ASSIGNMENT 1
Jonathan Pearce
•
In the film trailer the main style of the film is action with comedy, As it is shown in the film trailer.
•
The purpose of the film is to entertain as this will be a film out in cinema as well as a DVD.
•
The target audience is 18+ as that is the age rating that is used, there is a green band trailer but there
is also a red band trailer for older audiences. The film could be aimed at both genders but is primarily
for the male audience, the secondary audience would be females and any age from under and over the
suggested age to watch the film. If the audience doesn't like action/SC-FI then they will not like this
film. If you like comic books or comic/hero films then this is the best film to watch.
•
Codes and conventions:
as the trailer starts it show the main star Ryan Reynolds in mid shot with another woman
whilst playing sad music, adding affect on the audience. This is a great way of recognition of celebrity.
Location of the action film is based in Vancouver (Canada) where allot of there filming has taken place.
Deadpool is represented in as the hero but with a bad attitude and a bad influence on people.
Deadpool is made
by the production
company marvel, a
production company
that make action
comic book hero
films. Anyone who
likes the type of film
would mot certainly
like this film.
The position of the
character Deadpool
he is at the top of all
of the other
characters, and is
always in a low
angle shot to show
dominance.
Deadpool is the
main character and
is show in the trailer
as the man of all the
action
In the trailer the
persuasive
techniques used are
very effective as the
music, bright
flashing text can
make audience
members excited
about the films
release date.
•
Add the beginning of the add it starts with celebrity Keith lemon (celebrity endorsement) this shows a
celebrity using the product/service to have the audience wanting to use the product or service as well as
the celebrity that is using it.
•
The target audience: for this advert the target audience would be for younger people from the ages of
14+, or possibly even younger. This is because our generation is built up on technology meanwhile older
people tend not to use the same technology
•
The platform of the the advert would be for T.V as well as social media sites (Facebook) this AD might
also be shown in the cinema before the start of a film.
•
Codes and conventions: In the advert there is music playing in the background that is used in all of the
adverts for pin point (Carphone Warehouse) meaning every time the audience hear the music they will
think about this advert, a person who likes new technology or the celebrity would like to watch the
advert.
Keith Lemon is the
celebrity that is
promoting the
product, some
older audiences
like him for his
comedic
appearances
The celebrity is
holding the product
promoting trying to
persuade you to
buy it. (If the
audience see a
celeb they like
holding the product
they will want to
buy it
The large bold
words are a
persuasive
technique to stand
out for the
audience to read
and enjoy.
Location of the
advert is based
Tokyo/Japan,
where Keith makes
many jokes and
promotes the
product in a
completely
different part of the
world.
In the factual program a man called Reggie yates investigates Russia as it really is like.
A person who likes documentary or interviews would like to watch the program, or people who are
interested in learning about the country its self. The target audience would primarily be for people over the
age of 14+ (as it contains some words or phrases) that younger audiences shouldn’t hear.
platform: This would be on TV, Media. Such as BBC I player as well as YouTube
The program would also be promoted on other social media sites, the program its self is on BBC three.
The propose of the program is to inform/educate people who watch it .
Code and conventions:
At the beginning of every episode there is music playing in the background that when repeated is well
recognized, the only celebrity endorsement In the program is Reggie yates (the host). In the clip they try to
persuade you to watch the program by telling you how great and entertaining it is by using, music, powerful
words, items people might like and a celebrity. The target audience is mainly for 16+ but can be for some
younger mature people, there is no aimed gender as any gender can watch/enjoy the TV program
Reggie yates shown
standing out, is the
celebrity used for the
celeb endorsement
to document/
interview the people
of Russia for the
entertainment of the
audience
The main title is bold
with bright colours to
catch the audiences
eye, promoting the
TV program further.
The words used have
to big with a good
name that people will
remember.
BBC three is the
platform for the
television program to
b e show on but can
also be displayed on
BBC I player,
YouTube and many
other media sites
Russia is the big
location where the
program is set
adding the big part of
the program that
makes it the way it is
shown on television
CONCLUSION:
•
In conclusion of the three main types of products, Fictional, promotional and factual
•
I prefer Fictional out of the three as there are many things that the production can include to attract the
audience attention and earn money. Fictional films are made to entertain the audience and the trailers
promote the film before the release date.
•
Differences between them: There are many differences between Fictional, factual and promotional,
one point being that celebrity endorsement cannot be used for fictional as they are only the stars
(actors). Another point too be made is promotional and fictional tend to use product placement, shot
angles to support there product/service, in a advert there is a small running time as every second
costs money therefore they have to get there point across quickly making the advert catchy as well as
catching the audiences eye. In a factual advert the advert flashes between scene to scene with
different music in the background, there is not always the same for fictional.
•
A final point I would like to make is that all of the products have different roles and add different effects
on the audience. The affects could be for the brain to remember music from a promotional AD or a
fictional trailer promoting itself to the audience.
Jonathan Pearce