PAN-PACIFIC CONFERENCE XXIX
Collaboration and Co-creation for Innovation
May 24 - 27, 2012
Haikou, Hainan Island, China
Edited by
Sang M. Lee
Guohua Fu
Guoliu Hu
Zhaohong Lin
Publication of the Pan-Pacific Business Association
in cooperation with
Hainan University, China
©PPBA, 2012
ISBN: 1-931649-27-2
A Message from the Program Chair
This publication represents proceedings of the Pan-Pacific Conference XXVIX being held in Haikou,
Hainan Island, China. The Pan-Pacific Conference has served as an important forum for the exchange of
ideas and information to promote understanding and cooperation among the peoples of the Pacific-Rim
countries. This year’s conference theme, “Collaboration and Co-creation for Innovation" is especially
appropriate in view of the emerging innovation imperative for creating value in the fast changing global
environment. Haikou, the capital city of Hainan Province, is a well-known area. However, it is also a fast
developing center of knowledge-intensive service industries. We are delighted to work closely with our
host institution, Hainan University. We are especially grateful to the Conference Organizing Committee
members, Professors Guohua Fu, Guoliu Hu, and Zhaohong Lin. We also recognize the splendid support
of Michael Shang of the University of Nebraska for his superb coordinating work.
This year's conference in Haikou will have several familiar but different features. On May 24, there will be
three interesting activities: plant tours, sightseeing tours, and the golf tournament at the famed Mission
Hills GC. In the evening, the Welcome Reception and Cultural Show will be held at the Grand Ball Room
of the Howard Johnson Hotel. In addition to the welcome speech, two keynote addresses will be made by
prominent government officials. The Plenary Panel highlighting the conference theme presents global
experts from academia and business. Another highlight of the conference will be the Gala Dinner on
May 25 prepared by two renowned South African chefs. The President's Luncheon meeting will be held
on May 26.
Pan-Pacific Conference Peer Review Process
All papers/abstracts for the conference are submitted electronically through the Pan-Pacific Conference
website (http://www.panpacificbusiness.org) by the designated deadline. All submitted papers are
double-blind reviewed by at least two experts in the field of business. Each submission is reviewed for (1)
relevance to the conference theme; (2) quality of the paper in terms of its theoretical foundation and
significance of the topic; and (3) appropriateness of the methodology used. The submission is judged to
be Accepted, Rejected, or in need of Revision. For those submissions needing revision, the author is
notified of the reviewers' suggestions and encouraged to submit the final paper with appropriate changes.
All revised papers for the Proceedings publication undergo the second round of the double-blind review
process. The review committee rejects submissions that are not deemed of high quality, relevant to the
conference theme, or complete in terms of following the reviewers' suggestions for revision. All accepted
submissions in the appropriate format are published in the Proceedings of the Conference. This
Proceedings contains the accepted papers that were blind refereed by two reviewers and condensed to
allow for a reasonable size publication.
We welcome everyone to Haikou and hope the conference will be another success in terms of learning
from each other and renewing our friendship.
We wish to welcome all participants to the 30th Anniversary Pan-Pacific Conference in Johannesburg,
South Africa next year. Please watch for information as it will be posted on the Pan-Pacific Business
Association website (www.panpacificbusiness.org) very soon.
Sang M. Lee, Program Chair
2011 PAN-PACIFIC PROGRAM COMMITTEE
Sang M. Lee, University of Nebraska-Lincoln, USA, Chairman
2
Leopoldo Arias Bolzmann, Universidad Adolfo Ibáñez, Chile
Daesung Chang, Kyonggi University, Korea
André Everett, University of Otago, New Zealand
Den Huan Hooi, Nanyang Technological University, Singapore
Jaejung Lee, Pukyong National University, Korea
Weixing Li, University of Nebraska-Lincoln, USA
Zhaohong Lin, Hainan University, China
Fred Luthans, University of Nebraska-Lincoln, USA
Motofusa Murayama, Chiba National University, Japan
Ram Narasimhan, Michigan State University, USA
Atsuto Nishio, Takushoku University, Japan
Jann Hidajat Tjakraatmadja, Institut Teknologi Bandung, Indonesia
Chew-Yoong Wan, Nanyang Technological University, Singapore
D. Clay Whybark, University of North Carolina, USA
LOCAL ORGANIZING COMMITTEE
Guohua Fu
Guoliu Hu
Zhaohong Lin
FELLOWS OF THE PAN-PACIFIC BUSINESS ASSOCIATION
Leopoldo Arias-Bolzmann, Universidad Adolfo Ibañez, Chile
Claudia Bird Schoonoven, University of California – Irvine, USA
Daesung Chang, Kyonggi University, South Korea
Guoquan Chen, Tsinghua University, China
Dharma DeSilva, Wichita State University, USA
Lester A. Digman, University of Nebraska – Lincoln
Robert Doktor, University of Hawaii, USA
Ken J. Doyle, University of Technology - Sydney, Australia
André M. Everett, University of Otago, New Zealand
Xiaoguang Fang, F.G. Consulting, China
David Flynn, Hofstra University, USA
Kyung-il Ghymn, University of Nevada – Reno, USA
Chan K. Hahn, Bowling Green State University, USA
Den Huan Hooi, Nanyang Technological University, Singapore
Robert J. House, Wharton School, University of Pennsylvania, USA
Mansour Javidan, Thunderbird, USA
Masaki Kawato, Forest of Life Resort, Japan
Basheer Khumawala, University of Houston, USA
Chong Kim, Marshall University, USA
Duk Choong Kim, Ajou University, South Korea
Kee Young Kim, Yonsei University, South Korea
Thanu Kulachol, Bangkok University, Thailand
Sang M. Lee, University of Nebraska – Lincoln, USA
Fred Luthans, University of Nebraska – Lincoln, USA
Motofusa Murayama, Chiba University, Japan
Ram Narasimhan, Michigan State University, USA
Atsuto Nishio, Takushoku University, Japan
3
Graham Pratt, University of Technology – Sydney, Australia
Lyman W. Porter, University of California – Irvine, USA
Jang Ra, University of Alaska – Anchorage,USA
Narendra Reddy, University of the South Pacific, Fiji Islands
Gerhard Roodt, University of Johannesburg, South Africa
John W. Slocum, Southern Methodist University, USA
Norio Takemura, Senshu University, Japan
Toshiyujki Tamura, Nishogakusha University, Japan
Jann Hidajat Tjakraatmadja, Bandung Institute of Technology, Indonesia
Rodney Turner, Victoria University, Australia
Mary Ann Von Glinow, Florida International University, USA
Chew-Yoong Wan, Nanyang Technological University, Sinapore
Hui Wang, Peking University, China
Zhongming Wang, Zhejiang University, China
D. Clay Whybark, University of North Carolina, USA
The Pan-Pacific Business Association
The Pan-Pacific Business Association (PPBA) emerged from two U.S. – Japan Business Conferences
held at the University of Nebraska in 1981 and Tokyo, Japan, in 1983. These Conferences led to the
formation of the PPBA in 1984 with the first PPBA Conference being held in Hawaii that same year.
