Partnering with Local Promoters
Curtis Bell, BUSU
&
Erik Dickson, Indoor Shoes
Presentation Overview
Who are we anyway?
Starts with a Chat
…and late night Pizza.
Show Logistics/Responsibilities
(Load in; during; post show)
Marketing the show
Open for Q & A
The Bio of
…Erik Dickson
Erik Dickson is a graduate of
Brock University in St.
Catharines, who started his work
in the concert promotion
business in 2011 as a volunteer
graphic designer for one of the
city's newest promoters. Five
years later and with Erik at the
helm, that company is the
premiere concert promotions
company in the Niagara Region
with over 400 events under it's
belt.
IndoorShoes concert resume
includes:
The Sheepdogs
Matthew Good
USS
Silverstein
Classified
Fucked Up
Alvvays
Born Ruffians
Hollerado
Bry Webb
The Wooden Sky
Tokyo Police Club
Said The Whale
…and many more.
Curtis Bell,
Event
Programmer
@ BUSU
Cambrian Athletics Association, President (06-08)
- CEO for Varsity and Campus Athletics
Brock University Students Union
- Special Events Coordinator (09-11)
- O-week, frost week, fundraisers
- Isaac’s Army Coordinator (11-12)
- Pep Rally’s, Fundraising, Varsity roadtrip away
games, Half-time contests
President, Students’ Administrative Council,
College (12-14)
College Student Alliance, President ( 13-14)
Event Programmer, BUSU (14-present)
Cambrian
Starts with a Chat …and late night Pizza.
•
Know your local music community
– Who’s who?
• Promoters; purchasers; Companies: BarStars Inc. etc.
– Starts with an email or phone call.. Or facebook
– If you don’t know them, reach out say hello… offer tickets to one of your shows … etc
– Ask about upcoming shows and venues they use … Do you have the right venue for them?
• Also look into…
–
–
•
Venues
• What other venues are putting on shows?
• What other venues are an option for you to use? On / Off Campus ? Examples..
Potential partners
• Clubs ( consignment on ticket sales , % back on # tickets sold)
• Local Music shops
• Another College or University Students’ Union
If you don’t know if there are other promoters in your city at this moment, go find out asap!
Couple of our shows
ALVVAYS 2015
CLASSIFIED – FEB 10TH 2016
Show Logistics/Responsibilities
(Pre & post)
PRE-Show
Set responsibilities
–
–
Contracts
Venue layout/logistics
•
•
Advancing the show
Load in/out times
–
–
•
•
–
•
•
$$$ for Student jobs
Bar sales
All ages/19+ events ( increase in security )
Ticket Sales ( IndoorShoes)
•
•
–
Important to make sure all parties are
communicating (ie. Inhouse sound tech/
purchaser sound tech, TM )
Liqour Lisence
Merch area
Security/Labour ( Isaac’s )
•
•
•
–
Sound Checks
Start time
Tech / Riders ( Indoor / Isaac’s)
•
–
Staffing schedule
Tech / Lighting
price / release date
Locations / on the line / door
Walk through venue , Clean up and Load out
Post-Show
Settling up
- Finances
- Discuss Issues; additional comments or
recommendations to make next show better
- Talk about pros and cons
-
What could be done differently?
What was the perceived demographic?
-
-
19> vs 19<
Does anyone keep track?
Bar Sales
Security Issues
Marketing and sales
• Important to have this
detailed and planned
out
–
–
–
–
Facebook posts
Retweets
Community vs Campus
Local store partnerships
( Erik)
– SA Social media
Remember:
• Working together on
this!
• Help each other
• Keep an open line of
communication and ask
questions early.
– No one likes surprises
– Contracts are key or
MOU
Q&A
Feel free to contact us at
Curtis – cbell@busu.net
Erik – indoorshoes@gmail.com
Or check them out at
http://www.indoorshoes.ca/