KEY ISSUE #1: TO WHAT
EXTENT SHOULD WE
EMBRACE GLOBALIZATION?
Chapter 3: Identity, the Media and Communication Technology
Google Drive*
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Since we are now able to share comments and ideas through
Google Drive, please feel free to comment on any questions
that are present on the slides and then share it with me.
For example, slide 4 has some good questions to think
about!
I will use these Power Point “Comments” to mark your
attendance each week. (See Power School)
These comments can be ideas/thoughts, questions for me, or
just simple remarks!
Chapter 3 Introduction – What we will be
looking at this chapter!
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How is Identity Affected By Opportunities to Communicate with
People around the World? P. 68-71
How is Diversity Influenced by Media and Communication
Technologies? P. 68-75
How is Identity Affected By Media Coverage of World Events? P.
76-81
How is Diversity Affected By the Dominance of American Media? P.
82-85
* Explore the topics above – Make jot notes in your notebook using the
questions as a guide.
Chapter 3: Something to Think About…
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McLuhan’s idea that electronic technology is an
extension of the human senses.
 Which
technological devices form an extension of a
humans sight, hearing, smell, and touch?
 Which device do you think is a major extension of your
own senses?
Chapter 3 Introduction
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Personal Notes
 #1.
You are going to write your answer to the following
question in your notes. You will revisit this question at
the end of the chapter so leave room to write..
 To
what extent is identity affected by communication
technology and media in a globalizing world?
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Practice writing your arguments…
Use what you have learned so far in the unit as facts to support
Chapter 3: Exploring the Content
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Trade Fair Exploration!!!!
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Choose one topic from the list of 4 below. You will make an
electronic presentation of your topic.
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How is Identity Affected By Opportunities to Communicate with
People around the World? P. 68-71
How is Diversity Influenced by Media and Communication
Technologies? P. 68-75
How is Identity Affected By Media Coverage of World Events? P. 7681
How is Diversity Affected By the Dominance of American Media? P.
82-85
Chapter 3: Exploring the Content
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Trade Fair Exploration!!!!
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Trade Fair Presentations Specifics
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You must create a display (Microsoft Word Brochure, Power Point,
Prezi…) (kind of like a science fair presentation)
Your presentation must explore all the major issues and information in
your section of the textbook
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Included all textbook information
 Notes, pictures, supplemental information often found on pages
You must also create a response to the Reflect and Respond Questions found
at the end of each section*
Your presentation should be very colorful, neat and well presented.
How is Diversity Influenced by the Media and
Communication Technologies? P. 72-75
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What do these words mean to you?
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Media Concentration
Media Convergence
Diversity
Media cross-ownership
Individually create your own working definition in your
Notes
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That means you will probably adjust and change your definition
as we carry on…
End of Chapter:
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Go back to your Note section for chapter 3
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Reflect on the key ideas, key terms and vocab that you initially wrote
down for the chapter
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Did your understanding of the key ideas, key terms and vocab change?
Should you add anything to your information section? Why did you miss this
information the first time through?
I want you to identify 5 media messages that you have received via the
media: TV, radio, magazine, billboard, movie or another source. How
does each message attempt to influence your identity? Create a chart
like the one below to explore this idea. Pg. 86 has a great example:
Medium and Item
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asdf
Main Message
Source Country
How does it try to
influence me?
How is the
message related to
culture and
identity?
What Do I need to Submit this Week?
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Trade Fair Presentation (Electronic)
Media Chart
Unit Exam – Week 5!! Chapters 1-4
Submit your work to me by the Monday of the following
week!
shannon.smith@hfcrd.ab.ca – Google Drive!