INTRODUCTION
TO
CRUTCH WORDS
EXAMPLES:
Uh
Um
Anyway
Er
Like
Basically
So
Well
Yeah
You know?
WHAT IS DECA
An international organization that
prepares emerging leaders and
entrepreneurs in marketing, finance,
hospitality and management.
OVER 200 000 MEMBERS
ACROSS 5000 SCHOOLS
IN 3 CONTINENTS
MINI TEST
MARKETING
1) What type of law is violated when a supplier requires intermediaries to enter
into tying agreements?
A. Zoning
C. Antitrust
B. Probate
D. Infringement
2) Business employees who participate in group discussions should present their
ideas and opinions in a(n)
A. argumentative way.
C. assertive manner.
B. written format.
D. nonverbal style
3) What might result if a business fails to maintain positive customer/client
relations?
A. Decrease in sales
C. Loss of advertisers
B. Reduction in assets
D. Lowering of goals
4) Which of the following provides government protection of business property:
A. Revenues
C. Economic incentives
B. Consumer-protection laws
D. Patents
5) What tends to occur when a country is experiencing political instability?
A. Its currency loses value.
C. Domestic trade improves.
B. Unemployment rates decrease.
D. Commodity trade increases
F
I
N
A
N
C
E
6) Which of the following quality management approaches is often used in the
finance industry to sustain regulatory compliance:
A. Crisis management
C. Reassurance
B. Just-in-Time
D. Six Sigma
7) Which of the following is a legitimate response for an employee to provide to a
customer regarding an inquiry about product pricing:
A. If you can wait a moment, I'll check for the price in the computer.
B. I'm not sure what the pricing is.
C. You'll need to contact the appropriate person to get the price.
D. I'm pretty sure that the item costs $39.65.
8) Employees who always keep their commitments to customers are building
positive relationships with those customers by being
A. dependable.
C. creative.
B. assertive.
D. sociable.
9) Items that are used to produce goods and services are
A. economic resources.
C. capital goods.
B. natural resources.
D. human resources.
10) Which of the following is most likely to reduce risk:
A. Dividends
C. Insurance
B. Bonds
D. Stocks
HOSPITALITY AND TOURISM
11) Basic torts relating to businesses often involve disputes concerning
A. emotional stress.
C. defamation.
B. assaults.
D. contracts
12) Products that go straight from producers to consumers are using __________ channels of
distribution.
A. unsatisfactory
C. unusual
B. indirect
D. direct
13) An important guideline for effective listening is to
A. focus on details rather than key points.
B. practice active listening.
C. concentrate on the speaker's posture.
D. think about what you are going to say next.
14) When writing a business report, Thomas might check his writing and style manual to
determine the
A. synonyms for common words.
B. best way to set up tables using computer software.
C. formal definitions of important terms.
D. appropriate way to cite his resources.
15) Participating in community outreach activities might be considered a form of
A. institutional promotion.
C. target marketing.
B. customer service.
D. product promotion.
BUSINESS MANAGEMENT AND ADMINISTRATION
16) To enunciate when speaking to customers means to
A. talk fast.
C. run words together.
B. talk slowly.
D. pronounce words clearly.
17) In which of the following situations would a businessperson write a persuasive inquiry
using an indirect format:
A. A letter requesting the date and time of a professional development workshop
B. A direct-mail letter asking for financial support to help a charitable organization
C. A memo asking for a detailed sales report for the previous six-month period
D. An e-mail message requesting membership eligibility requirements in an organization
18) Into what two categories can wants be divided?
A. Economic and noneconomic
C. Unlimited and limited
B. Unlimited and economic
D. Unlimited and noneconomic
19) Three primary factors that affect the organizational structure of a business include
interpersonal relationships, tasks, and
A. initiative.
C. authority.
B. injunction.
D. attrition.
20) A business manager realizes that the demand for his/her products now exceeds
producers' capabilities, and producers have raised their prices to offset the high demand.
Under these conditions, what phase of the business cycle should the manager begin to
prepare for?
A. Trough
C. Contraction
B. Peak
D. Expansion
ANSWERS
MARKETING
1.C
2.C
3.A
4.D
5.A
FINANCE
6.D
7.A
8.A
9.A
10.C
HOSPITALITY
11.D
12.D
13.B
14.D
15.A
MANAGEMENT
16.D
17.B
18.A
19.C
20.C
MORE INFORMATION:
http://2013.deca.ca/competitive-events/
http://www.decadirect.org/June2014/2014-2015-DECA-Guide/
http://issuu.com/decainc/docs/deca_guid
e_2015/35?e=0/8464836
Come prepared with your top 3 category
choices for the next meeting!
ROLE PLAYS
A role play is when ideas and plans concerning a
business situation are conveyed to a judge. Both the
student and the judge assume business roles.
Case Study: a situation that is relevant to the
occupational area of your category. The role play is
based on the case study.
Your tools:
- Pens (blue or black)
- Blank sheets of paper
- A calculator
- Case study
COMPONENTS OF A CASE STUDY
• Procedures (amount of time and
general guidelines)
• Performance Indicators (PI)
• Who you are
• Who the judge is
• The company
• The scenario (problem)
PERFORMANCE INDICATORS
• Specific statements that need to be
addressed during your role play
• Base your entire presentation around
performance indicators (70-80% of role
play score)
• PRINCIPLES: 4 PI’s
• INDIVIDUALS: 5 PI’s
• TEAMS: 7 PI’s
APPROACHING PI’s: DECA
Define what the performance indicator
means
Explain why it’s important or relevant
Connect to solution
Above the expectations. Ask yourself: “how
do I stand out?”
ABOVE THE EXPECTATIONS
•
•
•
•
•
•
WOW factor
Real world knowledge
Jargon: technical terminology
SMILE 
Voice inflection
Pizzazz
APPROACHING A CASE STUDY
1) Read the event situation and make brief
notes at the top of the page.
2) Write down each PI, half page between
each.
3) Use DECA acronym to make notes about
each PI.
4) Prepare a logical order.
5) Prepare an introduction and a
conclusion.
6) Compose yourself! Take a deep breath.
MANAGING YOUR TIME
General Rule:
Number of marks = Amount of time
PI’s account for 70-80% of your total role
play score
THE FOUR I’s
INTRODUCE
INVERT
IMPRESS
IN CONCLUSION
INTRODUCE
• Professional Introduction: GNAP
Greeting
Name (first AND last)
Association (company)
Position
•
•
•
•
•
•
Ask for their name
Enthusiasm
Firm, brief handshake
Ask to take a seat use rule of 3 inches
Eye contact
Provide a ROAD MAP
INVERT
• Start with broadest (most general) PI
• End with narrowest (most specific) PI
• USE DECA ACRONYM FOR EACH PI!!!
IMPRESS
BET on Success
aka REALISM for Entrepreneurs
BUDGET
EFFECTIVENESS MEASUREMENT
TIMELINE
IN CONCLUSION
Tell ‘em what you told ‘em (SUMMARIZE)
Ask the judge if they have any questions
for you
Confirm the next steps
PRO TIP
KEEP YOUR CONFIDENCE
DON’T BE INTIMIDATED
DON’T LET THE JUDGE’S REACTION FAZE
YOU
THE DON’Ts
MULTIPLE CHOICE TESTS
• 100 Questions
• 70 minutes
• Regionals: online test at school
(supervised)
• 5 different cluster exams
• Questions based on PI’s