UNIT

Teaching Aim

Reading I

Reading II

Extended Activities
Teaching Aim
Unit 7 Body Language
1.Cognitive Information (认知信息): Cultural Differences
of Body Language
2. Language Focus (内容重点)
— Key Words: I. personnel, appoint, despite, reflect,
easygoing, relax, carefree, gesture, signify,
customary, etiquette, impact, circumstance,
solution, lean, deject, intent, indifference,
impatient, terminate, breath, sigh, relief, superior,
posture, subtle, stake, negotiation, vital, hostile; II.
demonstrate, apart, protrude, flex, arc, fortify,
interrogate, suspicious, awkward, insulting
Teaching Aim
Unit 7 Body Language
— Phrases: I. be guilty of, be appointed to, prior to,
lack of, go away, resort to, stake one’s claim; II.
measure off, hold up, point at, at arm’s length, take...
to be..., on guard, to be the opposite to, in public,
cause offence to
— Word Study: concern, lack, relieve, claim, assume
— Useful Structure:It is noted/unlucky that...
It is normal/common/vital (for sb.)
to..., a sign of relief
if he were to inf...., it would
inf....
Teaching Aim
Unit 7 Body Language
— Grammar: Numerical Expressions (II)
3. Communicative Skills (交际技能 )
— Expressions: Making Invitations
— Reading: Program Schedule
4. Phonetic Review (语音复习): Fricatives and
Affricatives
Reading I
Unit 7 Body Language
• Pre-reading
UNIT
• Text
• Background Information
• New Words and Expressions
• Exercises
• Post-reading
Pre-reading
Unit 7 Body Language
• Pre-reading I
• Pre-reading II
Pre-reading I
Unit 7 Body Language
I. Brainstorming: Work with your partner and write out the
means we use to communicate with each other.
Verbal（口头的）
words;
sentences; speech;
conversation;
intonation; stress
（重读）;
e-mails;
letters; notes; faxes;
phone calls; memos;
reports...
Pre-reading I
Unit 7 Body Language
body movement;
gesture; posture;
clothing; eye contact;
facial expression;
clapping hands;
shaking hands;
waving hands;smiling; frowning;
shrugging; shaking head;
rubbing nose （ 擦 鼻 子 ） ;
fondling hair;
biting nails; stroking chin;
tapping fingers; crossed arms...
Non-verbal
Pre-reading II
Unit 7 Body Language
II. Pairwork: Discuss the following questions with your partner.
1. What do you know about body language ?
2. Are you good at reading body language ?
3. Which is the most expressive part of your body ?
Keys:
The face is the most expressive part of your body. If you are
feeling anxious then your facial expression may lead you to appear
aloof, disapproving, or disinterested. Your smile is one of the
strongest tools you have in meeting new people. It will help you
appear warm, open, friendly, and confident. Our eyes give clues to
our emotions. A direct stare implies intensity. It may also mean
romantic interest, aggression, or fear. Making very little eye contact
Pre-reading II
Unit 7 Body Language
can either convey shyness or submissiveness. The middle
ground of a gaze says that you are interested, secure, and
at ease.
Your hands are also very expressive. Open gestures tend
to make you appear open and honest. By pointing your
finger, or moving your hands closer together, you can draw
emphasis on what you are saying. Used in moderation, hand
gestures can make you seem enthusiastic and committed to
your topic.
Making too many gestures can make you appear nervous
and uncontrolled. Wringing your hands or touching your
sleeves, face, etc. can make you appear tense, nervous,
and sometimes dishonest.
Pre-reading II
Unit 7 Body Language
4. What do you think contributes to one’s use of body language ?
Keys:
One’s culture, gender, mood, past experiences, age, religion,
nationality, race and the conversational situation etc.
5. Why is it important for sales people to know and use body language?
Keys:
The most effective selling technique is to use non-verbal
communication, subtle messages conveyed without words. These
include posture, facial expressions, gestures, mannerisms and your
appearance. People buy based on their senses, and everything that
you can do to positively affect their senses can and will affect your
ability to sell to them. Psychologists claim that the impact you make
Pre-reading II
Unit 7 Body Language
on others depends on what you say (7%), how you say it (38%),
and by your body language (55%). Since how you sound also
conveys a message, 93% of emotion is communicated without
actual words. It’s often not what you say that influences others; it’s
what you don’t say. The signals that you send non-verbally
suggest attitude, understanding, empathy and ethics. The moment
you meet a prospective client, they judge you by what they see
and feel. The process takes less than 10 seconds but the
impression is permanent. Whether you make or break a sale can
literally depend on the silent signals that you send during this first
contact.
Text
Unit 7 Body Language
Body Language: Ownership Gestures
1 Management personnel are particularly guilty of continually
using the following gestures. It has been noted that
employees who have been appointed to management
positions suddenly begin to use them, despite the fact that
they seldom used them prior to their promotion.
Text
Unit 7 Body Language
2 It would be normal to assume that the position of the man
in the picture reflects an easygoing, relaxed and carefree
attitude, because that is in fact what it is. The leg-overchair gesture not only signifies the man’s ownership（所
有物） of that particular chair or space, but also signals
that customary etiquette may be relaxed.
Text
Unit 7 Body Language
3 It is common to see two close friends seated like this, laughing
and joking with each other, but let’s consider the impact and
meaning of this gesture in different circumstances. Take this
typical situation: an employee has a personal problem and he
goes into the boss’s office to ask for his advice on a possible
solution. As the employee explains, he leans forward in the chair,
his hands on his knees, his face down and looking dejected and
his tone of voice lowered. The boss listens intently, sitting
motionless, then suddenly leans back in his chair and puts one
leg over the chair arm. In these circumstances the boss’s
attitude has changed to lack of concern or indifference because
of his carefree gesture.
Text
Unit 7 Body Language
In other words, he has little concern for the employee or his
problem and he may also feel that his time is being wasted with
the “same old story”. The boss may have wondered about the
employee’s problem, but soon finds that it’s not really a major
one and then becomes uninterested in or impatient towards the
employee. While he sits in the leg-over-chair position, he will not
have a concerned look on his face and he may even terminate
the conversation by telling his employee that he shouldn’t worry
and that the problem will soon go away. When the employee
leaves the office, the boss may breathe a sigh of relief and say
to himself, “Thank heavens he’s gone ”, and then takes his leg
off the chair.
Text
Unit 7 Body Language
4 If the boss’s chair has no arms (which is usually the case
with the visitor’s chair), he will probably be seen with one
or both feet on the desk. If his superior enters his office, it
is unlikely that the boss would take an obvious ownership
posture but would resort to more subtle gesture such as
putting his foot on the lower drawer of his desk or placing
his foot hard against the legs of the desk to stake his claim
of the ownership.
