Web 2.0 The term "Web 2.0" (2004–present) is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. Web 1.0 VS Web 2.0 Web 1.0 A small number of writers created Web pages for a large number of readers. As a result, people could get information by going directly to the source Web 2.0 Large number of writers created Web pages for a large numb er of readers. Information is broken up into “microcontent” units that can be distributed over dozens of domains. Web 1.0 VS Web 2.0 Web1.0 Web 2.0 Web as information source Web as participation Character of Web2.0 Web 2.0 websites allow users to do more than just retrieve information. Provide "Network as platform" computing, allowing users to run softwareapplications entirely through a browser. Users can own the data on a site and exercise control over that data. These sites may have an "Architecture of participation" that encourages users to add value to the application as they use it. Rich user experience, user participation, dynamic content, metadata, web standards and scalability. Openness, freedom and collective intelligence by way of user participation. What is Metadata is “data about data.” It can be applied to a vast array of objects including both physical and electronic items such as raw data, books, CDs, DVDs, images, maps, database tables, and web pages. Web 2.0 Technology SLATES (Search, Links, Authorship, Tags, Extensions, Signalling) Search A web search query is a query that a user enters into web search engine to satisfy his or her information needs. Web search queries are distinctive in that they are unstructured and often ambiguous; they vary greatly from standard query languages which are governed by strict syntax rules. Web 2.0 Technology Link The use of Links or Uniform Resource Identifiers to forge deep interconnections between the information content across collaborating enterprises. Authorship The ability of all individuals within and across enterprises to easily publish content accessible across collaborating enterprises. Tag Categorization of content by users adding "tags“. The use of Tags to enable the rapid and humanistic organisation of data across collaborating enterprises. Web 2.0 Technology Extensions The mining of previously gathered data relating to a users activities or transactions which allows users to be guided to initiate other valuable activities or transactions. Exemplified by the phrase "other customers who purchased this book also purchased these books” Signals The use of syndication technology such as RSS to notify users of content changes. Web 2.0 Technology Web syndication Web syndication is a form of syndication in which website material is made available to multiple other sites. Most commonly, web syndication refers to making web feeds available from a site in order to provide other people with a summary of the website's recently added content (for example, the latest news or forum posts). Example of web2.0 Web Blogs: a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Example of web2.0 Wiki: is a website that allows the easy creation and editing of any number of interlinked web pages via a web browser using a simplified markup language or a WYSIWYG text editor. Example of web2.0 Flickr: an image and video hosting website, web services suite, and online community. In addition to being a popular website for users to share and embed personal photographs.