The basic goal of PPBA is to provide a forum for scholars, executives, and government officials from
Pacific Rim countries to discuss important issues relating to a better quality of life in this region.
Emphasis has been placed on more effective utilization of human resources, technology, and multilateral
economic activities across the borders.
The primary focus of PPBA has been its annual international conference, which usually attracts 400
participants from more than 30 countries. The conferences have been held in such locations as Honolulu,
Seoul, Taipei, Singapore, Sydney, Kuala Lumpur, Calgary, Beijing, Bangkok, Dunedin-Queenstown,
Chiba, Fiji, The Gold Coast, Viña Del Mar, Anchorage, Shanghai, Busan, San José, Shenzhen, Bali and
Daejeon.
The objectives of the PPBA are:
To provide business scholars, executives, and government officials from the Pacific countries an
opportunity to discuss industrial and trade policies of their respective countries.
To help management scholars and practitioners assess the adaptability of various new
management approaches to their own business environments. Emphasis is placed on networked
organizations, productivity improvement, quality management, employee empowerment, modern
technology-based management systems, and world-class organizations.
To help business practitioners and scholars gain an understanding of the socio-cultural
background of the economies and businesses in various Pacific countries.
To facilitate the development of research and the exchange of ideas for promoting international
economic activities in the Pacific region.
To assist in the establishment of export education programs through cooperative arrangements
with regional and world trade centers and bilateral and multilateral trade associations.
4
For additional information on PPBA, please contact us at: http://www.panpacificbusiness.org
PAN-PACIFIC CONFERENCE XXIX
5
Howard Johnson New Port Resort
Haikou, China
PROGRAM AT A GLANCE
THURSDAY, MAY 24, 2012
AM
Golf Tournament – Mission Hills
(TBA)
AM
Plant Tour (TBA)
AM
Sightseeing Tour (TBA)
15:00 – 19:00 Registration desk is open for the Pan-Pacific Conference
Hotel Lobby
19:00 – 21:00 Opening Reception and Cultural Performance
Hotel Ballroom
PROGRAM AT A GLANCE
6
FRIDAY, MAY 25, 2012
All sessions will be held at the Howard Johnson Hotel
7:30 – 9:00
Conference Registration
Hotel Lobby
9:00 – 10:30
Opening Plenary Session
Grand Ballroom
Welcome - TBA
Opening Address
Sang M. Lee, President of PPBA, USA
Keynote Speech: TBA
Keynote Speech: TBA
10:30 – 10:50
Coffee Break
10:50 – 12:00
SPECIAL PANEL SESSION OF ACADEMIC AND BUSINESS LEADERS
Innovation Imperative in the Dynamic Global Environment
Chair: J. Clay Whybark, Distinguished University Professor,
University of North Carolina, Chapel Hill, USA
Panel Members
Attila Chikan, Corvinus University, Hungary
Xiaoguang Fang, FG Consulting, China
Den H. Hooi, Nanyang Technological University, Singapore
Daneel Van Lil, University of Johannesburg, South Africa
12:00 – 13:30
Lunch (The Organizing Committee)
PROGRAM AT A GLANCE
7
Grand Ballroom
FRIDAY, MAY 25, 2012
All sessions will be held at the Howard Johnson Hotel
13:30– 15:00
Concurrent Sessions
ROOM
California
Florida
Missouri
Virginia
Alaska
SESSION
CODE
FP11
FP12
FP13
FP14
FP15
Special Session:
Publishing
Opportunities &
Strategies for
Your Research
Work
Research in
Health Care
Services
Research in
Contemporary
Management
Research in ICT
Research in
International
Business
SESSION
TOPIC
15:00 – 15:30
Coffee Break
15:30 – 17:00
Concurrent Sessions
ROOM
California
Florida
Missouri
Virginia
Alaska
SESSION
CODE
FP21
FP22
FP23
FP24
FP25
SESSION
TOPIC
A Special Tutorial:
Psychological
Entrepreneurship
Innovation and
International
Capital: Theory,
and Small
Competitiveness Marketing Strategy
Applications, and
Business
Real Impact
18:30 - 20:30 Gala Dinner (University of Johannesburg)
SATURDAY, MAY 26, 2012
8
Research in MIS
7:30 – 12:00
Conference Registration Desk is open at Hotel Lobby
8:30 – 10:00
Concurrent Sessions
ROOM
California
Florida
Missouri
Virginia
Alaska
SESSION
CODE
SA11
SA12
SA13
SA14
SA15
SESSION
TOPIC
Psychological
Capital and
Performance
Innovation
Research in
Global Business Through Smart
Service Related
Issues I
Phones: Adoption
Issues
and Application
10:00 – 10:30
Coffee Break
10:30– 12:00
Concurrent Sessions
Global Business
Issues II
ROOM
California
Florida
Missouri
Virginia
Alaska
SESSION
CODE
SA21
SA22
SA23
SA24
SA25
SESSION
TOPIC
Research in
Service Business
Issues in
Hospitality &
Tourism
12:00 – 13:30
Air Travel Services
Global
Issues
Entrepreneurship
President's Luncheon Program (Ballroom)
SATURDAY, MAY 26, 2012
9
Tourism &
Hospitality
Management
13:30– 15:00
Concurrent Sessions
ROOM
California
Florida
Missouri
Virginia
Alaska
SESSION
CODE
SP11
SP12
SP13
SP14
SP15
SESSION
TOPIC
Innovative Ideas
Corporate
Human Resource Issues in Global
for Business Innovation in SCM
Strategy Issues
Management
Finance I
Education
15:00 – 15:30
Coffee Break
15:30 – 17:00
Concurrent Sessions
ROOM
California
Florida
Missouri
Virginia
Alaska
SESSION
CODE
SP21
SP22
SP23
SP24
SP25
SESSION
TOPIC
Issues in
International
Economics
Issues in Global
Finance II
Current Research
Research in
Research in
in International
Global Economy Entrepreneurship
Finance
PROGRAM AT A GLANCE
10
SUNDAY, MAY 27, 2012
Individual activities in Haikou
CONFERENCE CLOSES
Thank you for your participation in this year’s Pan-Pacific Conference! We hope to see
you at next year’s conference (once in a life time opportunity)
