIRD)
Preparing complex Detailed Business Requirements (DBR) and Business Interaction
Requirements (BIRD) documentation for web and mobile support applications
CMX analysis, documentation, maintenance and trouble-shooting for very large (5K – 20K
line) Excel files used at the beginning of the content implementation process into TeamSite
content management system (CMS)
Project and Defect Tracking and Resolution utilizing JIRA toolset.
Participated in wireframe/HTML development/review process/iteration process with Customer
Experience Team (CXT) across multiple time zones and geographies
Verizon Business – User Experience Architect (Contractor) – Irving, TX
May 2011 – October 2011
User Experience Architect and business analyst for Verizon’s enterprise-level application
integration project for all of their call center-facing applications: Internal Agent Desktop
(IAD)
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Extensive strategic and tactical planning for enterprise application development projects
Project management for User Experience team across 2-3 projects and managing UX
deliverables of 3, 2-3 person analyst teams, including Accenture resources
Preparing and running daily deliverables status web virtual meetings with team consisting of 3
management members, 5 analysts and 1 interaction designer
Promote, educate and brief business stakeholders and IT project owners about purpose and
value of user experience design
Prepared Requirement Specification and Functional design documents in support of IAD
Developing UI/UX recommendations for UX improvements and interaction design via Style
guides, Storyboards, User flows, Screen mockups and Wireframes via Visio, Axure and
PowerPoint
Extensive presentation research, writing and development for User Experience activities for
executive-level audiences
Usability Analysis and improvement written/visual recommendations in PowerPoint
Off-shore development Team coordination with Before/After screen capture/mockups
Page 6 of 12
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Download my Portfolio
1415 Carswell Terrace
Arlington, TX 76010
Hewlett-Packard Enterprise Services – User Experience Designer & Business
Analyst (Contractor via Aquent) – Plano, TX
January 2011 – May 2011
User Experience lead for HP’s MyCyberTwin automated chat project
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Programming for “Virtual Chat Assistant” user experience
Technical linguistics to “teach” concepts artificial intelligence-based system
Interviewing SME and business stakeholders for content and business rules development
Design chat logic flow
HTML text formatting coding
Programming of language concepts into automated chat engine
Optimization of language concepts and input nodes within system
Trained on MyCyberTwin’s proprietary Chat Flow Engine for online Artificial Intelligence-driven
chat robot used for customer service and customer interaction
Manifest Digital – Chicago, IL
Contractor – User Experience Lead
November 2010 – December 2010
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Client: Underwriters Laboratories, ULenvironment.com
Discovery for ULenvironment.com user-centered design improvement
User experience consulting and recommendations for user experience improvement for
ULenvironment.com
User research conducted on-site at national tradeshow with Ethnographic user interviews, Live
user task analysis, Card-sorting via divide-the-dollar exercise
User profile development
Rockfish Interactive – Frisco, TX
Contractor – Information Architect/User Experience Analyst
October 2010 short-term contract
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Clients: Wal-Mart, United Health Group
Quickly understands the business and marketing issues of multiple client’s organization and
industry
Deliverables:
o Usability audit and quick win/long-term usability recommendation
o Discovery for Salesforce.com CRM tool User-centered design improvement
o User experience design for MyWalmart.com with wireframe recommendations
o Coaching client to deliver user tasks & goals information
o Business process mapping through SME interviews and analysis
o User profile and Persona development via user group identification and task analysis
o Wireframe interaction recommendations in Visio and Axure
o Consulting and written final report/recommendations for user experience improvement for
Salesforce.com Customer Relationship Management system
Idea Interactive – Houston, TX
Contractor – User Experience Lead
Client: Microsoft/Eli Lilly – Indianapolis, IN - April 2010 – August 2010
User-centered design for VOICE application for Eli Lilly consisting design and deployment of
new code, Sharepoint Services, MS Project Server for Eli Lilly project
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Using MS Visual Studio and MS Team Foundation Server, within Agile process, directed
requirements gathering and implemented user experience development
Deliverables: client workshops, business process mapping, mental mapping, user needs
matrix, personas, user scenarios, wireframes, functional prototypes developed in Axure
Consulted and interfaced with multiple Microsoft and Eli Lilly team members and stakeholders
Page 7 of 12
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Download my Portfolio
1415 Carswell Terrace
Arlington, TX 76010
Client: Center for Development Excellence – Bethesda, MD Sept - October 2010
Directed and implemented requirements gathering for User Experience Design Discovery
project for CDEhome.org
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Consulted and interfaced with multiple DAI and CDE team members and stakeholders
Deliverables: Business requirements document development, client & stakeholder interviews
and workshops, business process mapping, user profile development, wireframes, digital
content strategy, ESP research, CMS research for business requirements brief
Ascend Marketing – Grapevine, TX
Contractor – Technical Project Manager/Information Architect/Business Analyst
January 2010 – March 2010
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Clients: Verizon, Starbucks, Alpheus Communications,
User experience design for 300-seat Sharepoint Services deployment
Technical writing, information architecture and consulting for consulting firm’s technology
focused clients: Verizon & Alpheus Communications
Business Analyst and Project manager for Exchange email provider research and project
management for email migration. User support for migration
First Choice Power – Irving, TX
Contractor - Information Architect/Business Analyst
October 2009 – December 2009
Information Architecture and consulting for new e-Commerce site user experience design for
First Choice Power’s redesigned consumer presence.
