CaSe StuDY// DireCt
CoCa cola - burger king - Fulfilment
Brief
There are over 2,000 Burger King outlets across Europe & The Middle East selling Coca-Cola products, across 29 different
countries within 4 regions - Central Europe, NW Europe, Mediterranean, Middle East. Coca-Cola GB has to audit these outlets
4 times a year to ensure they are dispensing Coca-Cola products to the highest quality. They do this via a network of technical
auditors who complete a pre-filled Quality Maintenance Call (QMC) form for each outlet.
Action
Create pre-filled forms
Email forms & previous
round’s results to countries
S2 manage the process of QMC data collation &
management of behalf of Coca-Cola GB for 26
countries (over 1,200 outlets):
Steps:
Chase & log form returns
Use returned forms to update
s outlet list
next round’a
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•
•
•
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Optimise the format of the QMC form
Send out pre-filled forms each quarter
Electronically capture the information collected
Produce quarterly results & reports
Host and manage the data
Scan forms & get raw results
Format results & create
country summaries
Send original forms & final results
results to Coca-Cola
Serendipity2
Holly House, Upper Holly Walk
Leamington Spa
CV32 4JL
tel: 01926 887 555
www.serendipity2.com
email: info@serendipity2.com
Burger King Quality Maintenance Call Form
Result
S2 manage this quality checking process smoothly and accurately, submitting regular reports to Coca-Cola. S2 also
manages a rebate programme for Burger King on behalf of Coca-Cola, similar to the programmes for Subway and
Dominos. Their UK Marketing Fund (based on product sales) is delivered by S2 to 35 UK restaurant chains, over
500 restaurants twice yearly. Our service to Coca-Cola also includes database hosting & management within this
project.
“S2 come highly recommended. They were able to provide a custom made solution to fit perfectly within
our business, at a highly competitive rate. They displayed an open-minded, solution based approach during
the early stages, and have executed what has been required with speed, accuracy and efficiency. They have
also shown high levels of flexibility, since we have changed direction on a number of occasions - S2 always
seem prepared to change and adjust expertly.
We are comfortable that this important part of our business is being managed with professionalism, which
opens up more time to for us to focus on value-driving other areas of the business.”
Colin Hendry, International Financial Services Manager, Coca-Cola.