Web 2.0
8th Training seminar of the
OLAF Anti-Fraud Communicators' Network (OAFCN)
Deterring fraud by informing the public
Anti-Fraud Communication and Web 2.0:
new technologies, new tools, new audiences
Evolution of Web communication (1)
• 1972 : Internet Web 0.0
 email (electronic mail)
• 1990 : Web 1.0 or static web
The World Wide Web was created in 1989 by Tim Berners-Lee and Robert Cailliau,
working at the European Organization for Nuclear Research (CERN) in Geneva and
released in 1992.
 email (electronic mail)
 sites available with
• Texts
• Images
• Links
 chat (initially: Instant messaging): real-time text-based communication
between two or more participants over the internet
 Peer2peer (files sharing)
Evolution of Web communication (2)
• Web 2.0 or interactive web
The term was first used in the O'Reilly Media Web 2.0 conference in
2004.
• Web 2.5 or e.governance, e.business
• … Web 3.0 or semantic web (a term coined by Tim Berners-Lee, the man
who invented the (first) World Wide Web) i.e. it's a set of standards that turns the
Web into one big database connected through whatever media, from 3D virtual
worlds to Web-connected bathroom mirrors
• … Web 4.0 symbiotic web (permanently connected)
Differences between web1.0 and web2.0
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Web 1.0
* top-down communication
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Web 2.0
* bottom-up communication
* user-centric web applications
* ideal information is generated
by the users themselves
Web2.0 based main applications (1)
Web2.0 led the creation online communities:
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Social-networking sites (connecting people)
Social-bookmarking (collaborative tagging, social classification,
social indexing, and social tagging)
Wikis
Blogs (originally WebLog)
Rich internet Applications (RIA)
Vodcast/podcast
RSS
Ezines
Minisites
Games online
Web2.0 based main applications (2)
Social-networking sites
• provide a variety of ways for users to connect, share, create,
collaborate, re-mix contents, interact
http://www.agoravox.com/
• connect friends (usually with self-description pages) from categories such
as former classmates
http://www.facebook.com/
• recommend systems linked to trust
http://www.linkedin.com/
Web2.0 based main applications (3)
Wikis
• Knowledge sharing
• Page or collection of Web pages designed to enable anyone who accesses it
to contribute or modify content
http://en.wikipedia.org/wiki/Cyprus
http://seek.ecoinformatics.org/Wiki.jsp?page=WikiEtiquette
Blogs
• Originally WebLog as of December 2007: 112 million blogs over the world
• Web sites, usually maintained by an individual with regular entries of
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commentary, descriptions of events, or other material such as graphics or
video
A typical blog combines text, images, and links to other blogs, Web
pages, and other media related to its topic
Readers can leave comments in an interactive format
Web2.0 based main applications (4)
Types of blogs
• Personal blog referred to as "microblogging", such as websites on Twitter.
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With text-based posts of up to 140 characters in length, bloggers can share
thoughts and feelings instantaneously with others. As it is possible to post
messages by SMS, RSS, email or through an application such as Facebook,
it is much faster than e-mailing.
http://twitter.com/marumushi
Corporate blogs: for marketing, branding or public relations purposes
http://blogs.ec.europa.eu/
Vlog: a blog comprising videos
http://fluxrostrum.blogspot.com/
http://www.youtube.com/watch?v=uDqFMrbWzeE
Linklog: comprising links
Sketchblog: containing a portfolio of sketches
Photoblog: comprising photos
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• Tumblelogs: with shorter posts and mixed media types
Web2.0 based main applications (5)
Social bookmarking or folksonomies (from folk + taxonomies)
• user generated taxonomy = practice and method of collaboratively creating and managing
tags to annotate and categorize content
• bottom-up classification systems that emerge from social tagging. In contrast to
traditional subject indexing, content is generated not only by experts but also by creators
and consumers.
• Usually, freely chosen keywords are used to bookmark items instead of a controlled
vocabulary
• storing, sharing, and discovering web bookmarks
http://delicious.com/search?p=cyprus&u=&chk=&context=all&tag=news&fr=del_icio_us&lc
=0
http://ginger.netvibes.com/overview.php
Web2.0 based main applications (6)
Rich internet Applications (RIA)
• web applications that have the features and functionality of traditional desktop
applications
http://www.google.com/doc
http://www.zimbra.com/products/desktop_features.html
• Email (can be connected with other media as SMS)
http://www.gmail.com
• Photos management
http://flickr.com/search/?q=cyprus
Web2.0 based main applications (7)
Vodcast/podcast
• online delivery on demand of video/audio clip content
http://www.rocketboom.com/; http://www.liveleak.com/;
http://www.youtube.com/eutube
Ezines
• periodic publication distributed by email or posted on a website
• As on social-networking websites, users can:
• add comments and tags
• send the article to friends
http://freepint.com
Web2.0 based main applications (8)
Minisites
• http://timecapsule.yahoo.com/capsule.php
Time capsule project by Yahoo! Inc. where users could contribute to a digital
legacy of how life was in 2006.
At the time of the closing of the capsule, the total number of submissions was
170,857. The highest number of contributions, (32,910) came from the 20-29 age
group.
• http://marumushi.com/apps/newsmap/newsmap.cfm
An intuitive 'at-a-glance' module built with the Google News aggregator, a
perfect means to distill complex data into a simple, ambient information source.
Web2.0 based main applications (9)
• RSS (‘Really Simple Syndication’ or ‘Rich Site Summary’)
Allows users to suscribe to receive information from websites that are updated
regularly
Web2.0 : the citizen-oriented
communication tool
• Users are the point
http://www.direct.gov.uk/en/index.htm
• Data transformability (e.g. blogs)
http://maps.google.be/maps?hl=en&tab=wl
• Collective intelligence and continuous improvement: « applications that
get better the more people use them » Tim O’Reilly
Which lead:
 to focus communication on individualities rather than audience as a whole
 to be heard more, give the floor to your listener
Web2.0 in a Citizen day
Internet in our daily life:
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1973:
1984:
1992:
1996:
1999:
2007:
UK and Norway first join the Internet thanks to 1 computer each
1.000 computers connected
1.000.000 computers connected
10.000.000 computers connected
200.000.000 computers connected
1.320.000.000 computers connected
Web2.0 in a Citizen’s day
Web 2.0
Thanks!
Unit D1 Spokesperson, Communication and Public Relations