Consumerization of IT
Multiple device productivity = Friends or Foes
Tim.Gade@Microsoft.com
Productivity Architect
Microsoft Corporation
Once Upon a Time…
People used PCs to get
things done.
IT’s role was to make sure
things worked right.
The boundaries between work and life were clear.
What Changed?
f
More…
More…
More…
More…
More…
PCs, devices, apps.
Choice.
Ways to get things done.
Fun.
Connected. All the time...
Life and Work Are Becoming Indistinguishable
At home…
And anywhere in between
At work…
People’s Expectations at Work Are Changing
My PC
My devices
My apps
 Work from home PC
 Smartphones
 Social networking
 Bring your own PC
 Slates & tablets
 Cloud apps
So I can work the way I want to work
What Is IT’s Challenge?
Consumer Experience
Enterprise Requirements
Enabling people to work the
way they want, anywhere
and with any device
Maintaining security,
privacy, control,
compliance
Manage access to information across devices:
• Email/calendar
• Documents
• Business applications
Enable the enterprise with social capabilities:
• Technology experiences similar to Skype, LinkedIn, etc.
• Integration with Facebook, Twitter, etc.
Level of Productivity
Productivity Increases with the Level of Trust
Business
applications
Documents
Email,
calendar,
contacts
Access to cloud-based line-of-business
(LOB) applications
Access to cloud-based
document storage
Full access to LOB
applications on the
corporate network
Access to internal documents
and sites over the Internet
Ability to open email messages
protected with digital rights
management (DRM)
Ability to access email, calendar, and contacts
Unmanaged
Managed
Level of IT Trust
Productivity Platform Spans Connected Devices
Unified
Communications
Business
Intelligence
Enterprise
Content
Management
Collaboration
Unified Productivity Platform
Enterprise
Search
Productivity
Connected Experiences
Connected devices
Best productivity experience
across the PC, mobile devices,
and browser
Real-time collaboration
Co-authoring
In-context presence, instant messaging,
voice, and video
Unified Communications across devices
Mobile presence
Conversations
Mobile meetings1
Voice
“Find colleagues & connect on the go”
“Do more with conversations”
“Meet from anywhere”
“Mobile phone as the work phone”
Company directory search
Rich text IM conversations
Click to join meetings
Single Number Reach2
Search for colleagues in the company directory, view
availability and connect with ease
Communicate like you do on a desktop and
express yourself in an impactful manner using
rich text & emoticons
Look at meeting reminders and join the conference
with a single click
Receive work calls on you mobile phone
Visual contact list
View the photos, presence states and personal notes of
close contacts and initiate conversations with a single
click
Location as an element of presence
Publish presence indicating that you are mobile and
choose to advertise your location as part of presence
IM history in exchange
Keep track of IM conversations history for
subsequent retrieval and continuance
Meeting roster
Single enterprise voicemail2
See who is in the meeting and who is the active
speaker at any point of time
Check a single location for your work voicemail by
directing unanswered calls to your enterprise
voicemail system
Leader controls
Endpoint transfer2
Be in control of your conferences with the ability to
allow, eject or mute participants
Easily move a call from the PC to the mobile device
without disrupting the conversation
Call via work
Make calls via work from your mobile phone and
present your work identity
Productivity
Tools That Work Like and With Popular Consumer Technology
Best productivity experience—
anywhere
Productivity
will be best
on Windows
Integrated social tools and
applications
Integration with
external social
networks
Internal social
computing
tools
Social networking
And best-in-class on
other devices
A look
ahead…
Online meetings
Connected productivity:
Complete Microsoft Office experience with services integration
Includes Lync voice, mobile, and Mac client support
Privacy practices that support global standards
Presence & IM
Voice & video
Our Goal Is a Common Experience Across Devices
Managing Access to Information
Handling the proliferation of mobile devices
Simplifying security and management
Providing a consistent application experience
The Changing Role of IT
Microsoft is uniquely able to help you balance
user expectations with enterprise requirements.
We have four pillars to our strategy:
Windows-based
devices
Security and
management
Productivity
Application
development
…tools that help
IT to protect the
enterprise
…tools that work like
and with popular
consumer services
…tools that simplify
and enrich the
developer experience
Windows Next
…that people
love to use
Windows-Based Devices
That People Love to Use…
Range of form factors to meet varying business needs
A look
ahead…
“Windows 8”—a re-imagining of Windows:
Will run on new low-power system-on-a-chip architectures
including ARM. Will run on Intel and AMD x86
Will include immersive touch experiences, support
pen/handwriting capabilities, and allow remote control
Windows will run across a wide variety of devices bringing the
ability to securely manage the device, print, USB, etc.
