UNIVERSITY OF NOTTINGHAM
RECRUITMENT ROLE PROFILE FORM
Job Title: Direct Marketing Officer
School/Department:
Salary:
Campaign & Alumni Relations Office (CARO)
£22,029 to £26,274 per annum, depending on skills and experience. Salary progression beyond this scale is subject to performance
Job Family and Level:
Contract Status:
Hours of Work:
Administrative, Professional & Managerial 3
Permanent
36.25 hours per week
Location:
Reporting to:
University Park
Direct Marketing Manager, with dotted line to Head of
Communications and Events
Purpose of the Role:
To play a leading role in delivering the University’s Regular Giving Programme through direct marketing techniques. The Programme will focus on the acquisition of new donors, the retention of existing donors, income and return on investment. The role holder will be the lead person on developing and managing the production of online and offline content for the
Regular Giving Team’s communications to seek financial support for the University. As well as direct marketing appeals, this will also include community fundraising, legacy marketing and crowdfunding.
Main Responsibilities
% time per year
1. Direct Mail Appeals
 In conjunction with the Direct Marketing Manager and third party suppliers, plan and deliver all direct mail campaigns, to include, copywriting, approvals, fulfilment, scheduling and pack creative design.
 Respond to enquiries from donors relating to fundraising appeals.
 Liaise with colleagues across CARO as appropriate, specifically
Information Management, Prospect Research, Philanthropy and
Communication Teams.
 Liaise with academic and administrative colleagues within the
University, external consultants/agencies, and suppliers connected with
 the Programme.
Develop associated reports to monitor and evaluate the success of appeals.
2. Content Creation
 Working closely with the Head of Communications, develop all printed and digital content for the Regular Giving Team to support direct mail, telemarketing, community fundraising, legacy fundraising and crowdfunding activities, to include copy writing and image selection.
 Liaise with designers and printers.
 Publish content through web content management systems.
35%
40%

3 Telemarketing
 Deputise for the Direct Marketing Manager (Telephone Campaigns) with call room supervision on an occasional basis.
 Produce copy for materials that support Telephone Campaigns, including; pre-call emails, fulfilment letters & emails, leaflets and social media activity.
4. Fundraising Development
 Assist with the development of new fundraising products, channels and/or approaches to new audiences, which may include; Email, Online giving, Staff giving, Student giving, Event giving, Overseas giving,
Crowdfunding, SMS Text giving, Social Media or other appropriate engagement activities.
10%
5%
6. Best Practice
Monitor best practice in fundraising amongst peer Universities and third sector organisations and feed back to the rest of the team and office.
7.
Other duties as appropriate to grade and role
 Review existing working practices and make recommendations for improvement to processes and resources.
 Any other duties as may reasonably be required.
Knowledge, Skills, Qualifications & Experience
Essential
Qualifications/
Education
Knowledge/Skills/
Training


GCSEs (or equivalent) in English and Mathematics, minimum grade
C.
2 GCE ‘A’ Levels.
 A track record of developing and managing the production of effective direct response content online and offline
 Evidence of strong interpersonal skills and an ability to engage with and influence contacts at all levels, both internally and externally and including staff and students
 Evidence of a diplomatic approach and ability to communicate with
 people from all backgrounds, ages and nationalities
Evidence of a ‘can do’ attitude, outgoing and friendly personality, plus a pragmatic approach to problem solving
 Proven ability to prioritise workloads, utilise good organisational and time management skills to deliver on
5%
5%
Desirable
HNC or HND in a relevant subject or equivalent qualifications/certification, plus considerable experience in a similar role.
OR
 Broad substantial relevant experience demonstrating practical and theoretical knowledge of fundraising and alumni relations activities
 Attendance at fundraising courses and conferences run by CASE, Institute of
Fundraising, Directory of
Social Change, or other suitable agency

Experience
Statutory/Legal multiple activities simultaneously
 Evidence of a keen eye for detail
 The ability to see a project through to its conclusion
 Proven ability to work well in teams
 Proficient IT user – in particular large databases, Microsoft Office and e-mail
 Use of a content management system
 Use of Customer Relationship
Management (CRM) databases
 Evidence of proven copywriting skills (online & offline)
 Analysing results of communications and appeals, and making recommendations for future approaches
 Working in the Higher
Education, not for profit or fundraising sector
 Experience of using Raiser’s
Edge database
 Working on a direct marketing programme
 Working in a customer-facing role
 Knowledge of protection/confidentiality
 data
Knowledge of charity law and
Institute of Fundraising codes of best practice
Decision Making i) taken independently by the role holder
 Manage day to day activities and prioritise own workload.
 Use initiative and appropriate tools to effectively manage all individual tasks involved in
Direct Mail appeals.
 Draft correspondence, e-mails, answer telephone enquiries and deal with donors and prospects face-to-face as required.
 Update data, run database queries and use data to inform the Regular Giving
Programme.
 Use judgement to ensure enquiries are dealt with efficiently and effectively.
 Use judgement to determine when a decision requires line management approval.
 Input to Regular Giving team meetings and activity planning meetings, deputising for
Direct Marketing Manager as required.
 Make decisions relating to the supervision of the Telephone Fundraising Campaigns, including covering for the Direct Marketing Manager (Telephone Campaigns) as required. ii) taken in collaboration with others
 Decide on the timing, content, creative brief and fulfilment methods associated with all telephone campaigns and direct mail appeals.
 Input on the Regular Giving strategy.
 Discuss and agree workflows, operational priorities and the completion of specific tasks with team members and/or managers.
 Changes to ways in working and/or procedures.
 Any projects which would have a significant impact on another team. iii) referred to the Direct Marketing Manager by the role holder
 Sign-off of content (referred to Head of Regular Giving and Head of Communications &
Events).
 Authorisation for raising purchase orders and requisitions.

 Complex or serious staffing issues or problems.
 Sensitive issues or those with serious consequences for the rest of the Campaign &
Alumni Relations Office, or The University of Nottingham.
 Any recommendations for purchasing new products.
 Any projects that have budget implications.
 Any revisions or suggestions for improvement to the Regular Giving Team’s Strategy. iv) referred to the Head of Regular Giving and Head of Communications & Events by the role holder
 Sign-off of content
 Any revisions or suggestions for improvement to the Communications and Events
Team’s Strategy.
Additional Information
The Regular Giving Team is part of the Supporter Engagement Team within the Campaign and
Alumni Relations Office. The Regular Giving Team consists of the Head of Regular Giving, the
Direct Marketing Manager and their two direct reports, the Community Fundraising Manager and Legacy Manager. The team will be pivotal in helping secure philanthropic support through
Impact: The Nottingham Campaign.
The role-holder will be required to work outside of office hours during the Telephone
Campaigns, including some evenings and weekends. Telephone Campaigns currently run for 20 weeks of the year and the role-holder will typically be required to work an occasional weekday evening or weekend day shift.
Informal enquiries may be addressed to Scott Gibbons tel: 0115 951 3036 or email: scott.gibbons@nottingham.ac.uk. Please note that applications sent directly to this email address will not be accepted.