INTRODUCTION – FITNESS DADA
www.FitnessDada.com is a web portal with an aim to provide support and guidance to people of all ages who
have interest in exercise with a key focus on bodybuilding, sports- nutrition, wellness and performance. We are
using this platform to build a vast and meaningful network for the health needs we have every day. When we
grow up, we want to be the country's maiden health network.
FITNESSDADA Overview
Fitness dada was founded by a team of fitness enthusiasts. Started as an online portal, our company branched
into distributions and sales and is now the exclusive representative in India of world-renowned supplement
brands.
FITNESSDADA Services
• Online Supplement Store
• Fitness Station
• Health Fuel – Blog
• Recruitment Cell – Jobs
• Bodybuilding & Sports Events
• Community
• Health & Fitness Search Information
• Buy & Sell
• Advertise with us
•Calculator – BMI, BMR etc.
ONE STOP
HEALTH &
FITNESS SHOP
Website : WWW.FITNESSDADA.COM
Vision & Mission - FITNESSDADA
Our Vision, www.FitnessDada.com is to be India’s most customer centric company; to build a place
where people can come to find and discover virtually fitness and health products they want to buy
online. With Fitness Dada, we Endeavour to build that same destination in India by giving customers
more of what they want – low prices, vast selection, fast and reliable delivery, and a trusted and
convenient experience – and provide sellers a world-class e-commerce platform.
We are committed to ensure 100% Purchase Protection for your shopping done on FitnessDada.com so
that you can benefit from a safe and secure online ordering experience, convenient electronic
payments and cash on delivery, easy returns, Fitness Dada customers service with 24x7 support, and a
globally recognized and comprehensive purchase protection provided by Fitness Dada Guarantee.
Website : WWW.FITNESSDADA.COM
We Offers - FITNESSDADA
Products – Online Supplement Store
Bodybuilding Supplements
Bodybuilding Products : Whey Protein, pre workout etc.
Herbal Products
Himalaya, Forever, kyani, Amway, Vestige, DXN etc.
Fitness Books
Bodybuilding, weight training, health and fitness books etc.
Fitness Equipments
Push up bars, weight accessories , cardio vascular eqp. etc.
Fitness Accessories
Gym gloves, wrist wraps, gym belts, bottles & shakers etc.
Website : WWW.FITNESSDADA.COM
We Offers - FITNESSDADA
Key Features
Relief Fund Society
Charitable Trust : Support Sportsmen or Bodybuilders
Health Fuel - Blog
Common Problem, bodybuilding, food & nutrition Blogs
Community
Forum Discussion : Fitness Questions and Answering
Fitness & Sports Info
Fitness Search : Legends, Institutes, Instructors & Bio Stats
Health Calculator
BMR, BMI, Calculating Calories Burned Calculator
Fitness Station
Health Information: fitness chart, exercises, contests, etc.
Website : WWW.FITNESSDADA.COM
WORLDWIDE Bodybuilding Supplement Market Research Report
One of the fastest growing industries in the world is the nutritional supplement group, or
more broadly known as Vitamins, Minerals and Supplements, or VMS.
Producing about $32 billion in revenue for just nutritional supplements alone in 2012
Annual sales of sport nutrition products in the US is over $2.7 billion (US) according to Consumer Reports.
The global Sports Supplements market was valued at USD 6,800.8 million in 2013
Expected to grow at a CAGR (Compound Annual Growth Rate) of 9.1% from 2014 to 2020
Estimated value of USD 12,449.6 million in 2020.
Global Market Study on Sports Supplements: Protein Powder witness highest share in product segment by 2020
The global market for sports nutrition products increased from $27.8 billion in 2007
Website : WWW.FITNESSDADA.COM
WORLDWIDE Bodybuilding Supplement Market Research Report
Global Sports Nutrition Sports Nutrition and High-Energy Supplement Market Projection by
Segment
Website : WWW.FITNESSDADA.COM
INDIA Bodybuilding Supplement Market Research Report
Higher consumer awareness coupled with lifestyle changes that focus on weight management
and healthy livings have gone a long way in improving the uptake of dietary supplements.
The Indian nutraceutical market valued at $ 1,480 million in 2011
According to the report by business research and consulting firm Frost & Sullivan, functional foods will be
the quickest growing category followed by dietary supplements until 2015.
