AGENDA…
• Company Profile & History
• Vision
• Haldiram’s Facts & Figures
• Haldiram’s Present Exports
• Haldiram’s In USA
• Haldiram’s & Wal-mart
• Awards & Achievements
• Social activities…
• Summary
The journey…
• It all began in the year 1941 in small town called Bikaner in
Rajasthan
• …Haldiram was just one of the many small entrepreneurs in the
business of making namkeens (salted mixtures) & sweets till Mr.
Manohar Agarwal set up Haldiram’s Sweets in Delhi in 1982
• Haldiram’s received instant acceptance and soon became one of
India’s largest brands of namkeens and sweets growing five folds
in ten years
• Sine then it enjoys a very strong relationship with its customers
THE BRAND & IT’S
PRODUCT CATEGORY
• Highly respected brand not only in namkeens but also in
the snack foods and sweets
• Equity stands for quality, purity & trust
• Product Categories:- Non- Frozen Line:- It Includes Snacks, Sweets, Ready to
Eat, Cookies, Syrups, Poppadum, Healthy Snacks,
Perishable Sweets.
- Frozen Line :- It Includes Indian Breads Like Naan, Aloo
Paratha….., Indian Snacks like Samosa, Aloo Tikki ….
Curries Like Dal Makhni, Paneer Makhni … Sweets like
Rasmali, Motichoor Ladoo …
The growth
• More than 60 % share in the branded market
• Turnover of more than US$ 300 millions.
• Company owned Restaurant/Outlets at all prime locations of
New Delhi and other parts of the National capital region (NCR)
• Enjoys a very strong Distribution Network reaching to every
nook & corner of the country
The growth…
• Indian market
- undisputed leader in the namkeens(savories) category - -- considered to be the leader in the snack food business in
India
- vast range which is unmatched
The growth - Across the seas
• Taking Indian taste palate to the world
- captured the growing Indian influence especially in the
traditional with wide range of Indian products
Proof of the pudding is in tasting it
- products available across more than 45 countries namely
OUR VISION
Create a Global Presence In Indian Eateries through:
– INNOVATION
– PROFESSIONALISATION
– EXPANSION
– STRATEGIC APPROACH
FACTS & FIGURES

Manufacture
& Export



In India 60%
Out of India 80%


Product Portfolio is made up of more than 300 products
Snacks, Sweets and Ready to eat & Frozen Foods

Member of more than 15 chamber of commerce, including
Indo-American Chamber of commerce


HACCP accredited
ISO 22000: 2005 accredited
Memberships
Accreditation
Snacks and Sweets share