Johannesburg, South Africa
June 2-5, 2013
Pan-Pacific Conference XXIX Program
Schedule Code
11
Friday Afternoon, May 25, 2012
Saturday Morning, May 26, 2012
FP1 1-5 = Friday, 13:30 – 15:00
SA1 1-5 = Saturday, 8:30 – 10:00
FP2 1-5 = Friday, 15:30 – 17:00
SA2 1-5 = Saturday, 10:30 – 12:00
Saturday Afternoon, May 26, 2012
SP1 1-5 = Saturday, 13:30 – 15:00
SP2 1-5 = Saturday, 15:30 – 17:00
___________________________________________________________________________________
FP11
A SPECIAL SESSION: PUBLISHING OPPORTUNITIES AND STRATEGIES FOR YOUR
RESEARCH WORK
Moderator: Sang M. Lee, University of Nebraska-Lincoln, USA
Editor-in-Chief, Service Business: An International Journal
Panel Members
Fred Luthans, Distinguished University Professor, University of Nebraska-Lincoln, USA
Editor-in-Chief: Journal of World Business, Organizational Dynamics, and Journal
of Leadership and Organizational Studies
Jong C. Rhim, Professor of Finance, University of Southern Indiana, USA
Editor, Global Business and Finance Review
Jose E. Vila, Professor of Business, University of Valencia, Spain
Executive Director, INBAM (The International Network of Business and
Management Journal Editors (a network of 15 SSCI class journals)
FP12
RESEARCH IN HEALTH CARE SERVICES
CHAIR: Sang-Man Kim, Kyung Hee University, South Korea
The Role of Risk and Efficacy in Health Information Seeking and Avoidance through Emotional Response
Jin-Nam Kim, Kyung Hee University, South Korea
Ki-Hyun Um, Kyung Hee University, South Korea
Sang-Man Kim, Kyung Hee University, South Korea
The Effect of Trust Toward a Medical Consultant on Intention to Receive Treatment in a Primary Medical
Institute
Ki-Seong Cho, Kyung Hee University, South Korea
Min-Ah Kim, Kyung Hee University, South Korea
Sang-Man Kim, Kyung Hee University, South Korea
Comparative Research on Health Expenditure between China & OECD Countries Contribution of Total,
Public and Government Expenditures
Mike Guang-yi Xu, Tsinghau University, China
Diana Xiao-dan Qiu, Hong Kong Polytechnic University, China
FP13
RESEARCH IN CONTEMPORARY MANAGEMENT
CHAIR: Motofusa Murayama, Chiba University, Japan
Art and Management -- Referring to Peter Drucker's Work
12
Motofusa Murayama, Chiba University, Japan
Nina Murayama, Tamagawa University, Japan
A Study on Stratified Management and Its Opitimization
Guohua Fu, Hainan University, China
The Influence of Consumers' Awareness for Corporate Social Responsibility on Overall Brand Evaluation
Jiwon Lee, Kyung Hee University, South Korea
Inwon Kang, Kyung Hee University, South Korea
Hunjoo Jung, Kyung Hee University, South Korea
Corporate Social Responsbility, Financial Performance, and Market Performance: Evidence from
Indonesia Consumer Goods Industry
Evelyn Setiawan, Pelita Harapan University of Surabaya, Indonesia
Gupita Janet Tjiang, Pelita Harapan University of Surabaya, Indonesia
FP14
RESEARCH IN ICT
CHAIR: Carl Marnewick, University of Johannesburg, South Aftrica
The Impact of IT Consumerisation on IT Service Management
Carl Marnewick, University of Johannesburg, South Aftrica
M-Commerce and Information Privacy Concerns
Jaejung Lee, Pukyung National University, South Korea
Jim Q. Chen, St. Cloud State University, USA
Ruidong Zhang, University of Wisconsin-Eau Claire, USA
Toward an Optimal Selection Model of IT Research Projects: Focusing on Public Sector
Myung-Hwan Rhim, ETRI, South Korea
Yeong-Wha Sawng, ETRI, South Korea
Gang Hoon Kim, ETRI, South Korea
Ji-Hyong Chung, ETRI, South Korea
FP15
RESEARCH IN INTERNATIONAL BUSINESS
CHAIR: Akio Yamamoto, Kajima Corporation, Japan
How Did the BCP Work after the East Japan Earthquake? - A Case Study of a Japanese Construction
Company
Akio Yamamoto, Kajima Corporation, Japan
Comparative Research on Premium Capacity of Globe Car Brands in China Auto Market
Mike Guang-yi Xu, Tsinghua University, China
Diana Xiao-dan Qiu, Hong Kong Polytechnic University, Hong Kong
Producer Service, Manufacturing Efficiency and 638Threshold of Openness--Empirical Analysis based on
inter-provincial data in China
Xing Yao, Southwestern University of Finance and Economics, China
Dong Yuan, Southwestern University of Finance and Economics, China
A Study on the Outward FDI of Chinese Enterprises in Developed Countries and Independent Innovation
Capabilities
Yang Wang, University of International Business and Finance, China
13
Chunguang Ma, University of International Business and Finance, China
FP21
A SPECIAL TUTORIAL - PSYCHOLOGICAL CAPITAL: THEORY, APPLICATIONS, AND
REAL IMPACT
CHAIR: Hui Wang, Peking University, China
PRESENTER: Fred Luthans, University of Nebraska-Lincoln, USA
FP22
INNOVATION AND COMPETITIVENESS
CHAIR: Attila Chikan, Corvinus University, Hungary
Connection of ICT Development and National Competitiveness
Attila Chikan, Corvinus University, Hungary
A Framework of Customer Participation in Business Ecosystems: Case Study Approach
Jaehun Joo, Dongguk University, South Korea
Azizbek Marakhimov, Dongguk University, South Korea
Mie-jung Kim, Dongguk University, South Korea
Wongyong Joo, Pusan National University, South Korea
Fostering Organizational Creativity for Innovation
Chanuk Park, Kyung Hee University, South Korea
Kyungsin Park, Kyung Hee University, South Korea
Jiwon Lee, Kyung Hee University, South Korea
Hunjoo Jung, Kyung Hee University, South Korea
FP23
INTERNATIONAL MARKETING STRATEGY
CHAIR: Chew Yoong Wan, Nanyang Technological University, Singapore
Rethinking Marketing Strategy in China: The Case of Korean-wave and Korean Products
