ELECTRONIC COMMERCE
Online Services
ELECTRONIC COMMERCE
Electronic commerce is the buying and selling of
products and services electronically over the
Internet.
Electronic Commerce Terminology
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Mobile commerce (m-commerce)
Business-to-consumer (B2C) electronic commerce
Business-to-business (B2B) electronic commerce
Electronic commerce venue
M-commerce
Business transactions using web-enabled cell
phones or handheld computers
Business-to-consumer (B2C) electronic
commerce
Businesses using the Internet to sell products and
services to consumers and receive payments
Business-to-business (B2B) electronic
commerce
Companies using the Internet to conduct business
activities with other companies
Electronic commerce venue
Website where business activities or transactions
occur
Advantages of Online Shopping
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Convenience
Greater selection
More product information
Ease of comparison shopping
Evaluating Online Shopping Sites
• Clear selling terms. Make sure you can find, read, and easily
understand the terms of sale.
• Product selection. The site should provide a satisfactory degree
of information about a product being offered.
• Easy purchases. The directions for purchasing items at a site
should be simple to follow.
• Customer service. A good online shopping site should provide
a high level of customer service.
B2C Shopping Sites
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Clothing
L.L. Bean
– Lands’ End
The Gap
Department Stores
• Nordstrom
• Macy’s
Bloomingdale’s
Travel
Expedia
Travelocity
Orbitz
Automobiles
– Autopedia
– AutoTrader
– CarsDirect