Text
Unit 7 Body Language
5 Such gestures can be quite annoying if they are found
during negotiation, and it is vital for you to make the person
change to a different position, because the longer he stays
in the leg-over-chair or feet-on-desk position, the longer he
will have an indifferent or hostile attitude. An easy way to
do this is to hand him something and ask him to look at It,
thus forcing him to change his position.
Background Information
Unit 7 Body Language
1. The importance of body language
We are social beings and we cannot live without
each other. As soon as we are in contact with
others, we are communicating. For this we can
make use of spoken and written language. In these
ways we make the content of a message clear to
each other. However we can also communicate
without words. This kind of communication tells us
something about the relationship between people.
Often this is more important than getting the
content of the message across. When we connect
with a person, we have to make it clear to each
Background Information
Unit 7 Body Language
other how the content of a spoken message needs
to be interpreted. To make the meaning of our words
clear we use body language. Body language is a
language without spoken words and is therefore
called non-verbal communication. Body language is
used all the time and usually occurs unconsciously.
We start forming impressions of people we meet
from the moment we set eyes on them. A large part
of the initial impression that we create comes from
our body language. Our posture, facial expression,
eye contact, and gestures speak louder than the
words we say. We all interpret body language all the
time on a subconscious level.
Background Information
Unit 7 Body Language
2. Different interpretations of body language
It is important to note that body language has
different meanings in different cultures. How we
can interpret body language depends on the
situation, the culture, the relationship we have
with the person as well as the gender of the other.
This means that there is not one signal that has
the same meaning all over the world. If you do not
take this into account, you may get yourself in
some serious trouble !
Background Information
Unit 7 Body Language
3. The expression of feelings
Body language is used especially to express
feelings. For instance, if we do not like someone, it
is often difficult to say that directly to the person.
However we can make it clear either intentionally
（故意的） or unintentionally（无意的） through
body language. The opposite（反义词） is also
true. We may say that we ARE angry through
words yet our body language may be saying loud
and clear that we are NOT. This can be very
confusing for the receiver. This is usually described
as giving out double messages — one message in
words and an opposite message in
Background Information
Unit 7 Body Language
body language. It is also difficult to lie or cover up
（掩盖） our feelings through body language. People
may give their true feelings away by not being aware
of their body language. Researches have shown that
most people pay more attention to, and believe more
readily, their impression of how a person acts through
body language than what is said through words.
New Words and Expressions
Unit 7 Body Language
• New Words and Expressions
• Notes
• Language and Culture Focus
New Words and Expressions
Unit 7 Body Language
1. management
n.
group of manages or directors 管理部门
2. guilty
a.
having done wrong 有错的
3. despite
prep.
in spite of 尽管
4. assume
v.
to suppose 设想
5. reflect
v.
to show 反映
6. easygoing
a.
(of people) relaxed and casual
in style or manner 脾气随和的
7. relax
v.
to become less tense or worried 放松
8. carefree
a.
free from anxiety 无忧无虑的
9. signify
v.
to be a sign of 表明
New Words and Expressions
Unit 7 Body Language
10. signal
v.
to express (sth.) by a special action
表达 (某种信息)
11. customary
a.
usual or habitual 通常的
12. etiquette
n.
the formal rules
behavior 礼节
13. impact
n.
strong impression or effect 强烈的印象
14. circumstance
n.
(usu. pl) a condition or fact connected
with an event or action 状况
15. dejected
a.
sad or disappointed 沮丧的；忧郁的
16. intently
ad.
with fixed or eager attention 专心致志地
of
proper
social
New Words and Expressions
Unit 7 Body Language
17. motionless
a.
without any movement 一动不动的
18. concern
n.
worry 关心
19. indifference
n.
absence of interest or feeling 冷漠
20. impatient
a.
unable to remain calm 不耐烦的
21. terminate
v.
(formal) to bring to an end 使……终止
22. superior
n.
a person of higher rank, position, etc.上级
23. posture
n.
the general way of holding the body 姿势
24. subtle
a.
not easy to notice, understand or explain 微妙的
New Words and Expressions
Unit 7 Body Language
25. stake
v.
to mark out (a piece of land) as one’s own
划为己有
26. claim
n.
a right to something 对某事物的权力
27. annoying
a.
making a little angry or impatient 令人厌烦的
28. negotiation
n.
an act of talking with another person or group
in order to come to an agreement 谈判
29. vital
a.
of the greatest importance 非常重要
30. hostile
a.
showing strong dislike; very unfriendly 敌对的
New Words and Expressions
Unit 7 Body Language
1. be guilty of (sth. /doing sth.)
be
responsible
for
behavior that is morally
wrong
or
socially
unacceptable 有罪的
2. be appointed to
to be chosen for some
position or job 被任命为
3. prior to
(formal) before 在 ……
之前
4. in fact
actually 事实上
New Words and Expressions
Unit 7 Body Language
5. lack of
the state of not having
enough of something 缺少
6. go away
to disappear 消失
7. resort to
to make use of (something)
for help 求助于
8. stake a/one’s claim (to)
to establish one’s right to
something 申明权利
Notes
Unit 7 Body Language
1. putting his foot... hard against the legs of the desk: Here “hard”
means “forcefully”.
2. the boss may breathe a sigh of relief: The boss may let out a deep
breath to show that trouble is gone.
3. the same old story: the usual undesirable situation.
e.g. the same old story — the women do all the work and the men just
sit around talking.
4. to stake his claim of the ownership: to show that he is the owner.
We can also use the phrase to stake (out) one’s claim to something.
e.g. Both countries stake their claim to the land.
5. It is vital (to, for): It is very necessary; It’s of the greatest importance.
e.g. A good environment is vital to people’s health.
Exercise
Unit 7 Body Language
• Exercise I
• Exercise II
• Exercise III
• Exercise IV
• Exercise V
• Exercise VI
Exercise I
Unit 7 Body Language
I. Read the text carefully and discuss the following questions.
1. Who usually uses ownership gestures according to the text ?
2. What has been noted of those newly-appointed management personnel ?
3. What does the leg-over-chair gesture signify when two close friends are
seated like this ?
4. What does the boss’s leg-over-chair gesture mean when an employee is
talking to him ?
5. From what gestures can the employee see that the boss’s attitude has
changed to indifference ?
6. What will the boss probably do when the employee leaves his office at last ?
7. What is vital for you to do if you find somebody taking ownership gestures
during negotiation ?
8. What is the easy way to force a person to change his leg-over-chair position
during negotiation ?