Inwon Kang, Kyung Hee University, South Korea
Matthew Shin, Claremont Graduate University, USA
Moving from a Reactive to a Proactive Marketing Research: Forecasting in the Former Soviet Republics
Nadira Pardo, California Southern University, USA
Phillip Pardo, Ritsmeikan Asia Pacific University, Japan
William Claster, Ritsumeikan Asia Pacific University, Japan
Study on Collaboration and Co-creation of the Indonesian Retail Tea Brands Study on Collaboration and
Co-creation of the Indonesian Retail Tea Brands
Herry Hudrasyah, Institut Teknologi Bandung, Indonesia
Fakhri Rasyidi, Institut Teknologi Bandung, Indonesia
FP24 ENTREPRENEURSHIP AND SMALL BUSINESS
CHAIR: Gerhard Roodt, University of Johannesburg, South Africa
Entrepreneur Biographical Data as Antecedents in the Entrepreneurial Orientation Model
Magda Hewitt, University of Johannesburg, South Africa
Gerhard Roodt, University of Johannesburg, South Africa
Entrepreneurial Mindset Education: Strategy, Structure and Pedagogy - Myths and Realties
Den Huan Hooi, Nanyang Technological University, Singapore
Chew Yoong Wan, Nanyang Technological University, Singapore
14
Measuring the Resulting Commitment Behavior of Employed Family Members in a Family Business
Lodewikus Janse van Rensburg, University of Johannesburg, South Africa
Magda Hewitt, University of Johannesburg, South Africa
Gerhard Roodt, University of Johannesburg, South Africa
FP25
RESEARCH IN MIS
CHAIR: Soon Goo Hong, Dong-A University, South Korea
Evaluating the Website Performance of Belize's e-Government Portal
Freida Palma, Dong-A University, South Korea
Soon Goo Hong, Dong-A University, South Korea
Hyung Rim Choi, Dong-A University, South Korea
Min Je Cho, Dong-A University, South Korea
A Study on Affecting Factors of SaaS Adoption
Seung Hoon Chae, Ajou University, South Korea
Sang-Gun Lee, Sogang University, South Korea
Kyung Min Cho, Ajou University, South Korea
Jay Ick Lim, Ajou University, South Korea
A Study on the Relevance of ICT Trade and GDP
Sang-Gun Lee, Sogang University, South Korea
Silvana Trimi, University of Nebraska-Lincoln, USA
Chang-Gyu Kim, Ajou University, South Korea
Improving Supply Chain Collaboration with RFID: A Case Study of GLOVIS America
Hwanyong Kim, Troy University, USA
Rodger Morrison, Troy University, USA
Ingyu Lee, Troy University, USA
Jeong-hwan Park, Telecomland Ltd., South Korea
SA11
PSYCHOLOGICAL CAPITAL AND PERFORMANCE
CHAIR: Dennison Bhola, HUMANeX Ventures, USA
Evidence-based Management (EBM) for PsyCap: Role of Scientist-Practitioners and PractitionerScientists
Fred Luthans, University of Nebraska-Lincoln, USA
Dennison Bhola, HUMANeX Ventures, USA
The Stressor by Customer Affect Employees' Perception, Emotional Labor and Turnover Intention: The
Perspective of Psychological Capital
Xiaoyan Li, Huazhong University of Science and Technology, China
Erhua Zhou, Huazhong University of Science and Technology, China
The Impact of Ethical Commitment on Employee Performance and Psychological State - An Application of
Ethics to Pharmaceutical Companies
Gwang-Hee Lee, Kyung Hee University, South Korea
Ji-hyun Lee, Kyung Hee University, South Korea
Sang-Man Kim, Kyung Hee University, South Korea
SA12
GLOBAL BUSINESS ISSUES I
CHAIR: Roberto Bergami, Victoria University, Australia
15
It Takes Two to Tango: The Story of FTA Explosion World-wide 1948-2011
Dharma DeSilva, Wichita State University, USA
Masud Chand, Wichita State University, USA
Sourcing Engineered Parts in the Manufacturing Industry: Local versus Low Cost Country Suppliers - an
Industry Perspective
Nicholas Tzoras, Foster Group, Australia
Roberto Bergami, Victoria University, Australia
Forecasting in Kazakhstan and other FSS: Market Expansion for Future Profits
Nadira Pardo, California Southern University, USA
William Claster, Ritsumeikan Asia Pacific University, Japan
Phillip Pardo, Ritsumeikan Asia Pacific University, Japan
Firm Performance and Greenhouse Gas Emissions
David Broadstock, Southwestern University of Finance and Economics, China
Alan Collins, University of Portsmouth, Great Britain
Lester Hunt, University of Surrey, Great Britian
Konstantinos Vergos, University of Portsmouth, Great Britain
SA13
INNOVATION THROUGH SMART PHONES: ADOPTION AND APPLICATION
Chair: Jaehun Joo, Dongguk University, South Korea
A Method of Recognizing Objects on Camera Photos of Smart Phones Using Electronic Maps
Jaegeol Yim, Dongguk University, South Korea
Jaehun Joo, Dongguk University, South Korea
Silvana Trimi, University of Nebraska-Lincoln, USA
The Effects of Dissatisfaction on Consumer Behavioral Response in Smartphone Application Service
Jeongil Choi, Soongsil University, South Korea
Yonghee Kim, Soongsil University, South Korea
Sang-Myung Lee, Hanyang University, South Korea
Hyunjung Lim, Dankook University, South Korea
A Study of the Factors in the Adoption of Smartphone
Yunchu Huang, Honam University, South Korea
SA14
RESEARCH IN SERVICE RELATED ISSUES
CHAIR: Daesung Chang, Kyonggi University, South Korea
Impact of Flight Attendants' Emotional Intelligence on the Job Satisfaction and Organizational Loyalty
Jiseon Jeon, Kyonggi University, South Korea
Sung-Kyung Yang, Kyonggi University, South Korea
Yun Ju Lee, Kyonggi University, South Korea
A Study on Efforts to Recover from Lack of Service
Jung-Hyun Lee, Howon University, South Korea
Min-su Kim, Hanseo University, South Korea
Sunran Jeon, Hanseo University, South Korea
Yong Sook Lee, Osaka University of Economics, Japan
A Study on Locations and Service Type of Coffee Shops in Korea