Great for content consumption and content creation
Windows-Based Devices
Personalized Experiences
14% of global Windows
installed base
Fastest-selling
operating system
in history
88% of business
customers have
started migration
240 million
licenses sold
94% customer
satisfaction
Support of
8.6 million developers
Consistent online and offline experiences
Work on
the road
Work on
your phone
Work on your
own device
Security and Management
User Access Control
Managing application permissions
for the user, not for each
individual device
Managed
Traditional
Unmanaged, Windows-based
App-V
Unmanaged, non-Windowsbased
Citrix XenApp
Determine the best way to deliver the application
based on the device being used
Security and Management
Tools That Help IT to Protect the Enterprise
Central, unified
management platform
Access control based on the level of trust
Level of business impact
(means of access)
Low
(Web)
Managed
Medium
(VDI/Citrix)
Single, end-to-end security
and management platform
A look
ahead…
High
(DirectAccess,
enterprise VPN)
With System Center 2012, manage any mobile
device that connects through Exchange ActiveSync,
including Windows-, iOS-, Symbian-, and Androidbased devices
• Will manage Windows devices best and be
best-in-class on other devices
Achieve the same management results as with onpremises solutions at a lower cost
Unmanaged
Unified Access Gateway Simplifies Remote Access
Level of Business Impact
Managed
Low
DirectAccess
Email
Presence
& IM
Windows 7
Unmanaged
Voice/
communications
Unified
Access
Gateway
Medium
CRM
Central
documents
><
Windows 7, Windows
Vista, Windows XP, etc.
Non-Windows
Slates and tablets,
smartphones, etc.
TS Web
Access
Remote
Desktop
High
Business
intelligence
LOB
applications
We Offer End-to-End Security & Management
Domain Policies
Inventory
Deployment
Security
Virtualization
End-to-End Security and Management Platform
Application Development
Tools That Simplify and Enrich the Developer Experience
Unified application development
Consistent, connected experiences across
the PC, mobile devices, and browser
One development environment for all devices
Ability to enhance and extend apps with the cloud
A look
ahead…
New kinds of experiences with native
capabilities in “Windows 8” using the
power of HTML5:
Fast, fluid, and dynamic applications
Full-screen and touch-centric user
experience
New user interface designed to work
seamlessly with a diversity of devices and
form factors
Application Development
One Development Experience, Many Devices
Building cross-platform, touch-optimized apps
using HTML5 and CSS3…
…with a single development environment
Microsoft Can Help You Manage Complexity
Mobile devices
Security and management
Applications
Enabling the Enterprise with Social Capabilities
Integrating consumer social apps
Delivering enterprise-equivalent social apps
Policies Are Essential to Protect Your Business
IT
Access to external sites
(such as Facebook)
Authorized protocols on
the firewall (e.g. access
to Skype and POP3-based
personal email)
Human
Resources
Same principles that
apply to public
interactions apply to
social media, such as:
Confidential information
policy
Employee handbook
Anti-harassment policy etc.
Finance
and Legal
“Be Smart” blogging
policy
Financial results
Product R&D
Consumer Social Apps Can Benefit the Enterprise
Customer outreach
Regular updates, promotions, and engagement
Recruitment
Targeted recruitment based on candidate profiles
Marketing, sales, support
On-demand product overview and how-to videos
Outlook Social
Connector
Personal connections
Integrating email with Facebook, Linked In, etc.
Social integration
Combining social networking with CRM
Users Want Social Computing Tools at Work
Presence & IM
Company directory
search
Location as an element
of presence
Instant messaging (IM)
history in Exchange
Integration in Office
and SharePoint
Connections outside
the organization
Voice & Video
Single-click escalations
of IM conversations to
voice or video
Single number reach
and calling “from work”
from anywhere
Single enterprise
voicemail
Endpoint transfer
Meetings
Click to join meetings
from anywhere
Meeting roster
Leader controls
Video conferencing and
one-click desktop
sharing
Social Networking
Personal profile pages
Colleague suggestions
Recent activities feed
Tags and notes for
sharing popular
content
Productivity
Social Tools in the Enterprise
Integration with popular
consumer social services
Social news feeds from Facebook
and LinkedIn right within Outlook
Enterprise social networking
Personal profile, colleague news, “Buzz”
note board
Built-in presence, instant messaging,
voice, and video functions
You Can Say Yes to the Social Enterprise
Consumer social apps
Enterprise social apps