According to report, the dietary supplements were the largest category accounting for 64% of the
nutraceuticals market.
Grow to $ 2,731 million in 2016 according to Consumer Reports.
Indian dietary supplement market is expected to touch Rs 10,700 Crore in 2016
Website : WWW.FITNESSDADA.COM
Bodybuilding Supplement Market Projections
Our Report analysis of various markets within the larger nutrition and supplements industry
provide pinpoint insights into market numbers and growth projections. Here's an overview:
The global sports supplements market will exhibit a CAGR (Compound Annual Growth Rate) of 9.1%
between 2014 and 2020, by which year it will stand at US$12,449 million. The sports supplements
market was worth US$6,800.8 million in 2013.
The global fatty acids supplements market will reach an estimated value of US$4,477.8 million by 2020. This
market was worth US$ 1,912.0 million as of 2013, and will register a 13.1% CAGR from 2014 through 2020.
The global mineral supplements market projections show that it will rise to US$14.5 million in 2020 from
US$7.3 million in 2013. This translates into a 7.3% CAGR from 2014 to 2020.
The global botanical supplements market is expected register a moderate CAGR of 7.5% from 2014 through
2020, rising to US$90.2 million by 2020.
The global clinical nutrition market will experience steady growth at a modest CAGR of
4.1% from 2014 through 2020, by which year it will stand at US$48.6 billion.
The global sports nutrition market is poised to reach US$37.7 billion by 2019, at a strong
CAGR of 9% from 2013-19.
Website : WWW.FITNESSDADA.COM
Gym & Exercise Equipment - Market Research Report
What is the Gym & Exercise Equipment Manufacturing Industry?
Operators in this industry manufacture gym and exercise machines, including treadmills, exercise bikes, weights
and other equipment for both home and fitness centers. Following the design of sample products,
manufacturers purchase raw materials and transform these into a range of athletic equipment. The finished
products are then marketed to wholesalers and retailers.
Industry Products
Industry Activities
Cardiovascular machines
Home exercise Equipments
Free weights
Gym Equipments
Weight machines
Aerobic Equipments
Other exercise equipment
Website : WWW.FITNESSDADA.COM
Gym & Exercise Equipment - Market Research Report
The Gym & Exercise Equipment Manufacturing market research report provides key industry analysis and
industry statistics, measures market size, analyzes current and future industry trends and shows market
share for the industry’s largest companies.
Industry Statistics & Market Size
Industry Analysis & Industry Trends
The Gym and Exercise Equipment Manufacturing industry is benefiting from US trends regarding general health
consciousness and a younger, more active generation becoming involved in sports. This move has contributed to
a rise in demand for industry equipment, which has led to revenue growth over the five-year
period. Labor-intensive tasks such as equipment manufacturing are increasingly being outsourced
to areas with low labor costs, hurting domestic manufacturers. Expected the industry to continue
growing slowly over the five years to 2019, with revenue projected to increase. As consumers
become increasingly health conscious and the government ramps up its anti-obesity campaigns,
demand for gym and exercise equipment will increase, leading to a steady rise in revenue.
Website : WWW.FITNESSDADA.COM
Gym & Exercise Equipment - INDIA Market Research Report
The fitness industry in India – valued at anything between a whopping Rs 2,900 crore and a more
modest Rs 300 crore, however is not celebrating just yet.
Growing at an annual growth rate of 15 per cent. Compared to the West.
According to the players, the commercial sector sale has been rising by about 60 to 70 percent for last
few years.
The industry is fairly fragmented and organized fitness services account for only about 25% of the overall
fitness industry.
Due to increasing urbanization and growing disposable income in the country, the fitness equipment
industry is growing.
Growing demand from corporate houses, entry of foreign fitness chains and reduction in the
import duties on the health equipment have blossomed the demand.
Educational institutes and group housing societies are also becoming major players for the
fitness equipment industry.
Website : WWW.FITNESSDADA.COM
Global Fitness Equipment Market Projections
Our Report analysis of various markets within the larger FITNESS Equipment industry provide
pinpoint insights into market numbers and growth projections. Here's an overview:
The global fitness equipment industry is forecast to grow with a CAGR (Compound Annual Growth
Rate) of 3.5% over the next five years (2013-2018) and reach an approximate $10.6 billion by 2018.
Rising concern and awareness for healthy living, physical benefits, and exercise are among the major
drivers for fitness equipment demand around the world.