Doo Bock Kim, Kyonggi University, South Korea
Daesung Chang, Kyonggi University, South Korea
Gyujin Chae, Chungwoon University, South Korea
16
SA15
GLOBAL BUSINESS ISSUES II
CHAIR: Chong W. Kim, Marshall University, USA
A Study on the Deindustrialization in Japan: Influence which Deindustrialization has on Quality
Atsuto Nishio, Takushoku University, Japan
Measuring Student Worldviews across Nations: Extending a Survey Technique
Michael Newsome, Marshall University, USA
R.G. Akkihal, Marshall University, USA
Roger Adkins, Marshall University, USA
Kyung-Soo Park, Chonbuk National University, South Korea
Chong W. Kim, Marshall University, USA
The Investigation of User's Satisfaction upon ASP Subscription in China
Xiao Tang, University of Buffalo, USA
Chung-Yean Chiang, SolBridge International School of Business, South Korea
Jianzong Lin, Xiamen University of Technology, China
SA21
RESEARCH IN SERVICE BUSINESS
CHAIR: Teresa Betts, Murray State University, USA
Construction of a Service Classification: Comparisons of Process Selection and Strategic Fit
Teresa Betts, Murray State University, USA
Customer Perceptions of Service Quality in Instant Messenger Shopping Mall
Hyungseok Yoon, Yonsei University, South Korea
Insu Cho, Yonsei University, South Korea
Heejun Park, Yonsei University, South Korea
Residential Quality to Regulate the Practice Research
Yongge Xu, Xian University of Architecture and Technology, China
Dan Cui, Xian University of Architecture and Technology, China
Exploring the Key Success Factors for Partner Selection of Intellectual Property Services Industry
Cheng-Wei Chang, National Chung-Hsing University, Taiwan, ROC
Ta-Jung Lu, National Chung-Hsing University, Taiwan, ROC
SA22
ISSUES IN HOSPITALITY AND TOURISM
CHAIR: Jeong-Gil Choi, Kyung Hee University, South Korea
Relative Influences of Affect and Cognition on Behavioral Intentions in Medical Tourism
Sang-Man Kim, Kyung Hee University, South Korea
Ki-Hyun Um, Kyung Hee University, South Korea
Jin-Nam Kim, Kyung Hee University, South Korea
Sentiment Mining: Psychological Implications for the Hospitality and Tourism Industry
Nadira Pardo, California Southern University, USA
William Claster, Ritsumeikan Asia Pacific University, Japan
Phillip Pardo, Ritsumeikan Asia Pacific University, Japan
Choice of Hotel Financial Strategies on the Business Cycles
Jeong-Gil Choi, Kyung Hee University, South Korea
17
Cultural Differences in Evaluating Hospitality Services
Rossy Sjarifah Sjarif, Institute of Technology Bandung, Indonesia
Nils Van De Winkel, Institute of Technology Bandung, Indonesia
SA23
AIR TRAVEL SERVICE ISSUES
CHAIR: Myungsook An, Kyungin Women's College, South Korea
Effects of Organizational and Social Rewards on Positive Emotional Display
Chongho Lee, Korea Aerospace University, South Korea
Myungsook An, Kyungin Women's College, South Korea
Jiseon Jeon, Kyonggi University, South Korea
Hyunjung Lim, Dankook University, South Korea
An Empirical Study of Airline Service Quality Affecting on Internal and External Customers' Satisfaction
Jiyoung Yeon, Inha University, South Korea
Jeongil Choi, Soongsil University, South Korea
Jongwoo Park, Soongsil University, South Korea
The Performance Willingness of Service Quality Factors and Job Satisfaction and Organizational Loyalty
of the Flying Attendants
Hee-Rim Nam, Kyonggi University, South Korea
Myung-sook An, Kyungin Women's College, South Korea
Joo Hee Kim, Kyonggi University, South Korea
SA24
GLOBAL ENTREPRENEURSHIP
CHAIR: Say-Wei Foo, Nanyang Technnological University, Singapore
Technology Based Entrepreneurship
Say-Wei Foo, Nanyang Technological University, Singapore
Social Enterprises in Japan: Reality and Future
Ayako Sendo, Takushoku University, Japan
An Empirical Study of the Effects of Relational Embeddedness on Entrepreneurial Resources Acquisition:
Evidence from Chinese New Ventures Network
Weiming Li, Hainan University, China
Chunyan Li, Hainan University, China
Zhaohong Lin, Hainan University, China
SA25
TOURISM AND HOSPITALITY MANAGEMENT
CHAIR: Martin Lusticky, University of Economics in Prague, Czechoslovakia
Selection of the Appropriate Partners for Destination Benchmarking
Martin Lusticky, University of Economics in Prague, Czechoslovakia
Vladislav Bina, University of Economics in Prague, Czechoslovakia
Lucie Vachova, University of Economics in Prague, Czechoslovakia
Veronika Zelena, University of Economics in Prague, Czechoslovakia
The Moderating Effect of Market Segmentation Variables in the Prediction of Tourist Retention
Magdalena Petronella (Nellie) Swart, University of Johannesburg, South Africa
Gerhard Roodt, University of Johannesburg, South Africa
18
Cultural Tourism Innovation Engineering in the Development of Hainan International Tourism Island
Donghong Cai, Hainan University, China
Jun Feng, Hainan University, China
Xiaoxue Cao, Hainan University, China
Impact of Cultural Factors on Satisfaction Level of International Lodging Customers
Hong-Hee Lee, Dankook University, South Korea
Choong Kwon Lee, Keimyung University, South Korea
Byeonghwa Park, Keimyung University, South Korea
SP11
INNOVATIVE IDEAS FOR BUSINESS EDUCATION
CHAIR: Dharma DeSilva, Wichita State University, USA
Globalization and New World Economic Order Demands Management Education Reforms to Meet 21st
Century Business Needs World-wide
Dharma DeSilva, Wichita State University, USA
Growth of Marketing Curriculum and Research in Higher Education: A Comparative Study of the US and
China
