How to Buy, Fix & Sell A Distressed
Business
Learning Mergers & Acquisitions
for Entrepreneurs, Accountants & Start ups
The $9,995 Roll Up Service
July 30th 2014
Email questions
to KCTruby@msn.com
KC Truby at Lonesome Cowboy Publishing LLC
Box 2254, Casper WY 82602 760-207-6385
Fortune 500 companies have been doing this for
400 years – since the Hudson Bay Company
There are 88
payroll firms doing
$1,000,000 in
annual revenue
We will start
writing them this
fall.
What if the payroll roll up idea fails?
Well my total cost will be around $950 to send out
2 mailers and 88 phone calls - $5.00 per phone call
If it goes no where I lose
$950 – I can live with that. I
will have introduced myself
to 88 successful people
If it works, I could stand to
capture $1,000,000 to
$5,000,000 in value
Between Nov.
and May we
rolled up 3
small failing
firms for ‘walk
away money’
We want to talk to people who want OUT!
So, we’re starting the rotation again.
This time we’ll include Phoenix and Las Vegas
We are so good at the back office now, that
We believe we can make A Wonderful Life
A regional - 7 Location Power House.
Remember, I
Can not get good
Exit multiples
Until we hit at least
$5,000,000 sales
So what does
this mean to you?
So what does
this mean to you?
There are clients
And prospective
Clients – looking
To roll up their
Weak competitors
But they DO NOT know
Where to start.
Here is an easy way
To get $9,995 engagements
Get into M&A without risk
Meet hundreds of prospects
Generate long term
Revenue streams
Yeah, we’ve
thought about
growth by
acquisition
Help clients and
Prospects find and
Deal with biz owners
•
•
•
•
•
Want to retire
Need capital to expand
Want to sell out
Who are failing
Who need a partner
Yeah, I’ve been
thinking about
getting out.
The steps to involved in this service…
Find People to Pay You
1.
2.
3.
4.
Start with your client and in-house list
Send a letter asking if they want to ‘roll up’ weak competitors
Follow up with a soft phone call
Set appointment to review – this might be done at a lunch meeting
with multiple prospects at one time.
5. Remember one excited buyer will ‘fire up’ the rest of the clients
6. This service is valuable you do not have to do it cheap
7. You may get 2 of 4 people at lunch to commit $9,995
Send this letter to your clients
And people you want as clients
Put your potential
clients on the M&A
weekly call
distribution as a
sponsored attendee.
Regardless of initial
sales results. They
may say ‘no’ for
right now, but
change there mind.
Your service would include….
•
•
•
•
•
•
•
•
•
•
•
Build a list of all your competitors in the county – will be 50 to 200 in most cases.
Send out a series of two first class letters under your letterhead announcing interest.
Developing a financial model to determine which acquisitions make sense.
Our office will make a follow up phone call to everyone on the list to determine if we
have a prospective acquisition and set a meeting with up to 10 of the best prospective
sellers.
Gather pertinent information about the business to determine if you should move
forward.
Determine if the business fits your pre-set guidelines.
Focus our energy on those firms that are distressed and offer the biggest potential ROI.
Review those ‘deals’ that make sense with the client – so that you can tell us to move
forward to a meeting between the client and the seller.
Review of financial records to determine the viability of the acquisition.
Create a rough draft evaluation of the business for the clients review.
Assist in structuring an offer for the client to present to the seller.
Your cost to fulfill will be 40 to 50 hours of
staff time – and 10 to 20 hours of your time.
Once you have a deal
A simple short
Letter to the 50-100
Targeted prospects
You’ll end up getting
Paid (by your client)
To meet a hundred
Business owners
This year.
Meet with the prospective sellers for lunch
Ask the same questions –
as if you were buying
the business.
Then bill MORE for these services…
• Creating the supporting confidential memorandums & sale offers
• In depth due diligence following our 109 step process.
• Support and assistance in the clients’ negotiation of the acquisition.
• Assistance in finding capital if needed.
• Review the tax structure and cash flow implications of the ‘deal.’
• Assistance in developing an asset protection plan so your current
holdings are not at risk.
• Creating and managing the documents and compliance filings.
• Post-acquisition support including cost cutting advice on areas of
overhead that can be reduced by combining companies.
This is a unique idea on how to
Build your Network of relationships
You will have a new product to sell clients
You have a new way to meet prospects
You will meet 10 new business owners for every deal
We have no idea where this will end up at the
End of one year. Other revenue streams open up
But my guess is that you will have several
hundred new people in your database
that see you as a high end service provider.
How to Buy, Fix & Sell A Distressed
Business
Learning Mergers & Acquisitions
for Entrepreneurs, Accountants & Start ups
The $9,995 Roll Up Service
July 30th 2014
Email questions
to KCTruby@msn.com
KC Truby at Lonesome Cowboy Publishing LLC
Box 2254, Casper WY 82602 760-207-6385