PT-EZI 10 week launch program
Welcome to the PT-EZI 10 week a launch program. So congratulations, you have a brand new
app sitting in the app store raring to go and create untold riches for you.
But now what?
You app is a part of an ever-increasing media marketing puzzle. It is a
tool that if you use it correctly will enhance your customers
experience with your business and keep them engaged in achieving
their health goals. It is not like winning Lotto though. The app won’t
suddenly change your business overnight. There is a bit of work to do
yet?
Week 4 – Start promoting…
How did you go with Push Notifications? Simple and very effective! Push notes have an 90%
higher read rate – even higher than text messages!
This week is all about creating promotions. It’s a BIG Topic!
There are a few ways to run promotions but the best is using our QR Coupons.
A QR coupon sets up a simple promotion within the app. Lets say it’s
a free PT training session. We simply enter the details in the
Promotions tab and activate. When a customer wishes to redeem the
promotion offer they simply scan the QR code with the app and it will
unlock the coupon. We can then create an actual coupon from the
promotion template and then PUSH out the coupon for even greater
impact
The beauty of QR promotions is you can set them for any amount of
time - a month, a day or even for an hour. This means you can promote your business when it
suits you best. You can even create a multiple redemption coupon that only unlocks on the third
visit or something similar. Lets try a complete 3 sessions – get a free Nutrition plan! The
coupons can have a lock out time set ensuring nobody can sneakily scan it twice while you
aren’t watching.
Why not run a fitness seminar where new gym members can learn why they need a coaching
program? Offer them a half price first month online coaching program. Remember, most of
the people in the gym are NOT achieving their GOALS. They need an incentive to try your
service and then they will see the value of your business. There’s a huge market waiting
for you to give them a reason to use you.
It is important to that customers use the app scanner to redeem the promotion as that
encourages them to both keep the app and to share it with others. In fact when they redeem the
offer they are automatically prompted to share with their friends.
It’s always good to have some sort of promotion running but QR code promotions are great just
to fill up some quiet spots. You can send one that’s just for Bootcamps on a Tuesday or a bring a
friend free day this Friday. Got a gap in your schedule between 4pm and 5pm tonight- send out a
50% off tonight ONE SESSION ONLY offer. You’re at the gym anyway so get paid something for
sitting around. The key is to promote when you need to and then use your PUSH Notifications to
let people know about it. .
If you combine these two together you have the ultimate marketing package. An instant way to
communicate a special offer, available right now, to bring people into your business, because
you have spare capacity. The great thing is your customers will forward the promotions through
their social networks to people they know who would benefit form your offer
You can run as many promotions as you want. We have QR Promotions, Loyalty card
promotions, or you can simply upload a flyer with a new promo on it. You can create a
promotion and geofence it with a Push Notification so people have the offer pop up on their
phone when the walk by.
So get cracking! Set up one or two promotions and send out a push notification and mobile
coupon letting everyone know. Post it to Facebook telling them to get the app to access the very
latest offers. If you’re not quite ready just set the date to when it’s due to commence and
schedule a push note… Don’t be Afraid…Who doesn’t want a special deal. It’s so simple and
so effective!
Good luck with week Four! Lets see a couple of cracking good promotions for launch and don’t
forget to let everyone know… Oh and keep telling everyone about your app… Go read week ones
tips again. It’s very important!
If you require assistance with any of the above please don’t hesitate to contact us:
For support:
Visit: www.ptezi.com.au/support
Email:
info@ptezi.com.au