SOCIAL MEDIA CONSIDERATIONS/QUESTIONS
Background/rationale
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Tight economy requires connecting with the public/taxpayer
Image is everything
Your image is affected in many ways
Social media allows for two way connection with instant feedback
You already have the experts in-house – just look for the Gen X and Ys
Policies are being made by people who don't have insights into how to use social media: bring
younger members into social media policy discussions early on
What do you want to achieve with social media?
One way or two way flow of information with public?
Would limitations to interaction be advisable or not?
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Who do we officially want or need involved in our Social Media efforts?
Where does our intended audience currently gather online?
What are we willing to do to interact with our audience?
Why should our audience interact with us?
How will you interact with your audience?
Make sure the answers are congruent with your Agency's goals.
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Raise awareness of public safety issues, breaking news, local incident trends, emergency
planning
Raise money, recruit applicants
Use social media to set up CPR and fire safety training as online classes are the future of
community public safety education
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SOCIAL MEDIA CONSIDERATIONS/QUESTIONS
Sergeant Tim Burrows, of the Toronto Police Services, identifies five resources that all public safety agencies need
to consider before and during implementation of a social networking plan.
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Time: Decide how much time you want to spend on social media outlets before committing to them.
Once you start putting information out there on a regular basis, your public might develop expectations.
Plan on meeting those expectations.
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Money: Social media can cost you nothing, or it can cost you thousands. You can decide to forge ahead on
your own, or you can hire a PR consultant to develop a social media plan and train your information
officers. Don't dismiss social media just because it can be free — in fact, you should be embracing it
because of its flexible nature.
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Equipment: Social media uses simple, inexpensive tools that your department often already has available.
Computers, smart phones, and cameras can all cost you under $500.
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Knowledge: Your department needs to develop policies that help, not hinder, social media interaction.
Officers engaging with the public need to listen, communicate, and network so that they know what their
public is after.
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Two-way communication: One of the pitfalls of social media is that some departments use it as a
mechanism to self-promote. Recognize that communication has to be genuine and two-way. Ask yourself,
"What are we putting out there? How will we respond to backlash or questions?"
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SOCIAL MEDIA CONSIDERATIONS/QUESTIONS
Examples and Success Stories
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Calgary Fire Facebook recruitment
Nova Scotia Facebook meeting notices and photos
Various departments post procedure manuals and training videos
Baie Verte FD Newfoundland Facebook fundraiser to replace fire hall
Forest Service British Columbia (FSBC) Facebook page up to date status of forest fires
Burlington Volunteer Fire used social media to raise money for a new equipment carrier
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The city of Phoenix has added a Facebook page to its options for residents to obtain information
about important programs and services. The city also provides information through Twitter accounts
and the city’s award-winning website, phoenix.gov.
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Christmas Tree goes Viral for NFPA – public safety message broadly seen
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Lethbridge wild fires November, 2011
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Staffordshire Fire and Rescue Service’s Push the Button campaign uses YouTube, Twitter and
Facebook to encourage the public to check their smoke alarms weekly.
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Los Angeles Fire Department (LAFD) has two Twitter feeds: @LAFD for news alerts; @LAFDtalk for
direct communications between citizens and the department
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Mesa, AZ’s Marrisa Ramirez-Ramos, fire and life safety education specialist, utilizes Twitter and
Facebook to send out prevention tips
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Colorado Springs Police Department Facebook of missing elderly people
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Novato, Calif., Fire Department integrates social media into marketing calendar/segmentation of
audiences
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SOCIAL MEDIA CONSIDERATIONS/QUESTIONS
Why Social Media?
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More than 30 per cent of the world’s population is under 30 years old
Ninety-seven percent of kids in their teens and twenties are part of at least one social network
Facebook tops Google for weekly traffic in the U.S.
Social media has overtaken pornography as the No. 1 activity on the web
YouTube second most popular search engine
Easy to set up and operate, can be accessed remotely
Essential component of incident management is distribution of info
Only about 14 percent of departments in the United States have a Facebook page and only two
percent use Facebook to deliver public information messages
SOPs
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A strategic communication plan with a social media component
Appropriate content, user and administrative rights and office protocol
identify a social media spokesperson
Identify the most effective platform, whether it’s Facebook, Twitter, LinkedIn or YouTube
Decide what constitutes personal information within social media. Is your organization sharing only
information or is it also sharing photos and video? Can members of the social media group also post
their personal information?
