Consumer Promotions #3
News Release assignment may be completed late for 5 points
IF email receive prior to midnight tonight.
Today I will: Define Consumer Promotion
So I can: identify the various consumer promotions and put
them in my marketing “tool box”
I will know I’m successful when: I can develop a
promotional mix using the proper consumer promotions and
to improve my decision making as a consumer.
Text Books today! Read pages 406 - 411
Promotions are targeted to either consumers
or businesses. Today we focus on the 10
different types of consumer promotions …
these “pull” product through the marketplace.
Consumer Promotions – sales strategies that
encourage customers and prospects to buy a product or service
#1 Coupons – certificate for cash discounts
Notice that a discount is offered.
If no discount, then not a
coupon, just an advertisement.
#2 Premiums – low cost or free items included with purchase
#3 Deals – two products packaged together to create discount
Think “Costco”
#4 Incentives – win prizes using some kind of game
#5 Product samples – free trial size offering
Test Drive a car
#6 Sponsorship – fee paid for right to promote at event
#7 Tie-ins – when two companies promote together
#8 Product placement – use of brand name in movie, TV, etc.
#9 Loyalty marketing – frequent buyer or rewards programs
#10 Point-of-purchase displays – displays to hold and
promote products.
Assignment – work with a partner
A) Locate a coupon from the internet. Remember, coupons must
provide entitlement for a cash discount. Paste a copy onto a Word
Document and then print 2 copies (one for each partner) in black &
white (printer 4350). On the bottom of the print-out complete B
below by hand.
B) Individually, locate an actual sponsorship where a fee has been paid
in exchange for the right to promote at a set location or event.
* Provide a full written description of the event.
* Name the sponsor
* Prompt: Why do you think the company made this sponsorship
choice?
C) Three-hole punch and include in your notebook folder at the end of
the unit.