The fitness equipment manufacturing industry comprises companies that manufacture fitness
equipment for commercial and consumer markets. These establishments may design, develop,
assemble, and manufacture fitness equipment.
Brunswick Corporation (Life Fitness) and Johnson Health Tech. Co., Ltd, are the major players in this
industry. Competitive rivalry in the industry is high.
Website : WWW.FITNESSDADA.COM
FITNESS INDUSTRY ANALYSIS 2015
Fitness Industry in 2015 at a Glance
With the obesity epidemic that is currently going on in the United States, fitness and weight loss has been
growing in popularity, if not becoming an obsession, for Americans. The rate of obesity grew steadily from
1987 to 2007 and all states except Colorado consider at least one fifth of their population obese. Over 72
million Americans, or one third of the population of the United States, are considered clinically obese. One
billion people around the world were considered over ideal weight. In terms of fitness franchises, the two
main sectors in the industry are fitness centers or gyms, and weight loss solutions such as clinics.
Fitness Center Industry Background
The fitness center industry started coming into its own in the 1970s and 1980s , when exercise, led by
running and aerobics, became popular. Membership rose throughout the 1990s, and the 2000s were a
period of enormous growth for fitness centers. There were 16,938 clubs at the beginning of the decade,
and that number grew to 29,636 by January 2008. 41 million Americans are members of a health club, & just
about half of that number belong to a commercial health club, with the rest divided between
non-profit clubs.
Sixteen million people from this group attended health clubs on more than 100 days in a year.
The overall industry generated 9.76 billion dollars in 2008, and employed approximately
308,000 workers.
Website : WWW.FITNESSDADA.COM
FITNESS INDUSTRY ANALYSIS 2015
Future of the Fitness Center Industry
One trend in the industry is the change in demographics of those who use fitness centers – membership
used to be concentrated fairly highly on the 18-34 range, but the popularity has spread out over all age
groups, and increased particularly amongst Americans over 50 and children and teenagers. Appealing to
America's aging demographic will be essential.
Particularly during the recession, there have been increases in people running for exercise, with the appeal
being that it is free, similar to online exercise plans. Non-profit gyms may not offer as comprehensive
services or fancy equipment, but can still be a useful alternative to commercial fitness centers. In addition,
consumers can decide to buy their own home fitness equipment, such as treadmills and elliptical machines
that can steer them away from gyms altogether.
Other challenges include that fitness centers must continue to buy equipment to keep up with
the latest trends, and this can be an onerous capital expense. There is a degree of seasonality to
gym revenues as well that must be accounted for. More people join during the first quarter,
largely due to New Year's resolutions. There is also a danger of liability if people get injured in
the gym.
Website : WWW.FITNESSDADA.COM
Scope & Analyst
Goals and Objectives
This Report was to understand the current status of the global Vitamins, Minerals, Supplements and
equipment or VMS industry and to assess it in the medium-term from 2012 through 2020.
Reasons For Doing This Study
Increased consumer awareness and lifestyle changes have been the driving force in the fitness & health
Vitamins, Minerals, Supplements and equipment industry. Once focused on bodybuilders and athletes, this
market now attracts consumers from all walks of life. With an explosion of companies and brands in the
market, players are focusing on retaining existing consumers as much as acquiring new ones. With new
products and improved versions of old products being launched regularly, brands are fighting for both shelf
space and consumer attention.
Website : WWW.FITNESSDADA.COM
Scope & Analyst
Scope of Health & Fitness Market
According to report, the detailed review of the global the fitness & health Vitamins, Minerals, high-energy
supplement, fitness equipment and accessories market. It examines product categories, key drivers, and
emerging trends, major players in each of the categories, newly emerging product formulations in terms of
innovative wellness ingredients and information on new product development.
The report begins by defining health supplement & fitness equipment and briefly tracing, followed by a brief
industry overview. A detailed description of various product segmentation, consumer classifications, and new
products gaining importance is presented. The report contains a brief discussion about recent market
developments reported in various publications.
Intended Audience
Report to be of interest to individuals and organizations involved in the health & fitness highenergy supplement and equipment industry, such as manufacturers and marketers who aspire
to enter market. This report is help marketing managers identify market opportunities in terms
of new markets and upcoming trends in various product categories. Advertising agencies
working with clients in the sports nutrition industry may also be benefitted. Business
development executives understand the dynamics of the market and identify possible
partnerships.
