Article, Telegraph.co.uk, 10/09
Show the video to your class and pause after a few seconds. Ask
your students to guess what it is.
Dyson’s new product
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1
*
DC16 handheld
vacuum cleaner
DC01 upright
vacuum cleaner, 1993
Apex G-Force
A brief history of Dyson products
Dyson washing
machine, 2000
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DC02
Dyson Airblade
2007
2
Show the video to your class (in the article,
right) and pause after a few seconds.
Ask your students to guess what it is.
Article, Telegraph.co.uk, 10/09
And the next one…
*
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Dyson’s new product
discussion questions

Discuss this product launch in relation to
Ansoff’s Matrix
 Draw a product life cycle and Boston Matrix
placing all of Dyson’s products appropriately

Justify your decisions

Discuss whether, in your opinion, this new
product represents innovation or invention
 In groups discuss a marketing strategy for
this product and prepare to present it to the
class

*

Don’t forget to carefully consider your target
market
The winning bid
wins the advertising contract!!!
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4
Dyson’s new product
AS course review questions (1/2)

What makes James Dyson such as
successful entrepreneur?


He is estimated to be worth £760 million!
Why is it important that he protects his idea?

How can he do this?

What sector is this business in and how has
he added value?
 Dyson is a private limited company. What are
the benefits and drawbacks of this structure?

*
Why is Dyson not a plc?
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5
Dyson’s new product
AS course review questions (2/2)

What market research would you have advised
Dyson to undertake before launching this product?


What segment of the market is this product aimed at?


Explain your answer.
Why do you think this?
Dyson is a successful Ltd with profits of £88million in
2008


What sources of finance are available to it to continue with
its expensive research into new products?
Which source of finance should it use to fund a £10 million
new invention?

*
Explain your answer
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Sources

Dyson website
 Wikipedia
 Images found on Google*
 Questions on slides 5 and 6 by nattybee on
the TES website
 For more well-crafted, highly interactive
PowerPoint resources please visit
easilyinteractive.com
* Images from Google have been used without seeking permission since this product has been produced for non-commercial purposes
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