Over the past few years, Baderman Island has seen the completion of several construction projects. A
new hotel and the expansion of the convention center have put a strain on the transportation around the
island. The trolleys have become over crowded. The golf carts are not being used as much as originally
expected. Cost is a factor in the under utilization of the golf carts to move around the island.
The Baderman Management group is looking for a project manager to implement a new mode of
transportation on the island. Given the size of the island and the terrain, bicycle rental might meet the
needs of the customers by providing an inexpensive mode of transportation that is convenient and
abundantly available.
As the project manager, you must research the costs to build out this kind of service. Throughout this
course, you will develop a high-level project plan with the service available in three months, just in time
for the high tourist season on the island. You must do this by determining the objectives and measures of
success for the project. You will eventually develop a Quality Management Plan based on these
measures.
Include in your project plan the build out of the rental locations, procurement of the bicycles, and hiring of
staff to run the rental booths.
Reference the Trolley and Golf Cart Usage Memo in the Baderman Island virtual organization to complete
this project throughout the course. The memo is located at Baderman Island Home Page → Baderman
Island Employee Access → Operations → Future Development → Alternative Modes of Transportation.
BACKGROUND ON BADERMAN ISLAND RESORT
Background:
Baderman's mission to our customer, employee, shareholder and community is:
Customer - We will exceed both the expectations and experiences of our members and guests by
providing them with excellent service. We will offer only the finest in terms of staffing, facilities and
cuisine.
Employee - We will inspire employee pride and commitment by offering above-average compensation,
job security, advancement opportunities, performance recognition and open communication.
Shareholder - We will consistently increase the value of Baderman Island for our shareholders while
fostering pride of ownership.
Community - We will become a more effective partner with business associates, vendors and the
community, to enhance stability and long-term growth. We will continue our leadership involvement in
the community, and consistently improve the quality of life through excellent, planned development.
A vision statement tells what a success will look like. The pursuit of this image of success is what
motivates people to work together (Alliance, n.p.). The vision at Baderman Island is "To be known as the
finest resort and resort community in the world, as recognized by our employees, members, guests and the
industry." (University of Phoenix, 2005).
The strategic objectives for Baderman Island are planning for additional resort development, improve
transportation and access to grounds, enhance the environmental focus of the Island in its development,
and building an all season business model with local and regional stakeholders (University of Phoenix,
2005).
Total Quality Management (TQM) is defined as a management method relying on the cooperation of all
members of an organization. TQM is a management method that centers on quality and on the long-term
success of the organization through the satisfaction of the customers; as well as a benefit to its members
and society (Kwalites, n.p.). TQM is a strategic level objective for Baderman Island's future development
because it has an effective strategy that aims to enhance value to customers by designing and continually
improving organizational processes and restructuring. The Baderman objective is taking on the role of
quality management with primary goals that incorporate values, concepts, and determination of
framework for evaluation (Burrell, 1999).
The strategic planning development examines the manner in which Baderman sets strategic directions to
strengthen and expand the development of the Island. As a premiere vacation location and the current
development of an additional 800 acres, it is evident that management has examined performance and
improvement in customer satisfaction, financial and market performance, and operational performance.
TQM is a strategy that this business would use because financial and marketplace performance include
such measures as aggregate return on investment, market share, business growth, and new markets
entered (Ledolter, 1999).
Currently the Baderman is a growing tourist and vacation resort, so TQM would be a strategic level
objective to be implemented. The major emphasis here is on continuous improvement and empowerment.
TQM relies on fact-based decision- making when development ventures such as this one are in process.
Bader Island will also focus on customer service, by recruiting and maintaining the qualified
candidates that have the necessary skills, knowledge, abilities, and other characteristics that will help the
organization enhance productivity. TQM also contributes to the organization's revenue and capital by
involving employees to acquire skills, knowledge, and behavior that improve their ability to meet the
challenges of a variety of new and existing positions. TQM will help to ensure that the organization's
business dealings are handled properly in a timely manner and that all guests are accommodated.
Maintaining qualified, experienced, and dedicated staff and faculty who are committed to the
organization's philosophy is the direction this organization will follow to attain success. Secondly, the
factors of the economic environment should be analyzed. As the economy continues to increase, the
financial budget of this immoderate, ravishing hideaway needs to be evaluated on a consecutive basis.
Lastly, the advancements of technology have shifted how business is conducted. With the impact of the
Internet, consumers can access information such as hotel reservations, forecast predictions, transportation
usage, and historical data by logging into the website. While technology is constantly changing,
responding to the needs and existence of the business through revisions of training methods and materials
can improve the products, process, and people to achieve total quality.