Website : WWW.FITNESSDADA.COM
Features & Benefits – FITNESS DADA REPORT
Features
Global fitness equipment manufacturing industry analysis annual trend (2007-2012) and forecast (2013-2018)
Cost structure trend in the global as well as regional fitness equipment manufacturing analysis
Benefit From This Report
This study is intended for senior level executives, sales, marketing and business development professionals
at various nodes of value chain of this market.
Business development
Determination of market size and trend
Strategic planning
Resource and inventory management
Business presentation
Budgeting
Competitive analysis
Investment decisions
Website : WWW.FITNESSDADA.COM
Who is THE CONSUMER ?
Consumers are increasingly demanding healthy and convenient lifestyle solutions, and sports nutrition
products and fitness equipments are one option that meets this need. The consumers of sports nutrition
supplements and fitness accessories can be segmented into four different groups—bodybuilders,
pro/amateur athletes, recreational users and lifestyle users:
Bodybuilders are consumers who engage in the sport of bodybuilding, which entails building up
muscle through a combination of weight training and increased caloric intake.
Athletes include all professional sportspeople, with the exception of bodybuilders.
Recreational users represent non-professional sportspeople who do not reach the same levels
of physical exertion as athletes and bodybuilders. This consumer is someone who engages in sport
as a hobby on the weekend, or is a fitness enthusiast.
Lifestyle users are consumers who do not use sports nutrition products and fitness
equipments for sports or exercise purposes. People within this group mainly consume
sports nutrition products and fitness equipments as a refreshing beverage. Lifestyle
users are the fastest growing group of users of sports nutrition products and are
becoming a crucial part of the market. These consumers want to feel that they are
engaging in healthy practices through consumption, so products and equipment must
be positioned as a great tasting, healthy indulgence.
Website : WWW.FITNESSDADA.COM
ADVERTISING CENTER
ABOUT FITNESS DADA ADVERTISING FITNESSDADA.COM is India's largest health search portal – Bodybuilding Supplements, fitness equipment,
herbal products etc. FITNESSDADA members are evolved internet users who are willing to adopt innovative
ways of shopping.
FITNESSDADA advertising offers a great value to brands with the ability to target their commercial messaging
using different categories and search keywords. For example, displaying Bobby’s Muscle or Fitness Station
Banner to users searching for fitness trainer or health related important information on our platform.
Our Advertising Platform provides an in-depth knowledge of e-commerce audience. This will help you to
connect with our exclusive user base through various Advertising models like Standard Banners, category
Sponsorships, Email Marketing and Innovations.
Website : WWW.FITNESSDADA.COM
ADVERTISING CENTER
ABOUT FITNESS DADA ADVERTISING FITNESSDADA.COM is India's largest health search portal – Bodybuilding Supplements, fitness equipment,
herbal products etc. FITNESSDADA members are evolved internet users who are willing to adopt innovative
ways of shopping.
FITNESSDADA advertising offers a great value to brands with the ability to target their commercial messaging
using different categories and search keywords. For example, displaying Bobby’s Muscle or Fitness Station
Banner to users searching for fitness trainer or health related important information on our platform.
Our Advertising Platform provides an in-depth knowledge of e-commerce audience. This will help you to
connect with our exclusive user base through various Advertising models like Standard Banners, category
Sponsorships, Email Marketing and Innovations.
Website : WWW.FITNESSDADA.COM
ADVERTISING CENTER
DEALS & INNOVATIONS
Unique Audience Targeting Via Product Search or Keyword Search
FITNESSDADA has the capability to showcase Advertisement to users looking for products and keyword in the
advertiser’s category. With this you can say goodbye to Demographic based targeting.