Exercise II
Unit 7 Body Language
II. Choose the best answer to complete the following sentences.
( b ) 1. The author’s view on the leg-over-chair gesture is that it _____.
a. is too relaxed and carefree to be used often
b. indicates one’s ownership of a particular space
c. signals hostile attitude towards other people’s problems
d. reflects one’s bad manner
( b ) 2. The boss may _____ to show his ownership before his superior.
a. put one or both feet on his desk
b. put his feet hard against the legs of his desk
c. lean back in his chair
d. put one leg over the arm of his chair
Exercise II
Unit 7 Body Language
( c ) 3. All of the following are ownership gestures EXCEPT
_____.
a. leg-over-chair
b. feet-on-desk
c. elbow-on-chair d. feet-against-desk-leg
( a ) 4. We can learn from the passage that ownership
gestures are _____.
a. very annoying during negotiation
b. quite common between friends
c. chiefly used to end an unpleasant conversation
d. only used by superiors before inferiors
Exercise II
Unit 7 Body Language
( d ) 5. If your listener sits in the leg-over-chair or feeton-desk position, that means he/she _____.
a. may be offended by what you are talking about
b. is very friendly to you
c. is likely to agree with you
d. may have no interest in what you are saying
Exercise III
Unit 7 Body Language
III. Give the English words or phrases according to the meanings
provided.
hostile
1. _____________
very unfriendly
signify
2. _____________
to be a sign of
impact
3. _____________
strong effect
customary usual or habitual
4. _____________
dejected
5. _____________
sad or disappointed
indifference absence of interest
6. _____________
impatient
7. _____________
unable to remain calm
resort to
8. _____________
to make use of
terminate
9. _____________
to bring to an end
prior to
10. _____________
before
easygoing relaxed and casual in style or manner
11. _____________
vital
12. _____________
of the greatest importance
Exercise IV
Unit 7 Body Language
IV. Put the following words or expressions from the text in the
blanks to complete the sentences. Make changes where necessary.
despite
in fact
go away
easygoing
stake a claim
impact
resort to
be guilty of
reflect
appoint
a sigh of relief
signify
are guilty of reporting scandal in order to sell papers.
1. Some journalists ___________
easygoing friendly relationship
2. William did his best to maintain a (n) ___________,
with everyone in the office.
in fact
3. When the smell was pure oak, I remembered childhood woods; _________
one particular place in one particular wood.
Exercise IV
Unit 7 Body Language
go away .
4. Ignoring the crime problem won’t make it __________
a sign of relief when
5. All the colleagues of the office breathed ______________
they heard David to be safe.
signifies that the speed limit is
6. The number 30 on a road sign __________
30 miles an hour.
7. When she didn’t answer the telephone I ____________
resorted to standing
outside her window and calling up to her.
was appointed
8. The committee ________________
to make recommendations on
housing development in the area.
Exercise IV
Unit 7 Body Language
9. He marked the spot on his map where he had seen the gold
to stake his claim
and returned later that month __________________
.
impact on the way we do business has been
10. The Internet’s ________
remarkable.
11. It is a good idea to wear white clothes in hot countries
reflect the sun’s heat, rather than absorb
because they will _______
it.
Despite
12. _________
repeated assurances that the product is safe,
many people have stopped buying it.
Exercise V
Unit 7 Body Language
V. Rewrite the following sentences and replace the underlined words
with appropriate words or phrases from the text.
1. She found his manner towards her distinctly unfriendly.
hostile
________________________________________________.
2. The government’s attitude on this new trade agreement
seems very unhelpful.
posture
________________________________________________.
3. How much money he earns is none of your business.
none of your concern
________________________________________________.
Exercise V
Unit 7 Body Language
4.
The rules of proper social behavior are not so strict
nowadays.
etiquette
______________________________________________.
5.
All the arrangements should have been completed
before our departure.
______________________________________________.
prior to
6.
Your contract has been brought to an end.
______________________________________________.
terminated
Exercise VI
Unit 7 Body Language
VI. Word study: For each of the following clues, use the given
prompts to produce sentences in the same way as shown in the
model.
1. Prompt: what/I /have to/say/Amy/not/concern (v.)/you
Mode l:
What I have to say to Amy doesn’t concern you.
a. I / like / thank / everyone / concern (a.) / make / occasion / run /
so / smooth
b. result /election / concern (n.) / us / all
c. there / no / need / you / concern (v.) / what / happen
Key:
a. I’d like to thank everyone concerned (= involved) for making the
occasion run so smoothly.
b. The results of the election are of concern (= importance) to us all.
c. There’s no need for you to concern yourself with what happened.
Exercise VI
Unit 7 Body Language
2. Prompt: Her/only/problem/lack (n.)/confidence
Model:
Her only problem is lack of confidence.
a. their / apparent / lack (n.) / progress / mean / they / not / do / job /
proper ?
b. our / real / weakness / not / we / lack (v.) / potential / we / lack (v.) /
will / act.
c. she / gorgeous / appearance / seem / entirely / lack (a.) / intelligence
Key:
a. Does their apparent lack of progress mean they are not doing their job
properly ?
b. Our real weakness is not that we lack the potential, but that we lack the
will to act.
c. She is gorgeous (extremely beautiful or attractive) in appearance, but
seems to be entirely lacking in intelligence.
Exercise VI
Unit 7 Body Language
3. Prompt: she/try/different/routes/relieve (v.)/boredom/daily/journey
Model:
She tried out different routes to relieve the boredom of her daily
journey.
a. when / plane / final / land / we / all / tremendous / sense / relieve
(n.)
b. secretary / hire / relieve (v.) / her / some / administrative / work
c .she / claim / pressure / public / hospitals / could / relieve (v.) /
combine / medical / resources / public / private / sectors (部门)
Key:
a. When the plane finally landed, we all felt a tremendous sense of relief.
b. A secretary was hired to relieve her of some of the administrative work.
c. She claims that the pressure on public hospitals could be relieved by
combining medical resources in the public and private sectors.
Exercise VI
Unit 7 Body Language
4. Prompt: none/passenger/make/claim (n.)/ suitcase
Model:
None of the passengers made a claim to the suitcase.
a. company / claim (v.) / product / make / you / thin / without / diet
b. this / little / town / only / claim (n.) / fame / President / born / here
c. accident / not / be / her / fault / Barbara / able / claim (v.) / damages
Key:
a. The company claims that their product makes you thin without dieting.
b. This little town’s only claim to fame (= The only reason why it is famous)
is that the President was born here.
c. Because the accident had not been her fault, Barbara was able to claim
damages.
