IP education and training course in Korea
Using IP Panorama
Baek, Jae-hong, Deputy director of KIPO
I. Contents
I.
II.
III.
IV.
V.
VI.
VII.
Framework for the IP education program
Introduction of IPAcademy in English
Target group
Management of the course
Business model
Experience in 2007
Plan in 2008
2/23
I. Framework for the IP education program
3/23
II. Introduction of IPAcademy in English
Website: http://www.ipacademy.net/ipeng
4/23
II. Introduction of IPAcademy in English
Course
5/23
II. Introduction of IPAcademy in English
Quick View
IP Panorama
IP Xpedite
6/23
II. Introduction of IPAcademy in English
Customer center
Q&A
7/23
III. Target group
Businessmen
Lawyers
Target
University
Scientist
8/23
IV. Management of the course
Overview of process for opening the course
Request for opening the course and Preparation of the course
Studying and Lecturing (Online and Offline)
Evaluation
Rewarding
9/23
IV. Management of the course
Request for opening the course and Preparation of the course
Request for opening the course by colleges or corporations
Consulting to build up the customized course curriculum
• Period,
• Target group,
• Type of study (online or/and Offline), and
• Lecturers and/or tutors
Making the exclusive webpage for the customer
Casting the lecturer (IP expert) for the online study and offline
lecture
10/23
IV. Management of the course
Studying - Online
Signing up for the lecture by students or employees
Applying for the course
11/23
IV. Management of the course
Studying the course
During the online study, the tutor and lecturer (IP expert) provide the administrative
and educational service for the students.
The progress of the study will be tracking by the Learning Management System.
12/23
IV. Management of the course
Lecturing - Offline
The offline lecture is delivered by the IP expert to the students
in the case of the customer wants to have it.
According to the type of managing the course, the number of
conducing offline lecture can be changed.
Evaluation
Online multi-choice Examination through computerized
evaluation system
Term paper evaluation, Team project…
13/23
IV. Management of the course
Rewarding
Certificate
and credit (in case of University)
Opportunity to participate in
WIPO IP Business School
in Geneva
14/23
V. Our Business model
Service on our website
• Free view through Quick view
• Course for a group
Distribution of CD ROM
• Promotional CD and Self Study CD
• Providing an optional online exam
Licensing
• Between KIPA and Licensee
• Among WIPO, KIPO and Licensee
15/23
VI. Our Experience in 2007
Division of International Studies
in Korea University
- Course title : IP for Business Course
- # of students : 67 students (undergraduate: 25 + graduate: 42)
- Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in English
- Evaluation: Mid term online exam + Final term paper (presentation)
Biotechnology department of
a graduate school in Yonsei University
- Course title : Patent Strategies of biotechnology
- # of students : 102 students (undergraduate: 52 + graduate: 50)
- Type: Online (Modules 2,3,6,7,9 of IP Panoram) + Offline Lecture in Korean
- Evaluation: Mid term online exam + Final term paper (drafting claims)
16/23
VI. Our Experience in 2007
2007 Probationary Patent attorney
- Course title : IP Training Course for IP lawyers
- # of participants : 65 persons of 200
- Type: Online (Modules 2-3 of IP Panorama)
- Evaluation: Online Exam
Korean Corporations and Professors
- Title: Pre-class for US IP leadership course
- # of participants : 11 persons
- Type: Online (Modules 2-10 of IP Panorama)
17/23
VII. Our plan in 2008
University
Cultural Studies
in Sookmyung Women’s University
- Course Title: Understanding the digital cultural content industry
- # of students : about 100 undergraduate students expected
- Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in Korean (1 time)
- Evaluation: Final online exam
Asian Pacific Women’s Information Network Center of
Sookmyung Women’s University
- Course Title: Understanding the digital cultural content industry
- # of students : about 50 graduate students expected
- Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in Korean (1 time)
- Evaluation: Final online exam
18/23
VII. Our plan in 2008
University
Division of International Studies
in Korea University
- Course Title: IP for Business
- # of students : about 100 students expected
(undergraduate and graduate students)
- Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in English
- Evaluation: Mid term team project + Final online exam
Division of Information Management Engineering
in Korea University
- Course Title: Intellectual Property
- # of students : about 80 undergraduate students expected
- Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in Korean
- Evaluation: Mid term exam + Final online exam
19/23
VII. Our plan in 2008
2008 Probationary Patent attorney
- Title: Global IP Training Course for IP attorney
- # of participants : about 200 IP attorneys
- Type: Online (Modules 2-3 of IP Panorama)
- Evaluation: online Exam
Law Firm
- KIPO and KIPA promote IP Panorama course for Korea IP law firms.
* Face-to-Face Meeting
* Distributing promotional materials
20/23
VII. Our plan in 2008
Enterprise
Entering the Licensing Agreement
concerning the Use of IP Panorama content (’07.12~)
- Course Title : IP Panorama Course (Managed by POSCO)
- # of participants : 17,000 employees of POSCO
- Type: Online (Modules 1-10 of IP Panorama)
Making a proposal for the licensing agreement
- Having a meeting on Jan 29, 2008
* Introduction of IP Panorama
* Proposal
- Samsung is positively considering our proposal.
21/23
[Example] Curriculum
Week
on/off-line
theme
contents
1st
Off-line
IP for business in knowledgedriven society
2nd
On-line
(module1,2,3)
3rd
Off-line
Development of technology
and patent
4th
Off-line
Trademarks
and industrial designs
5th
On-line
(module4,5)
6th
Off-line
7th
Midterm
8th
On-line (module6)
9th
Off-line
10th
On-line(module7)
11th
Off-line
12th
on-line (module9)
13th
off-line
14th
on-line
(module 8, 10)
15th
Final exam
lecturer
Orientation
- Introduction of intellectual property (IP) for business
- Importance of IP management
- Invention and patent (A story about Fox Telecom's folder mobile phone)
- Trademarks and Industrial Designs (A story of Seona and its MP3 pleayer)
self-study
- The basic of patents (International and domestic views)
- What is patent, how to protect patent and how to untilze patent for your business
- The basics of trademarks and industrial designs (International and domestic views)
-The role and importance of trademarks and industrial designs for creating and strengthening the
brand of your business.
-Trade secrets (A story about the leak of trade secrets of Fox Telecom)
- Copyright and related right (A story about Seona’s copyright infringement)
Trade secrets and copyright
self-study
- How to protect confidential information of company
- The basic concepts of copyright and related rights
Online multiple-choice test (in English)
- Patent Information (A story about the development of new digital camera in Tolmnex)
self-study
- The concept, role and importance of patent information
- Practice in patent information search (Keyword searching)
Patent Information
- Technology licensing in a strategic partnership (A story about technology licensing between Tolmnex and Picmara)
Strategic Technology
Licensing
self-study
- The concept, strategies and main considerations of licensing
- The case study on technology licensing
- IP and international trade (A story about Knoxx Electronics)
Strategic IP management in
the overseas market
self-study
- The protection and management of IP in the export market
- IP in international outsourcing
- IP in the digital economy (A story about online market of Saomink)
- IP audit (A story about IP audit of Knoxx Electronics)
self-study
Team Project (Make presentation about IP management of overseas and domestic company)
22/23
THANK YOU
Baek, Jae-hong
Deputy director of KIPO
23/23