1 User Visits FITNESSDADA.COM
2 User Visits FITNESS STATION
3 FITNESS STATION Banner
Website : WWW.FITNESSDADA.COM
ADVERTISING CENTER
SITE INFO & SITES
Audience Demographics
Gender Demographics
1 MALE – 65%
MALE
2 FEMALE – 35%
FEMALE
Website : WWW.FITNESSDADA.COM
ADVERTISING CENTER
SITE INFO & SITES
Audience Demographics
City Demographics
1 Top 8 Metro Cities – 50%
Top 8 Metro
Cities
2 OTHER CITIES – 50%
OTHER
CITIES
Website : WWW.FITNESSDADA.COM
ADVERTISING CENTER
SITE INFO & SITES
Audience Demographics
Age Demographics
1 18 - 25 years – 35%
2 25 - 35 years – 42%
18 - 25 years
3 35 - 45 years – 15%
25 - 35 years
4 45 years + – 8%
35 - 45 years
45 years +
Website : WWW.FITNESSDADA.COM
ADVERTISING CENTER
Rates & Placements
Home Page
Achieve extensive reach and establish a strong brand presence
Banner Ad :
Size - 728x90 / 970x250 (In Pixels)
Price - Rs. 1 Lakh Per Month or Rs. 2 Lakh for 3 Months
Per Ad
Other Sizes :
Sizes - 468x60, 300x250, 336x280, 320x100, 320x50,
234x60, 120x600, 120x240
Prices – Rs. 80 Thousand Per Month or Rs. 1.80 Lakh for
3 Months Per Ad
Formats accepted: Animated GIF, JPEG, Flash, HTML
Website : WWW.FITNESSDADA.COM
ADVERTISING CENTER
Rates & Placements
Internal Page
Achieve extensive reach and establish a strong brand presence
Banner Ad :
Size - 728x90 / 970x250 (In Pixels)
Price - Rs. 50 Thousand Per Month or
Rs. 1 Lakh for 3 Months Per Ad
Other Sizes :
Sizes - 468x60, 300x250, 336x280, 320x100,
320x50, 234x60, 120x600, 120x240
Prices – Rs. 30 Thousand Per Month or
Rs. 70 Thousand for 3 Months Per Ad
Formats accepted: Animated GIF, JPEG, Flash, HTML
Website : WWW.FITNESSDADA.COM
ADVERTISING CENTER
Rates & Placements
Internal Page
Achieve extensive reach and establish a strong brand presence
Banner Ad :
Size - 728x90 / 970x250 (In Pixels)
Price - Rs. 50 Thousand Per Month or
Rs. 1 Lakh for 3 Months Per Ad
Other Sizes :
Sizes - 468x60, 300x250, 336x280, 320x100,
320x50, 234x60, 120x600, 120x240
Prices – Rs. 30 Thousand Per Month or
Rs. 70 Thousand for 3 Months Per Ad
Formats accepted: Animated GIF, JPEG, Flash, HTML
Website : WWW.FITNESSDADA.COM
ADVERTISING CENTER
Case Studies
Payment Methods
FITNESSDADA accept the following payment methods:
•
•
•
•
Cash
Cheque
Net banking
NEFT/RTGS
Whichever method you choose, you can rest assured that your payment is always safe.
Website : WWW.FITNESSDADA.COM
SELLER CENTER
Become a Successful SELLER Benefits at a glance:
Open a new sales channel and reach
nationwide potential customers
Convenient shopping experience for
customers
Benefit from FITNESSDADA investment
in technology and innovation
Secure payments
Website : WWW.FITNESSDADA.COM
FORECAST
Website Forecast• Traffic Key Features –
o Online Shop – Bodybuilding Products, Herbal Products, Fitness Equipment, Fitness
Accessories, Health Books etc.
o Fitness Station (Health Plan & Information)
o Common Problems (Health Blog)
o Community (Forum / Question & Answering)
o Search (Fitness Institute, Legends, Instructors & Bio Stats)
o Health Calculators (BMI, BMR etc.)
o Find Gym in Your City
Website : WWW.FITNESSDADA.COM
FORECAST
Website Forecast-
• Ad-on Development Key Features –
o Events
o Jobs – Fitness Trainers, Gym Instructors, School & College yoga, sports teachers etc.
o FITNESSDADA Bodybuilding Completion
o FITNESS DADA Relief Society – Services for helpless Bodybuilders or Sportsperson
o Health Insurance –Tie-up with Insurance Companies
Website : WWW.FITNESSDADA.COM
FORECAST
Marketing Forecast •
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Promotional Tool - Google Adwords will help to increase FITNESSDADA Daily Traffic.
Contact with Big players who provides Health & Fitness Services in India
Focus on High Quality SEO strategy
Viral in SMO (Facebook, Twitter, Google Plus, ETC.)
Youtube Videos
TV Advertisements
Website : WWW.FITNESSDADA.COM