Before you begin, strive to find the
answers to these questions…
Is there high demand for your product(s) based upon your
research?
How many hours do you have to sell and how many customers
can you serve in an hour?
How will you efficiently meet this demand given # of people in
target market, amount of selling time available and product quantity?
What are your total sales/revenue projections?
How many units do you need to sell to break even?
What is the profit margin on your product(s)? Will it yield a
profit given your fixed expenses (loan, etc.); # of people in target
market; amount of selling time available?
MARKET DAY PROPOSAL
for
Team/Business Name
Student #1:
Student #2:
Student #3:
Student #4:
Logo or pic
related to
business
Team/Business Name
LEADERSHIP
ORGANIZATIONAL (ORG) CHART
Project Manager
(Insert Student’s
Name)
Director of Marketing
(Insert Student’s
Name)
Chief Financial
Officer
(Insert Student’s
Name)
Inventory Control
Manager
(Insert Student’s
Name)
Identify the roles each group member will be responsible for executing.
SWOT ANALYSIS
• STRENGTHS
• OPPORTUNITIES
1. Strength #1
2. Strength #2
1. Opportunity #1
2. Opportunity #2
• WEAKNESS
• THREATS
1. Weakness #1
2. Weakness #2
1. Threat #1
2. Threat #2
MARKETING MIX - PRODUCT
PRODUCT
• PLACE
• PRICE
• PEOPLE
• PROMOTION
MARKET DAY – PRODUCT OFFERINGS
List the item(s) your group plans to sell during Market Day:
MARKETING MIX – PEOPLE & PLACE
• PRODUCT
PLACE
PEOPLE
• PRICE
• PROMOTION
MARKET DAY
TARGET CONSUMER PROFILE
-
Name
Description of personality
Age
Gender
Income level
Disposable income level
Values
Insert graphic
representation
of your
target consumer
(photo, etc.)
RESEARCH
•Describe your target market:
– Specifically, where is it located (PLACE)?
•Which segment(s) of your market will
you target (PEOPLE)?
•How many people are in your targer
market (PEOPLE)?
RESEARCH
List and describe the primary and secondary methods you used to prove
that there is a demand for your product(s) within your target market
PRIMARY
SECONDARY
MARKETING MIX - PRICE
• PRODUCT
• PLACE
• PEOPLE
PRICE
• PROMOTION
PRICING
STRATEGY
Explain your rationale for determining prices on the
items that you plan to sell.
Item
COGS/
Unit
Sales
Price/Unit
$
$
$
$
$
$
$
$
DESCRIBE Pricing Strategy Used
(keystoning, demand-based, etc.)
MARKETING MIX - PROMOTION
• PRODUCT
• PLACE
• PRICE
• PEOPLE
PROMOTION
MARKET DAY PROMOTION
Describe the methods you will use to inform
your target market about Market Day and
include the frequency and duration:
Method #1:
Method #2:
Method #3:
Economics of 1 Unit
Definition of One Unit (1 widget, one
shirt, etc.)
Selling Price per Unit
$
(A)
COGS Per Unit
$
(D)
Other Variable Costs Per Unit
(outgoing shipping, packaging,
commissions)
Total Variable Costs (D+E)
$
(E)
$
(F)
Gross Profit Per Unit (A-F)
$
9
MARKET DAY – ONE DAY INCOME STATEMENT
Selling Price Per Unit
$ (A)
(B)
# of Units Sold
Total Sales (A*B)
$ (C)
Less Variable Costs
Total COGS (COGS per unit * B)
$ (D)
Other Variable Costs
$ (E)
(Other variable costs per unit * B)
Total Variable Costs (D+E)
$ (F)
Gross Profit (C-F)
$ (G)
Less Fixed Costs
Fixed Costs (market day loan)
$ (H)
Other Costs (plastic and paper goods)
$ (I)
Total Fixed Costs (H+I)
$ (J)
Net Profit (G-J)
$
MARKET DAY
START-UP INVESTMENT
ITEM
WHERE WILL I BUY THIS?
COST
$
$
$
$
$
$
ESTIMATED TOTAL START-UP INVESTMENT
$
$
16
Financial Ratio Analysis
Return on Investment (ROI)
Net profit ÷ Start-up investment X 100
Return on Sales (ROS)
Net Profit ÷ Total Income on Sales X 100
Break-Even Units
Fixed Costs ÷ Gross Profit per unit
Slogan
Thank you for your
consideration of
[business name]