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Wireframe and Process flow development Site map development for existing and new
customer-facing areas of www.firstchoicepower.com
Total Pharmacy Supply, Inc. – Arlington, TX
Contractor – Program Manager, Solution Architect, User Experience Strategist
December 2009 –February 2010
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Engaged to redesign corporate web site and deploy promotion back-end solution. Competitive
and best practices research to drive solution ideation for interactive design and user
experience for consumer engagement for SEO shopping experience.
Results: Generated 150 - 200% increase in SEO traffic to shopping pages.
Team leadership, Solution ideation, User Experience design and SOW development.
Created new information architecture to work in conjunction with new CMS, for next
generation of corporate web site.
Acted in technical liaison role with vendor partners as well as client’s IT personnel for technical
issues and resolution of creative and time-sensitive issues.
Frost & Sullivan – Toronto, Ontario, Canada
Contractor - Business Analyst/Consultant
July – August 2009
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Client: DAC Group Digital
SEO/CMS white paper consulting, technical writing and content development
Zimmerman Partners Advertising – Los Angeles, CA
Contractor – Program Manager Business Analyst & User Experience
July 2008 – June 2009
Clients: Nissan, Jackson Hewitt, Pep Boys, Miami Dolphins, Friendly’s Ice Cream
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Engaged to lead teams for the Pep Boys SEO Landing Pages and Nissan Regional Landing
Pages redesign project.
Page 8 of 12
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Download my Portfolio
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1415 Carswell Terrace
Arlington, TX 76010
Competitive and best practices research to drive solution ideation for interactive design and
user experience for consumer engagement for lower funnel shopping experience, UI design,
usability testing and SOW development.
Created new information architecture to work in conjunction with CMS, for next generation of
Nissan’s regional sales-focused landing pages.
Acted in technical liaison role with Zimmerman’s vendor partners as well as client’s IT
personnel for technical issues and resolution of time-sensitive issues.
Program manager and User Experience Architect for Nissan project. - Results: 300% increase
in Online leads for local.nissanusa.com SEO landing pages.
Provided guidance and ideas in the planning and development stage that will offer creative
solutions to production challenges
Technical Advisor to Agency and Client in identifying resources, best practices and new
technologies to enhance the product deliverable
Developed user experience architecture, direction and interactive design along with wireframe
Investigating and researching new and best-in-class technologies to identify and use them to
the Agency’s strategic and tactical benefit
Deliverables management for landing pages, back-end development, Flash and multimedia
development and site functionality
SME interviews and analysis of multiple Nissan stakeholders and partners
Quality Assurance testing
Publicis Mid America – Dallas, TX
Director of Interactive Production
May 2008 – July 2008
Digital and traditional Project Manager/Producer for client brands such as BMW, Terminix
and Denny’s. Courted and recruited by senior management to conduct process reengineering for entire enterprise with attempt to infuse project management methodologies
into an older, retail-oriented agency whose processes had fallen into disrepair and had
become outmoded and inefficient.
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Managed team of 4 project managers & producers and consulted with numerous agency
leaders on Digital Advertising issues
Oversaw the entire production process on all interactive/digital projects throughout the
agency’s multiple accounts, ensuring that they stayed on budget and on time
Technical Advisor to Agency and Clients in identifying resources, project management best
practices and new technologies that enhanced the product the agency delivers
Leadership of senior management team that evaluated, re-engineered and planned the new
Project management-centric process
As in-house Consultant, conducted SME and employee interviews across enterprise to assess
current state of process
Evaluated the capabilities and quality of both internal and external resources
JWT - RMG Connect – Dallas, TX
Technical Project Manager
September 2007 – May 2008
RMG Connect, a division of J. Walter Thompson - Interactive and Technical Project Manager
of full lifecycle SDLC, web site and application development: SOW development, business
analysis and estimating, application development and deployment for FEMA’s National Flood
Insurance Program.
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Oversaw the entire production process on all eCommerce tasks for FEMA, ensuring delivery
within budget, on or ahead of schedule.
Worked closely with Creative, Media and Account Services to provide guidance and ideas in
the planning and development stage that would offer creative solutions to production
challenges
Page 9 of 12
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Download my Portfolio
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1415 Carswell Terrace
Arlington, TX 76010
Conducted the management of wireframe & Information Architecture process, while ensuring
client acceptance of wireframes.