Exercise VI
Unit 7 Body Language
5. Prompt: We/assume/statement/be correct
Model: We assume the statement to be correct.
a. I/assume (v.) you/know/each other/you/go/same/school
b. James / assume (v.) / look / indifference / when / he / hear / Anna /
marry / we / all / know / he / upset
c.
assume (n.)/
raw/materials
increase/production/target/can/reach/I/order/
extra
Key:
a. I assumed (that) you knew each other because you went to the same
school.
b. James assumed a look of indifference when he heard Anna was getting
married, but we all knew he was upset.
c. On the assumption that the increased production targets can be reached,
I’ve ordered extra raw materials.
Post-reading
Unit 7 Body Language
Role Play & Discussion: What Do They Convey ?
• Task 1: Work in groups
• Task 2: Work in class
Task 1: Work in groups
Unit 7 Body Language
Role Play & Discussion: What Do They Convey ?
Task 1: Work in groups.
Act out the following body movement in turn. Discuss the meanings with
your group members and write down your interpretations of the body
movement in the table.
Body Language
Your Interpretation
sitting with legs crossed, foot kicking slightly
boredom
standing with hands on hips
readiness, aggression
sitting, legs apart
open, relaxed
defensiveness
arms crossed on chest
walking with hands in pockets, shoulders
hunched
dejection
hand to cheek
evaluation, thinking
Task 1: Work in groups
Unit 7 Body Language
Body Language
Your Interpretation
touching, slightly rubbing nose
rejection, doubt, lying
rubbing the eye
doubt, disbelief
hands clasped behind back
anger, frustration, apprehension
head resting in hand, eyes downcast
boredom
rubbing hands
anticipation
sitting with hands clasped behind head,
legs crossed
confidence, superiority
open palm
sincerity, openness, innocence
pinching bridge of nose, eyes closed
negative evaluation
tapping or drumming fingers
impatience
patting/fondling hair
lack of self-confidence
tilted head/direct eye contact
interest
Task 1: Work in groups
Unit 7 Body Language
Body Language
Your Interpretation
limited or no eye contact
lying, uninterested, distraction
relaxed brow
feeling comfortable
tension in brow
confusion, tension, fear
stroking chin
trying to make a decision
looking down, face turned away
disbelief
biting nails
insecurity, nervousness
pulling or tugging at ear
indecision
fidgeting with hands or objects (i.e., pen)
boredom, having something to
say
fingers interlocked placed behind the head open to ideas, feeling
comfortable
leaving elbows open and armpits exposed
Task 2: Work in class
Compare your answers with your classmates’.
Unit 7 Body Language
Reading II
UNIT
• Dictation
• Text
• Exercises
Unit 7 Body Language
Dictation
Unit 7 Body Language
Dictation__________________________________________
Staring at people or holding a glance too long
is
_________________________________________________
considered improper in English-speaking countries. Even
when
_________________________________________________
the look may be one of appreciation — as of
beauty
_________________________________________________
— it may make people uneasy. Many Americans
travelling
_________________________________________________
abroad find the stares of the local people annoying.
They
_________________________________________________
become very self-conscious and often quite angry
about
_________________________________________________
the “rudeness” of the people there, not realizing that
the
_________________________________________________
practice may be quite common in the country and may
be
_________________________________
nothing more than curiosity.
Text
Unit 7 Body Language
• Text
• Notes
Text
Unit 7 Body Language
Gesture
1 Here are a few more examples of gesture differences. An angler in
Britain will demonstrate the size of a fish he has caught by holding his
two hands, palms facing each other, the appropriate distance apart in
front of him, but an angler from certain parts of Africa will measure off
the size along his left arm with his right hand. In Britain the gesture to
indicate the numeral “one” is made by holding up the index finger, but in
Switzerland it is the thumb which is held up. Some peoples point at
objects with the finger, others by protruding the lips. The gesture for
“come here” is made in Britain with the index finger, which is held,
pointing upwards, at eye level and flexed towards the body; in Greece,
the hand and forearm describe an arc away from the body towards the
ground; in Egypt the hand is held at arm’s length, palm downwards, and
the fingers are then flexed. (It is difficult, as these examples show, to
describe gestures clearly in words.) In this last case the difference
between the movements is very considerable, and the meaning of the
Text
Unit 7 Body Language
Greek or the Egyptian gesture may be taken to be precisely the opposite
to that intended, by those unfamiliar with it. In fact the very natural
misinterpretation of such a gesture had disastrous consequences on
one occasion. Several years ago, some European sailors were
swimming, some distance from their ship, near a fortified coastal area in
the Eastern Mediterranean. Soldiers on guard, seeing unidentified
people in a prohibited part of the sea and wishing to interrogate them,
shouted to them to come nearer, and made at the same time their usual
“come here” gesture. The sailors did not understand the language but
took the gesture to mean “go away”, and, realizing they might be near
coastal defenses, swam off. The result was that the guards, now highly
suspicious, opened fire with tragic effects.
Text
Unit 7 Body Language
2 Many other examples of different gestural expressions for
the same idea could be given. It is also possible to find
examples of the same gestural expression being used for
different ideas, and this too may produce awkward
failures of communication. For instance, an Englishman
speaking in public would find it very natural if he wished
to request his audience to be silent, to hold up both his
hands on a level with his head, with the palms facing
outwards. If he were to do this in Greece, however, it
would cause deep offence to his audience, for this same
gesture in that country is a most insulting one.
Notes
Unit 7 Body Language
1. angler: someone who catches fish with a fishing rod, especially as a
hobby.
2. index finger: finger next to the thumb, used for pointing. (食指)
3. measure something off: to measure a particular length or distance,
and make a mark so that you can see the beginning and end. (量出)
4. protrude: (cause sth. to) stick out from a surface.
5. flex: If you flex your muscles or part of your body, you bend, move or
stretch them for a short time in preparation for physical exercise or
work.
6. arc: part of a curved line or circle. (弧度)
7. misinterpretation: wrong understanding.
Notes
Unit 7 Body Language
8. the Eastern Mediterranean: the eastern part of the Mediterranean
Sea. (东地中海)
9. on guard: someone who is on guard is on duty or in a state of
watchful readiness to protect or defend.
10. interrogate: (a formal word) to question somebody aggressively or
closely and for a long time.
11. open fire: to fire (with guns).
12. awkward: causing difficulty, embarrassment or inconvenience.
13. cause deep offence: to make (people) feel very angry or hurt.
Exercise
Unit 7 Body Language
• Exercise I
• Exercise II
• Exercise III
• Exercise IV
• Exercise V
• Exercise VI
Exercise I
Unit 7 Body Language
I. Comprehension: True/False/Not Mentioned.
( F ) 1. Some peoples point at things with the index finger, others
by sticking out the tongue.
