BIOENTREPRENEUR WORKSHOP
PRACTICAL HANDS-ON WORKSHOP FOR BIOMEDICAL AND LIFE SCIENCE STARTUP IDEAS
The BioEntrepreneur Workshop is designed to help faculty and students learn the practical aspects starting a
biomedical/life science company. Over the course of this two-day workshop, experienced entrepreneurs will
coach attendees on how to evaluate the commercial potential of their technology, define the first steps in
starting a company and assemble a startup roadmap for taking the next steps in launching the company. The
workshop will be held on May 21 - 22, 2012 at the Rizzo Conference Center. This workshop is offered at a cost
of $250 for faculty and $75 for students.
AGENDA
Day 1
Time
8:00 – 8:45
Session Title
Presenter(s)
Breakfast & Networking
8:45 – 9:00
Welcome & Introduction
9:00 – 10:30
Module 1: The Basics of Biomedical Commercialization
 Startups vs Licensing
 Defining the Product
 Identifying the Need and the Customers
 Establishing the Competitive Advantage
 Understanding Risk and Reward
Don Rose, Ph.D.
Carolina KickStart
10:45 – 11:45
Module 2: Intellectual Property and Tech Transfer
Jackie Quay, MSPH, JD
UNC Office of Technology
Development
12:00 – 1:30
Lunch Presentation: Biomedical Innovation from an Investor’s Perspective
Clay Thorp
Hatteras Venture Partners
1:30 – 2:45
Scott Singleton
Founder, Synereca
Faculty Entrepreneur Panel Discussion
A panel of faculty founders discussing their entrepreneurial experiences
Ned Sharpless
Founder, G-Zero
Dhiren Thakker
Founder, Qualyst
3:00 – 4:00
Module 3 – First Steps to a Startup
 Incorporation
 Equity Split and Dilution
 The University License
 Advisors and Management
 Early-stage funding sources
3:45 – 4:00
Break
Bill Wofford,
Hutch Law
4:00 – 5:00
Module 4 – Communicating the Innovative Idea
Elements of communicating the idea
 Knowing the audience
 Concrete language
 Common vs technical language
 Value proposition
Pitching the Idea
 The Elevator Pitch
 The Venture Pitch
5:00 – 5:15
Wrap up
Overview of agenda for Day 2
Patrick Vernon
Kenan-Flagler Business
School
Day 2
Time
8:30 – 9:00
Session Title
Presenter(s)
Breakfast & Networking
9:00 – 10:00
Module 5: Evaluations and Scorecard Overview
10:00 – 10:15
10:30 – 12:00
12:00 – 12:30
Break
Coaching Session I
 Review Scorecard
 Evaluation review
Lunch – Coach one-on-one
12:30 – 1:45
Readout and Discussion
2:00 – 3:30
Coaching Session II
Action plan will be reviewed individually by coaches.
3:30 – 4:00
Wrap Up & Adjourn
Don Rose, Ph.D.
Carolina KickStart