MARKET DAY PROPOSAL
for
Team/Business Name
Student #1:
Student #2:
Student #3:
Student #4:
Logo or pic
related to
business
Team/Business Name
LEADERSHIP
ORGANIZATIONAL (ORG) CHART
Project Manager
(Insert Student’s
Name)
Director of Marketing
(Insert Student’s
Name)
Chief Financial
Officer
(Insert Student’s
Name)
Inventory Control
Manager
(Insert Student’s
Name)
Identify the roles each group member will be responsible for executing.
SWOT ANALYSIS
• STRENGTHS
• OPPORTUNITIES
1. Strength #1
2. Strength #2
1. Opportunity #1
2. Opportunity #2
• WEAKNESS
• THREATS
1. Weakness #1
2. Weakness #2
1. Threat #1
2. Threat #2
MARKETING MIX - PEOPLE
• PEOPLE
•
•
•
•
PRODUCT
PRICE
PROMOTION
PLACE
MARKET DAY
TARGET CONSUMER PROFILE
- Name
Insert graphic
representation
of your
target consumer
(photo, etc.)
- Description of personality
- Age
- Gender
- Where does your target market
get their money from – parents, jobs, allowance, etc.
(give job types and money made) Also tell on average
how much money does this consumer come to school
with on a daily basis.
- Values
RESEARCH
List and describe the primary and secondary methods you used to prove
that there is a demand for your product(s) within your target market – If
you used a questionnaire/survey please include it here.
PRIMARY
SECONDARY
MARKETING MIX - PRODUCT
• PEOPLE
• PRODUCT
• PRICE
• PROMOTION
• PLACE
MARKET DAY – PRODUCT OFFERINGS
List the item(s), along with images, your group sold during Market Day:
MARKETING MIX - PRICE
• PEOPLE
• PRODUCT
• PRICE
• PROMOTION
• PLACE
PRICING
STRATEGY
Explain your rationale for determining prices on the items that you plan to
sell. - How did your group decide on your selling price?
Item
COGS/Unit
(Per unit, how much did it
cost you to buy/make this
product)
Sales Price/Unit
$
$
$
$
$
$
$
$
What method did you use to determine your selling price(Keystoning, Demandbased, etc.) Please also note if prices changed during Market Day and if so, why
and what did they change to?
MARKETING MIX –PROMOTION/PLACE
• PEOPLE
• PRODUCT
• PRICE
• PROMOTION
• PLACE
MARKET DAY PROMOTION/PLACE
Describe the methods you used to inform your
target market about Market Day and include
the frequency and duration along with images
of flyers, posters, table decorations, table
placement etc:
Method #1:
Method #2:
Method #3:
THE FINANCIALS OF
THE BUSINESS
A.K.A
HOW MUCH MONEY DID
YOU MAKE?!!!
MARKET DAY
START-UP INVESTMENT
Be certain to include all the items you purchased at Costco and other stores here.
Additionally, include the image of your Costco receipt.
ITEM
WHERE DID YOU BUY THIS?
COST
$
$
$
$
$
ESTIMATED TOTAL START-UP INVESTMENT
$
$
$
16
Economics of 1 Unit
Definition of One Unit (1 widget, one
shirt, etc.)
Selling Price per Unit
$
(A)
COGS Per Unit
$
(D)
Other Variable Costs Per Unit
(outgoing shipping, packaging,
commissions)
Total Variable Costs (D+E)
$
(E)
$
(F)
Gross Profit Per Unit (A-F)
$
9
MARKET DAY – ONE DAY INCOME STATEMENT
Selling Price Per Unit
$ (A)
(B)
# of Units Sold
Total Sales (A*B)
$ (C)
Less Variable Costs
Total COGS (COGS per unit * B)
$ (D)
Other Variable Costs
$ (E)
(Other variable costs per unit * B)
Total Variable Costs (D+E)
$ (F)
Gross Profit (C-F)
$ (G)
Less Fixed Costs
Fixed Costs (market day loan)
$ (H)
Other Costs (plastic and paper goods)
$ (I)
Total Fixed Costs (H+I)
$ (J)
Net Profit (G-J)
$
Financial Ratio Analysis
Return on Investment (ROI)
Net profit ÷ Start-up investment X 100
Return on Sales (ROS)
Net Profit ÷ Total Income on Sales X 100
Break-Even Units
Fixed Costs ÷ Gross Profit per unit
Total Group Profit/Loss
Estimated Profit/Loss per Group
Member
The GOOD, The BAD, The UGLY
Include Final Reflections