Market Share
Product
Portfolio
No.1 Manufacturer and Exporter of Indian Snacks and Sweets in
the World.
Growth rate in India is 25%
Growth rate out of India 40%.
HALDIRAM’S EXPORTS
Growing strongly at 40% per year
Exports to the USA, UK, Middle East, Asia,
Australia and New Zealand
Available in major supermarkets around the Globe:
UK
TESCO, SUMMERFIELD
MIDDLE EAST
CARREFOUR, LULLU, GEANT, NESTO…
AUSTRALIA
WOOLWORTHS
NEW ZEALAND
WOOLWORTHS
HALDIRAM’S IN USA
• Export of Haldiram’s products to USA started 20 years ago, in the year 1993.
• Today, Haldiram’s is the top selling brand in the Ethnic market in USA.
• Haldiram’s products are available in over 2200 Ethnic stores USA wide.
• In the Ethnic market, Haldiram’s snacks and sweets have an amazing market
share of 80% in USA.
• Currently, the turnover for Haldiram’s products in USA is approximately $14
million
EXPORT’S GROWTH
4000000.00
3500000.00
3000000.00
2500000.00
SALE IN KGS FY 2011-2012
2000000.00
SALE IN KGS FY 2012-2013
1500000.00
1000000.00
500000.00
0.00
USA
EUROPE
MIDDLE
EAST
AUST & NZ
ASIAN
COUNTRIES
OTHERS
PRODUCTS SELCTION FOR WALMART
THESE ARE THE FOLLOWING PRODUCTS WHICH ARE FAST MOVING
AND WHICH WE BELIVE THAT THESE WILL BE PICKED BY NOT ONLY
THE INDIAN NATIONALS BUT OTHER NATIONALS TOO …..
•KHATTA MEETHA 400GMS
•BHUJIA 400GMS
•ALOO BHUJIA 400GMS
•NUT CRACKER 400GMS
•MOONG DAL 400GMS
•PANCHRATTAN 400GMS
•NAVRATTAN 400GMS
•SAMOSA 400GMS
•BHELPURI 400GMS
•SOAN PAPDI 250GMS
BENEFITS TO WAL-MART
• Haldiram’s products would be a new range for WAL-MART and hence all sales
generated will be incremental
• Labeling legislations are adhered to strictly for packaging of products
• Distribution of Haldiram’s products will be done via WAL-MART Distribution
centers
• Shrinkage or potential theft issues are minimum
• Highest quality raw material and machines are used in the processing of
ingredients for all Haldiram’s products and hence should ensure minimum issues
at store level.
• Strong emphasis on International standards of manufacturing & Quality
control.
• Claim deal & Marketing Support will be provided with all products
MARKETING STRATEGY
• Support for product launch & first six months advertising per product.
• Sampling and in store promotions by specially designed Haldiram’s
promotion stands.
Advertising &
Promotion
• Dual promotions offered
– Annual promotion
– Periodical Promotion
• 100% commitment to every possible activity required to the extent till
our products are established.
New Product
Development
• As and when new products will be introduced, all the marketing and
promotion programs to bring the awareness about the new products will
be undertaken.
How do the products fit within Category
Trends?
Population
– Currently Asian-born population makes up 3rd largest of USA
– The Asian-born population is concentrated heavily in the 20-44 years age group.
– Since 1980 the populations from East-Coast and West Coast have increased
threefold
– USA population increasing every year with migrants intake.
Consumer Tastes and Preferences
– All the savory items have low cholesterol & low Trans fats so they would appeal
as a healthy alternative to the health conscious generation of today
– In maximum products, lentils or lentil flour is the main ingredient hence making
the snacks full of protein
– Multi layer aluminum foil packing helps keep the products fresher over a longer
period of time
– Increasing popularity of Indian snacks and sweet’s globally helps attracts
consumers of all ethnicity
– Supports promotion of multiculturalism
The Accolades – our
Achievements
Won the prestigious award for food and Beverages awarded by Trade
Leaders Club in Barcelona, Spain.
Haldiram is an ISO and HACCP Certified Company and is approved by
FDA, U.S.A.
For its business to give people things that taste good.
And in the process has tasted success itself
• ‘HALDIRAM’S’ is honored to be a member of Snacks
Food Association (SFA), Virginia, U.S.A. which
comprises of world renowned food product
manufacturers.
• The Group has also to its credit ‘KASHALKAR
MEMORIAL AWARD’ presented by ‘All India Food
Preservers Association (Regd.) in 1996 at its Golden
Jubilee Celebration for manufacturing best quality food
products.
• ‘BRAND EQUITY AWARD 1998’ was awarded by
Progress Harmony Development Chamber
of Commerce & Industry through Shri Yashwant Sinha,
former Union Finance Minister recognizing the
successful creation of Indian Brand ‘HALDIRAM’S’.
HALDIRAM’S SOCIAL WORK
• OPENED A HOSPITAL IN BIKANER
• OPENING SCHOOL IN NOIDA
• PLANTED 500 TREES IN BIKANER
• AT ALL OUTLETS PAPER BAGS ARE
USED.
• RE-CYCLING OF THE WASTE WATER IS
THERE IN ALL FACTORIES.
What made it possible?
• Our passion and commitment towards providing quality
and pure products
• Environment friendly manufacturing facilities
• The unparalleled quality of the ingredients for e.g. the
almonds come all the way from USA and the raisins from
Afghanistan.
SUMMARY
• The manufacturer is an established (Over 60 years) and leading brand name in India and
around the Globe
• Exports of Haldiram’s products is growing at a rate of 40% globally
• Haldiram’s products are readily available in large super market chains across the globe and
are performing exceptionally well.
• By introducing the suggested range of products the total dollar profit to the category in
six months is projected at $???????
• The products are of very high quality and are backed by various certifications.
• Extensive Support will be provided by the manufacturer and supplier at both the store
level (Plano-gram's) and with the Media and Marketing to launch and market the product
to the wider Australian market.
THANK YOU
HALDIRAM SNACKS PVT. LTD.
B1/H3, MOHAN CO-OPERATIVE
INDUSTRIAL ESTATE, MATHURA
ROAD, NEW DELHI – 110044
TEL: +91 11 45204122/100
FAX: + 91 11 28898014/16