Establish how this information can be used and who has access to it. Develop privacy settings and
make sure your participants know how to use them.
Use social networking platforms that are reputable and gain a good understanding of their privacy
policies.
Outline what information can be shared, including identifying details such as locations and dates
Social media accounts are communication assets to your organization the same way your radio or
telephone are. They should be included in asset inventories and in equipment disbursement charts.
Include their usage in both your standard everyday communications plan as well as your emergency
communications plans
There should be a set of communications guidelines for what can and cannot be automatically
disseminated
Confirm information before disseminating, but approval by command personnel is not a necessary
step if you have guidelines in place
Establish a social media team so back up is available
Model policy issued by the IAFC (member log in only)
Try an internal page first before you go public
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SOCIAL MEDIA CONSIDERATIONS/QUESTIONS
Pitfalls of Social Media for Fire Departments
& how this can be effectively controlled
o Misinformation
o Source of bad PR
o Legal problems
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Logo wear
Private versus public life
Encrypted scanner technology – iPad apps for bad guys
BANGOR, Pa. 08/19/2011 — A Pennsylvania firefighter may face
discipline for wearing fire department equipment in a dating
website photo.
Liberty Fire Company No. 2 volunteer Firefighter Ernest Hase III, based in
Bangor, posted a picture of himself wearing a firefighter helmet while topless
with the word "PLUGGER" written across his chest in red.
The photo is one of several that violate the volunteer department's policies to
use any department-issued gear for anything other than department business,
according to Liberty's fire chief.
MEMPHIS, Tenn. — A Memphis firefighter who posted Facebook comments disparaging Frayser has
resigned from his union position, officials announced Monday.
Robert Kramer, who has served on the executive board of the Memphis Fire Fighters Association for six
years, submitted his letter of resignation Monday. It officially takes effect today.
In an Aug. 18 post, Kramer said he noticed a rainbow on his drive to the Frayser area, then says in an
apparent reference to the pot of gold at the end of a rainbow, "The only gold in Frayser is in people's
mouth."
In an Aug. 25 post, Kramer talks about going to "one of the retarded schools in Frayser tomorrow."
DC fire-EMS halts use of Twitter to get handle on data
WASHINGTON — The D.C. government has temporarily halted use of one of its most popular Twitter
accounts in order to get a tighter handle on information disseminated about emergency operations.
The District's Fire and Emergency Medical Services (EMS) Twitter account has been on hiatus since Aug.
30, when the communications officer who ran it went on vacation, officials said. The account, which
provided real-time information on emergency incidents in the city ranging from traffic accidents to fatal
shootings, has been suspended as officials decide what information is safe to put online.
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SOCIAL MEDIA CONSIDERATIONS/QUESTIONS
Close to 11,800 tweets have been issued through the fire department
account, run by department spokesman Pete Piringer, since it was registered in February 2009. The
tweets typically relayed information passed over fire department scanners about ongoing incidents.
A firefighter in Georgia took graphic cell phone video of a fatal crash that was shared with other firefighters,
patrons at a bar and was later received by the father of the woman who died. The firefighter has since been placed
on "investigatory suspension."
I fear that technology has eroded our sense of what is right and wrong behavior. With the multitude of stories that
are coming out about poor behavior from our ranks, we are rapidly losing the public's trust in our ability to be
professional, compassionate care providers.
And yes, that means we police ourselves. There were at least TWO people involved with the recording of the death
scene, and at least TWO providers involved with its spread on the Internet.
Employers: If you do NOT have a policy surrounding the use of recording technology and social media, or you are
NOT enforcing the policy, you are open to potentially serious liability.
HIPAA regulations forbid the disclosure of protected, identifying information about a patient. Isn't the video
recording or photograph of a patient or a location "identifying?"
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SOCIAL MEDIA CONSIDERATIONS/QUESTIONS
October 11, 2011 -- A veteran Los Angeles murder detective is under
scrutiny for tweeting a crime scene photo showing a dead body covered by
a
sheet - but the cop says the photo was
harmless.
"Guess where I'm at??? It never ends,"
LaBarbera posted using his
@LAMurderCop twitter handle, along
with a photo of a shooting scene in south
Los Angeles.
The photo showed a dead body covered
by a white and red blanket lying next to a
blood-stained curb, surrounded by police
tape and yellow numbered bullet-casing
markers.