Sang-Heui Lee, Pittsburg State University, USA
Hong-Kai Li, South China University of Technology, China
Knowledge Mapping Methodology in Education and Teaching at School of Business and Management
Technology of Bandung
Mila Jamilah Khatun Badriyah, Institute of Technology of Bandung, Indonesia
Jann Hidajat Tjakraatmadja, Institute of Technology of Bandung, Indonesia
Lenny Martini, Institute of Technology of Bandung, Indonesia
SP12
INNOVATION IN SCM
CHAIR: Seongbae Lim, St. Mary's University, USA
Innovative Organizational Culture and Green Supply Chain Management Performance
Sung Tae Kim, SolBridge International School of Business, South Korea
Taewon Hwang, Valdosta State University, USA
Seongbae Lim, St. Mary's University, USA
Effects of Non-Optimal Forecasting Methods on Supply Chain Performance
Youqin Pan, Salem State University, USA
Robert Pavur, University of North Texas, USA
Integrating Sales Force Management, Marketing Research and Distribution Systems in a large Asian
MNC: Redefining JIT with Modern AI Applications
Nadira Pardo, California Southern University, USA
William Claster, Ritsumeikan Asia Pacific University, Japan
Phillip Pardo, Ritsumeikan Asia Pacific University, Japan
SP13
CORPORATE STRATEGY ISSUES
CHAIR: Guoquan Chen, Tsinghua University, China
A Study on the Corporate Governance Reform in Korea
Byung S. Min, Griffith University, Australia
Jong C. Rhim, University of Southern Indiana, USA
Peter Cashel-Cordo, University of Southern Indiana, USA
19
Influence of CEO Celebrity on Organizational Attractiveness: Moderating Role of Business Ownership
Erhua Zhou, Huazhong University of Science and Technology, China
Yanlin Yan, Huazhong University of Science and Technology, China
Yang Ji, Huazhong University of Science and Technology, China
An Institutional Innovation from Formal Decentralization to Substantive Decentralization -- from the
Perspective of the Development of Small and Micro Enterprises
Er'sheng Zhang, Hainan University, China
Yuyi Chen, Hainan University, China
SP14
HUMAN RESOURCE MANAGEMENT
CHAIR: Zhaohong Lin, Hainan University, China
The Effectiveness of HR Outsourcing on Firm Performance: A Proposed Intermediate Impact of Attitudes
and Behavior
Zhaohong Lin, Hainan University, China
Guoliu Hu, Hainan University, China
David Broadstock, Southwestern University of Finance and Economics, China
Japanese Human Resources with Global Mindset and Transcultural Competency
Emiko Magoshi, J.F. Oberlin University, Japan
Work Identity, Work Engagement and Turnover in Multicultural Workplaces
Francois Bester, University of Johannesburg, South Africa
Gerhard Roodt, University of Johannesburg, South Africa
Anita Bosch, University of Johannesburg, South Africa
The Validation of the Turnover Intention Scale
Gerhard Roodt, University of Johannesburg, South Africa
F.C. Bothma, University of Johannesburg, South Africa
SP15
ISSUES IN GLOBAL FINANCE I
CHAIR: Weidong Huo, Southwestern University of Finance and Economics, China
How Can CAFTA Adjust Global Imbalances
Weidong Huo, Southwestern University of Finance and Economics, China
Biqin Yang, Southwestern University of Finance and Economics, China
Oligopolistic Competition among a Number of Financial Intermediaries in the Financial Market with a
Linear Demand Function
Shigeru Nishiyama, Kyushu International University, Japan
The Analysis of China's Subnational Debt Sustainability
Jun Lei, Hainan University, China
Yan Fan, Tianjin University, China
Wen Juan Gong, Xiamen University, China
SP21
ISSUES IN INTERNATIONAL ECONOMICS
CHAIR: Fan Wu, Southwestern University of Finance and Economics, China
20
Dynamic Economic Development Effects of Chinese State-owned Investment - Considering the
Regulation Development of Chinese Regional Financial Platforms
Fan Wu, Southwestern University of Finance and Economics, China
C.Roe Goddard, Thunderbird School of Global Management, USA
Yangchun Lu, Sichuan Academy of Social Science, China
Xiutao Zeng, Southwestern University of Finance and Economics, China
Housing Price Game and Economic Regulation Research under the Asymmetric Information
Yongge Xu, Xian University of Architecture and Technology, China
Dan Cui, Xian University of Architecture and Technology, China
The Empirical Analysis on the Influence Factors of Regional Income Divergence in China
Huifang Guo, Hainan University, China
Liqun Sun, Zhongnan University of Economics and Law, China
Yonghui Zhang, Zhongnan University of Economics and Law, China
SP22
ISSUES IN GLOBAL FINANCE II
CHAIR: Brossa Wong, Hang Seng Management College, Hong Kong
A Cross-Jurisdiction Study of Etax System for Individual Taxpayers
Daniel Ho, Hong Kong Baptist University, Hong Kong
Brossa Wong, Hang Seng Management College, Hong Kong
Investment Strategy Innovation: Asset Allocation and Rebalancing Strategy Using Indonesia Panin Mutual
Fund
Subiakto Soekarno, Institut Teknologi Bandung, Indonesia
Sylviana Maya Damayanti, Institut Teknologi Bandung, Indonesia
The Determinants of Capital Adequancy Ratio (CAR) in Indonesian Banking Post Bank Crisis in 1998 and
Global Financial Crisis 2008
Achmad Herlanto Anggono, Institut of Teknologi Bandung, Indonesia
SP23
CURRENT RESEARCH IN INTERNATIONAL FINANCE
CHAIR: Mohammed Nishat, Institute of Business Administration, Pakistan
Determinants of Bank Credit in Pakistan - A Supply Side Approach
Mohammed Nishat, Institute of Business Administration, Pakistan
Kashif Imran, University of Karachi, Pakistan
Bank Payment of Obligation - A New International Trade Finance Option?
