ANALYZING CONSUMER
MARKETS
PRESENTED BY :
UROOSA FAROOQUI
ROLL#79
TEHNIET FATIMA SHAH
ROLL#77
SONIA SHAIKH
ROLL #74
AZRA PARVEEN
ROLL#20
FARIYAL
ROLL#54
A Consumer behavior is the study of how
individuals, groups, and organizations select
buy, use and dispose of goods,services,ideas
and expectations to satisfy their needs and
wants.
What Influences
Consumer Behavior?
Cultural Factors
Social Factors
Personal Factors
What is Culture?
Culture is the fundamental determinant of a person’s
wants and behaviors acquired through socialization
processes with family and other key institutions.
Subcultures
Nationalities
Religions
Racial groups
Geographic regions
Social Factors
Reference
groups
Social
roles
Family
Statuses
Age
Selfconcept
Life cycle
stage
Lifestyle
Occupation
Values
Wealth
Personality
Consumer buying behaviour
 Buying behaviour of final consumers
 Purchase goods and services for personal consumption
Model of Consumer Behavior
Key Psychological Processes
Motivation
Perception
Learning
Memory
Maslow’s Hierarchy of Needs
Perception
There are three perceptual processes;
 Selective attention
 Selective distortion
 Selective retention
Consumer Buying Process
Problem Recognition
Information Search
Evaluation
Purchase Decision
Postpurchase
Behavior
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