The male victim's black pants and gray
sneakers are sticking out from beneath
the blanket.
LaBarbera, a native New Yorker who has been on the LAPD's gang and homicide squads for more than
25 years, is a prolific and savvy tweeter who often gives shout-outs to his beloved Giants and Yankees.
LaBarbera declined to comment for the Daily News, but he told CBS that he often tweets about crime
scenes to raise awareness about gang activity in the area.
"That's the same exact photo the news folks would have taken," he tweeted.
The LAPD didn't give a specific comment about its investigation, but said it doesn't have a policy
regarding cops using social media.
Nicole White’s heart wrenching tale about bad treatment at the hands of the Transportation Safety Authority,
placed on her blog, picked up and retweeted. However, TSA was on the ball and put out their immediate
response which showed closed circuit camera footage that contradicted her allegations. Now if the TSA did
not have a Social Media Presence, chances are they would have remained largely unaware of the situation.
They in fact have a Twitter account and a blog that are managed by a team.
The TSA Blog Team did not just stop there. They then sent numerous Twitter messages to users who had
retweeted the previous story with a link to their own. Thanks to their quick response and their initiative in
using Twitter to directly contact those who had retweeted the original story, the TSA avoided a reputation
damaging story from festering throughout the weekend.
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SOCIAL MEDIA CONSIDERATIONS/QUESTIONS
Best conduit for Emergency Services
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Facebook
Twitter
You Tube
Micro-Blogging
Broadcast Text Messaging
Podcasts/radio
Others
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Firehouse.com
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Fire/EMS Bloggers on Twitter (Blog url – Twitter User url)
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The Happy Medic.com – @TheHappyMedic
Inspector911.com - @Inspector911
EMSEdUCast.com – @EMSEducast
PIOSocialMediaTraining.com – @PIOSMTraining
EPS411.com – @gfriese
VAFireNews.com, VAEMSNews.com, VirginiaFireEMSJobs.com – @FireFleitz
STATter911.com – @Statter
FireNews.net – @FireNews
Mediccast.com - @PodMedic
FireDaily.com - @FireDaily
FireGroundVideo.com – @FireGroundVideo
FirefighterCloseCalls.com – @TheSecretList
HoopieWorld.com – @HoopieWorld
EverydayEMStips – @everydayemstips
Which is better
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Fire Department Social Media independent of Corporation
Social Media through Corporation channels only
or
If you call yourself a social media expert, don’t even bother sending me your resume.
No business in the world should want one on their team. They shouldn’t want a guru, rockstar or savant, either. If
you have a social media expert on your payroll, you’re wasting your money.
Being an expert in social media is like being an expert at taking the bread out of the refrigerator. You might be the
best bread-taker-outer in the world, but you know what? The goal is to make an amazing sandwich, and you can’t
do that if all you’ve done in your life is taken the bread out of the fridge.
Social media is just another facet of marketing and customer service. It’s also about brevity. You know what the
majority of people calling themselves social media experts can’t do, among other things? THEY CAN’T WRITE.
Good writing is brevity, and brevity is marketing.
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SOCIAL MEDIA CONSIDERATIONS/QUESTIONS
Legal Issues
Free speech defence - TBC
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WICHITA, Kansas — Is it okay to tell employees they cannot Facebook or use social media?
Wichita firefighters are now under new restrictions.
And one of the points the fire department makes with the new rules and regulations includes
interference with job duties. The policy says employees will be prohibited from using the
internet and social media in seven key areas.
"Members are prohibited from accessing social networking sites, internet dating sites, and sited
that host weblogs while on duty that affects the efficiency and productivity of the Wichita Fire
Department."
Fire union officials have no official comment on the new restrictions, but say they have taken
the issue to attorneys to check the language. One point of contention could be a segment of the
policy that talks about no posting derogatory comments about the Wichita Fire Department.
"Members shall not post any material on the Internet that may adversely affect the efficiency or
integrity of the Wichita Fire Department."
Some firefighters say that could infringe on freedom of speech.
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Fired by Facebook
COLLETON COUNTY, S.C. — A firefighter-paramedic has been fired over a video he posted on
Facebook of an exchange between two cartoon characters at a hospital.
