ESSENTIAL DUTIES AND RESPONSIBILITIES · Create and manage social media master calendar (Facebook, Twitter, and Instagram.) · Write content within guidelines for social media posts and promotions. Create social media based consumer targeted posts as needed. Create and manage social media guidelines (Do’s and Don’ts) · Complete weekly and monthly analytics reports for each social media platform. · Track news outlets daily for interesting/industry-­‐related articles to share with target audience. Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. · Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns. · Conduct keyword searches for WP Rawl brands daily (WP Rawl, Nature’s Greens, Versatile Veggies, etc.). · Read marketing blogs weekly for news/advice on the latest trends and practices. · Develop, in conjunction with sales and marketing, seasonal promotions and campaigns for each social media platform and tie into overall yearly marketing strategies. · Capture and edit photos and/or footage for promotional use. · Create infographics and designs for promotional use on social media platforms. · Manage archive of photos and design elements. · Respond to customer feedback on social media platforms; bring complaints to Quality Assurance team or the respective department, also follow back up with QA to ensure that complaints are resolved. · Adhere to and update branding guide as needed. · Work closely with the Marketing/Public Relations Coordinator in assisting with and attending planned upcoming events, helping to organize and promote in various social media platforms. · Assist with website updates and content · Demonstrate ability to map out Social Media marketing strategy and then drive that strategy proven by testing and metrics. · Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly. · Other duties as assigned. KNOWLEDGE/SKILLS/ABILITIES · Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. · English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. · Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. · Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. · Computers and Electronics — Knowledge of computer hardware and software, including applications and programming. SKILLS · Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. · Reading Comprehension — Understanding written sentences and paragraphs in work related documents. · Speaking — Talking to others to convey information effectively. · Active Learning — Understanding the implications of new information for both current and future problem-­‐solving and decision-­‐making. · Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. ABILITIES · Oral Expression — The ability to communicate information and ideas in speaking so others will understand. · Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences. · Written Comprehension — The ability to read and understand information and ideas presented in writing. · Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense. · Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). WORK ACTIVITIES · Interacting With Computers — Using computers and computer systems (including hardware and software) to program, set up functions, enter data, or process information. Prepare graphics or other visual representations of information. Evaluate utility of software or hardware technologies. · Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts. Analyze website or related online data to track trends or usage. Analyze market or customer related data. Develop performance metrics or standards related to information technology. · Updating and Using Relevant Knowledge — Keeping up-­‐to-­‐date technically and applying new knowledge to your job. · Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources. · Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.