Deliverables management for consumer and secure web site, back-end development, Flash
and multimedia development, development/deployment and site functionality
Project management for complete SDLC for web-delivered e-commerce applications, including
planning, estimating and project health forecasting using MS Project.
Flash and multimedia estimating, scoping and deliverables management for gaming
application
Applied Agile/Waterfall Project Management Life Cycle methodologies
Requirements gathering, discovery and development and database deliverables management
for SDLC Java-based application development projects and Oracle-based site management
Project financials management and Estimate vs. Actual (EvA) analysis/reporting on a weekly
basis
Independent Contractor
Business Analyst/Project Manager/ Technical Writer
September 2006 – August 2007
Freelance interactive design and Technical Project Manager of full lifecycle SDLC, web site
and application development: SOW development and estimating, application development
and deployment.
Digital Advertising Project Manager (Contractor)
Project Manager of SDLC, full lifecycle web site and digital campaign development: SOW and
estimating, application development, multimedia development, video, e-mail deployment, online media for various national agencies such as BBDO NY and Carmichael-Lynch and brands
such as M&M’s, Appleton Coated Papers and Havaianas.
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Facilitated requirements gathering, discovery and development team for highly technical
XML development project
Utilized Agile/Waterfall project management and development methodologies
User experience, interactive design and deliverables management for web sites, back-end
development, Flash and multimedia development, on-line media development, e-mail
development/deployment and site functionality, and add-to-blog functionality
Publicis – Dallas, TX
Business Analyst/Project Manager (Contractor)
Business Analyst for initial estimating and project management of web site and digital
campaign development: SOW and estimating, application development, Multimedia
development, video, and on-line media for the Nestle’s Powerbar brand.
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Requirements gathering and discovery, defining Scope-of-Work and timeline development
and technical writing of same.
Tribal DDB – Dallas, TX
Senior Project Manager/Business Analyst
October 2005 – September 2006
Project Manager for full lifecycle web and back-end development for digital campaign
development: Digital campaign, Flash site, gaming on-line sweepstakes for Frito-Lay and
Pepsi brands.
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Responsible for Communication, documentation and project leadership for 25+ crossfunctional team members
Agile/Waterfall project management and development methodologies utilizing MS Project
Planning tools
Worked closely with Creative, App Dev, Media and Account Service to provide guidance and
ideas in the planning and development
Digital promotions/sweepstakes and on-line media
Page 10 of 12
W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Download my Portfolio
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1415 Carswell Terrace
Arlington, TX 76010
Conducted virtual meetings, audio conferencing, web-collaboration
Spear-headed management team to win $250K/year Frito-Lay web sites hosting contract
Coordinated migration of all Frito-Lay web sites to Tribal DDB hosting
17 Cheetos-branded Flash games produced for the site during campaign
Managed maintenance for multiple Cheetos-branded pre-existing games on site
Use case development for software testing and deployment while managing the QA process
through bug tracking and change management practices.
Experiom, Inc – Dallas, TX
Business Analyst/Project Manager (Staff Contractor)
April 2005 – October 2005
As full-time contracted employee, key client contact as Project Manager and business
development for outsourcing organization – Project management, creative, SOW
development, e-Marketing, client consultation, consulting, networking and presentation for
new business development and account management. Proposal development, strategy and
writing for agency clients.
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Assigned as Procter & Gamble Key Client Contact
Business analyst for discovery, requirements gathering, documentation and direct client
contact
Facilitated Technical writer and project documentation
Directed interactive design (Information Architecture and wireframe development)
Business analysis driving strategic recommendations for interactive design
Managed and directed off-shore resources for timely delivery of creative and technical
deliverables
Technical writing for RFP and proposal roadmap development
Project plan development including WBS, oversight, presentation to Sr. Management
Formulated Project scope-of-work, estimating and timeline development
Project management for creative, print, marketing, interactive, and e-Learning deliverables
Executive and C-level liaison, reporting and presentation
Developed and led executive-level presentations Hispanic marketing agency client proposal
development and presentation Consultant/Writer
OS Platforms:
MS Windows 7, XP, Vista
Mac OSX
Additional Career Highlights:
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Extensive Travel industry experience with clients: Sabre, Worldspan and Xtra Online
Corporation
Experienced Producer/Director - 30 years video production and post for broadcast and
industrial
Multimedia Producer - 10 years Multi-media producer for video, web, online media,
sweepstake, database-enabled, and gaming Flash applications
Application development – Application/database design and development using FileMaker Pro
Creative – Copywriting, art direction and for print/web/video/multimedia
Technical writing, RFP and proposal development
Education:
Graduate Studies in Communications, Southwestern Seminary, Ft. Worth, TX
Mass Communications, BS, Florida State University, Tallahassee, FL
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W. Bryan Daniel
Phone: 972-408-7864
bryan.daniel@sbcglobal.net Download my Portfolio
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1415 Carswell Terrace
Arlington, TX 76010