LAS VEGAS — A Las Vegas firefighter goes on Facebook about wanting to shoot Clark County
Commissioner Steve Sisolak “in the groin”
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SOCIAL MEDIA CONSIDERATIONS/QUESTIONS
Social Media Advice for Firefighters
Here are 10 helpful principles that can help you avoid any issues with your department or agency about
what you post on Facebook or other social networking media. If followed, these principles can help keep
your face on the company roster:
1. Don't post inappropriate pictures or images
It may go without saying, but your employer, community or public officials do not want to see pictures
of you in an intoxicated state or doing really stupid things. Beyond the pictures you would not want your
parents or family members to see, seemingly innocent pictures of your personal life may not help to
support the image you want to present in your professional life as a firefighter.
Certainly you should not post pictures of patients or post comments about them. Nor should you post
images of accident scenes or company equipment, documents, or personnel without the permission of
the company. This includes images taken around the station of equipment and other staff members
during downtime while on duty. (Would you like a Facebook "friend" posting a picture of you at work
sleeping on the couch with your mouth wide open without your permission?)
2. Don't complain about your job, supervisors, or co-workers in a public forum
Any negative comments about your department or co-workers (even if not specifically named) should
generally not be posted. These comments reflect poorly on you, the organization, and the persons that
you criticize. Examples of inappropriate postings may range from a comment about the competency of
your supervisor, to a comment about how your coworker always shows up late and you were stuck
staying over.
We may complain about work and co-workers to a friend or family member now and
then, but doing so in a public forum where it can be easily read by others who may not be so close to
you is not a wise move. Negative and derogatory comments can also lead to claims of defamation and
slander.
3. Don't post inappropriate "statuses"
Avoid any status updates that discuss patient care situations, your department, or other staff members,
or that may implicate unprofessional conduct. You should avoid statuses like "I plan to call in sick
tomorrow so I can go to the beach," or "I'm tired of transporting annoying old people from nursing
homes," or "Sarah is watching the championship soccer game online at her desk". Statuses that imply
you or others are unreliable, dishonest, deceitful, or unprofessional may jeopardize your employment
status.
4. Be particular about your "friends" and associations
You can't control what your friends post to your profile (although you can remove it once you see it),
nor what they post to their own profiles or to those of mutual friends. But you can control if they are
your friend in the first place, or delete their postings from your page. For example, pictures your friend
has tagged you in where he is falling down drunk, and you look intoxicated as well reflect poorly on you,
even if you are not the direct focus of the image. You are who your friends are! Take a look at everything
connected to your profile — including your friends list — and keep an eye out for anything you wouldn't
want to show your parents or others. If a "friend" uses profanity or posts improper images, you might
want to think about removing that person from your "friends" list.
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SOCIAL MEDIA CONSIDERATIONS/QUESTIONS
5. Check your privacy and security settings and know their rules
Privacy and security settings on social networking sites can be confusing and hard to deal with. It is now
possible to customize lists of friends and decide what each list can and cannot see. But many people do
not fully understand these settings, or don't bother to check access levels. If you are going to use
Facebook professionally, and even if you aren't, make sure you take the time to go through your privacy
options.
At the very least, your profile should be set so that people who are not your friend cannot see any of
your pictures or profile information. You should also become familiar with all privacy settings as well as
the "terms of use" and "privacy policies" of the social networking application that you are using.
6. Consider establishing a "professional" profile page
The best advice is to lock down your personal profile so that only friends you approve can see anything
on that profile. Another practical suggestion is to consider creating a second, public profile purely for
professional use. This profile functions like an online resume, and should only contain information you'd
be comfortable telling your employer face to face. www.linkedin.com
Having a social networking profile is a good thing — it presents you as technologically and professionally
savvy. Just make sure your profile is helping to present your best side — not the side that got drunk at
your friend's party last week.
7. Don't use social networking while engaged in work activities
Access to social networking sites on your personal device should only occur in absolute down time as
you would use a personal cell phone when on duty (if this is permitted by your department). It is
inappropriate to post statuses or to view social networking profiles while with engaged in company
work activity.
8. Don't misrepresent yourself or others
You should be careful that what you post about your training and education is accurate and consistent
with information you have given to your employer. Your department or agency has the right to check
out statements you may make from a variety of sources, including your social networking profile.
For example, if you call in sick and later that day you post a status that says "Off to the beach for the day
to go skiing" and the department is made aware of it, you can expect them to investigate this further
and initiate corrective action where appropriate.
Or if you claim on your job application that you have a college degree but your online profile states that
you did not yet obtain a degree and are still going to school, your employer may question the accuracy
of the information you supplied them.
