ELECTRONIC COMMERCE
Online Services
ELECTRONIC COMMERCE
Electronic commerce is the buying
and selling of products and services
electronically over the Internet.
Electronic Commerce Terminology
• Mobile commerce (m-commerce)
• Business-to-consumer (B2C) electronic
commerce
• Business-to-business (B2B) electronic
commerce
• Electronic commerce venue
M-commerce
Business transactions using webenabled cell phones or handheld
computers
Business-to-consumer (B2C)
electronic commerce
Businesses using the Internet to sell
products and services to consumers
and receive payments
Business-to-business (B2B)
electronic commerce
Companies using the Internet to
conduct business activities with
other companies
Electronic commerce venue
Website where business activities or
transactions occur
Advantages of Online Shopping
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Convenience
Greater selection
More product information
Ease of comparison shopping
Evaluating Online Shopping Sites
• Clear selling terms. Make sure you can find, read,
and easily understand the terms of sale.
• Product selection. The site should provide a
satisfactory degree of information about a
product being offered.
• Easy purchases. The directions for purchasing
items at a site should be simple to follow.
• Customer service. A good online shopping site
should provide a high level of customer service.
B2C Shopping Sites
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Clothing
L.L. Bean
– Lands’ End
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The Gap
Department Stores
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J.C. Penney
Macy’s
Bloomingdale’s
Travel
Expedia
Travelocity
Orbitz
Automobiles
– Autopedia
– Autoweb
– CarsDirect