( F )
2. In Greece, the gesture for “come here” is made with the
hand being held at arm’s length, palm downwards, and the
fingers are then flexed.
( T )
3. It is obvious that to describe gestures clearly in words is
rather difficult.
( NM )
4. Sometimes, a gesture is so simple that everybody
understands it without any difficulty.
( T )
5. Sometimes, the misinterpretation of a gesture might lead to
disastrous consequences.
Exercise I
Unit 7 Body Language
( F ) 6. The soldiers on guard opened fire because they thought the
sailors were the enemy spies and it immediately led to a
battle.
( F ) 7. Different gestural expressions can mean the same idea, to
which only a few examples can be given.
( T ) 8. Sometimes, the same gestural expression may be used for
different ideas and this may also result in failures of
communication.
(NM) 9. Understanding body language is very useful not only in the
past, but also at present.
( F ) 10. Compared with Greeks and Egyptians, English people seem
to rely more on body language to communicate with others.
Exercise II
Unit 7 Body Language
II. Discussion Questions.
1. Can you make the following gestures by following the descriptions given
in the passage ?
a. An African fisherman showing the size of a fish.
b. A British angler showing the size of a fish.
c. The Swiss gesture for “one”.
d. The British gesture for “one”.
e. The Egyptian gesture for “come here”.
f. The British gesture for “come here”.
2. Can you list a few more examples of gesture differences besides what
you have learned from the text ?
3. Can you say something about the advantages of using body language in
communication ?
4. Do you and your friends use gestures in communication? What gestures
do you use ? For what purpose ?
Exercise III
Unit 7 Body Language
III. Vocabulary: Guess the meaning of the following
underlined words and expressions from the text.
(
) 1. He sent his salesmen to an
demonstrate some new machines.
industrial
a. show and explain b. sell
c. promote
(
d. purchase
) 2. I asked her to measure off three meters of silk.
a. cut off
b. mark out a length of
c. find the size of
d. compare the width of
area
to
Exercise III
Unit 7 Body Language
(
(
(
) 3. She put down her pen and flexed her stiff arm slowly.
a. held out
b. bent
c. twisted
d. raised
) 4. He raised his arm and described an arc in the air.
a. depicted
b. painted
c. drew
d. moved
) 5.We had considerable difficulty in completing the big
project on time.
a. considerate b. little
c. great
d. complicated
Exercise III
Unit 7 Body Language
(
(
(
) 6. I took him to be an honest man, but what he had done
made me feel disappointed.
)
a. guessed
b. imagined
c. expected
d. thought
7. She works inefficiently because she is unfamiliar with
this type of computer.
a. short of
b. not used to
c. not skilled with
d. not fond of
) 8. Seeing an unidentified man walking into the plant, the
doorman stopped him.
a. unrecognized
b. unimportant
c. impolite
d. unfriendly
Exercise III
Unit 7 Body Language
(
(
)
9. According to the law, tobacconists are prohibited from
selling cigarettes to children.
a. demanded
b. suggested
c. advised
d. forbidden
) 10. I don’t want to make friends with a man with bad temper
and insulting tongue.
a. offensive
b. sharp
c. talkative
d. quick
Exercise IV
Unit 7 Body Language
IV. Special Use: Numerical Expressions(Ⅱ)
Complete the following sentences with a proper word or words used to express times.
1. The square itself is four hundred yard wide, _______ the size of
St. Peter’s.
a. the fourth time
b. the fourth times
c. four times
d. as four times as
2. The earth is 81 times _______ the moon.
a. as heavy as
b. so heavy as
c. as heavier as
d. as heavily as
Exercise IV
Unit 7 Body Language
3. The output of grain this year was _______ of last year.
a. three times this
b. three times that
c. three times what
d. three times as much as
4. The country has succeeded in cutting its foreign-trade deficit by
_______ since 1995.
a. more than halves
b. much than half
c. little than half
d. more than half
5. The flat I have just bought is _______ the one I am living now.
a. two times the size of
b. twice the size of
c. two times as big as
d. twice the size than
Exercise IV
Unit 7 Body Language
6. It’s said that they plan to _______ their investment in land.
a. double
b. twice
c. two
d. second
7. The import of oil was increased _______ last year.
a. two and half times
b. twice and half
c. a half and two times
d. two and a half times
8. During last quarter the profits of the company _______.
a. rose at 139 million
b. rose up 139 million
c. rose to 139 million
d. rose till 139 million
Exercise IV
Unit 7 Body Language
9. It’s reported that Japan will _______ its auto exports to the United
States _______.
a. reduce... for a third
b. reduce... by one three
c. increase... by a third
d. increase... to three times
10. His oven can produce _______ mine.
a. the fifth times more heat than
b. five times more heat than
c. five times much heat than
d.the fifth times the heat of
Exercise V
Unit 7 Body Language
V. Translate the following sentences into English, using
the expressions in the parentheses.
1. 他判断失误，以致于损失重大。(be guilty of)
He was guilty of misjudgment so that the loss was great.
2. 我们在周一之前未获销售主任的通知。(prior to)
We received no notice from the sales manager prior to Monday.
3. 我们需要能在不同环境下独立工作的员工。(in... circumstances)
We need employees able to work independently in different
circumstances.
Exercise V
Unit 7 Body Language
4. 我不想冒犯任何人，我只是谈谈我的看法。(cause offence)
I didn’t mean to cause any offence to any people, and I was
just stating my opinion.
5. 工程因资金匮乏只好延期。(lack of)
The project had to be delayed for lack of funds.
6. 这位选手未必会赢，因为其对手具有相当的竞争力。(it is unlikely
that...)
It is unlikely that the player is to win because his rival is rather
competitive.
Exercise V
Unit 7 Body Language
7. 厂主迫使工人们每个周末加班。(force... to work overtime)
The owner of the factory forced his workers to work overtime
every weekend.
8. 新来的勤杂工举止不够礼貌，苏珊对他伸出一只手指以示警告。(hold
up)
The new office boy is not polite enough, so Susan held up one
warning finger at him.
9. 酒商指了指那瓶酒，声称它是一个多世纪前酿制的。(point at)
The wine-merchant pointed at the bottle of wine and claimed
that it was made over a century ago.
10. 那位高级职员嗜烟，但他从不在公共场合抽烟。(in public)
That senior official is a heavy smoker, but he never smokes in
public.
Exercise VI
Unit 7 Body Language
Ⅵ. Cloze.