9. Be who you are
Some posters and bloggers work anonymously, using false screen names. That is usually not a good idea.
Transparency and honesty are the best policies to follow. Hiding behind a "handle" name may embolden
you to post things you would not ordinarily post (and against your better judgment!).
Nothing gains you more notice in the online social media environment than honesty — or dishonesty.
What you post may be forwarded and viewed by many, so consider the content carefully. If you blog,
consider using a "disclaimer" that states your postings are your own personal opinions and do not
represent the opinion or position of your employer(s) or agencies you work with.
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SOCIAL MEDIA CONSIDERATIONS/QUESTIONS
10. Respect copyright and fair use laws
For
your employer's protection as well as your own, it is critical that you respect laws governing copyright
and fair use of copyrighted material owned by others, including your department's copyrights, logos or
images.
You should never quote more than short excerpts of someone else's work. And it is a good general
practice to provide a "link" to the original source of your posting.
And a few more thoughts:
1. Check your privacy and security settings and know their rules
Social networking blurs many of the traditional boundaries between internal and external
communications. Be thoughtful about what you post — particularly on Facebook or other external
networks. You must make sure you do not disclose or use confidential information or proprietary
information about your department in any online social network. For example, ask permission before
posting someone's picture in a social network or publishing in a blog or status a conversation that was
meant to be private.
2. Respect your audience and your coworkers
Your department or agency is a community service organization that is always "under the microscope."
Don't be afraid to be yourself, but do so respectfully. Avoid any ethnic slurs, personal insults, harassing
comments, or obscenities. It is fine to disagree, but be careful about using your blog or Facebook page
to air your differences in an inappropriate manner.
3. Don't pick fights or argue back and forth
When you see misrepresentations made about your department by the news media or by others, you
may want to respond. But it might be safer to notify your agency first before you react with your own
posting. If your department wants you to respond, always do so with respect, and stick to the facts and
identify your affiliation with your agency. Avoid unnecessary or unproductive arguments. Online
"brawls" may draw traffic and comments, but nobody wins in the end. Don't try to settle scores or goad
competitors or others into inflammatory debates.
4. Correct your mistakes
If you make an error in fact or misstate information you post, be up front about your mistake and
correct it quickly. In a blog or posting, if you choose to modify an earlier blog or post, make it clear that
you have done so.
5. Use your best judgment and apply 'common sense'
Remember that there are always consequences to what you post. If you're about to post something that
makes you feel a bit uncomfortable, review the suggestions outlined and think about why you feel
uncomfortable. What your gut tells you initially is often correct. If you're still unsure, and what you want
to post is related to your department, you might want to discuss it with a supervisor or a trusted friend
first. Ultimately you have sole responsibility for what you post to your blog or publish in any form of
online social media.
References:
IBM Social Computing Guidelines, www.ibm.com/blogs/zz/en/guidelines.html
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SOCIAL MEDIA CONSIDERATIONS/QUESTIONS
Fire Department Social Media Policy
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Austin Fire Department
The Austin Fire Department (AFD) was one of the first departments in the City of Austin to
establish a social media policy. Prior to creating this policy, both the AFD Code of Conduct and
Computer Use policies had not been updated since the 1970s.
“Members of the Austin Fire Department shall not criticize or ridicule the Department, its
policies, its officers or other members by speech, writing or other expression, when such
speech, writing or expression:
1. is defamatory, obscene, slanderous or unlawful; and/or
2. tends to interfere with the maintenance of proper discipline; and/or
3. damages or impairs the reputation and/or efficiency of the Department or member.
“This includes, but is not limited to, written, auditory and/or visual messages communicated via or
on Department resources or via personal devices, such as cell phones, PDAs, etc., and/or social
media (Twitter, Facebook, MySpace, etc.). Any written, auditory and/or visual messages
communicated by a member that are relative to the Austin Fire Department in any capacity are the
sole property of the Austin Fire Department. This includes, but is not limited to, any written,
auditory, and/or visual messages communicated via or on Department resources or via or on
personal devices and/or social media.”
Added Protection
AFD’s social media clause provides the department with added protection by stating that any
information communicated via social media that’s relative to the AFD is the sole property of the AFD.
This includes intellectual property, such as logo, name, uniform, equipment, etc., as well as photos and
written content.
