Millennium Project Financial Stability
from mpfss to Strategy
Strategy from RTD Results
• Proposed projects were grouped into “themes”
–
–
–
–
Governments
Corporate
Public and education
Methodology development
• Proposed projects were scored by respondent
averages for
– Importance
– Feasibility
– Level of agreement
Scoring
Score= 2 x average importance
+ average feasibility
+dummy for agreement (10= high, 5= low)
Highest possible score = 40
Focus on governments
Score
Item: 18. Seek contracts to perform country SOFIs.
30.13
Item: 19. SOFI on selective issues (e.g. poverty alleviation, climate change, women
status) for special clients.
29.64
Item: 22. Set up and operate situation rooms for clients.
29.03
Item: 23. Set up more government strategy units.
28.40
Item: 21. Operate a collective intelligence center based on Millennium Project
material, with paid subscription.
28.36
Item: 24. Sell custom or some standard Real-Time Delphi Studies on some
appropriate fee schedule.
25.39
Item: 28. Prepare, sell, and teach futures-related online courses at graduate level.
Could be pre-recorded or live.
25.09
Focus on public or education institutions
Score
Item: 30. Create speaking series, speakers schedules/fees on selected topics for public forums or
selected audiences OR conduct speaking panels, etc.
30.17
Item: 27. Prepare and sell futures related conventional teaching materials, student workbooks,
manuals, self-study guides, etc. for higher education.
29.90
Item: 15. Perform future scanning and monitoring that are non-proprietary and publicly available as we
do for the environmental security scanning.
29.30
Item: 29. Create a futures university (or become adjunct to one).
26.30
Item: 5. Produce a general public audience book on the 15 Global Challenges with high graphic content.
25.44
Item: 25. Produce computer games for public consumption (example Futures Trivia).
25.18
Item: 6. Create a syndicated newspaper or blog about the future.
24.29
Item: 8. Produce and sell books
23.77
Item: 7. Create and continuously update future perspective reports by region (e.g. the 15 GCs organized
by region with more details and continuous updates).
23.65
Item: 4. Create events on the SOF with invited experts speaking on the 15 Global Challenges and where
participants could attend for a fee.
23.51
Item: 26. Produce and sell large-scale interactive online games.
23.00
Focus on corporate clients
Score
Item: 20. Develop SOFI for commercial applications.
29.89
Item: 22. Set up and operate situation rooms for clients.
29.03
Item: 12. Offer and actively pursue corporate sponsorship at $75,000 per year
28.39
Item: 13. Provide one-day consulting service as a benefit of sponsorship.
27.52
Item: 17. Perform Global Outlook studies on selected industrial topics or themes.
27.38
Item: 14. Establish a semi-annual seminar series: corporate sponsors attend free, others pay.
27.31
Item: 24. Sell custom or some standard Real-Time Delphi Studies on some appropriate fee
schedule.
25.39
Item: 3. Offer a greater variety of products based on SOF tailored to specific audiences.
25.38
Item: 28. Prepare, sell, and teach futures-related online courses at graduate level. Could be
pre-recorded or live.
25.09
Item: 16. Perform multi-client (e.g. 10 participating companies at $20,000 each, etc.)
24.30
Focus on methodology development
Score
Item: 20. Develop SOFI for commercial applications.
29.89
Item: 11. Generate more income from methodology studies by improved
marketing and PR.
29.88
Item: 9. Generate more income from methodology studies by segmenting the
methods according to their applications and pointing them toward specific
problem sets.
24.53
Item: 31. Have the Project pay a greater share of the cost of translation of the SOF
reports.
23.94
Item: 10. Generate more income from the Futures Research Methodology version
3.0 CD by translating it in part or whole.
22.49
What are the largest challenges facing your Node in
achieving the 10-year vision?
Time to devote to research
( 6.75 ) ( 16 )
Research funding
( 8.32 ) ( 19 )
Equipment and Infrastructure
( 3.78 ) ( 18 )
Additional staff
( 5.17 ) ( 18 )
Clear definition of purpose
(4.17) ( 18 )
Lack of acceptable research topics ( 3.29 ) ( 17 )
Marketing programs
( 4.76 ) ( 17 )
What are the largest challenges facing the Millennium
Project as a whole in achieving the 10-year vision?
Time to devote to research
( 6.90 ) ( 20 )
Research funding
( 8.68 ) ( 22 )
Equipment and Infrastructure(
4.59 ) ( 21 )
Additional staff
( 6.18 ) ( 22 )
Clear definition of purpose
( 4.15 ) ( 20 )
Lack of acceptable research topics ( 2.60 ) ( 20 )
Marketing programs
( 6.09 ) ( 22 )
Which of the following represent the largest sales
opportunities?
General Public
Government
UN and similar
NGOs
Business
Education
Foundations
( 3.00 ) ( 20 )
( 6.95 ) ( 22 )
( 5.95 ) ( 21 )
( 5.48 ) ( 21 )
( 6.68 ) ( 22 )
( 6.22 ) ( 23 )
( 5.91 ) ( 22 )
Which of the following represents the largest
sponsorship potential?
General Public
Government
UN and similar
NGOs
Business
Education
Foundations
( 2.06 )( 17 )
( 6.24 )( 21 )
( 4.67 )( 21 )
( 4.05 )( 19 )
( 7.17 )( 23 )
( 4.70 )( 20 )
( 6.34 ) ( 23 )
Is your institutional base financially able to
support your work with the Millennium Project?
Yes completely
Need travel funds
Need marketing funds
Need staff support
Need office space
Need computers, software
Need funds for salaries
( 6.64 ) ( 11 )
( 7.35 ) ( 17 )
( 6.86 ) ( 14 )
( 5.25 ) ( 16 )
( 1.75 ) ( 12 )
( 3.08 ) ( 13 )
( 6.12 ) ( 16 )
Some Millennium Project Assets
MP Assets, Demonstrated
Capacities
Importance to
Governments
Importance to
Corporate Clients
Importance to Public
and Education
Global Network of Nodes, global
focus
YES
YES
Possible
Databases: Lists of experts,
future developments, variables
YES
YES
Possible
Experience in Collective Intel,
situation rooms
YES
YES
YES
15 Challenges defined and
tracked, State of Future Reports
YES
Possible
YES
Experience in Early Warning
Systems
YES
YES
YES
SOFI Applications
YES
YES
Possible
FR Courses and Training
YES
YES
YES
Transinstitutional Approach
YES
YES
Possible
The Strategy
•
•
•
•
•
Organize into 3 client-based "themes”
Put a person or Node in charge of each
Create intra Project networks for these "themes"
Design tactics, products, and services for each
Seek assignments using Market and PR for each
“theme”
• Continue methodology development to spark these
themes
Product/ Method Matrix
Government
Corporate
Country SOFI’s
Issue SOFI’s
Situation Rooms
Strategy Units
Collective Intelligence Ctrs
EWS
Training
RTD’s
Country SOFI’s
Issue SOFI’s
Situation Rooms
Collective Intelligence Ctrs
EWS
Training
Sponsorship 75K
Industry Outlook studies
Seminar Series
RTD’s
Technique
Synthesis
RTD, SOFI, TIA, IFs
EWS, CI, Sit Rooms
Public/Education
Country SOFI’s
Issue SOFI’s
Seminar Series
On line courses
Team w university
Display
Drupal, etc.