IP education and training course in Korea Using IP Panorama LEE, Byeong-Yup, Director of KIPO I. Contents 1. 2. 3. 4. 5. 6. 7. 8. Framework for the IP education program Introduction of IPAcademy in English Target group Opening the course Benefit Business model Experience in 2007 Plan in 2008 2/19 II. Framework for the IP education program 3/19 III. Introduction of IPAcademy in English Website: http://www.ipacademy.net/ipeng 4/19 III. Introduction of IPAcademy in English Course Individual Group 5/19 III. Introduction of IPAcademy in English Quick View IP Panorama IP Xpedite 6/19 III. Introduction of IPAcademy in English Customer center Q&A 7/19 IV. Target group Businessmen Lawyers Target University Scientist 8/19 V. Opening the course Overview of process for opening the course Request for opening the course and Preparation of the course Lecturing and Studying Evaluation Rewarding 9/19 V. Opening the course Request for opening the course and Preparation of the course Request for opening the course by colleges or corporations Consulting to build up the customized course curriculum • Period, • Target group, • Type of lecture, and • Lecturers and/or tutors Making their own webpage 10/19 V. Opening the course Lecturing and Studying Signing up for the lecture by students or employees Applying for the course 11/19 V. Opening the course Studying the course Evaluation Online multi-choice Examination through computerized evaluation system Term paper Evaluation (optional) 12/19 VI. Benefit Rewarding Receiving a credit and certificate Opportunity to participate in WIPO SummerSchool in Geneva 13/19 VII. Our Business model Service on our website • Free view through Quick view • Course for a group Distribution of CD ROM • Promotional CD and Self Study CD • Providing an optional online exam Licensing • Between KIPA and Licensee • Among WIPO, KIPO and Licensee 14/19 VIII. Our Experience in 2007 International Division of a graduate school in Korea University - Title: IP for Business - # of students : 67 persons (undergraduate:25 +graduate 42) - Type: Online(Modules 2-10 of IP Panoram) + Offline Lecture in English - Evaluation: online mid term exam + final term paper (presentation) Biotechnology department of a graduate school in Yonsei University - Title: Patent Strategies of biotechnology - # of students : 102 persons (undergraduate:52 +graduate 50) - Type: Online(Modules 2-5 of IP Panoram) + Offline Lecture in Korean - Evaluation: online mid term exam + final term paper (drafting claims) 15/19 VIII. Our Experience in 2007 Week on/off-line theme contents 1st Off-line IP for business in knowledgedriven society 2nd On-line (module1,2,3) 3rd Off-line Development of technology and patent 4th Off-line Trademarks and industrial designs 5th On-line (module4,5) 6th Off-line 7th Midterm 8th On-line (module6) 9th Off-line 10th On-line(module7) 11th Off-line 12th on-line (module9) 13th off-line 14th on-line (module 8, 10) 15th Final exam lecturer Orientation - Introduction of intellectual property (IP) for business - Importance of IP management - Invention and patent (A story about Fox Telecom's folder mobile phone) - Trademarks and Industrial Designs (A story of Seona and its MP3 pleayer) self-study - The basic of patents (International and domestic views) - What is patent, how to protect patent and how to untilze patent for your business - The basics of trademarks and industrial designs (International and domestic views) -The role and importance of trademarks and industrial designs for creating and strengthening the brand of your business. -Trade secrets (A story about the leak of trade secrets of Fox Telecom) - Copyright and related right (A story about Seona’s copyright infringement) Trade secrets and copyright self-study - How to protect confidential information of company - The basic concepts of copyright and related rights Online multiple-choice test (in English) - Patent Information (A story about the development of new digital camera in Tolmnex) self-study - The concept, role and importance of patent information - Practice in patent information search (Keyword searching) Patent Information - Technology licensing in a strategic partnership (A story about technology licensing between Tolmnex and Picmara) Strategic Technology Licensing self-study - The concept, strategies and main considerations of licensing - The case study on technology licensing - IP and international trade (A story about Knoxx Electronics) Strategic IP management in the overseas market self-study - The protection and management of IP in the export market - IP in international outsourcing - IP in the digital economy (A story about online market of Saomink) - IP audit (A story about IP audit of Knoxx Electronics) self-study Team Project (Make presentation about IP management of overseas and domestic company) 16/19 VIII. Our Experience in 2007 Probationary Patent attorney - Title: IP for IP lawyers - # of participants : 65 persons of 200 - Type: Online (Modules 2-3 of IP Panorama) - Evaluation: online Exam Korean Corporations and Professors - Title: Pre-class for US IP leadership course - # of participants : 11 persons - Type: Online (Modules 2-10 of IP Panorama) - Evaluation: Nothing 17/19 IX. Our plan in 2008 University: Sookmyung Univ… Incorporation: POSCO… 18/19 THANK YOU LEE, Byeong-Yep Director of KIPO 19/19