People’s sense of “personal space” — the distance that separates them
(1) _______ another person — also varies between people of different
nationalities. (2) _______ feels right for one nationality may feel
uncomfortable for (3) _______ . British zoologist, Desmond Morris, has
identified three “personal space” zones in Europe. In countries such as
Spain, France and Italy, people stand (4) _______ to touch each other
easily.
1. a. with
b. from
c. by
d. toward
2. a. What
b. Who
c. That
d. Which
3. a. another
b. other
c. each other
d. one another
4. a. closely enough
c. enough close
b. enough closely
d. close enough
Exercise VI
Unit 7 Body Language
Morris calls this the “elbow (5) _______ ”. In East European
countries such as Poland, and Hungary, people stand (6) _______
more distant. Morris calls this the “wrist zone” (7) _______ they
are close enough to touch wrists. In Britain, Holland, and
Germany, people prefer to stand further (8) _______ from each
other, and they do not generally touch. This he calls the “fingertips
zone”.
5.
a. area
b. district
c. zone
d. part
6.
a. little
b. a little
c. far
d. farther
7.
a. for
b. when
c. where
d. because
8.
a. away
b. off
c. much
d. up
Exercise VI
Unit 7 Body Language
Another cultural difference (9) _______ nationalities is the amount of eye-contact
between people. In countries (10) _______ people stand close to each other, eyecontact is more frequent and lasts (11) _______. Mediterranean countries are
“high-look” cultures whereas north European countries are “low-look” cultures.
Children who (12) _______ in a low-look culture learn that it is rude to look too long
at another person. In a high-look culture, eye-contact, (13) _______ physical
contact and gestures, is a natural way of expressing your feelings and relating to
other people. This explains why, for example, north Europeans (14) _______ south
European countries may feel (15) _______ at the way people look at them.
9.
a. about
b. in
c. between
d. of
10. a. which
b. where
c. that
d. wherever
11.
b. longer
c. longest
d. the longer
12. a. grew
b. grew up
c. grow up
d. grow
13. a. like
b. as
c. unlike
d. with
14. a. visit
b. visited
c. to visit
d. visiting
a. long
15. a. comfortably
c. uncomfortable
b. uncomfortably
d. comfortable
Extended Activities
UNIT
•A Phonetic Drills
•B Function and Structure
•C Practical Reading
•D Additional Vocabulary
•E Business World
•F Humor Time
Unit 7 Body Language
Phonetic Drills
Unit 7 Body Language
Consonants— Fricatives and Affricatives
• I Fricatives
• II Affricates
I. Fricatives
Unit 7 Body Language
1. Read aloud the passage and find out the words containing the
sounds listed below.
On-the-job Training
Americans place great importance on practical experience. On-the-job
training is sometimes called the school of hard knocks (learning through
mistakes). Nevertheless, products and processes in business, industry, and
communications are changing very fast. It is often necessary for workers
and professionals to go back to the classroom for refresher courses or
retaining
programs to keep up with the latest developments in their fields.
/f/:
_____________________________________________________
fast, often, for, professional, refresher, fields
/v/:
very, development
_____________________________________________________
place, importance, experience, school, mistake, nevertheless,
/s/:
process, (“c” before e, i, y) business, industry, necessary,
___________________________________________________________
professional, classroom, course, latest
____________________________________________________________
____________________________________________________________
I. Fricatives
Unit 7 Body Language
/z/:
Americans, as, is, sometimes, processes, communications,
________________________________________________________
workers, professionals, courses, programs (“s” after vowels or
________________________________________________________
voiced consonant)
________________________________________________________
though
//:
nevertheless, with, their
________________________________________________________
profession, refresher
//:
/
________________________________________________________
//:
hard
________________________________________________________
//:
________________________________________________________
/h/:
________________________________________________________
Phonetic Drills
Unit 7 Body Language
2. Read the following words and pay attention to the differences
between /f/ and /v/， /s/ and /z/.
/f/
/v/
/s/
/z/
leaf
leave
ice
eyes
safe
save
rice
rise
laugh
love
place
plays
//
//
//
/s/
breath
breathe
shine
sign
teeth
teethe
shower
sour
south
//
thin
southern
/s/
sin
shake
sake
thing
sing
thumb
some
Phonetic Drills
Unit 7 Body Language
3. Listen and practice reading the following sentences.
1) Let’s sit in the sun.
2) Let’s stay in a hotel.
3) Let’s sleep outside.
4) Let’s spend Sunday there too.
5) Six Star.
6) He smokes cigarettes.
7) He wants some books.
8) He speaks slowly.
Phonetic Drills
Unit 7 Body Language
4. Read the following words containing /s/ consonant clusters. (辅
音群)
(Notice: Plurals of words ending in “th” take the pronunciation
of /s/ in the following cases.)
a. Short vowels precede the “th”, e.g. smiths, fifths, moths.
b. Consonants proceed the “th”, e.g. lengths, months, health’s.
c. Letter “r” precedes the “-th”, e.g. births, hearths.
Try the following:
/s/: breaths /bres /, months /mns/, births /b:s/,
sixths /sIkss/
Phonetic Drills
Unit 7 Body Language
/ds/: breadths /breds/, widths /wIds/
/ls/:
healths /hes/, wealths /wes/
/ts/: eighths /eIts/
/ns/: tenths /tens/, sevenths /’sevens/,
thirteenths/:’ti:ns/
/fs/: twelfths /twefs/
/kss/:
sixths /sIkss /
/znts/:
thousandths /’aznts/
Phonetic Drills
Unit 7 Body Language
5. Pronunciation of -s / -’s.
In English a noun’s plural or possessive form and a verb’s third
person singular form are pronounced as /s/,/z/ or /Iz/
according to the following phonological rules.
a. /s/ after all voiceless consonants except /s/,
/t/, //
books /bks/
helps /heps/
laughs /:fs/
Aunt’s /ants/
Kate’s /keIts /
Mike’s / maIks/
Phonetic Drills
Unit 7 Body Language
b. /z / after all voiced consonants except / z, , d/, and
after all vowels
games / ^eImz /
calls / kC:z/
shows / Ez/
Jane’s /deInz/
Lee’s / I:z/
sounds /sandz /
c. As a separated syllable /iz/ after /s, z, , ,
t, d /.
houses / 5 hauIz/
teIndIz /
teaches / 5
changes
ti:tIz / wishes / 5
Max’s / 5 ma:ksIz/
/
wIIz/
Wells’s / 5 wezIz/
5
Phonetic Drills
Unit 7 Body Language
6. Listen and repeat, paying attention to the word-stress in the
following compound words.
