Business Name
(Logo)
Entrepreneur’s Name
Grade
Age
Business Profile
• Explain your business and why you selected it
• Type of Business:
– Service, Retail, Manufacturing,Wholesale
– How will you satisfy a consumer need
• Legal Structure:
– Sole Proprietorship, Partnership, C Corporation, SubChapter-S,
Limited Liability Company or Not-for-Profit Corporation
– Why did you select this legal structure?
1
Opportunity
• Define opportunity
– List 3 ways your business fulfills a consumer
need/solves a problem
• Qualifications
– List 3 reasons why you are qualified to run this
business
2
Consumer Profile
•
•
•
•
•
By Location
– [The size of the area, density, and location of your
customers. Where do your customers live, work,
go to school, or shop?]
By Population
– [The age, gender, occupation, and education of
your customers]
By Personality
– [The general personality, lifestyle, sports, hobbies
& other fee time activities, music preferences,
etc.]
By Behavior
– [Purchasing patterns and buying behavior such as
rate of use, repetition of purchases, benefits
sought, brand preferences, and loyalty
characteristics of your customers.]
By Income
– [Economic factors such as household income,
family composition and size, and purchasing
behavior (impulsive cash or cautious credit card
purchases). ]
Photo of a
consumer
3
Competition
Competitor
Price
[ex. Local seller]
$
[ex. National chain]
$
Quality
Greatest
Strength
Greatest
Weakness
$
Competitive Advantage
• List 2 reasons why customers will purchase your
product or service over your competitor’s.
(Go beyond lowest price.)
4
Marketing Mix
• Price:
– [Should be an explanation of why you chose your price]
• Place:
– [Should be an explanation of why you chose this place]
• Product:
– Explain the benefits and features of product
• Promotion:
– Explain the strategy to promotions you will use
5
Marketing
Phase
Method
Description
Awareness What tactics will you Where?
use to get consumers
How many?
to know you exist?
When?
Purchase
Retention
Cost
How much
will it cost?
What tactics will you
use to motivate
people to buy your
product/service?
How will you build a
long term relationship
and get them to
return?
6
Economics of 1 Unit
(Retail/Wholesale Businesses ONLY)
Definition of One Unit
Selling Price per Unit
$
(A)
COGS Per Unit
$
(D)
Variable Costs Per Unit
(outgoing shipping, packaging,
commissions)
$
(E)
Total Cost of Sales (D+E)
$
(F)
Gross Profit Per Unit (A-F)
$
7
Cost of Materials/Direct Labor
(For Service and Manufacturing Businesses ONLY)
Definition of One Unit
Cost of Sales Per Unit
Direct Labor
(Labor Cost per Hour) (A)
Time (in hours) to make 1
unit (B)
$
Direct Labor Cost Per Unit
(A)*(B)
$
Total Direct Labor Per Unit $
Material Description
Cost/Total Quantity
Cost Per Unit ($)
Total Material Cost Per Unit $
Variable Costs Per Unit (shipping, commission, packaging)
$
Cost of Sales Per Unit (labor +material+vc)
$
8
Economics of 1 Unit
(For Service and Manufacturing Businesses ONLY)
Definition of One Unit
Selling Price per Unit
Direct Labor Per Unit (if applicable)
Materials Per Unit(if applicable)
Total COGS Per Unit (B+C)
Variable Costs Per Unit
(outgoing shipping, packaging,
commissions)
Total Cost of Sales (D+E)
Gross Profit Per Unit (A-F)
$
$
(A)
(B)
$
(C)
$
$
(D)
(E)
$
(F)
$
9
Time Management Plan
Business Schedule for a Typical Week
Entrepreneurship
Hours
School Hours
Work Hours (ex.part time job)
Free-Time Hours
10
Average Monthly Fixed Costs
Type of Fixed Cost
Monthly Cost
Entrepreneurial Stipend
$
[ hours x (minimum wage + $1]
utilities
$
salaries of employees
$
advertising
$
insurance
$
interest
$
rent
$
depreciation
$
other
$
Total Monthly Fixed Costs
$
11
Sales Assumptions
• What are the assumptions that inform your
projections?
– Size of market
– Full capacity
• How much time can you spend (see time management slide)?
• Do you have help?
– Seasonality
• When is the busiest time of year for you, your industry?
– Time to develop a brand presence and establish
customer base (ie. No business sells at full capacity
immediately)
12
Monthly Sales Projections
Units sold
Month
Units Sold
60
January
50
February
40
March
30
April
20
May
10
June
0
July
Jan
August
Feb Mar Apr May June July Aug Sept
Oct
Nov
Dec
(Double click on chart to add information)
September
Monthly BreakEven Units (Chapter 20)
October
November
December
Total =
Monthly Fixed Costs/Gross Profit Per
Unit
13
Projected Yearly Income Statement
Selling Price Per Unit
$ (A)
# of Units Sold
Total Sales (A*B)
Total COGS (COGS per unit * B)
(B)
$ (C)
$ (D)
Other Variable Costs (Other variable costs
per unit * B
$ (E)
Total Variable Costs (D+E)
$ (F)
Gross Profit (C-F)
$ (G)
USAIIRDO (Yearly)
$
Other Costs/Unforeseen
$
Total Fixed Costs
$ (H)
Profit before Taxes (G-H)
$ (I)
Less Estimated Taxes @25% (I * .25)
$ (J)
Net Profit (I-J)
$
14
Start-up Investment
Entrepreneurial hours
needed for start-up (A)
Item
Wage I pay myself
(B)
Total start-up
time investment (A*B)
$
$
Where I will buy this?
Cost of Item
$
$
$
$
CASH RESERVE covering 3 months of fixed costs
$
Estimated TOTAL START-UP INVESTMENT
$
15
Return On Investment
Return on Investment (ROI)
%
(Chapter 3)
Yearly Net Profit ÷ Start-up Investment X 100
For every $1 dollar invested,
my business earned :
Investment
$
Return
Savings
CD
Stock Market
Entrepreneur
16
Social Responsibility Plan
• Describe how your business will give back
to the community or support a cause in
which you believe
• Explain how you will incorporate social
responsibility into your marketing plan
17
Business & Educational Goals
• Business
- [enter short term goal]
- [enter long term goal]
• Educational
- [enter short term goal]
- [enter long term goal]
18
[Enter your mission statement
(or slogan if applicable)]
Thank you for your
consideration of
[Enter company name]
19