Roberto Bergami, Victoria University, Australia
Exploring the Hidden Reason of Low Investment in Indonesian Upstream Oil and Gas Exploration and
Development
Kinsenary Tjendrasa, Institute Technology Bandung, Indonesia
SP24
RESEARCH IN GLOBAL ECONOMY
21
CHAIR: Gwo-Jiun Mike Leu, Ritsumeikan Asia Pacific University, Japan
Economic Development and Sustainable Development in China and Japan
Gwo-Jiun Mike Leu, Ritsumeikan Asia Pacific University, Japan
Indonesia Economy Development Transitional Strategy from Natural Resources-Based to KnowledgeBased Economy
Jann Hidajat Tjakraatmadja, Institute of Technology Bandung, Indonesia
Adityawarman Adityawarman, Institute of Technology Bandung, Indonesia
The Roles of Creative Economy in China's Creative Transformation
Jianpeng Zhang, Hainan Medical University, China
SP25
RESEARCH IN ENTREPRENEURSHIP
CHAIR: Gerald Ng, Kaplan Higher Education Australia, Australia
Entrepreneurship, Optimism and Economics: An Interdisciplinary Model
Gerald Ng, Kaplan Higher Education Australia, Australia
Analysis on Traditional "Cultural Genes" affecting Chinese Entrepreneurs' Behavior
Xiaoyan Chen, Hainan Normal University, China
Jianrong Tang, Hainan University, China
The New Ways of Relationship Marketing Strategy Toward the BOP to Develop Entrepreneurship in
Indonesia, Thailand, Vietnam and Philippines
Aditya Salya, Universite de Paris X, France
22
23
Schedule Code
Friday Afternoon, May 25, 2012 ........... FP1 1-5 = Friday, 13:30 - 15:00
FP2 1-5 = Friday, 15:30 - 17:00
Saturday Morning, May 26, 2012 ......... SA1 1-5 = Saturday, 8:30 - 10:00
SA2 1-5 = Saturday, 10:30 - 12:00
Saturday Afternoon, May 26, 2012 ...... SP1 1-5 = Saturday, 13:30 - 15:00
SP2 1-5 = Saturday, 15:30 - 17:00
INDEX
Adityawarman, Adityawarman................. SP24
Adkins, Roger .......................................... SA15
Akkihal, R.G. ........................................... SA15
An, Myung-sook ...................................... SA23
Anggono, Achmand Herlanto .................. SP22
Badriyah, Mila Jamilah Khatun................ SP11
Bergami, Roberto .................................... SA12, SP23
Bester, Francois ...................................... SP14
Betts, Teresa ........................................... SA21
Bhola, Dennison ...................................... SA11
Bina, Vladislav ......................................... SA25
Bosch, Anita ............................................ SP14
Bothma, F.C. ........................................... SP14
Broadstock, David ................................... SA12, SP14
Cai, Donghong ........................................ SA25
Cao, Xiaoxue ........................................... SA25
Cashel-Cordo, Peter ............................... SP13
Chae, Gyujin............................................ SA14
Chae, Seung Hoon .................................. FP25
Chand, Masud ......................................... SA12
Chang, Cheng-Wei .................................. SA21
Chang, Daesung ..................................... SA14
Chen, Guoquan ....................................... SP13
Chen, Jim Q. ........................................... FP14
Chen, Xiaoyan ......................................... SP25
Chen, Yuyi ............................................... SP13
Chiang, Chung-Yean ............................... SA15
Chikan, Attila ........................................... FP22
Cho, Insu ................................................. SA21
Cho, Ki-Seong ......................................... FP12
Cho, Kyung Min ....................................... FP25
Cho, Min Je ............................................. FP25
Choi, Hyung Rim ..................................... FP25
Choi, Jeong-Gil........................................ SA22
Choi, Jeongil............................................ SA13, SA23
Chung, Ji-Hyong ..................................... FP14
Claster, William ....................................... FP23, SA12,
................................................................ SA22, SP12
Collins, Alan ............................................ SA12
Cui, Dan .................................................. SA21, SP21
Damayanti, Sylviana Maya ...................... SP22
DeSilva, Dharma ..................................... SA12, SP11
Fan, Yan .................................................. SP15
Feng, Jun ................................................ SA25
Foo, Say-Wei .......................................... SA24
Fu, Guohua ............................................. FP13
Goddard, C. Roe ..................................... SP21
Gong, Wen Juan ..................................... SP15
Guo, Huifang ........................................... SP21
Hewitt, Magda ......................................... FP24
Ho, Daniel ............................................... SP22
Hong, Soon Goo ..................................... FP25
Hooi, Den Huan ...................................... FP24
Hu, Guoliu ............................................... SP14
Huang, Yunchu ....................................... SA13
Hudrasyah, Herry .................................... FP23
Hunt, Lester ............................................ SA12
Huo, Weidong ......................................... SP15
Hwang, Taewon ...................................... SP12
Imran, Kashif ........................................... SP23
Janse Van Rensburg, Lodewikus ........... FP24
Jeon, Jiseon ............................................ SA14, SA23
Jeon, Sunran........................................... SA14
Ji, Yang ................................................... SP13
Joo, Jaehun ............................................ FP22, SA13
Joo, Wongyong ....................................... FP22
Jung, Hunjoo ........................................... FP13, FP22
Kang, Inwon ............................................ FP13, FP23
Kim, Chang-Gyu ..................................... FP25
Kim, Chong W. ........................................ SA15
Kim, Doo Bock ........................................ SA14
Kim, Gang Hoon ..................................... FP14
Kim, Hwanyong ....................................... FP25
Kim, Jin-Nam .......................................... FP12, SA22
Kim, Joo Hee .......................................... SA23
Kim, Mie-jung .......................................... FP22
Kim, Min-Ah ............................................ FP12
Kim, Min-su ............................................. SA14
Kim, Sang-Man ....................................... FP12, SA11
................................................................ SA22
Kim, Sung Tae ........................................ SP12
Kim, Yonghee ......................................... SA13