5English- 5shoes
5ships
5Irish- 5sheets
5Danish-
5Polish- 5shirts
5’Scottish- 5sheep
5’Finnish- 5shorts
5Swedish- 5shampoo
5Turkish- 5sugar
5 French- 5champagne 5Spanish- 5shoes
Phonetic Drills
Unit 7 Body Language
7. Practice on tones.
1) high level (高平调)
A.
a. 5 now
B. a. 5 China
coming
b. 5 three
c. 5 here
b. 5 little
C.
a. 5 family
b. 5 interesting
D.
a. edu5cation
b. intro5duction
c.
5
c. 5 telephone
2) low level (低平调)
A.
a.  now
B. a.  China
coming
C.
a.  family
D.
a. edu  cation
b.  three
c.  here
b.  little
b.  interesting
c.
c.  telephone
b. intro  duction

Phonetic Drills
Unit 7 Body Language
8. Read the following sentences with falling tone.
(Notice: the word in bold type is stressed.)
1) Oh ↘ dear!
2) How
↘
horrible!
3) How
↘
awful!
4) How
↘
terrible!
II. Affricates
Unit 7 Body Language
1. Read aloud the passage and find out the words containing the
sounds listed below.
Blind Date
Blind dates are common in the United States. A family member or
friend may know a man and a woman who have a lot in common — who
share the same interests or background. So the friend or family member
will arrange a blind date for the man and woman to meet.
Some people enjoy blind dates very much. They like meeting and
finding out about someone new. Other people get very nervous at the idea
of meeting and spending time with someone they don’t know.
Single people can also meet each other through clubs and
organizations, such as church or political groups, or through dating
services.
each, church
/t/:__________________________________________________
arrange, enjoy
/d/:__________________________________________________
Phonetic Drills
Unit 7 Body Language
2. Read the following and make comparison between / t / and /
d /.
cheap — jeep
chin — gin
H — age
choke — joke
cherry — Jerry
larch — large
Phonetic Drills
Unit 7 Body Language
3. Listen and repeat.
(Notice: In the following words /ts/, /d/ appear in a sequence,
both must be fully pronounced.)
orange juice / 5CrInd5du:s/
5hwIt5tZE/
village jail / 5vIId5deI/
/5hau5mt5ti:z/
which
how
much
large gentleman /5:d5dentmEn/ which
/5hwIt5dCb/
rich child /5rIt5taId/
/5kCId5tes/
college
watch chain /5wCt5teIn/
/5ti:t5dE:mEn/
teach
chair
/
cheese
job
chess
German
Phonetic Drills
Unit 7 Body Language
4. Listen and tick off the word you hear.
1) a. shop
b. chop
2) a. sherry
b. cherry
3) a. washing
b. watching
4) a. shoes
b. choose
5) a. ships
b. chips
6) a. shin
b. chin
Phonetic Drills
Unit 7 Body Language
5. Read each of the following sentences with rising tone in the first
part of the sentence and falling tone in the second part.
1) Is this a small
house or a large
↗
2) Shall we go for a
3) Are you playing
4) Was it
↗
↗
single or
↗
red, or
5) Shall we meet at
walk or stay
↗
↗
↘
green or
nine or at
↘
↘
house ?
inside ?
double ?
↘
↘
blue ?
ten ?
Function and Structure
Unit 7 Body Language
Making Invitations
• Exercise I
• Exercise II
Exercise I
Unit 7 Body Language
I. Practise the following expressions with your partners and then complete
the following dialogues.
Making an Invitation
Accepting an Invitation
Refusing an Invitation
How about/What about a
drink/ having a glass of
beer ?
Would you like to go
skating with me ?
Would you be interested
in dining out with me ?
I was wondering if you’d
like to go dancing tonight
I’d like to invite you to
lunch.
Sounds great.
OK.
All right.
Yes, great/fantastic.
Yes. I’d love to. Thank
you.
Yes. That would be
lovely/ marvelous. Thank
you.
That’s very kind of you.
Thank you.
I’d love/like to, but I’m
afraid I can’t.
Sorry. I’ve already made
plans for Saturday.
I can’t, I’m afraid. You
see, I feel rather tired.
Not really, thanks all the
same.
Thank you very much for
the invitation, but I don’t
really think I can.
That sounds very nice,
but I’m not sure if I can.
Exercise I
Unit 7 Body Language
Making an Invitation
Accepting an Invitation
Refusing an Invitation
Notes
After accepting an invitation, you’d better ask for the specified time to make sure
whether you’re free or occupied already on that day. The following expressions
are useful in asking for the specific time.
Questions
When exactly ?
I’m afraid I can’t make It.
on Tuesday.
I’ve got to attend a lecture.
Yes, that’s fine/I’m free then.
I’ll look forward to it.
Response
Does Tuesday suit you ?
Is Tuesday convenient ?
That’s a pity. How about Friday ?
Exercise I
Unit 7 Body Language
What about a drink ?
1. Tom: __________
Jack: ___.
OK
2. Sam: I’ve got two tickets for tonight’s fashion show.
you be interested in it ?
Would ____________________
I’d love to but I have to work for
Diana:Oh darn! _________,
tomorrow’s history quiz.
Sam: What a pity !
Exercise I
Unit 7 Body Language
How about coming over for dinner this Sunday ?
3. Mary:___________
That’s very kind of you Thank you.
Sue: ____________________.
4. Jim:
We’re having a farewell party for Miss King tomorrow
like to invite you to come , too.
evening. We’d________________________
Thank you very much for the invitation , but I
John: __________________________________
don’t think I can. Some friends are coming over for
dinner tomorrow evening.
Jim:
I see. That’s too bad. We are counting on having you
come.
Exercise I
Unit 7 Body Language
Would you like to
5. Christine: ________________.have
lunch next week ?
Sounds great When exactly ?
Mr. Ernst: _____________
Christine: Is Wednesday convenient for you ?
make it on Wednesday.
Mr. Ernst: I’m afraid I can’t ________
How about Friday, at twelve
Christine: That’s a pity. ___________
o’clock ?
That’s fine I’ll look forward to it.
Mr. Ernst: Yes.__________.
Exercise II
Unit 7 Body Language
II. Make dialogues with your partner according to the situations given. Pay
special attention to the expressions of making, accepting and refusing
an invitation.
1. You have just moved into a new apartment and want to invite
your colleagues over to celebrate.
2. You, sales manager of a certain company, want to invite Miss
Grimes, a regular client, to dinner to discuss your company’s
latest product.
3. You want to invite Mr. Johnson, your boss to take part in your
birthday party on Wednesday evening, but he is unable to
come.