This added protection is crucial because employees aren’t always mindful of how they use social media
sites when sharing information about the AFD, but they need to realize that the information they share
could be used in ways they haven’t considered. For example, a firefighter could innocently tweet about
a call he’d been on recently, but that information could be passed to an attorney who’s suing the city
over the incident. Or a firefighter could post a photo from a call she ran on her Facebook page only to
find out later that a third party copied and pasted the photo to an adult website.
There are too many “what-if” type situations like those described above, which is why the AFD thought
it best to establish a property ownership caveat. Truthfully, it’s as much for the employees’ protection
as it is for the department.
But just as danger hides in seemingly innocuous places on the emergency scene, the law also holds a
variety of traps for the unwary. A poorly drafted social media policy can create unexpected sources of
liability.
The goal of a social media policy is to promote privacy, both that of the people we serve and of our
fellow responders. These policies attempt to cut off the dissemination of sensitive or embarrassing
information by prohibiting people from posting or otherwise sharing it.
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SOCIAL MEDIA CONSIDERATIONS/QUESTIONS
Stated somewhat differently, social media policies attempt to regulate a
person's ability to speak or express themselves in various media channels if
expression includes sensitive information.
that
Avoid overbroad policies
So what should a department do? First, avoid overbroad policies and those that make distinctions based
on subject matter or viewpoint. For example, "firefighters may not post anything critical of the
department or fellow firefighters" or "firefighters may not post anything about the city" are both
susceptible to First Amendment challenge. (Canadian context TBC)
Similarly, consider multiple polices to specifically identify what conduct is prohibited. "Social media" is a
slippery term. It encompasses a variety of mediums, including blogs, both those organized by private
individuals and those organized by departments themselves, Facebook, Twitter, Foursquare, and
discussion boards. Each of these channels presents different types of risks and by using multiple policies,
a department can prohibit only the conduct that is most troubling.
Second, be sure to have an identifiable and well-articulated rationale for why using social media in a
particular way is prohibited. The fact that a speech is annoying or offensive, without more, is not an
acceptable rationale. On the other hand, a policy designed to prevent speech that interferes with a
department's efficient operation is more likely to withstand challenge.
Finally, consult a lawyer before actually disciplining or terminating a responder because of something
they said or posted on social media. A small investment upfront can save huge litigation costs later.
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SOCIAL MEDIA CONSIDERATIONS/QUESTIONS
How To Do It
(this is where your rookies will come in handy)
Monitor:
 You must know who is talking about you and what they’re saying
 Set up auto inform search parameters on Google and YouTube
 Know how to use Google searches most effectively
 Know how to follow hashtags in Twitter
 Use Tweetdeck or Hootsuite
Site/Blog:
 Make sure web stats/analytics are installed and configured
 Check site for broken links (and fix them!)
 Review/update text (make sure nothing it outdated or old info)
 Update photos
 Add personalization for your department (names/photos/ranks)
 Create a plan to keep site fresh and updated on a regular basis
 Make sure you have a plan in place to review web stats regularly
 Create a plan to post articles regularly
 Make sure your Blog is properly configured with the latest and best plugins (keep up with the
new updates and new technologies)
 Make sure you have a good strategy for using Keywords/Tagging/Categorizing on posts
 Make sure your Blog is properly connected to your various social media sites
Twitter:
 Make sure your custom background is created and compelling
 Take some time to be sure your goals and objectives are outlined (you’ll get more out of Twitter
if you know what you are doing and why)
 Create a plan to build followers
 Review how often you are tweeting and what tweets you are getting results from
 Follow your feed and see follow any/all interaction with your profile
Facebook:
 Take some time to be sure your goals and objectives are outlined (you’ll get more out of
Facebook if you know what you are doing and why)
 Set up a strong Facebook fan page
 Create an action plan to increase Fans and promote page
 Make sure your FB badge is placed on your site and you are linking from sig line in emails etc.
 Create an action plan to network and engage friends/fans
 Create an action plan to keep content updated
LinkedIn:
 Make sure your profile is set up and complete
 Request endorsements
 Participate in Questions and discussions
 Connect your profile to your other social media accounts
Youtube:
 Create an account and personalize it
 Upload videos and footage of your department
 Make the videos embeddable
 Tag the videos
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SOCIAL MEDIA CONSIDERATIONS/QUESTIONS
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Use the videos on your blog/site and link to it on twitter!
Other social media sites:
 Find other relevant industry social media sites
 Create your profile and create an action plan for the social media platform
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