Lee, Chongho ......................................... SA23
Lee, Choong Kwon ................................. SA25
Lee, Gwang-Hee ..................................... SA11
Lee, Hong-Hee........................................ SA25
24
Lee, Ingyu................................................ FP25
Lee, Jaejung ............................................ FP14
Lee, Ji-hyun ............................................. SA111
Lee, Jiwon ............................................... FP13, FP22
Lee, Jung-Hyun ....................................... SA14
Lee, Sang Gun ........................................ FP25
Lee, Sang-Heui ....................................... SP11
Lee, Sang-Myung .................................... SA13
Lee, Yong Sook ....................................... SA14
Lee, Yun Ju ............................................. SA14
Lei, Jun .................................................... SP15
Leu, Gwo-Jiun Mike ................................ SP24
Li, Chunyan ............................................. SA24
Li, Hong-Kai............................................. SP11
Li, Weiming.............................................. SA24
Li, Xiaoyan............................................... SA11
Lim, Hyunjung ......................................... SA13, SA23
Lim, Jay Ick ............................................. FP25
Lim, Seongbae ........................................ SP12
Lin, Jianzong ........................................... SA15
Lin, Zhaohong ......................................... SA24, SP14
Lu, Ta-Jung ............................................. SA21
Lu, Yangchun .......................................... SP21
Lusticky, Martin ....................................... SA25
Luthans, Fred .......................................... FP11, FP21
................................................................ SA11
Ma, Chunguang ....................................... FP15
Magoshi, Emiko ....................................... SP14
Marakhimov, Azizbek .............................. FP22
Marnewick, Carl....................................... FP14
Martini, Lenny .......................................... SP11
Min, Byung S. .......................................... SP13
Morrison, Rodger .................................... FP25
Murayama, Motofusa .............................. FP13
Murayama, Nina ...................................... FP13
Nam, Hee-Rim......................................... SA23
Newsome, Michael .................................. SA15
Ng, Gerald ............................................... SP25
Nishat, Mohammed ................................. SP23
Nishio, Atsuto .......................................... SA15
Nishiyama, Shigeru ................................. SP15
Palma, Freida .......................................... FP25
Pan, Youqin ............................................. SP12
Pardo, Nadira .......................................... FP23, SA12
................................................................ SA22, SP12
Pardo, Phillip ........................................... FP23, SA12
................................................................ SA22, SP12
Park, Byeonghwa .................................... SA25
Park, Chanuk........................................... FP22
Park, Heejun............................................ SA21
Park, Jeong-hwan ................................... FP25
Park, Jongwoo......................................... SA23
Park, Kyung-Soo ..................................... SA15
Park, Kyungsin ........................................ FP22
Pavur, Robert .......................................... SP12
Qiu, Diana Xiao-dan ................................ FP12, FP15
Rasyidi, Fakhri......................................... FP23
Rhim, Jong C........................................... FP11, SP13
Rhim, Myung-Hwan ................................ FP14
Roodt, Gerhard ....................................... FP24, SA25
................................................................ SP14
Salya, Aditya ........................................... SP25
Sawng, Yeong-Wha ................................ FP14
Sendo, Ayako.......................................... SA24
Setiawan, Evelyn .................................... FP13
Shin, Matthew ......................................... FP23
Sjarif, Rossy Sjarifah............................... SA22
Soekarno, Subiakto................................. SP22
Sun, Liqun ............................................... SP21
Swart, Magdalena Petronella (Nellie) ..... SA25
Tang, Jianrong ........................................ SP25
Tang, Xiao ............................................... SA15
Tjakraatmadja, Jann Hidajat ................... SP11, SP24
Tjendrasa, Kinsenary .............................. SP23
Tjiang, Gupita Janet ................................ FP13
Trimi, Silvana .......................................... FP25, SA13
Tzoras, Nicholas ..................................... SA12
Um, Ki-Hyun ............................................ FP12, SA22
Vachova, Lucie ....................................... SA25
Van De Winkel, Nils ................................ SA22
Vergos, Konstantinos .............................. SA12
Vila, Jose E. ............................................ FP11
Wan, Chew Yoong .................................. FP23, FP24
Wang, Hui ............................................... FP21
Wang, Yang ............................................ FP15
Wong, Brossa ......................................... SP22
Wu, Fan .................................................. SP21
Xu, Mike Guang-yi .................................. FP12, FP15
Xu, Yongge ............................................. SA21, SP21
Yamamoto, Akio...................................... FP15
Yan, Yanlin .............................................. SP13
Yang, Biqin .............................................. SP15
Yang, Sung-Kyung .................................. SA14
Yao, Xing ................................................ FP15
Yeon, Jiyoung ......................................... SA23
Yim, Jaegeol ........................................... SA13
Yoon, Hyungseok.................................... SA21
Yuan, Dong ............................................. FP15
Zelena, Veronika ..................................... SA25
Zeng, Xiutao............................................ SP21
Zhang, Er'sheng ...................................... SP13
Zhang, Jianpeng ..................................... SP24
Zhang, Ruidong ...................................... FP14
Zhang, Yonghui....................................... SP21
Zhou, Erhua ............................................ SA11, SP13
25