4. You invite your classmate to go dancing with you on Sunday.
Practical Reading
Unit 7 Body Language
Program Schedule
Read the following entertainment news for December 2003 carefully
and then do the following multiple-choice exercise.
December 2003
Dec 7
Dec 18
Dec 25-26
19:30
Concert by Shanghai
Broadcasting Symphony
Orchestra
Venue ( Venue: place):
Shanghai Concert Hall
Price: RMB 80, 60, 40, 20
19:15
Classical Evening of
Shanghai Grand Theatre
(II. Chinese Local Opera)
Venue: Shanghai Grand
Theatre
Price: RMB 280, 220,
160, 120, 80
19:15
Ballet: Swan Lake by
Moscow Classical Model
Ballet-Russia
Venue: Majestic Theatre
Price: RMB 320, 260,
200, 160, 80
Practical Reading
Unit 7 Body Language
Dec 10-11
Dec 23-26
Dec 28-30
19:30
Concert by Straus Vienna
Walzer Orchestra
Venue: Shanghai Centre
Theatre
Price: RMB 300, 220,
160, 80
19:15
The Classical Ballet:
“Nutcracker” by Shanghai
Ballet Company
Venue:
Shanghai
Grand
Theatre
Price: RMB 380, 330, 280,
200, 120
19:15
New Edition of Historical Story
Peking Opera: “The Story of
Tang Dynasty” by Shanghai
Peking Opera Company
Venue: Shanghai Grand Theatre
Price: RMB 300, 220, 180, 120,
80
Dec 17
Dec 24
Dec 31
19:15
Classical Evening of
Shanghai Grand Theatre
(I. Vocals)
Venue: Shanghai Grand
Theatre
Price: RMB 280, 220,
160, 120, 80
19:15
Ballet: Cinderella by Moscow
Classical Model Ballet-Russia
Venue: Majestic Theatre
Price: RMB 320, 260, 200,
160, 80
22:30
New Year Evening Party
Venue: Shanghai Concert Hall
Price: RMB 200, 160, 120, 80
Practical Reading
Unit 7 Body Language
1. You can enjoy all the following entertainment EXCEPT
_____.
a. ballet
b. rock and roll
c. Chinese local opera d. symphony
2. If you are a symphony fan and don’t want to miss any
opportunity, you can go to the concert _____ this month.
a. once
b. twice
c. three times
d. four times
Practical Reading
Unit 7 Body Language
3. Classical Evening of Shanghai Grand Theatre consists of _____.
a. pop songs and light music
b. classical music and modern music
c. folk music and Peking Opera
d. vocals and Chinese local opera
4. If you’re fond of ballet, you can watch either _____ or _____ on
Christmas Day.
a. “Nutcracker”... “Swan Lake”
b. “Cinderella”... “Sleeping Beauty”
c. “Don Quixote”... “Notre Dame de Paris”
d. “The White-haired Girl”... “The Red Detachment of Women”
Practical Reading
Unit 7 Body Language
5. Moscow Classical Model Ballet-Russia will give two
performances at _____.
a. Shanghai Center Theatre
b. Majestic Theatre
c. Shanghai Grand Theatre
d. Yunfeng Theatre
6. If you invite your friend to watch Cinderella on
Christmas Eve, you will have to pay _____ for two best
seats.
a. RMB 320
b. RMB 520
c. RMB 640
d. RMB 400
Practical Reading
Unit 7 Body Language
7. “The Story of Tang Dynasty” will be put on the stage by
_____.
a. Shanghai Broadcasting Symphony Orchestra
b. Shanghai Ballet Company
c. Shanghai Opera Troupe
d. Shanghai Peking Opera Company
8. The last performance to be given in Shanghai Concert
Hall begins at _____.
a. 10:30, Dec. 31
b. 22:30, Dec. 31
c. 22:30, Dec. 30
d. 19:30, Dec. 10
D Additional Vocabulary
Unit 7 Body Language
There are many ways to greet your friends, and some of them are listed
below. Search the diagram for these words. You should search them
from upward to downward, or vice versa, or from left to right, or vice
versa, or from other directions. We’ve circled HANDCLASP to start
you off .
ACCOST
跟……搭讪
MEET
迎接
ADDRESS
说话
NOD
点头
BOB
行屈膝礼
PAT ON BACK 拍背
BOW
鞠躬
PECK
匆匆的一吻
BUSS
亲吻
RECEIVE
欢迎
CALL TO
向……喊
REGARD
问候
CHEER
欢呼
RESPECT
问候,敬意
D Additional Vocabulary
Unit 7 Body Language
COMPLIMENT 称赞，恭维
SALAAM
(穆斯林的)额手礼
DOFF CAP
脱帽
SALUTE
敬礼
FLAG
打旗号使……停下
SMILE
微笑
HAIL
欢迎
TIP HAT
脱帽打招呼
HANDCLASP
握手
TOAST
为……举杯祝酒
HUG
拥抱
WAVE TO
向……挥手
KISS
吻
WELCOME
欢迎
KOWTOW
叩头，磕头
WISH WELL
祝福
D Additional Vocabulary
Unit 7 Body Language
Key:
E Business World
Unit 7 Body Language
Important Cultural Issues (I)
Greetings and Courtesies
There are a thousand different ways to greet people. In some
countries, business people are very open and informal, while
in others, formality is a key and you must always use a
person’s title when referring to them. Some countries prefer a
handshake to greet people but others shy away from any
physical contact. There are also cultural norms surrounding
gift giving; some countries have extensive rules and laws
defining “gift”, limiting their legality, while in others lavish gifts
are expected — and necessary.
E Business World
Unit 7 Body Language
Business Ethic and Framework
The level of formality also changes drastically from country to country.
Some countries are very informal, and appointments can be made any
time; you may be able to simply walk in without an appointment and make
a deal. In other countries, meetings require months of preparation with
appointments made and confirmed far in advance.
Decision Making
Do you expect to make a sale on your first trip to that foreign country ? In
some places, this is possible; some countries are very open and focus
more on the deal than the relationship. In others, even a tentative decision
will not be made until a personal relationship is established, and after
consensus is reached at all levels of the hierarchy. This could,
understandably, take months or even years.
F Humor Time
Unit 7 Body Language
At the food counter in a store, a customer was complaining to the
shop-assistant. “I don’t want this box of food. Please give me my
money back.”
“Sorry, Madam. You know, food cannot be returned after it is sold,”
the assistant explained.
“But I can’t pay for this fake food,” the customer insisted.
“How can you prove that this is fake food ?” the assistant asked
angrily.
“Look at the label on the box. The Date of Production: June 31,
2004. How can you prove that there are thirty-one days in June ?” the
customer retorted.